Final Report by Hardik

8/6/2019 Final Report by Hardik

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A

PROJECT REPORT

ON

WOMENS PREFERENCE TOWARD MAGAZINES

SUBMITTED IN PARTIAL FULFILLMENT OF

MASTER OF BUSINESS ADMINISTRATION

TO

GUJARAT UNIVERSITY, AHMEDABAD

PREPARED BY SUPERVISOR:

HARDIK R PATEL VIJAY SHAH

CARRIED OUT AT

TIMES OF INDIA

R.C.DUTT ROAD,

VADODORA.

PARUL INSTITUTE OF ENGINEERING &

TECHNOLOGY (MBA)

LIMDA, DIST. VADODARA.

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PREFACE

I the student of PARUL INSTITUTE ; take immense pleasure in presenting final report on THE

TIMES OF INDIA.

It includes aspects like company details, objectives of executive training, targets, surye

limitations and conclusions.

This SIP PROJECT has given me the opportunity to apply all the theoretical aspects to the

practical world. It also helps me to be bold enough to be able to talk to different people in the

corporate world. It also teaches me how my behavior should be in formal groups. It helps

developing my personality thus gives me a motivation to step into the corporate world as a

smart, confident and dynamic person. I am also motivated to be a sensible and responsible

citizen.

So I thank all of those people who are directly or indirectly connected with my SIP PROJECT.

Thanking You,

HARDIK PATEL

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ACKNOWLEDGEMENT

This project report is an outcome of sincere efforts and cooperation of everyone who helped me.

I conducted this fieldwork program under the supervision of two respectful guides.

COMPANY GUIDE: -Mr. Vijay Shah ( Manager, RMD)

I am also very much thankful to Mr. Makrani Sirand Mr. Bappa Sirfor giving me support,

guidance and cooperation in conducting this project. I am grateful to my college and University

which gave me an opportunity to get a practical exposure and understand the theoretical aspects

more clearly by placing me in such a reputed and renowned company and helping me to

understand more clearly marketing concepts as Baroda division of The Times of India being

sales and distribution only.

Signature of the Student,

HARDIK PATEL

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INDEX

PROFILE OF MEDIA INDUSTRY

INTRODUCTION OF TIMES OF INDIA

BACKGROUND OF THE COMPANY

PRODUCT PROFILE

MAJOR COMPETITORS

DEPARTMENTS OF TOI IN BARODA BRANCH

DISTRIBUTION CHANNEL

OBJECTIVES

STRATEGY

ACHIEVEMENTS

SURVEY METHODOLOGY

ANALYSIS OF DATAS

FINDINGS

RECOMMENDATIONS & SUGGESTIONS

LIST OF THE GRAPHS AND ABBREVIATION

BIBLIOGRAPHY

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PROFILE OF MEDIA INDUSTRY

MEDIA INDUSTRY:

The structure of the Indian print media industry is highly fragmented with importance to regional

dominance. The Indian print media segment primarily comprises newspaper and magazine

publishing. Book Publishing also forms part of the print media though currently the share is not

substantial.

As per PwC report, the print industry is expected to grow from Rs 128 bn in 2006 to Rs 232 bn

by 2011, at 12.6% CAGR. While the newspaper industry is estimated at Rs 112 bn, the magazine

segment is valued at Rs 16 bn.

Growth drivers

Higher literacy levels: In 2006, the literacy levels increased to 71.1% as compared to

69.9% in 2005. While rural literacy is at 64.8%, urban literacy touched 85.3%. Currently

Indian print media is estimated to reach over 220 m people, and has immense growth

potential since close to 370 m literate Indians are believed to not be served by any

publication. Also, the reach of newspapers is only 27%, as compared to the global

average of 50%.

Lower cover prices: Earlier, due to strong hold over a region, the newspaper had highercover charges. However, with increasing competition and venture into newer regions the

companies have reduced the cover prices to augment more sales. Many English dailies

are sold for as low as Re 1 or Rs 2. The initial subscription offers of DNA and

Hindustan Times (HT) in Mumbai, during their launch period, further reduced the cost

of the newspaper to around 50 paise for an average issue

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Higher ad spends: Print media accounts for 48% of the total Rs 137.5 bn advertising

spend in the country. However, the ad spend in India is just 0.4% of GDP as against 0.5%

in China, 1.3% in the US and a world average of nearly 1.0%. With rising consumerism

and growing interest from domestic and global brands in Indian market, the growth in ad

segment is expected to be strong.

As per the registrar of newspapers, there were approximately 6,529 daily newspapers as of

March 2005. No single newspaper had a national circulation. In 2006, India had the second

largest circulation of newspapers with 88.9 m copies per day; second only to China with 98.7 m

copies a day.

Urban & Rural Urban Rural

Base

Population (m) % (m) % (m) %

Any

Publication

18

4 23.6

99.

9 42.2 84.3 15.6

Any Daily

17

0 21.9

93.

8 39.6 76.6 14.2

Any Hindi

Daily 63 8.1

35.

6 15 27.3 5.1

Any English

Daily 17 2.2

15.

9 6.7 1.6 0.3

Any Magazine 59 7.6

33.

8 14.3 25.1 4.6

Source: Ficci PWC, companies

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NEWSPAPERS

The Display advertising component of the Newspaper market in India for calendar year 2007

was valued at Rs.9,290 cr (growth of 18% over calendar yr 2006)

Print, in spite of being the biggest incumbent medium, continued to attract the largest share ofadvertising spends, mainly attributed to rise of the tabloid and regional focus.

MAGAZINES

Taking a cue from their foreign counterparts, Indian publishers are launching niche magazines -

across News, Fashion, Travel and Health. The Economist, Vogue, FHM and music magazine

Rolling Stone were some of the well known foreign titles to make it here.

Future?

Expect a spate of new launches in the coming months, with almost a dozen global players

planning to launch India editions. This will also be in part due to Indian media laws, which

restrict foreign equity to 26% in the news segment, but allow 100% foreign equity in non-news

and non-current affairs specialty magazines.

TELEVISION

The entry of regional channels, anti incumbency factor (i.e. newer entrants with newer

formats), Twenty20 world cup, new formats (reality shows, talent hunt), distribution (mobilecontent), cable and satellite growth have ensured that Television media remains on top of the

advertiser spend.

RADIO

Radios share of the total media pie has grown to 4% in 2007. Growth of the medium can be

attributed to the increase in number of stations and the corresponding listener base.

