Final Report by Bishnu Agrawal

8/8/2019 Final Report by Bishnu Agrawal

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A

PROJECT REPORT ON

DEMAND FOR NUMBER PORTABILITY IN YOUTH

ATVIRGIN MOBILE

CHENNAI

SUBMITTED BY

BISHNU AGRAWAL

PROJECT GUIDE

MR. REDDY

Regional Manager, Virgin Mobile, Chennai

FOR THE FULFILMENT OF

MASTER OF BUSINESS ADMINISTRATION

Long Beach Road, ECR, VGP Layout, Utthandi, CHENNAI-600 096 PH: (044)

32554744


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ACKNOWLEDGEMENT

I FEEL FORTUNATE TO EXPRESS MY DEEP REGARDS TO VIRGIN MOBILE & ISBR,

FOR CARRYING MY PROJECT REPORT.

I EXPRESS MY DEEP SENSE OF INDEBTNESS TO MY DYNAMIC INDUSTRY GUIDE

MR. REDDY, VIRGIN MOBILE, CHENNAI, FOR GIVING ME VALUABLE INPUTS, CO-

OPERATION AND GUIDANCE WITHOUT WHICH I WOULD NOT HAVE BEEN ABLE

TO COMPLETE THE WORK. FURTHER, HE HAS ALLOWED ME FOR GIVING OPEN

SUGGESTIONS & SHARING MY THOUGHTS WHICH GAVE ME IMPETUS TO LEARN

MORE.

I EXPRESS MY THANKFULNESS TO THE ENTIRE TEAM OF VIRGIN MOBILE FOR

GIVING ME LOVELY CO-OPERATION; I THANK ALL MY FRIENDS DOING PROJECT

UNDER VIRGIN MOBILE, CHENNAI WHO HELPED ME PROVIDING IMPETUS TO

LEARN MORE.

I ACKNOELEDGE THE HELP & CO-OPERATION OF ALL THE RESPONDENTS.

IM VERY THANKFUL TO ALL THE FACILITIES OF ISBR FOR HELPING ME IN

RESOLVING ISSUES. LAST BUT NOT THE LEAST, I THANK MY WELL WISHERS

FOR THEIR CO-OPERATION.


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DECLARATION

I HEREBY DECLARE THAT THE PROJECT REPORT TO STUDY THE DEMAND FOR

NUMBER PORTABILITY IN YOUTH IN VIRGIN MOBILE, CHENNAI SUBMITTED

FOR THE FULFILMENT OF MASTER OF BUSINESS ADMINISTRATION(MBA)

PROGRAMME (2008-2010) UNDER ISBR BUSINESS SCHOOL, CHENNAI WHICH

TO THE BEST OF MY KNOWLEDGE AND BELIEF HAS NOT BEEN SUBMITTED TO

ANY OTHER INSTITUTE OR PUBLISHED BEFOREHAND.

DATE: - 31.03.2010

BISHNU AGRAWAL


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Content

PART 1 RESEARCH REPORT

1.Methodology used

2.Findings

3.Analysis

4.Recommendations.

PART 2 PROMOTION REPORT

1. Experience / learning from the activity

2.Recommendation.

PART 3 SALES REPORTS

1.Number of sales done

2. Experience learning from the activity

3.Recommendation.


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PART 1

RESEARCH REPORT

A research report has been prepared on the topic chosen. The

four main components of research report are:

1. Methodology used

2. Findings

3. Analysis

4. Recommendations.

The research goes through the above four steps. A detail study

has been done on various areas of Virgin Mobile concentrating on

the topic. The research goes like the below.

1. METHODOLOGY USED

Lots of methods are used to conduct a research on a given

topic. My chosen topic is Demand for number portability in youth.

To find out various factors affecting the demand among the youth

to change mobile service provider having same number, a survey is

conducted.

In the 1st phase of the survey, 30 students are taken to

perform the survey.


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In the 2nd phase total of 60 students are taken to do a

complete survey on the demand to change mobile service provider

with same number.

2. FINDINGS

The final survey has been conducted among 60 students.

Followings are the findings based on 60 surveys.

a. 65% students are using Nokia handset.

b. 28% students are using Aircel, 27% students are using

Airtel, 21% students are using Vodafone and rest 24%

students are using some other operators.

c. 53% students spend Rs. 301 to 800 per month and 43%

students spend less than Rs.301 per month.

d. 47% students have 51 to 100 contact numbers and 33%

students have 101 to 300 contact numbers.

e. 90% students are satisfied with their current mobile service

provider.

f. 57% students have changed their mobile number earlier.

g. 71% students have changed their number 1 to 3 times and

29% for 4 to 7 times.

h. 64% students changed their number as better tariff has

been provided by other network and 18% due to more

friends on other network.

i. 63% students intended to change their number again.


