FINAL – SPRING 19’ EVELYN BUDUEN ESPERANZA MUINO + JANINE KING

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▪ Self made American lifestyle designer.

▪ One of the classiest name in the world of fashion.

▪ Paying tribute to his love for sports, he launches his first line in men’s clothing “Polo” offering a mix of English and American styles that expressed an image of class.

▪ Founded the charitable organization, “Ralph Lauren Center for Cancer Care and Prevention and “Pink Pony”

▪ His vision was to represent American Style with a dash of British elegance and the comfort of natural fibers all over the world.

Quintessential English + American styles that expressed an image of class and the comfort of natural fibers all over the world.

FAMILY ROMANCE ELEGANT LIVING

These social classes tend to have the mostdisposable income to spend on clothing, andtherefore shop frequently than others.

The Ralph Lauren consumers are very familyoriented and value the simple aspects of life.Some are on the sportier end of the spectrumand value the more elegant outdoor sports.

Their target consumer tend to dress moreformally with a classic, elegant + sophisticatedstyle, and a little bit on the modest side of thedress spectrum.

The company target a variety ofdifferent demographics that includewomen, men and children of all ages.They have extended their brand intomultiple lines. They have been able totarget wide variety of consumersthrough each different line and expandtheir consumer groups. Ralph Lauren isdedicated to providing a comfortable andconsciously inclusive work environmentfor everyone regardless of genderidentity and expression.

COMPANY TARGET

Centrally located in the heart of Miami Dade County, adjacent to Miami International Airport and convenient to the Expressway, Florida Turnpike and I-95, and nearby amenities of 5-10

mins distance from the location.

The essential purpose of the workplace, is to design a positive and inviting cultural atmosphere that will promote the authentic

brand of Ralph Lauren.

To give back to the community, such as designing a daycare center for

employees, and a café where other outside individuals can use it as well.

To engage and inspire all employees, through collaboration space,

branding incorporating, and flexibility to work in variety of different spaces .

To operate efficiently. Having the benefit of biophilia in the workplace.

Some crucial aspects, is having to minimize the usual traditional style of a

workplace environment, To a more flexible open plan. Having the beam columns, and having to balance the flexibility for every office to receive

some daylight.

These three images, retrieve acontrast of classic, but yet elegantand modern cut out design. Theseimages are inspired by theromance and simplicity of theseafaring life. It help me design asimple and elegant conceptualmodel, that will be implementedin the design of the workplace forRalph Lauren’s headquarter inMiami FL.

Wood Ceiling

Leather Seating

Blue Wood

Marble Reception Desk Top

Marble Stone Floor

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B

Level 2

Level 3

Third Floor

Workstations - Elevation

3rd Floor Axo.

2nd Floor Axo.

Open Collaboration - Elevation

Offices - Elevation

HEIGHT-ADJUSTABLE BENCH – TEKNION

Third Floor – Workstation Perspective View

Second Floor – Workstation Perspective View

ADJUSTABLE - EXPANSION CITYLINE

Wood Ceiling

Tiles

Textile

Floor e

Wood

Brass

Second Floor

Third Floor – Lobby

Executive Office – CEO Third Floor