Over 240 private FM stations have become operational since phase 2 of the bidding for radiochannel licenses. Radio channels with the highest number of operational stations are Radio

Mirchi with 32 stations, Radio City with 16 stations, Big FM with 44 stations and My FM with

17 stations. Local nature, content integration, ground activation serve as a cost effective medium

for advertisers.

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Indian Readership Survey 2009: English Newspapers

May 14, 2009 at 6:05 pm Filed underPress

Indian Readership Survey: Times of India reigns supreme

The Times of India (TOI) continues to be the No.1 English daily in the country, as per the latest

round of IRS (Round 1, 2009) with a total readership of 1.33 crore. Even in the previous round

of IRS (Round 2, 2008), TOIs readership was 1.33 crore.

Hindustan Times continues to hold the No.2 position among the English dailies.

Hindustan Times also has maintained its readership from its previous round with a readership of

63.4 lakh.

Chennai-based English daily, The Hindu continues to hold its front despite TOI invading its

home turf, last year. The English daily which has multiple editions outside Chennai, has added

around 97,000 readers (1.8 per cent growth) from the last round of IRS (Round 2, 2008).However, when compared to the same period last year (Round 1, 2008), the newspapers

readership is still lesser by 1.78 lakh readers (a decline of 3.2 per cent). In the last round of IRS,

it had lost around 2.75 lakh readers (a decline of 4.9 per cent). The addition of 97,000 new

readers in the current round has narrowed the gap and its current readership stands at 53.73

lakhs.

ABP Groups English daily which has a strong hold in the eastern region continues to be at No.4

with a readership of 28.18 lakh readers.

Hyderabad-based Deccan Chronicle too has witnessed a slight decline in readership in thecurrent round of IRS (Round 1, 2009). In the current round of IRS, it has lost 55,000 readers,

which is still a better performance than the previous round, when it had lost around 2.05 lakh

readers. In the latest round, its readership stands at 27.68 readers.

Times Groups business daily, The Economic Times has also lost 89,000 readers in the current

round (IRS, Round 1, 2009) which is a decline of 4 per cent. Its current readership stands at

19.17 lakh.

The Mumbai-based English tabloid, Mid-Day, which has ventured out of the city in the last few

years with editions from Bangalore, Pune and Delhi, has moved up by a position among English

dailies, although its has registered a decline in readership. Mid-Days readership in this round

stands at 15.83 lakhs 10 per cent lesser than what it used to be a year ago.

The New Indian Express has been pushed to No.8 in the current round. The newspaper despite

revamping itself has lost more than 4 lakh readers in the last one year a loss of 20 per cent.

From 19.77 lakh readers in IRS (Round 1, 2008), its current readership stands at 15.66 lakhs.

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Mumbai Mirror, the Times Group tabloid which is also distributed free along with The Times

of India is at No.9 with a readership of 15.57 lakh.

DNA, at No.10, has recorded the maximum growth among the top English dailies having added

1.52 lakh readers in the current round a growth of 11 per cent. In fact in the last one year, its

readership has grown from 13.11 lakhs in IRS (Round 1, 2008) to 14.89 lakhs in the current

round a growth of 13.5 per cent.

Following are the top ten English daily newspapers in India, according to the

Indian Readership Survey (IRS) 2009 Round 1 released recently by the Media Research Users

Council (MRUC). The survey was conducted by Hansa Research.

TOP 10 ENGLISH DAILIES

RANK NEWSPAPER

IRS 2008

ROUND 1

IRS 2009

ROUND 1

1 The Times of India 136.41 133.32

2 Hindustan Times 63.46 63.47

3 The Hindu 55.51 52.76

4 The Telegraph 30.38 29.7

5 Deccan Chronicle 30.28 28.23

6

The Economic

Times 20.11 20.06

7 Mid-Day 17.64 15.83

8

The New Indian

Express 19.77 15.66

9 Mumbai Mirror 15.91 15.57

10

Daily News &

Analysis 13.11 14.89

(ALL FIGURES ARE IN LAKHS)

Source: MEDIA RESEARCH USERS COUNCIL (MRUC)

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INTRODUTION OF THE COMPANY

VISSION

It Is A Global Company With Cosmic Consciousness Served From INDIA, Aggregating

Audiences To Network Media Brands Transiting Through Print.

MISSION

Move first, Move fast

The Times of India was founded with a simple belief - to create world-class media product and

services. Our mission stems from the belief that consumer experience is critical to our success.

Multiple ties

Team The Times of India strives to create multiple relationships with global Indian. To do thatThe Times of India commanders and strategists wear multiple hats, think disruption, and reinvent

themselves every week.

Continuous innovation

Being in a dramatically-changing business-the internet-amounts to: act granular, think big. Our

customers are just joining the digital revolution. So, we must keep anticipating their preferences

through meticulous work, continuous innovation, and consistency in quality.

Where ideas live

At The Times of India, ideas rarely die, because we vehemently believe in the freedom to

disagree. We believe in keeping the floodgates of ideation open all the time. We are not

subsumed by it, we generously give every idea enough gestation-time even if it means working

out time from our daily work.

Smart-sensing the future

The Times of India seeks to be a media megamart that infotains the customer, creates

community value, delights the smart shopper, provides cutting-edge solutions to the advertiser,

and believes in the magic of the idea.

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HISTORY

1838:

The first edition appears on November 3, 1838 known as The Bombay Times and Journal Of

Commerce. The issue was published twice a week. DR. J.E.Brennan the first editor alsosecretary of the Chamber of Commerce.

Rs.30 was the annual subscription.

1850:

Shareholders decide to increase the share capital and the paper converted into a daily.

1855:

Telegraph services open up in India shortly afterwards, the paper signs an agreement with

Reuters for raising news coverage and lowering subscription rates. That old tie was renewed in

2006 with the pact between TIMESNOW & REUTERS.

1880:

The Times Of India Weekly edition launched, to meet the need for a weekend paper. This later

came to be known as the illustrated Weekly of India in1923.the Times Of India weekly edition

launched.

1890:

Editor Henry Curwen buys TOI in partnership with Charles Kane.

1892:

Following the death of Henry Curwen, T.J.Bennett becomes the editor and enters into a

partnership with F.M.Coleman to form a joint stock company-Bennett Coleman & co. ltd.

1902:

The paper moves in to its current office opposite CST. It started out at the Parsi Bazaar and then

moved on to Churchgate where things got so bad that editor Bennett had to complete his editorial

elsewhere after the ceiling fan collapsed in his room.