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j. Only 30% students tell that change in number stop them to

change the service provider.

k. Only 9% students tell that they will change the service

provider if the number remains same.

l. 60% students are ready to pay to change the service

provider with same number.

m. 47% students are ready to pay up to Rs. 100 to change the

service provider with same number.

3. ANALYSIS

An analysis is done regarding why the students are willing to

change the number. 64% students changed their number as they

are getting better service from other service provider. 18% students

changed their number as they have more friends in other network.

6% students changed their number due to bad service and only 3%

students have changed their number as their sim card was blocked.

37% students still want to change their number but they do

not bother about the change in number. 70% students told that

change in number do not stop them to change the service provider.

58% students told that they will think over changing the

service provider if the number remains same.

4. RECOMMENDATION


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Students do not bother about change in number but they want

better tariff plans as 64% students have changed their number

previously for better tariff plan.

We should think over providing better tariff plan to attract

more customers.

37% students still want to change their number and if better

tariff plan is provided they will change their number.

We should keep the number same if a customer wants to

change his number as 58% may change their service provider

if the number remains same.

We should come with various offers to attract more customersas 28% users use Aircel Network for new offers.

Special offer should be given to the users who spend more

than 500 as 53% students spend between Rs. 300 to 800.


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PART 2

PROMOTION REPORT

Various promotional activities have been performed during the

project to create awareness among the students about Virgin

Mobile. Various methods are used to promote the product of Virgin

Mobile.

Some of the promotional activities include the following.

a. Giving PowerPoint presentation to the students regarding the

products and tariff of Virgin Mobile.

b. Mail and SMS are sent to create awareness about the launch of

GSM service by Virgin Mobile.

c. Gifts are given to the students who became the customers of

virgin mobile.

d. I invited all the friends to join the facebook community of

virgin mobile to create awareness about the virgin mobile in

GSM service.

e. Various competitions are organized like T-shirt designing,

video uploading etc. and all friends are invited to vote for the

best person.

f. Social responsibility is taken care of like Green India and a

step is taken to make India and the world Greener.

1. EXPERIENCE/LEARNING FROM THE ACTIVITY


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a. By doing various promotional activities I learn the marketing

strategies and policies to promote a product.

b. Such activities help to attract more and more customers as

they come to know about the product from such activities.

c. I learn the way to promote a product among a group of

customer.

Promotion creates awareness and awareness creates

customers. So, if we promote well, we can have more customers.

2. RECOMMENDATIONS

a. Proper knowledge of tariff should be given to the customers.

b. Should take part in various activities taking part in the city.

c. Should introduce new offers especially for student like SMSrate cutter etc.


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PART 3

SALES REPORT

Third phase is based on the sales. We were engaged in doingsales also. Sales activities were one of the value added in the

project. We are asked to do some sales to know and understand

various factors affecting sales.

1. NUMBER OF SALES DONE


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I did 5 sales as I got 5 only. But due to some problem all sales

are not taken as good. Out of 5 sales 3 sales were considered to be

good. The reason for the same is that 2 sim cards could not receive

the FRC amount of Rs. 50 due to some problem.

2. EXPERIENCE/LEARNING FROM THE ACTIVITY

Sales is an art which should be included in our behavior to

become a good sales person. Following things I learned from the

sales activities.

a. How to convince a person regarding the features, here tariff,

of a product.

b. Understanding the need of the customer.

c. How to provide better service to make the sale good.

d. How to generate trust on a product among the prospect

buyers.

e. How to provide after sales service.

f. How to build a relationship.

g. Understanding the tastes and preference of the people.

h. What sort of knowledge to be passed to the customers.

i. How to prepare ourselves before meeting a customer.

j. What sort of questions may arise while closing a sale.

k. Handling all the queries the customer efficiently.

3.RECOMMENDATION

a. Proper training should be given before asking to do the

sales.


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b. Proper product knowledge should be given to the sales

person.

c. Prompt action should be taken if any issue arises.

d. Good offers for students should be launch.

e. Sufficient retail outlets should be there to have easy

availability of recharge cards to the customer.

f. Proper relation with the dealers should be maintained.

g. Thorough work on the tariff plan must be done taking under

consideration the service of all other service provider.


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Documents

Final Report by Bishnu Agrawal