Final Report Mrk

8/6/2019 Final Report Mrk

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www.ivycollegenz.com

NZIM Diploma in Advance Management (level 6)

Subject Code:-

Marketing Research

Tutor :Sandeep singh

Mangat
http://www.ivycollegenz.com/http://www.ivycollegenz.com/


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Table of Content

Executive summary

Background

Methodology

Limitations of study

Finding

Appendix


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Executive summary

This project come into existence as per the subject requirement . This is

a marketing research subject which it self denotes by its name that it will

be a research based on marketing . This is an work of three members of

group .We have been chosen one New Zealand company and start

research on it .We taken telecom into our focus and start research as a

marketing manager .The telecom service has been recognized the world

over as an important tool for socioeconomic development of nation.Telecommunication is one of the prime support services needed for rapid

growth and modernization of various sectors of economy . Our main

motive of doing research about the Telecom is bring out something new

which is lacking behind. There may be many thing in which the Telecom is

lacking behind, so we have to get those things . We had try to find out the

problem faced by Telecom customers it may be of any issue either they

may facing network problem or internet problem. We had try to find out

reason for the problem so that company authorities can have benefits of

our work .This research is made with proper technique in which we hadprepare one Performa having some question about the service provide by

the company. We also gone through the company background what

they had faced the problems and did they able to rectify the problem and

how they done so, did they can give benefit to their customer . So in last

as short we can say this all about the customer response toward the

company (Telecom).


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Limitation of study

Some of these limitation can be overcome whole some can be overlookedfor a smooth conduction of research . some of those restriction that someon my way during the research. And due to time limitation , it was notpossible to cover all the areas. Scope of study was limited , so it can notsaid that it is true representation of whole nation. On the basis of dataanalysis we cannot assume the final situation of the market . Sample size

of 20 respondent is not enough to collect accurate data of information .

Legal : Marketing research is not a complete solution to any marketingissue as there are many dominant variables between research conclusionsand market response. MR is conducted in open marketplace wherenumerous variables act on research settings. Many business executivesand researchers have ambiguity about the research problem and itsobjectives. They have limited experience of the notion of the decision-

making process. This leads to carelessness in research and researchersare not able to do anything real.

Ethical : Any information collected for the purpose of marketing researchfrom the respondent should not be misused for any otherpurpose .Marketing research is not free from bias. The researchconclusions cannot be verified. The reproduction of the same project onthe same class of respondents give different research results. Marketingresearch is not an exact science though it uses the techniques of science.

Thus, the results and conclusions drawn upon by using MR are not veryaccurate.

Cultural : During the study, on many occasions the respondent groupsgave us a cold shoulder. Lack of proper information and experience alsobecome hurdle for me .Huge cost is involved in MR as collection andprocessing of data can be costly. Many firms do not have the proficiencyto carry wide surveys for collecting primary data, and might not also ableto hire specialized market experts and research agencies to collect

primary data. Thus, in that case, they go for obtaining secondary datathat is cheaper to obtain .


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Industrial : Confidential data of company. Some retailers refuse tocooperate with queries. And some retailers gave biased or incompleteinformation regarding the study .Interviews must be trained in the

technical terminology and the proper approach to the conductingpersonal interviews , often with manager from different backgrounds.These interviews sometimes used to collect the data in the industrialmarketing research projects and require training.

Finding

The role of statistics in research is to function as tool in designingresearch analyzing its data and drawing conclusions there from mostresearch studies result in a large volume of raw data . which must be

suitable reduced so that same can be read easily and can be used forfurther analysis .Descriptive statistics concern the development of certainindices from the raw data where as inferential statics concern with theprocess of generalization .

According to case study of marketing research of Telecom , I have foundfollowing facts :-

*On the basis of primary data we can say that 65% customer want to bewith telecom any who permanently .

*Most of the mobile user also using landline and broadband also of samebrand .

*If we measure the awareness of Telecom , it is 92% according to survey.

*Telecom need some modification in its advertisement .

*According to report 32% respondent think that Telecom services arecostly .