1907:

Editor Stanley Reed revolutionizes news o midnight. Until then any news that came in after 5pm

was held over for the next day.

TOIs first price war under editor Stanley Reed: o 1 Anna; circulation rises 5 times.

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1923:

Evening news of India launched.

1929:

The Times Of India illustrated weekly renamed as the illustrated weekly of India.

1930:

The column Bombay 100 Years Ago published.

First movie review published.

1940:

First time news items appeared on the front page.

1946:

For the first time the paper transfers of Indian ownership Seth Ramakrishna Dalmia buys out

Bennett, Coleman & co. Ltd for Rs 2 crores.

1948:

Sahu Jain Group became the owners of the company. Shanti Prasad Jain was the first chairman

of the group

1950:

Navbharat Times launched.

The TOI Crest changes from the lions to elephants.

Dharmayug, Hindi weekly pictorial magazine launched Frank Moraes succeeded Ivor Jehu to

become the first Indian editor (1950-57)

R K Laxmans common man cartoon starts.

1994:

Bombay Times, the sassy colour supplement that chronicles the changing lifestyle mores of a

globalizing city was launched.

1996:

Times Of India carries its first colour photograph. Times Of India crosses 1 million mark

circulations.

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1998:

BCCL enters into music market with Times Music.

1999:

The Times of India.com launched.

BCCL enters into music retailing business with Planet M and radio broadcasting with Radio

Mirchi.

2000:

TOI crosses 2 million marks in circulation.

2001:

TOI goes all colour and storms Delhi by being NUMBER ONE

2003:

President APJ Abdul Kalam visits TOI to inaugrate Times Foundation

2004:

Television business launched with the launch of a lifestyle and entertainment channel called

ZOOM

E Paper launched.

Timescape- the Times Group Intranet launched

Launch of the jobs portal Times Jobs

Timesjobs.com pioneered the concept of job fairs in India, branded as Big Leap.

2005:

MT- largest read Marathi Newspaper in Mumbai-IRS survey.

TOI- goes daily full colour Mumbai Mirror launched.

TimesMatri.com- launched in August- re launched as SimplyMarry.com in December 2006.

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2006:

TIMES NOW- TV news channel launched

ET first newspaper available on cell phone

Mumbai Mirror- afternoon edition launched offers Mumbai Mirror or Maharastra Times as

complimentary copy with TOI at a price of Rs.4

TOI- the only English language daily to feature among the top 10 with readership of 131.4 lakhs-

IRS Survey by Hansa Research

Times Group MD, Mr.Vineet Jain awarded the scroll of honour for being the new age media

guru- Hero Honda TV Academy Awards

Timescape the Times Group Intranet portal re-launched- now powered by SAP Netweaver.

BCCL goes live on SAP system.

MagicBricks.com- launched in October 2006 targets the online Real Estate Space

Smart Hire- launched April 2006 was witnessing stupendous growth with its focus on providing

organization with end to end recruitment solutions.

Ads2Book.com-The Worlds only Global AD Booking engine- relaunched in august 2006

With intensive R&D, the Net-2-Print classifieds

Booking system Ads2Book.com was carted and imbued with AI (artificial intelligence) thatassisted user through the entire process of creating, Booking & Paying for their Print Classified

Ads, all from the comfort of their desktop.

2007:

TOI- the Indian Corporate Elites No.-1 newspaper- AC Nielson Report

Whats hot- a new weekly magazine delivered free with TOI on every Friday.

Times Group bags 5 gold and 1 silver at the ABBY Awards

TOI prints 2 city editing, one at 11pm and second 12.30am

BCCL wins SAP ACE 2007 Awards for Customer Excellence in the best media sector

implementation

The Economic Times- Gujarati Edition launched

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Good Life World- launched April 2007 is the future of Internet in India, the concept of Click &

Brick was just the right impetus the online industry needs, as users are either to busy to log on to

the net for their personal needs or are not savvy enough and need help. The Good Life World

center allows users to access the services offered by Times Business Solutions portals from the

centre and make offline payments for online services, thus ensuring ease of access and complete

financial security.

LOCATION:

Chandigarh

Delhi

Lucknow

Patna

Kolkata

Jaipur

Bhopal

Ahmedabad

Mumbai

Pune

Hyderabad

Bangalore

Chennai

Cochin

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BUSINESS AREA:

Bennett, Coleman & Co. Ltd

Entertainment Network India Ltd

Optimal Media solution

Times Global Broadcasting Co. Ltd.

Times Infotainment Media Ltd.

Times Business Solution Ltd.

World Wide Media Ltd.

BRANDS:

Filmfare

Femina

Indiatimes

Maharastra Times

Navbharat Times

Planet M

Private Treaties

Radio Mirchi

Sandhya Times

The Economic Times

The Times Of India

International Times Card

Times Classifieds

Times Foundation

Times jobs

Times Multimedia

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Times Now

Time Of Money

Top Gear

ZOOM

Times Group Books

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PRODUCT PROFILE

A broadly diversified, multifunctional unit, the BCCL takes charge of a range of product lines

towards its audience. These products are included in the following aspects:

Print Media:

Newspaper

Magazines

Journals

Television Media:

The BCCL group has entered in DELHI and MUMBAI and its media organizers take charge of

organizing events like:

Femina Miss India

Brand Equity Quizzes

Programmes for Delhi Doordarshan

Producing quality programs for Sony Entertainment Television

Radio Channel:

Radio Mirchi, the most hip and happening radio channel waves through cities like Ahmedabad,

Delhi, Mumbai and Indore.

Multimedia:

The BCCL group provides quality information and entertainment through times CD ROM titles.

Retailing:

The BCCL group holds in its tag the very popular retail store. Planet M- the music retail store

vibrantly unleashing books, CD ROMS and music outlet has its base in all 4 metropolitan cities.

Online Products:

The BCCL group flaunts its very famous online offering

Indiatimes.com a versatile website for e-mail, cards, teen, contents and trivia.

Times Syndication Service (TSS)

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Timescity.com an online service portal that sorts and serves information regarding

services and events in major cities.

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BCCL PUBLICATIONS

THE TIMES OF INDIA

It is Indias premier English daily and worlds largest circulatedEnglish broadsheet daily. It is published from ten cities across India.

In year 2004, The Times of India has achieved an award for worlds

highest selling English.The Times of India is rated amongst the world's six best newspapers andattracts a daily circulation level of more than a million copies.

