FInal Report OnVishal Mega Mart

8/8/2019 FInal Report OnVishal Mega Mart

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Summer training report

On

Comparative study on Vishal Brands and Other Brands

Submitted in partial fulfillment of the requirement for the award of the

Degree of Master in Business Administration

2009-2011

Submitted By:

Gaurav Jyoti

Enrolment No.9060500033

Under Supervision Under

Guidance of

Mr. JagdishChauhan Miss GulistaKhalam

(Store Manager) (Lecturer MBA)

C.O.E.R school of Management

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UTTRAKHAND TECHNICAL UNIVERSITY, DEHRADUN

STUDENT DECLARATION

I hereby declare that project entitled "Comparative Study of Vishal Brands

and Other Brands With SPECIAL REFERENCE TO VISHAL

MEGA MART, HARIDWAR, has been prepared by me. This is an original

work and no part of this project has been copied or submitted to any University or

Colleges.

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ACKNOWLEDGEMENT

I wish to express my sincere esteemed thanks to our institution, which provided me this

most awaited opportunity of undergoing training in the corporate world.

Along with the institution, I also want to express my gratitude to Our H.O.D Mrs.

Veeralakshmi Mam who helps me with their immense knowledge and their experience.

Finally yet importantly, I want to express my immense heartily thanks to all the

personalities who have been instrumental in making this project on COMPARATIVE

STUDY ON VISHAL BRANDS AND OTHER BRANDS possible and successful

Gaurav Jyoti

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CONTENT PAGE No.

CHAPTER-1

Objective, Scope of the Study 5-6

CHAPTER-2 Introduction to Retailing 7-21

Introduction to Vishal Retail Limited 22-28

CHAPTER-3 Research Methodology 29-31

CHAPTER-4 Data collection & Analysis 32-46

CHAPTER-5 Findings of the study 47

CHAPTER-6

Recommendation 48

Conclusion 50

Appendix

Bibliography 52

Questionnaires53-54

Abbreviations 55

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Objectives

To study the sales Volume of Vishal brands in compare to other brands

To study customer preference about Vishal Brands.

Scope

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Though Vishal Mega Mart operates in183 Stores in 110 cities across India in 24 States,

the study is restricted to the Haridwar region because of the time, cost and accessibility

constraints.

The study is important because it compare Vishal, s products and other Products that are

combined sold at Vishal Mega Mart.

This study reveals the sales volume of Vishal Products and Other Products at Vishal

Mega Mart. It also emphasize on the Customers perception about Vishal Mega Mart as a

Brand, and their shopping behavior.

It is important to Vishal Mega Mart because it reveals the strong and weak points of the

store. Thus it gives an opportunity to the store to recognize and improve upon its weak

points and convert its strong areas into strategic advantage. Thus the report can be useful

to Vishal Mega Mart also, as it provides basis for making more profitable promotional

strategies for Vishal Mega Mart.

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INTRODUCTION

TO

RETAILING

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This includes the Rs 190 crore (McKinsey estimate) Food World, Indias leading

supermarket chain. Other supermarket chains like Trinetra, Nilgiris, Apna Bazar and

Subhiksha are rapidly establishing themselves.

India's vast middle class and its almost untapped retail industry are key attractions for

global retail giants wanting to enter newer markets. Driven by changing lifestyles, strong

income growth and favorable demographic patterns, Indian retail is expected to grow 25

per cent annually.

Modern retail in India could be worth US$ 175-200 billion by 2016. With the economy

booming, competition in the marketplace is fierce. According to 'Retail in India Getting

Organized to Drive Growth', a report by AT Kearney and the Confederation of Indian

Industry, retail is one of India's fastest growing industries with a 5 per cent compounded

annual growth rate and expected revenues of US$ 320 billion in 2007. Rising incomes,

increasing consumerism in urban areas and an upswing in rural consumption will fuel this

growth to around 7-8 per cent.

INDIAS ORGANISED RETAIL INDUSTRY

Diagram- Organized Retail In India

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Indian Retail sector consists of small family-owned stores, located in residential areas,

with a shop floor of less than 500 square feet. At present the organized sector accounts

for only 2 to 4% of the total market although this is expected to rise by 20 to 25% YOY

basis.