*Vodafone and 2 degrees are best competitor in the same segment .


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*According to research there are very less retailers in the market forTelecom .

*Strong network coverage made makes it popular among common man.


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Methodology

The study was conducted by the mean of personal interview with respondent and the

information gathered were directly recorded on questionnaires . For the purpose of analyze

the data it is necessary to collect the vital information . There are two types of data primary

data and secondary data . primary data can be collected through the questionnaire form .

Aquestionnaire is a research instrument consisting of a series of questions and other promptsfor the purposeof gathering information from respondents. for my study I had chosen

structured non disguised questionnaire , because my questionnaire is well structured , listing

of question are in a prearranged order where the object of enquiry is revealed to the

respondents. These types of question are easy to understand and easy to give required

answers .

Questionnaires are frequently used in quantitative marketing research and social research.

They are a valuable method of collecting a wide range of information from a large number of

individuals, often referred to as respondents. Good questionnaire construction is critical to the

success of a survey. We made two type of questionnaire form one for customer and second

for companys employees . We did this two type of questionnaire so we can get to know that

is their views are toning with each other . In the questionnaire most of the questions asked

based on attitude rating scale, which consisted rating scales and composite scale . This is

kind of face to face interaction between customer and company and their outcomes arealways positive . And this is main reason we selected this method to make our research

possible .

We also gone through the another type data collection that is secondarydata . Secondary data means data already available in the market i.e.they refer to data which already been collected and analyzed by someoneelse . when the researcher utilizes secondary data , than he has to lookinto various sources from where he can obtain them. Secondary data may

be published data or unpublished data . So we collected data from


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mostly through the internet , because this was easy for us due to timelimitation .


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By:-Daman bir(1082)

Jobandeep singh

Jaspreet singh

201

1


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Background


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As we are doing research on Telecom company , let me give you squatintroduction about that company . Telecom is New Zealand's largesttelecommunications service provider, and touches almost every NewZealander through the range of products and services we provide, and thework we do within our communities.They employ almost 7,000 people

here in New Zealand and around 1,600 more in Australia and around theworld . On 31 March 2008, Telecom was operationally separated into threedivisions under local loop unbundling initiatives by central government Telecom Retail; Telecom Wholesale; and Chorus, the networkinfrastructure division.

In this paragraph you will have knowledge what is the intention of thisproject. "Everything isworth what its purchaser will pay for it." This phrasewas said many centuries ago and is still wo rth today. Any time customer, infact these customers whose costs are driven by what they purchase,increasingly look to purchasing as a way to increase profits and thus pressure

suppliers to reduce prices. A good example beside the one in the article iswhen you are going to buy a car and you start searching about what cardealer is the best for you to buy yours. How can you decide which of thedealers it's the best for you, it is a good question. A growing number ofsuppliers have created a customer value models, that is no more than data-driven representations, of the worth in monetary terms, of what the suppliersare going to could do for its customers.

I have been talking about values, but what they are and what values are inbusiness is what I'm going to explain right now. In business market values arethe worth in monetary form of the technical, economic, service and socialbenefits any customer receives in exchange for the price it pays for a marketoffering.

So our main motive is to gather the information about what the companyservice is providing and is the consumer is getting that is ok for them . As

we have three members in our group so firstly we get the informationthrough internet than we discuss on the topics which we selected thanafter that we analyze on the topic and we visit the library as well overthere we capture certain information so in this way we are able to get allthe information related to telecom . Now after knowing about thecompany deeply , we were able to identify what and how we can domarketing research . Than we prepared some technique to do ourresearch

. First we prepared some questioner which we will ask to some of itscustomers and to the employees of Telecom . Actually our main motive


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is to come up with the problem or what is lacking behind and what is thedemand of the current customer wants from its service provider telecom.Our purpose for doing research on Telecom is because this is an verylarge and oldest company in Newzealand but from last year they facingsome of the problem with its customers . Thats why we had chosen this

company because we had scope in research about its market . So ourmain objective is to come up with why they are having such problem .

And our research can crop up what they should do to solve that problem .

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Final Report Mrk