THE ECONOMIC TIMES

Started in 1961, ET is India's most widely circulated financial andbusiness daily which is the second largest financial daily round theglobe. It has become the lifeline of Indian business, economy and

finance today. The Economic Times is published from Delhi, Mumbai,

Calcutta, Bangalore, Madras, Hyderabad and Ahmedabad. It is now published even in gujaratilanguage.

NAVBHARAT TIMES

The leading national Hindi daily, undoubtedly the most influentialopinion maker in the central heartland. Navbharat Times has theability to gauge the social, political and intellectual needs of its

audience and is attuned to India's mainstream hopes and

aspirations. Navbharat Times is published from Delhi and Mumbai.

SANDHYA TIMES

A Hindi language evening daily offering a host of information on day-to-

day events.

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TIMES FM

Times FM, the private FM music channel has resurrected radio in

India and has acquired an unparalleled equity with the discerning

listeners of the country. They, in turn have reciprocated to theinnovative programming with loyalty. Times FM is the biggest

broadcaster on the FM Channel in 5 cities i.e. Mumbai, Delhi,

Madras, Calcutta and Goa. Presently the channel enjoys a totallistenership of over 7 million.

FEMINA

Editor Tanya Chaitanya

T Established in 1959, Femina is Indias largest selling womens magazine published

fortnightly in English. Its primary audience comprises of well educated, aware and

career conscious women from the upper echelons of Indian Society. It provides a

wide-range view of the Indian womans world.The up town women magazine seeks

to cater to the tastes and preferences of the modern Indian woman. Femina also organizes and

sponsors the Miss India and Look of the Year beauty pageants annually. The winners of these

contests go on to represent India in the Miss Universe, Miss World and the International Look of

the Year contests.

Sr. No. Content in Femina Always In Femina

1. Cover Story Style FAQS2. Fashion Skin queries

3. Food Faces

4. Beauty Books5. Men The clubes Movies

6. Voices Music

7. Spaces Dilemma

8. Tools Handy hints

9. Connections Quiz10. Entrepreneur Interiors (home makeover)

11. People You to us12. 14 days to go Healthier you The you list

13. Self Development The last word

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Current Subscription offer:

FEMINA (English)

Period No. Of Issues Cover price Discount Subs Rate

1 YR 26 Rs. 1040(with gift) 50% Rs. 520

FEMINA (Hindi)

1 YR 12 Rs. 480(with gift) 50% Rs. 240

Femina Hindi at its core will be the same as Femina English, though some of the content may

change. We believe, Femina Hindi will be a huge success at the top end of the segment and,

in terms of readers, be even bigger than Femina English."

Femina Hindi will be a monthly and will be priced at Rs. 40, which is the same price as the

English edition. The Hindi edition will be available across North, West and Eastern India for

now.

FILMFARE

Editor Jitesh Pillai

Established in 1952, Filmfare is Indias leading entertainment film magazine published

in English. It presents the exciting world of showbiz to its readers every month. A

film magazine that has evolved as an entertainment medium. Every month the colourful

and informative guide features Indian movies, music, serials, soaps, Hollywood films

and lots more. Filmfare also sponsors the annual Filmfare Awards for excellence in Indian

cinema.

Most widely read and respected film magazine.

Covers all aspects of Hindi film industry.

Its access to the stars is unrivalled and high reader interaction

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CONTENTS OF FILMFARE

I Spy- Who? What? Where? Why? - Gossips, Tidbits etc

Short Takes - Brief takes on Stars.

Just One Question Stars Reply.

Jaldi 5 5 questions asked.

Classic Shots. Star portfolios

40 Questions.

Readers Dont Digest.

Box Office Hits & misses of the month. In The Mail Readers write in.

Viewers Gallery Readers reviews.

Ask Me Question hour with Shatrughan Sinha



1 YR 26 Rs. 1300(with gift) 50% Rs. 650

BBC TOP GEAR

Editor Vardhan Kondvikar

Top Gear is an auto mobile magazine published by BBC Worldwide and

named after the BBCs Top gear television show. It was published in October

1993 and is published monthly at a price of Rs. 80. The major presenters of thetelevision series - Richard Hammond, James May and Jeremy Clarkson - are

regular contributors. Tame racing driverThe Stig also regularly features intheir car tests, though only communicates his thoughts and feelings.

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CONTENTS OF TOPGEAR

Tests of new cars

Ho Metal (new concept cars)

Import It / Deport It

Letter from Readers

A column by Jeremy Clarkson, Richard Hammond & James May

Interviews with celebrities

Big Sruff

The new car guides at the back

The Grid

Motorworld, involving an automotive related subject and humourous stories relating to it.

CAR OF YEAR

2004 : Nissan 350Z

2005 : Toyota Agyo & Bugatti Veyron

2006 : Jaguar XK

2007 : Audi R8

2008 : Volkswagen Scirocco



1 YR 26 Rs. 1300(with gift) 50% Rs. 650

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BBC GOODHOMES

Editor Tara Kaushal

Good Homes is a launch between the Worldwide Media, a BBCmagazine and The Times of India. BBC Good Homes is a monthly

lifestyle and interior magazine that focuses on decor. At the turn ofevery page, the magazine introduces readers to the latest lifestyle

trends, with inspirational decor ideas, DIY tips, practical shopping

options, tips on property hotspots, and stories of real home transformations. Priced at Rs100, theIndian edition of Good Homes is targeted at the urban homemaker and will feature a mix of

international and Indian interiors and lifestyle features.



1 YR 12 Rs. 1200(with gift) 50% Rs. 600

GRAZIA

Editor Nandini Bhalla

This magazine is aimed at women and consists of 115 pafes with lots of

adverts thrown in.It is mostly concerned with what the celebs are doing or more importantly

what they are wearing.

There is also a Healthy and Beauty section, Living section, the best of theweeks TV, a letters page, horoscope.

CONTENTS OF GRAZIA

FASHION BEAUTY & HEALTH CELEBRITY

Fashion News Beauty Insider Celebrity News

Speed Check Master Class Celebrity Looks

Accessories Tried & Tested You the FashionistaShopaholic My Favorite Things Grazia Parties

Bounty Hunter Ask the Editor

Road Test Good Health

CALENDER COMPETITIONS

Travel Win a Yellonglen / Chardonnay Pack

CHAT ROOM ADVERTISE WITH US

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1 YR 12 Rs. 900(with gift) 50% Rs. 450

HELLO

Editor Ruchika Mehta

Hello! is a monthly lifestyle magazine specializing in celebrity news and

gossip.