Retail growth in the coming five years is expected to be stronger than GDP growth,

driven by changing lifestyles and by strong income growth, which in turn will be

supported by favorable demographic patterns. The structure of retailing will also develop

rapidly. Shopping malls are becoming increasingly common in large cities, and

announced development plans project at least 150 new shopping malls by 2008. The next

cycle of change in Indian consumer markets will be the arrival of foreign players in

consumer retailing.

Table: Share of Organized Retail in Selected Countries, 2006

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Country Total RetailSales

(US$ bn)

Share ofOrganizedRetail (%)

USA 2,983 85

Japan 1,182 66China 785 20

United Kingdom 475 80

France 436 80

Germany 421 80

India 322 4

Brazil 284 36

Russia 276 33

Korea 201 15

Indonesia 150 30

Poland 120 20

Thailand 68 40

Pakistan 67 1

Argentina 53 40

Philippines 51 35

Malaysia 34 55

Crezh Republic 34 30

Vietnam 26 22

Hungary 24 30

Source: Planet Retail and Technopak Advisers Pvt. Ltd.

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RETAIL SALES IN INDIA

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INDIA: #1 EMERGING RETAIL GROWTH MARKET

As we can see form the above table that India is witnessing an emerging retail boom.

According to A.T. Kearney GLOBAL RETAIL DEVELOPMENT INDEX, India was

placed at 5th position in the year 2003. Within a span of 2 years, India has topped the

charts placed at 1st position.

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WHY INDIA IS #1 RETAIL GROWTH MARKET?

MARKET GROWTH

8-10 % annual growth with 30% + growth for modern format retail.

STRONG ECONOMY

Fourth largest economy on Purchasing Parity Basis.

MARKET OPPORTUNITIES

Growing consumer aspirations together with very low penetration of

modern format retailing.

INFRASTRUCTURE

Large amount of quality retail space being added.

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INDIA RETAIL GROWTH OPPORTUNITY

From the above figure, it can be easily drawn out that there is tremendous head room for

growth in INDIA in retail as penetration is even less than 3%.

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INDIA: A NATION OF SHOPKEEPERS

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The retail sector in India can be divided into two major categories:1) Organized

2) Unorganized

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Different Retail Format Used in India

Hypermarkets

The hypermarket format is most suitable and appealing to the Indian consumer. Very

large - over 40,000 sq. ft. The largest retailers operating in this format are Pantaloon

Retail with Big Bazaar, RPG Enterprises with Giant (now Spencers) and Tata Trents

Star India Bazaar hypermarkets.

Most retailers are likely to continue expanding in the larger Indian cities and select tier-

two cities with potential for growth. Some of the trends in the hypermarket format are a

rapid growth in revenue led by volumes, and expansion in both large and medium cities.

Supermarket

Self-service stores - Approx. 4,000 to 20,000 sq. ft. in size, with a strong focus on food

and personal care. Supermarkets take the form of a one-stop-shop, catering to the

consumer's need for choice and variety. Clientele of supermarkets consist mostly of

affluent Indians who are not too price-sensitive, prefer convenience, hygiene and the

attractive atmosphere. Large players operating through these formats include Food

Bazaars from Pantaloon Retail, RPGs Food world supermarkets, Trinethra supermarket

and Nilgiris.

Discount stores

If we stripped down supermarkets, offering basic range of grocery products typically at

great discounts. They run extremely cost-efficient operations by reducing the complexity

of inventory, and offering a basic ambience. The most prominent discount grocery chains

are Subiksha (leader) and Margin Free Markets.

Cash And Carry

Usually - 70,000 to 100,000 sq. ft. stores that sell products to members, comprising

retailers and institutions. The key benefit is a wide range of products under one roofat

wholesale price

Neighborhood Store

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Traditional stores that provide basic offerings, fixed prices, zero usage of technology, and

little or no ambience. These are either dying out, or repositioning themselves, on the basis

of convenience and quality.

Table 3.1 Different Retail Format and value position

Current Trends in Indian Retailing Industry

Rising income levels, education and a global exposure have contributed to the

evolution of the Indian middle class purchasing and shopping habits are maturing

as a result.

Current organized retail is small and fragmented with players not being able to

reap economies of scale.

