Upload
abhishek-varma
View
224
Download
0
Embed Size (px)
Citation preview
8/8/2019 Final Submitted Project in Coke
1/72
8/8/2019 Final Submitted Project in Coke
2/72
8/8/2019 Final Submitted Project in Coke
3/72
8/8/2019 Final Submitted Project in Coke
4/72
8/8/2019 Final Submitted Project in Coke
5/72
8/8/2019 Final Submitted Project in Coke
6/72
8/8/2019 Final Submitted Project in Coke
7/72
8/8/2019 Final Submitted Project in Coke
8/72
8/8/2019 Final Submitted Project in Coke
9/72
8/8/2019 Final Submitted Project in Coke
10/72
8/8/2019 Final Submitted Project in Coke
11/72
8/8/2019 Final Submitted Project in Coke
12/72
8/8/2019 Final Submitted Project in Coke
13/72
8/8/2019 Final Submitted Project in Coke
14/72
8/8/2019 Final Submitted Project in Coke
15/72
8/8/2019 Final Submitted Project in Coke
16/72
8/8/2019 Final Submitted Project in Coke
17/72
8/8/2019 Final Submitted Project in Coke
18/72
8/8/2019 Final Submitted Project in Coke
19/72
8/8/2019 Final Submitted Project in Coke
20/72
8/8/2019 Final Submitted Project in Coke
21/72
8/8/2019 Final Submitted Project in Coke
22/72
8/8/2019 Final Submitted Project in Coke
23/72
8/8/2019 Final Submitted Project in Coke
24/72
8/8/2019 Final Submitted Project in Coke
25/72
8/8/2019 Final Submitted Project in Coke
26/72
8/8/2019 Final Submitted Project in Coke
27/72
8/8/2019 Final Submitted Project in Coke
28/72
8/8/2019 Final Submitted Project in Coke
29/72
8/8/2019 Final Submitted Project in Coke
30/72
8/8/2019 Final Submitted Project in Coke
31/72
8/8/2019 Final Submitted Project in Coke
32/72
8/8/2019 Final Submitted Project in Coke
33/72
8/8/2019 Final Submitted Project in Coke
34/72
8/8/2019 Final Submitted Project in Coke
35/72
8/8/2019 Final Submitted Project in Coke
36/72
8/8/2019 Final Submitted Project in Coke
37/72
8/8/2019 Final Submitted Project in Coke
38/72
8/8/2019 Final Submitted Project in Coke
39/72
8/8/2019 Final Submitted Project in Coke
40/72
8/8/2019 Final Submitted Project in Coke
41/72
8/8/2019 Final Submitted Project in Coke
42/72
8/8/2019 Final Submitted Project in Coke
43/72
8/8/2019 Final Submitted Project in Coke
44/72
8/8/2019 Final Submitted Project in Coke
45/72
8/8/2019 Final Submitted Project in Coke
46/72
8/8/2019 Final Submitted Project in Coke
47/72
8/8/2019 Final Submitted Project in Coke
48/72
8/8/2019 Final Submitted Project in Coke
49/72
8/8/2019 Final Submitted Project in Coke
50/72
8/8/2019 Final Submitted Project in Coke
51/72
8/8/2019 Final Submitted Project in Coke
52/72
8/8/2019 Final Submitted Project in Coke
53/72
8/8/2019 Final Submitted Project in Coke
54/72
8/8/2019 Final Submitted Project in Coke
55/72
8/8/2019 Final Submitted Project in Coke
56/72
8/8/2019 Final Submitted Project in Coke
57/72
8/8/2019 Final Submitted Project in Coke
58/72
8/8/2019 Final Submitted Project in Coke
59/72
8/8/2019 Final Submitted Project in Coke
60/72
60
3- Ranking of t h e prod u cts as par t h eir req u ire m ent of sales pro m otionaccording to distr u b u tors .
0
1
2
3
4
5
6
7
T s ca- la S rite Li ca Fa ta aaza
8/8/2019 Final Submitted Project in Coke
61/72
61
4- W h ich m arketing activity can increase sales
16%
40%
44%
Marketing Activities
Personal Selling
RED(RightExecution Dealing)
Advertising
8/8/2019 Final Submitted Project in Coke
62/72
62
5- Do local produ
cts affect th
e sales of C
oca-C
ola according todistrib u tors?
0
2
4
6
8
10
12
14
16
YES NO CAN'T SAY
8/8/2019 Final Submitted Project in Coke
63/72
63
So m e q u estions t h at I asked to t h e p u blic and t h eir responses :-
1. Th e %age of age gro u p t h at prefer soft drinks-
30%
43%
15%
12%
Percentage Age Group
10-20 yrs 21-30 yrs 31-40 yrs Above 40
8/8/2019 Final Submitted Project in Coke
64/72
64
2- Ranking of t h e prod u cts preferred by general p u blic
ThumsUp28%
Coca-Cola
9%Sprite15%
Limca12%
Fanta16%
Maaza20%
Preference Of General Public
8/8/2019 Final Submitted Project in Coke
65/72
65
3- Ranking of t h e para m eters given by p u blic
0
5
10
15
20
25
Taste Quality Brand Price
25
22
18
20
8/8/2019 Final Submitted Project in Coke
66/72
66
4- Are t h e prod u cts of C oca C ola over priced?
56%28%
16%
Public Opnion
YES
NO
CAN'T SAY
8/8/2019 Final Submitted Project in Coke
67/72
67
5- Do advertise m ent increase sales?
71%
27%
2%
YES
NO
CAN'T SAY
8/8/2019 Final Submitted Project in Coke
68/72
68
8/8/2019 Final Submitted Project in Coke
69/72
69
SOCIAL RESPONSI B ILITY
Environ m ental Policy O f C oca- C ola:
We believe that the only way to effectively run an environmental managementsystem is to involve the entire organization - our commitment to preserve and
protect infuses every level.
Our commitment to the environment extends beyond mere compliance; in theabsence of specific regulatory requirements, we still operate in an environmentallyfriendly manner in accordance with The Coca-Cola Company standards.
St. Agnes College (Mangalore University) Wins The First Jimmy & RosalynnCarter Partnership Award In India Former US President Jimmy Carter and his wifeRosalynn presented the Jimmy and Rosalynn Carter Partnership Award for Campus-Community Collaboration to St. Agnes College (Mangalore University)for their exemplary work in the field of 'Watershed Management & Development'.
8/8/2019 Final Submitted Project in Coke
70/72
70
8/8/2019 Final Submitted Project in Coke
71/72
71
CONCLUSION :-
This project has given me the valuable experience and the practical knowledge.
This project is on SWOT (Strengths , Weaknesses , Opportunities And Threats)
analysis. As a conclusion I can say that Coca- Cola is a very big and extremely
strong company but it also have to face strong competition and other factors are
also there which can affect negatively on the company and affect its profit. These
factors are explained in this project thoroughly under the topic named Risk
Factors . Coca Cola relies on its employees and its strength lies in its
employees.
8/8/2019 Final Submitted Project in Coke
72/72
B I B LIOGRAPHY :-
Websiteswww. google .com
www. coca-colaindia .com
www. thecoca-colacompany .com