The content of Hello! is fairly fixed, but the focus shifts as the Celebdaq-

style rating of the various celebrities rises and falls:"Diary of the Week" - photographic coverage of high society and celebrity

events

"Panorama" - an image-based review of current world events"Inside Story" - provides an insight into the celebrity lives

"Cookery and Travel" sections

"Fashion and Lifestyle" section



1 YR 12 Rs. 1200 50% Rs. 600

THE ECONOMIST

Managing Editor Philip Mathew

Editor in Charge :- TR Gopalakrishnan

The Economist which is more insightful and timely than ever, includes adaily diet of world news, politics and business, but it also runs regular

sections on science and technology as well as books and the arts. Every twoweeks, the publication adds an in-depth special report on a particular issue,business sector or geographical region. Every three months, it publishes a

technology report called Technology Quarterly or TQ and ever livelier

contributions from our readers.The Economist claims it "is not a chronicle of economics. Rather, it aims "to take part in a

severe contest between intelligence, which presses forward, and an unworthy, timid ignorance

obstructing our progress. It targets highly educated readers and claims an audience containing

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many influential executives and policy-makers. The Economist is widely regarded as one of the

worlds most influential current affairs and business titles.



1 YR 51 Rs. 10200 51% Rs. 5000

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MAJOR COMPETITORS

1. THE INDIAN EXPRESS

The Indian Express is an Indian newspaper owned by Ramnath Goenka. It wasstarted in 1931 by Chennai based Veradharajulu Naidu.

The Indian Express is owned by the Indian Express Group, which also owns

other newspapers in India such as theFinancial Express, a newspaper focused on

the Indian economy, stock markets, and fiscal policies. The group has otherpublications such as Screen weekly, the Marathi-language daily Loksatta, and

the Hindi dailyJansatta.

VARIOUS PRODUCTS OF EXPRESS GROUP

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http://en.wikipedia.org/wiki/Republic_of_Indiahttp://en.wikipedia.org/wiki/Ramnath_Goenkahttp://en.wikipedia.org/wiki/1931http://en.wikipedia.org/w/index.php?title=Indian_Express_Group&action=edithttp://en.wikipedia.org/wiki/Financial_Expresshttp://en.wikipedia.org/wiki/Economyhttp://en.wikipedia.org/wiki/Stock_marketshttp://en.wikipedia.org/wiki/Fiscalhttp://en.wikipedia.org/wiki/Screenhttp://en.wikipedia.org/wiki/Marathihttp://en.wikipedia.org/wiki/Loksattahttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/w/index.php?title=Jansatta&action=edithttp://expressgroup.co.in/company_business.phphttp://expressgroup.co.in/company_expressonline.phphttp://expressgroup.co.in/company_jansatta.phphttp://expressgroup.co.in/company_lokprabha.phphttp://expressgroup.co.in/company_fexpress.phphttp://expressgroup.co.in/company_loksatta.phphttp://expressgroup.co.in/company_sundayexpress.phphttp://en.wikipedia.org/wiki/Republic_of_Indiahttp://en.wikipedia.org/wiki/Ramnath_Goenkahttp://en.wikipedia.org/wiki/1931http://en.wikipedia.org/w/index.php?title=Indian_Express_Group&action=edithttp://en.wikipedia.org/wiki/Financial_Expresshttp://en.wikipedia.org/wiki/Economyhttp://en.wikipedia.org/wiki/Stock_marketshttp://en.wikipedia.org/wiki/Fiscalhttp://en.wikipedia.org/wiki/Screenhttp://en.wikipedia.org/wiki/Marathihttp://en.wikipedia.org/wiki/Loksattahttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/w/index.php?title=Jansatta&action=edit


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2. THE HINDU

The Hindu is a leading English-language newspaperin India, with its largest base ofcirculation in south India. Begun in 1878, it was founded on the principles offairness andjustice. Headquartered at Chennai (formerly called Madras), The Hindu was published

weekly when it was launched and started publishing daily in 1889. The National Readership

Survey for the year2006 rated The Hindu as the second highest read English Newspaper inIndia afterThe Times of India.

VARIOUS MAGAZINES BRANDS OF THE HINDU GROUP

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http://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Newspaper_circulationhttp://en.wikipedia.org/wiki/South_Indiahttp://en.wikipedia.org/wiki/1878http://en.wikipedia.org/wiki/Journalism_ethics_and_standardshttp://en.wikipedia.org/wiki/Justicehttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Madras_Presidencyhttp://en.wikipedia.org/wiki/1889http://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Newspaper_circulationhttp://en.wikipedia.org/wiki/South_Indiahttp://en.wikipedia.org/wiki/1878http://en.wikipedia.org/wiki/Journalism_ethics_and_standardshttp://en.wikipedia.org/wiki/Justicehttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Madras_Presidencyhttp://en.wikipedia.org/wiki/1889http://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/The_Times_of_India


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3. INDIA TODAY GROUP

India Today is an Indian weekly newsmagazine, in publication since 1975. India Today is

also the name of its sister-publication in Hindi. Aroon Purie is its editor-in-chief from 1975, a

position he has held continuously for last three decades Until recently, India Today has aweekly circulation of 1.4 million copies and is estimated to be read by 15 million people..

THE MAGAZINES RUN BY THE INDIA TODAY ARE:

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http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Newsmagazinehttp://en.wikipedia.org/wiki/1975http://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Aroon_Puriehttp://en.wikipedia.org/wiki/Editinghttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Newsmagazinehttp://en.wikipedia.org/wiki/1975http://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Aroon_Puriehttp://en.wikipedia.org/wiki/Editing


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Times Magazines Competitor Magazines

Femina

Film Fare

Top Gear

Good Homes

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http://images.google.co.in/imgres?imgurl=http://www.lastplace.com/EXHIBITS/India3/InsideOutside/insideout1.jpg&imgrefurl=http://www.lastplace.com/EXHIBITS/India3/InsideOutside/insideoutside6.htm&usg=__9GcC3lWoxo_q6iZEEYKQZw0Hys0=&h=816&w=608&sz=204&hl=en&start=6&um=1&tbnid=rWSCHvi-krxEeM:&tbnh=144&tbnw=107&prev=/images%3Fq%3Dinside%2Boutside%2Bmagazine%26hl%3Den%26lr%3D%26rlz%3D1G1GGLQ_ENIN337%26sa%3DN%26um%3D1


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Departments of TOI in Baroda Branch

Editorial Department

Resident Editor Mr. Bharat Desai Main or Mother Editorial in charge Mr. Sachin Sharma

Baroda Times Correspondent Miss. Prerna Shah

Response Department

Senior Manager Mr. Animesh Bhatt

Results and Market Development

Deputy Manager Mr. Vijay Shah

Senior Officer, Development Mr. B.Roy Chudhary

Senior Officer, Trade & A/C Mr. Sandip Desai

Executive, Trade & A/C Mr. L.A.Makarani

System Department

Officer, Systems Mr. Mehul Jhagani

EDITORIAL DEPARTMENTEDITORIAL DEPARTMENT

The editorial department at Baroda branch consists of 4 reporters for main issue plus one

photographer and a team of 2 reporters of Baroda Times. The main role of the department is

to collect articles and stories to be printed on the issues.