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COMPANY

PROFILE

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Vishal Retail Limited:-

HISTORY AND CERTAIN CORPORATE MATTERS

VRPL was incorporated on July 23, 2001 under the Companies Act, 1956 as Vishal

Retail Private Limited. VRPL was converted to a public limited company on February

20, 2006. At the time of incorporation, the registered office of VRPL was situated at 4, R.

N. Mukherjee Road, Kolkata 700 001. Subsequently VRPLs registered office was

shifted to 54/4C, Strand Road, Kolkata 700 006 on August 1, 2001 and on February 14

2004, VRPLs registered office was shifted to Mouza Kuch Pukur, P.S. Bhangore, 24

Paragnas (South), West Bengal. On December 29, 2005, VRPLs registered office was

shifted to RZ-A-95 & 96, Road No. 4, Street No. 9, Mahipalpur Extension, New Delhi

110 037, which is the present registered office of our Company.

Acquisition of Business from M/s Vishal Garments and M/s The Vishal

Garments

Vide a business purchase agreement dated November 23, 2001 executed between VRPL

and Mr. Ram Chandra Agarwal (carrying on proprietorship business in the name of M/s

The Vishal Garments) and Mrs. Uma Agarwal (carrying on proprietorship business in the

name of M/s Vishal Garments), VRPL acquired the business of M/s The Vishal

Garments and M/s Vishal Garments, and the said businesses were transferred to

VRPL as a going concern with effect from December 15, 2001.

Acquisition of manufacturing unit from M/s Vishal Fashions Private

Limited

Vide a business purchase agreement executed between VRPL and M/s Vishal Fashions

Private Limited, we acquired the business of manufacturing of readymade garments as a

going concern with effect from March 31, 2003. VRPL went into backward integration

by acquiring a manufacturing unit for readymade garments.

Acquisition of manufacturing unit from M/s Vishal Apparels

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Vide a business purchase agreement dated March 31, 2003 executed between VRPL and

Mr. Ram Chandra Agarwal (HUF) (carrying on its business in proprietorship in the name

of M/s Vishal Apparels), VRPL acquired the manufacturing unit of M/s Vishal

Apparels and they said manufacturing unit was transferred to our Company as a going

concern with effect from March 31, 2003.

Major Events:

A chronology of some key events in the history of the Company is set forth below:

Year Milestone

2001 Incorporated as Vishal Retail Private Limited

Acquired the proprietorship firm Vishal Garments & The Vishal Garments

Opened first store outside Kolkata

2002 Opened first Store in Delhi

2003 Acquired Vishal Apparels, a manufacturing unit.

Set up a manufacturing unit in Gurgaon

2004 Started our largest store of at Mathura Road, New Delhi having an area of

80,000 square feet

Nominated for the Images Retail Awards 2004

2006 Our Company was converted into a public limited company

Implementation of production and retail module of SAP

Broadband connectivity with each and every location

Increased our presence to an aggregate of 17 States

Details of Directors

Mr. Ram Chandra Agarwal, 41 years, is VRPLs Chairman and Managing Director. He

holds a bachelors degree in commerce from St. Xaviers College, Kolkata. Mr. Agarwal

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has more than 18 years of experience in the retail industry and has been with us since our

inception in 1997. He started the business under the name of Vishal Garment with a

small store at 9, Lal Bazaar Street, Kolkata. Mr. Agarwal has made efforts for the

development of the value retailing industry in India and is well known for his business

acumen.

Mrs. Uma Agarwal, 31 years, is an executive Director of VRPL. She holds a bachelors

degree in arts. Mrs. Agarwal has more than five years of experience in the retail industry.

She has been associated with accounts department of our Company.

Mr. Surendra Kumar Agarwal, 44 years, is an executive Director of VRPL. He holds a

bachelors degree in commerce. Mr. Agarwal has more than 15 years of experience in the

retail industry. He has been associated with store development and management at

various locations of our Company.

Mr. Bharat Jain, 43 years, is an independent Director of VRPL. He holds bachelors

degree in commerce. Mr. Jain is engaged in the business of leather garments and

accessories and has more than 21 years of work experience. Mr. Jain joined our Board on

May 8, 2006.

Mr. Jay Prakash Shukla, 30 years, is an independent Director of VRPL. He holds a

bachelors degree in commerce. Mr. Shukla is currently associated with Adani Retail

Limited since April 1, 2004 and has more than 11 years of work experience. Mr. Jay

Prakash Shukla joined our Board on September 30, 2006.

Mr. Rakesh Aggarwal, 42 years, is an independent Director of VRPL. He holds a

masters degree in commerce. Mr. Aggarwal is currently engaged in roto-moulding

industry has more than 18 years of work experience. Mr. Aggarwal joined our Board on

October 31, 2006. Mr. Ram Chandra Aggarwal is the husband of Mrs. Uma Agarwal and

brother of Mr. Surendra Kumar Agarwal. None of our other Directors are related to each

other.

Corporate Governance

VRPL is in compliance of the provisions for corporate governance as stipulated in the

listing agreements with the Stock Exchanges, including with respect to the appointment

of independent Directors to VRPLs Board and the constitution of the audit committee,

investor grievance committee and compensation committee.

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Committees of the Board

VRPL have constituted the following committees of their Board of Directors

for compliance with corporate governance requirements:

(a) Audit Committee;(b) Shareholders/ Investors Grievance Committee;

(c) Remuneration Committee;

Audit Committee

The members of the Audit Committee of the Board are Mr. Bharat Jain, Mr. Jay Prakash

Shukla and Mr. Rakesh Aggarwal. All members of the Audit Committee are independent

directors. The Chairman of the Audit Committee is an Independent Director.

The Audit Committee oversees the Companys financial reporting process and disclosure

of its financial information. The Audit Committee further reviews the accounting and

financial policies and practices, internal control systems, quarterly, half yearly and annual

financial results. It also recommends appointment of statutory and internal auditors and

considers and discusses reports and observations made by them.

Investors Grievance Committee

The members of the Investors Grievance Committee of the Board are Mr. Surendra

Kumar Agarwal, Mr. Jay Prakash Shukla and Mr. Rakesh Aggarwal.

The Investors Grievance Committee is responsible for the redressal of shareholders and

investors grievances such as non-receipt of share certificates, balance sheet, dividend,

etc.

Remuneration Committee

The members of the Remuneration Committee of the Board are Mr. Rakesh Aggarwal,

Mr. Jay Prakash Shukla and Mr. Bharat Jain. All members of the Remuneration

Committee are independent directors.

The Remuneration Committee determines the Companys remuneration policy, having

regard to performance standards and existing industry practice. Under the existing

policies of our Company, the Remuneration Committee inter alia determines the

remuneration payable to our Directors.

Other Committees:

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In addition, our Board constitutes, from time to time, such other committees, as may be

required, for efficient functioning and smooth operations.

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R.C.AgarwalChairman &ManagingDirector

Board ofDirectors

Category Heads

S.K.AgarwalWhole-time

Director

Chief OperatingOfficer

MerchandiseHead

Heads - Zonal

Head-SupplyChain

Management

Head- Retail

Head Legal &Secretarial Head IT

Head-Admin &HR

Head-Finance,Accounts &

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Source : www.vrpl.net

The Founders:

Mr.Ramchandra Aggarwal

Mrs.Uma Aggarwal

Mr.Surendra Aggarwal

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http://www.vrpl.net/http://popimage%28%27bigbrands/mam.jpg','Zoom%20Image')http://popimage%28%27bigbrands/sir.jpg','Zoom%20Image')http://www.vrpl.net/


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RESEARCHMETHODOLOGY

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Research Methodology

Research methodology is a way to the systematic solution of a research problem. It

focuses on the various steps adopted in studying the research problem along with the

logic behind using them.

Research Design

Research design is the conceptual structure within which research is conducted. A

research design specifies the methods and procedures for conducting a particular study.

Research type

My research is both Descriptive and Explorative. Explorative because it focuses on the

discovery of ideas and uses secondary data and Descriptive because it also focuses on the

characteristics of certain group of customers such as age, sex, income etc.

Universe

All the items under consideration in any field of inquiry constitute a universe. In this, it

is the population of Haridwar City

Duration

The research work has been completed within the time limit specified by the

Management i.e. two months.

Sample Design

A sample design is a definite plan determined before any data are actually collected for

obtaining a sample from a given population. In this case I have

used systematic sampling. We stood at the exit of Vishal Mega Mart and tapped every

fifth customer.

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Sample unit

Students, Businesspersons, Servicemen, Professionals, Housewives.