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The reporters are given specific beats like crime, environment, politics, education etc. For

example reporter, who is assigned a politics beat, will be responsible for collecting all the stories

and news relating to politics. They do this by developing contact with related people like

politicians, opposition parties etc. One reporter may have to handle more than one beat.

The editorial department in Baroda is called Reporters Bureau. It does not have news desk.

The editor in charge collects the relevant stories and articles according to the need and shelf

life ,and the selection is done and send to systems head that is responsible to send it to

Ahmedabad by using high speed leased lined network..

By: - Mr. Sachin Sharma

Ms. Prerna Shah

RESPONSE DEPARTMENTRESPONSE DEPARTMENT

The response department is one of the most important departments in BCCL. The main

function of this department is to collect advertisements and paid information.

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EDITING REPORTING

RESPONSE

DEPARTMENT

EDITORIAL

DEPARTMENT


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OPERATION DEVELOPMENT


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The development section looks after the clientele for advertisements. In the development

section, employees are assigned the fieldwork for getting corporate clientele.

They are assigned to book the advertisements and collect the revenue from the front desk of

reception (classifieds & matrimonial). As per the Audit Bureau of Circulation and depending

upon the management policies, this department keeps the ratio of 60:40 for editorial and

advertisement respectively. It is the revenue center of BCCL. The operation section looks

after the administration.

BY: - Mr. Animesh Bhatt

SYSTEMS DEPARTMENTSYSTEMS DEPARTMENT

The system department is one of the four departments at BCCL. It is also one of the most

important departments of BCCL.

It coordinates the editorial, response and RMD department.

The job of the system department is to merge the ads and editorials. The designing of pages

of newspaper and magazines is done using software called Quark Express.

The ads are collected only in PDF and EPs format, which are not allowed to be modified by

others. This data is send through 64 KBPS and 2 MBPS lease lines. Also there is an ISDN

which is a digital form used as a backup. System is equipped with SAP server.

BY: - Mr. Mehul Jhagani

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RMD DEPARTMENT

The department, which works to create the audience, is known as RMD (Result and Market

development department), which works to increase the customer base. The department,

which is involved in space selling, is known as response department. The RMD department

has to sell the product to the customers and create audience, while the response department

has to sell the products to the advertisers, which is known as space selling. They have to sell

the space available in the newspaper to the advertisers. The rate of space selling is decided on

the customer base of the company hence, both the departments are interrelated.

ABOUT RMD DEPARTMENT

THIS GROUP STRIVES TO ACHIEVE:

Timing : This allows readers to get their publication at the earliest.

Circulation : This is relevant for the advertisers of the company

Competitive : This commits company resources to obtain optimal value.

AdvantageService: Which their customers appreciate.

FUNCTIONS OF THE DEPARTMENT

Sales and market development

Dispatch

Billing and accounts

RMD international sales

Promotion and publicity

MIS

Subscription

BY: - Mr. Vijay Shah

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ORGANIZATION STRUCTURE OF BARODA BRANCH OF

THE TIMES OF INDIA

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RMD : Creating & maintaining audience for BCCL group of publication.

RESPONSE:- Creating value for its Advertisement.

EDITORIAL:- Acting as a mirror to be society.

5 Pillars of RMD Departments

Timely Distribution

Ad Relevant Circulation

Service

Cost-effective

Competitive Advantage

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DISTRIBUTION CHANNEL OF NEWS PAPERS

AHEMEDABAD PRESS

PAKING OF PAPERS

LOADING IN TAXI

PARTICULAR DESTINAION

(FOR E.G. VADODARA)

DEALER- A DEALER B

DEPOTS

STATION SAYAJIGUNJ DANDIA BAZAR JUBELIBAG

SALESMAN HELPERS

HAWKERS

LINEBOYS/PAID BOYS

FINAL CUSTOMERS/READERS

IN BARODA, THERE ARE

8 A Category Bookstalls

7 B Category Bookstalls

17 C Category Bookstalls

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PERIODICAL DIVISION OF PUBLICATIONS

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WEEKLIES

THE ECONOMIST

MONTHLIES

FEMINA (SARA)

HELLOGRAZIABBC GOODHOMESBBC TOPGEAR

FORTNIGHTLY

FEMINA (ENGLISH)

FILMFARE

DAILY

THE TIMES OF INDIATHE ECONOMIC TIMES

NAVBHARAT TIMES

MAHARASTRA TIMES

SANDHYA TIMES

INDIA TIMES

Times

Grouppppp


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PRODUCTS

Monthly circulation in baroda regarding magazine.

Femina (English):-1400

Femina (Hindi) :-600

FilmFare:- 1000

Top Gear:- 200

The Economist:- 190

Good Homes:- 134

Hello!:- 175

Grazia:- 110

COMPITITOR

Stardust:-300

Cine Blists:-140

Womens Era:-400

Savi:-240

Cosmo:-100

New Women:-300

Gruhashobha:-1400

Overdrive:-150

Autodrive:-210

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Paper Circulation in baroda:

The Times Of India:-42000

The economic Times:-6000

The Indian Express:-3800

Business standard :-1600

Gujarat samachar:-95000

Sandesh:-70000

Divya Bhaskar75000

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OBJECTES

I conducted a survey on 50 respondents as my sample size and I had to promote Femina,

Film fare, Grazia, Hello, Top gear, good homes and Economist magazines and get

subscriptions of these magazines and for conducting these I visited residential areas, beauty

parlors, saloons, boutiques etc. and collected information from and after collecting the data, I

did analysis of the data and found out the results of the survey.

OBJECTIVES

Executive training gives the flavors of team work, organizational culture, teamdynamics, result orientation, organizational pressures, complexities in achieving the

desired result etc.