Sampling technique

Sampling technique is the technique or method by which the information is collected. We

have used well-defined questioners to collect the data. Further, we have also used the

interview technique wherever we felt that the respondents were not literate enough to

answer the questions by themselves. Interviews were taken in accordance with the

questioners.

Sample Size

Initially I had 100 as the size of research sample.

Data Collection

There are two types of data: primary and secondary.

Primary data is the data that have been observed and recorded by the researchers for the

first time to their knowledge.

Secondary data is the data that is not gathered for the immediate studyathand but for

some other purposes.

In this study I have used both types of data. Primary data has been collected with the help

of questioneres and interviews whereas secondary data has been collected from various

books and the websites.

Statistical tools used

-Measures of central tendency

-Simple pie and bar diagrams

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ANALYSIS

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Analysis

Demographic analysis

1) Age

1- Less than 20

2- 20 to 30

3- More than 30

INTERPRETATION:-

It can very easily be depicted from the graph that in our sample there arei. Only 7% people who are less than 20 years of age

ii. 45% people belong to the age group of greater than equal to 20 and less than

equal to 35

iii. 48% people are greater than 35 years of age

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2) Gender

1- Male2- Female

INTERPRETATION:-

It can very easily be depicted from the graph that in our sample there are 40% females

and 60% males.

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3) Educational Qualification

INTERPRETATION:-

By the graph it is depicted that 56% respondents were Graduates 34% were PostGraduates and only 10% were Intermediates .

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4) Occupation Analysis

INTERPRETATION:-

By the graph it is depicted that 28% respondents were Student, 14% were Businessmens,32% were Housewives, 10% were Servicemens and16% were Professionals.

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Comparative Study

Ques.1:-Which of these Dish Washers do you prefer ?(a) V Klean Rs. 36 (Buy 1 get 1 free)(b) Vim Bar Rs.20(c) Other

INTERPRETATION:-

It can be easily depicted by the Graph that:-56% Customers prefer Vim Bar40% Customers prefer V Klean4% Customers prefer Other

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Ques.2:- Which of these Surface Cleaners do you prefer most?(a) V Klean Rs.55 (Buy 1 get 1 free)(b) Pril Rs.55

(c) Other

INTERPRETATION:-

It can be easily depicted by the Graph that:-56% people prefer V klean.30% people prefer Pril.14% people prefer Other.

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Ques.3:- Which of these Toilet Cleaner do you prefer most?(a) V Klean Rs.55 (Buy 1 get 1 free)

(b) Mr. Muscle Rs. 52(c) Other

INTERPRETATION:-

It can be easily depicted by the Graph that:-56% people prefer V klean.28% people prefer Mr. Muscle16% people prefer Other

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Ques.4:- Which of these Ketchups do you prefer most?(a) Vishal Ketchup 1 k.g for Rs. 75

(b) Tops Ketchup 990 gm. for Rs. 78(c) Other

INTERPRETATION:-

It can be easily depicted by the Graph that:-42% people prefer Vishal Ketchup.28% people prefer Tops Ketchup.30% people prefer Other.

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Ques.5:- Which of these Jams do you prefer most?(a) Vishal Jam Rs.90 (Buy 1 get 1 free)

(b) Tops Jam Rs. 82(c) Other

INTERPRETATION:-

It can be easily depicted by the Graph that:-50% people prefer Vishal Jam.22% people prefer Tops Jam.28% people prefer Other.

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Ques.6:- Which of these Soft Drinks do you prefer most?(a) V fresh

(b) Rc Cola(c) Other

INTERPRETATION:-

It can be easily depicted by the Graph that:-46% people prefer V fresh.18% people prefer Rc Cola.36% people prefer Other.

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Ques.8:- Which of these Chips do you prefer most?(a) BIKANO Chatax Rs.20 (Buy 2 for Rs.32)

(b) V Fresh Sticks Rs.18(c) Other

INTERPRETATION:-

It can be easily depicted by the Graph that:-36% people prefer Bikano Chatax.16% people prefer V fresh sticks.48% people prefer Other.

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Ques.9:- Which of these Shoes do you prefer most?(a) Balance (Vishal)

(b) Relaxo(c) Other

INTERPRETATION:-

It can be easily depicted by the Graph that:-24% people prefer Balance (VMM).20% People prefer Relaxo.56% people prefer Other.

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Ques.10:- What is your buying preference for Vishal Product?