To get deep insights into the marketing concepts of interacting with people and

convincing them to give us the required information.

Executive training provides good scope for developing necessary managerial skillsand positive attitude

Studied the different products and features of THE TIMES OF INDIA for generating

sales with reference to understanding the system of lead, corporate, selling of

magazine.

We can also understand how each department works and how each department is

linked with each other and to get the knowledge of the culture of the organization ,work environment of it , to know how they give us target and according to it how to

work

To know the market of my organization so my selling procedure will become easy

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The scope of the study is it will has proved to be of great help to me to understand

the concepts of marketing and it may prove to of some help to the company forunderstanding its strengths and weaknesses in the market and to leverage upon their

strengths and cut down their weaknesses.

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STRATEGY:

To achieve a goal successfully, one need to sketch a perfect road map or adopt a strategy to the

destination also need to follow the path strictly. The strategies applied to achieve the above

mentioned targets are as follows:

Door to door calling.

Telephonic calling.

Beauty parlors.

Hair saloons

Hospital.

Restaurants.

Clinics

Shopping malls

Hyper markets

Cafs

Book stalls

Institutions

Schools.

Colleges

Fashion designing firms or design institutes.

Gymnasiums

Offices.

Advertising firms

Hotels

Event management institutes.

Air stewards institutes. .

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Findings

In door to door calling I have to look out for prospects by visiting residential complexes,

societies etc. not much customers where found by me.

I have to visit beauty parlours & hair Saloons to convince the prospect about the product.These magazines are highly purchased by the parlours owners. This was the highest place

where I was able to sell my 4 to 5 subscriptions.

In telephonic calling I have found some data base of customers who want to subscribe the

magazines. I have to ask them whether they are interested in subscribing for the magazine

or not. Many of people refused to subscribed has they felt price where high. So I found it

is easy to get order by face to face then on telephone.

In hospitals and clinics I have to approach to administration department. These

magazines are useful when their patients are waiting in the waiting room. No order could

be get has waiting time is high so i stop approaching them.

In colleges, institutions, fashion designing institutes, air hostess institutes, coaching

classes students mostly prefer these magazines to read. Especially female students. I was

able to 2 to3 order from fashion designer has they where interested in Femina.

In advertising firms advertisers prefer these magazines for getting ideas & concepts from

these magazines.1 subscription was place by adert advertising.

Library was target where I could get 2 subscriptions I approached EEC center library .

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WEEKLY ACHIVEMENTS:

Weeks Date No. of

Magazine

Amount

1 19/05 to 26/05 0 Rs 0

2 27/05 to

03/06

1 Rs.240

3 04/06 to 11/06 2 Rs.840

4 12/06 to 18/06 3 Rs 1080

5 19/06 to

26/06

2 Rs. 480

6 27/06 to 04/07 3 Rs 720

7 05/07 to 12/07 3 Rs1080

8 13/07 to 19/07 2 Rs 720

TOTAL 16 Rs 5160

LIMITATIONS:

Due to hike in the magazines prize people are not ready to subscribe and they are notconvinced easily. They prefer reading old issues of the magazines which are extremely

low priced like Rs.10 to Rs.15 as compared to the cover price of Rs.40 or Rs.50

The another experience that I came through was that some people said that they had

subscribed last year but they did not get the delivery of magazines at time and that is the

reason they did not showed the interest in subscribing it for second time. Also many

existing customers they did not get their assured gifts and due to this dissatisfaction with

the services they have stopped subscribing to the magazines. Regaining their trust was

very difficult.

Time constraint is the main problem, since prospects are busy during the office hours.

In afternoon customers were not ready to listen. Working women are very busy in themorning because they have to go to their office so they did not give me response thats

why I did not cover my potential customer for the Femina magazine. Even those women

who are not working and who are housewives were busy in the morning.

Many customers were interested to subscribe if the magazines were in hindi or gujarati.

Being interns were a disadvantage as customers thought that we will not take

responsibility of any problems after our internships are over.

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THE SURVEY

In todays fast moving world electronic media take over the magazines place. And very less

people prefers the magazines.

To get the latest new for the Hollywood or Bollywood electronic media is more preferred by

the people. On the other side my survey helps the organization to know the mindsets of thepeople regarding the Filmfare magazine, as this magazine covers all latest news regarding the

film industry.

In todays world the role of women is also change. The women are more educated. So my

survey helps the organization to know the ratio of women preferring the Femina, which is

women oriented magazine.

This project is the part of our MBA program. And through this project company will get lots

of information regarding the customer preferences. The company also comes to know thatwhat are the weak point in comparison of their competitors.On the other hand by knowing

the strength the company can target the customers and try to overcome their weak points.

Through my survey company get the idea that what profile their customers have and

according to that what preference they have. So it is helpful to the company to target the

customers segment wise.

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METHODOLOGY

TARGET AREA

My survey was limited to in and around Baroda city. My target market was those people who

are readers of English magazines. For Femina, my main targets were working women,housewives, beauty parlors, boutiques, college going girls, etc.For Filmfare, I targeted hair

saloons, households, beauty parlors and clinics to get the potential market for selling this

entertainment magazine.

TECHNIQUE OF DATA COLLECTION

I used a questionnaire for collecting data as we can get the opinions of the respondents whichwill help to extract results from the data. Moreover, it leads to direct contact between the

surveyor and the respondents.

DATA COLLECTION SOURCE

My source of data collection was PRIMARY DATA COLLECTION because I visitedresidential areas, beauty parlors, gyms, hotels, restaurants and personally asked those

questions and filled up the survey questionnaires. I have not taken the help of any secondarydata for the analysis purpose.

DATA COLLECTION TOOLS

The survey questionnaire was ready made provided by The Times of India under the

guidance of Mr. Vijay Shah (Company guide). The survey questionnaire contained different

types of questions as required by the organization. They were open ended, close endedquestions. I filled up these forms while making the sales calls.

ANALYSIS OF DATA

I did the analysis of survey questionnaires by analyzing each question. The sample size of my

survey was 100. There were many people who did not respond because of the reason that

they were not familiar with English language, or they were not interested in reading film orwomens related magazine. In Baroda, most of the people being Gujaratis prefer reading

Gujarati magazines more than English ones and they find English language to be tough to

read and understand.

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ANAL YSIS OF DATAS

GRAPH 1: -Graph showing the analysis of Newspapers in Baroda city as per ABC

( Audit Bureau of Circulation)

GRAPHICAL PRESENTATION

Analysis of Newspapers in Baroda City as per ABC auditing

42000

3800 6000 1600

95000

700007500

0

10000

20000

30000

40000

50000

60000

70000

80000

90000

100000

As per this chart, TOI is the largest circulated, followed by ET in English

newspapers. While among the regional newspapers Gujarat Samachar is largest

circulated followed by Divya Bhaskar and Sandesh.

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GRAPH 2: -Graph showing the reader status and actual customers of all the newspapers.

Newspaper TOI IE ET BS Asian GS Sandesh DB

Purchasers 81 33 44 30 0 47 28 12

Readers 2 9 61 49 0 31 43 29


Analysis of % of Newspaer Customers (purchasers )

TOI

30%

IE

12%

ET16%

BS

11%

Asian Age

0%

GS

17%

Sandesh

10%

DB

4%

TOI IE ET BS Asian Age GS SandeshFrom the above graph it can be said that amongst the purchasers, TOI customers

consist of 30 % followed by ET and Gujarat Samachar.

And in these also there are many customers who purchase more than one newspaper.

While in the below graph % of people reading ET is more.

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GRAPH 3:- Graph showing the purchasers of women related magazines.

Femina Cosmopoiltan Grushobha Womens Era Others Total

15 6 5 20 4 50


0

5

10

15

20

Femina Cosmopoiltan Grushobha Womens Era Others

From the above graph, it can be induced that there are 15 purchasers of Femina, 6

for Cosmopolitan, 5 for Grushobha, 20 for Womens Era and 4 for other magazines

among 50 people whom I surveyed.

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GRAPH 4: - Graph showing purchasers of film related magazines.

FILMFARE STARDUST CINEBLITZ TOTAL

25 16 9 50


0

5

10

15

20

25

FILMFARE STARDUST CINEBLITZ

From the above graph, it can be induced that there are 25 purchasers of Film Fare, 16 for

Stardust, 9 for Cineblitz, among 50 people whom I surveyed.

GRAPH 5: - Graph showing sectorial distribution of magazines.

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0

10

20

30

40

50

RESIDENTIAL PARLOURS &

SALOONS

BOUTIQUES OTHERS

(All the data in the percentage)

From the above graph, it can be induced that there are 48 residential, 28 for perlours &

saloons, 6 for Boutiques, 18 are for others magazines among 50 people whom I surveyed.

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RESIDENTIAL PARLOURS

& SALOONS

BOUTIQUES OTHERS

48 28 6 18


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GRAPH 6: - Graph showing the work status of chief wage earner of the surveyed families.

WORK STATUS

OF C.W.A EMPLOYED BUSINESS PROFESSIONAL

100 34 52 14


0

10

20

30

40

50

60

EMPLOYED BUSINESS PROFESSIONAL

(All the data in the percentage)

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From the above graph, it can be said that most of the chief wage earners of the surveyed

families are business class people of 62% , followed by the employed and the last is

Professionals of merely 18%.

FINDINGS

In Femina, majority of the respondents likes to read columns on beauty tips, fashion &style and health.

People preferred general magazines and business related magazines more then other

magazines because a general magazine covers all aspects.

During my survey, I found many of respondents complaining about glamorous

photograph that are printed in Femina and Filmfare magazines.

I have surveyed many regular readers also and they complained that there is lot of

advertisements in Femina magazine which decreases the worth reading articles in themagazines.

There is also a wrong perception among the respondents regarding contents and materials

of magazines like Femina and Filmfare. They feel that these are adult magazines and it

spoils the children.

Majority of people prefer price discount that is offered by Femina and Filmfare

magazines which is 50% off on a full year subscription then any other promotionalschemes offered by other magazines.

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I found that age group between 21 to 30 prefers to read these type of magazines only in

English.

Many of Filmfare readers share their view that they would like to read more columns

about Hollywood and about old films, film stars and stories and events related with film

making.

Many of the respondents have given answer that they can easily get information provided

in such magazines from the television itself, so they do not feel worth to spend money for

magazines.

Most of Gujarati magazine readers do not read Femina and Filmfare magazines becausethey are not familiar with the English language.

I found that most of the people who are readers of English magazines are of the family

size of 4 and 5 persons. This means that small families/ nuclear families preferred thistype of magazines more than big families.

I found that the business women preferred to read magazines like Femina, Grazia and

such fashion related magazines.

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RECOMMENDATIONS AND SUGGESTIONS

There is tremendous response from beauty parlours and hair saloons so company shouldpublish special gift magazines for them that can be beneficial in their respective

businesses.

During my survey, many readers have suggested that they would like to read more aboutHollywood in Filmfare magazine. Majority of people have also shown their interest on

articles like lifestyle of stars and about old films.

Many of the Femina readers have shown their interest in reading about personality

development, stress management, etc.

Many customers have complained that they are not receiving their copies of magazines

on time and sometimes it has happened that they have not received the magazines after

some months. So, company should throw light on this area and solve this problem assoon as possible because it can cause a great damage to the reputation of the company.

Many of the respondents have suggested to reduce the portion of advertisements in themagazines because that reduces the important contents to be read in the magazines.

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CONCLUSION:

I learnt as to how corporate works.

During my training I learned how to interact with customer, how to convince them and

how to solve the queries of customers.

I also learnt how to be spontaneous since the customers used to ask many different typesof queries and questions and I had to answer them on the spot otherwise the company

may loose a valuable customer.

The company has made a very strong image in the minds of upper middle class and that

is the reason I found that by just speaking out the name of company many people gave

me a warm welcome and I easily got the door entry.

I learnt to be self dependent because many a times I had to roam alone and contact people

which made me more confident.

I am able to create awareness and knowledge of femina, filmfare, hello, grazia and othermagazines of Times of India to the customers and provide discount scheme.

Also I came to know that customers are highly attracted by gifts and other things.

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Bibliography

1. Website

www.timesofindia.com

www.femina.com

www.filmfare.com

www.pwc.com/india

www.pti.com

2. Magazine

Femina

Filmfare

Cosmopolitan

Stardust

Savvy

Womens era

3. Materials and information provided by the company.

******************************************************************

*******************
http://www.timesofindia.com/http://www.femina.com/http://www.filmfare.com/http://www.pwc.com/indiahttp://www.pti.com/http://www.timesofindia.com/http://www.femina.com/http://www.filmfare.com/http://www.pwc.com/indiahttp://www.pti.com/

Documents

Final Report by Hardik