(a) Cash Discount(b) Quality(c) Quantity(d) Brand Image

INTERPRETATION:-

It can be easily depicted by the Graph that:-36% people prefer Quantity.32% people prefer Cash Discount.22% people prefer Quality.10% people prefer Brand Image.

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Recommendations

Vishal Mega Mart should emphasis on more variety of Products.

Vishal Mega Mart Should maintain adequate amount of stock.

Include more trained sales person to help customers in the store while shopping.

Vishal Mega Mart should emphasize more on C.R.M.

Customer care service can be introduced

Regular training to sales person to improve there overall performance.

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Conclusion

It can be concluded that Vishal Products are sold well because of its Promotional

strategies.

Customers prefer Vishal Products because of Heavy cash discount, Quantity andQuality.

Advertising plays a very important role in achieving growth for any retail

company.

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APPENDIX

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BIBILIOGRAPHY

WEBSITES

www.vrpl.net www.mpmandiboard.com

www.rpggroup.com

www.ficci.com

www.wikipedia.org

www.retailbiz.com

www.fciweb.nic.in

www.indiatimes.com

www.irmc.com

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http://www.mpmandiboard.com/http://www.rpggroup.com/http://www.ficci.com/http://www.retailbiz.com/http://www.fciweb.nic./http://www.indiatimes.com/http://www.irmc.com/http://www.mpmandiboard.com/http://www.rpggroup.com/http://www.ficci.com/http://www.retailbiz.com/http://www.fciweb.nic./http://www.indiatimes.com/http://www.irmc.com/


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QUESTIONAIRE

Ques.1:-Which of these Dish Washers do you prefer ?(a) V Klean Rs. 36 (Buy 1 get 1 free)(b) Vim Bar Rs.20(c) Other

Ques.2:- Which of these Surface Cleaners do you prefer most?(a) V Klean Rs.55 (Buy 1 get 1 free)(b) Pril Rs.55

(c) Other

Ques.3:- Which of these Toilet Cleaner do you prefer most?(a) V Klean Rs.55 (Buy 1 get 1 free)(b) Mr. Muscle Rs. 52(c) Other

Ques.4:- Which of these Ketchups do you prefer most?(a) Vishal Ketchup 1 k.g for Rs. 75

(b) Tops Ketchup 990 gm. for Rs. 78(c) Other

Ques.8:- Which of these Chips do you prefer most?(a) BIKANO Chatax Rs.20 (Buy 2 for Rs.32)(b) V Fresh Sticks Rs.18(c) Other

Ques.6:- Which of these Soft Drinks do you prefer most?(a) V fresh(b) Rc Cola(c) Other

Ques.7:- Which of these Teas do you prefer most?

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(a) TATA tea Gold Rs.76(b) Cha Gold(Vishal) Rs.97 (Buy 1 get 1 free)(c) Other

Ques.8:- Which of these Chips do you prefer most?(a) BIKANO Chatax Rs.20 (Buy 2 for Rs.32)(b) V Fresh Sticks Rs.18(c) Other

Ques.9:- Which of these Shoes do you prefer most?(a) Balance (Vishal)(b) Relaxo(c) Other

Ques.10:- What is your buying preference for Vishal Product?(a) Cash Discount(b) Quality(c) Quantity(d) Brand Image

PERSONAL INFORMATIONNAME:-

AGE:-

GENDER:-

OCCUPATION:-

STUDENT HOUSEWIVESPROFESSIONAL SERVICEMENS

BUSINESSMENS

EDUCATIONAL QUALIFICATION:-

INTERMEDIATE GRADUATEPOSTGRADUATE

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ABBREVIATIONS USED IN PROJECT

Rs. Indian rupees. The conversion to US dollars is roughly Rs 40.00 toUS US$1.00US$: Unless otherwise designated, this symbol refers to US Dollar

APMC: Agricultural Produce Marketing Committee

CII: Confederations of Indian Industry

CRISIL: Credit Rating Information Services of India Limited

CSO: Central Statistical Organization

FICCI: Federation of Indian Chamber of Commerce and Industry

FDI: Foreign direct investment

FMCG: Fast moving consumer goods

GOI: Government of India

GRDI: Global Retail Development Index

ICRIER: Indian Council for Research on International Economic Relations

Documents

FInal Report OnVishal Mega Mart