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BRAND TRACKING (WARID ZAHI)
Warid Zahi Post Paid
Topic: Brand Tracking
Company: Warid TelecomProduct: Warid Zahi
Presented To:Mrs. Kausar Jafri
Associate Professor of English
Presented By:Musaddaq Mahmood
Roll # 053Section (A)
MBA (Evening)
Institute of Business Administration,
University of Punjab, Lahore.
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Warid Zahi Post Paid
Executive Summary
This project is about brand tracking and it will find out the position of Warid Zahi in
the market. In Warid Zahi we check the overall position in the mind of the consumers.
Also evaluate Warid Zahi with respect to its competitors. Tracking an individual
branded product involves measuring brand awareness and image for the particular
brand. In terms of brand awareness, both recall and recognition measures should be
collected the role of brand tracking methodologies is to monitor the health and the
value of your brands. The role of brand tracking methodologies is to monitor the
health and the value of your brands. These are the business equivalent of taking your
temperature or reading your pulse - they can tell you quite reliably (within
statistically-dictated tolerances) whether you are ill or well, and even how ill or how
well. They can also point to certain symptoms. The main feature that people look for
in postpaid connection is best service and performance. With postpaid the main thing
that comes in the mind of customer is billing. The first postpaid & most popular brand
that comes in the mind of customers is Warid Zahi. After the completion and during
the work of this project we will eventually learn about the brand of the Warid which is
at present their big issue and we will end up having better knowledge of the
importance of brand management in big organizations.
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Warid Zahi Post Paid
Preface:
The final report writing that was assigned to me in “Business Communication” was
to track a brand in the market.
I have carried out this report by following the instructions and guidelines; given by
the resource person. I started off by finding out the position of our product in the
market and carried out a survey by keeping in view the concept of brand equity.
Furthermore I have compared our brand with other competitors in the market and
identified the potential customers of our brand
There was not any difficulty being faced during project except few minor ones like
finding out the target customers of our brand.
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Warid Zahi Post Paid
Acknowledgement:
In the name of Allah Almighty who is the benefactor of
all mankind and who bestowed us capabilities and
unexpected resources, and gave us supremacy to
elevate knowledge.
First of all I would like to thank Mrs. Kausar Jafri who
gave me the opportunity to work for this report, and
also gave me a chance to learn and then to share my
findings with my fellows. This project has given me a
deep insight of brand tracking so I am much thankful
to her for providing me knowledge and guidance
required to carry out this project.
Signature
Musaddaq
Mahmood
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Warid Zahi Post Paid
Table of contents
Executive Summary----------------------------------------------------------------02
Preface--------------------------------------------------------------------------------03
Acknowledgement------------------------------------------------------------------04
Introduction to the project----------------------------------------------------------06
Purpose of study---------------------------------------------------------------------06
Tracking Methodology-------------------------------------------------------------07
Sampling technique-----------------------------------------------------------------07
Sample Size--------------------------------------------------------------------------07
Tools used----------------------------------------------------------------------------07
Introduction to the Company------------------------------------------------------08
Introduction to brand tracking-----------------------------------------------------09
What is brand tracking--------------------------------------------------------------09
Role of brand tracking--------------------------------------------------------------09
Tracking Approach------------------------------------------------------------------11
Finding & Analysis-----------------------------------------------------------------12
Consumer Based Brand Equity Elements----------------------------------------16
Brand Awareness & Usage---------------------------------------------------------16
Brand Usage--------------------------------------------------------------------------22
Brand Judgments--------------------------------------------------------------------24
Brand Superiority---------------------------------------------------------------------------27
Brand Consideration----------------------------------------------------------------28
Brand Performance------------------------------------------------------------------29
Brand Resonance--------------------------------------------------------------------34
Consumer Preferences & Profiling-----------------------------------------------36
Major Findings----------------------------------------------------------------------40
Conclusion---------------------------------------------------------------------------40
Recommendations------------------------------------------------------------------41
References---------------------------------------------------------------------------42
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Warid Zahi Post Paid
Appendix-----------------------------------------------------------------------------43
Brand Tracking:
Introduction
Name of the company:
Warid Telecom
Name of the product:
Warid Zahi (Postpaid connection)
Introduction to the project:
This project is about brand tracking and it will find out the position of Warid Zahi in
the market. It will also help out to see where it stands in the markets, what the good
& bad attributes in it and consumer’s liking and disliking regarding Warid Zahi
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Warid Zahi Post Paid
Purpose of study:
The basic purpose of study was to measure awareness of Warid Zahi as well as to
check the overall position in the mind of the consumers. Also evaluate Warid Zahi
with respect to its competitors.
Tracking Methodology:
Sampling technique:
The sampling technique which is being used in this report is “Random
Sampling”
Sample Size:
The sample size for this study is 50 and all of them belong to different areas of
Lahore and they include only those people who use post paid connections.
Tools used:
We have used the following tools to carry out this report:
Ms Excel
Ms Word
Reference Material:
Text book Strategic Brand Management by Jean-Noel Kapferer
Internet
Limitations:
Sample belongs to the single city (i.e. Lahore)
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Warid Zahi Post Paid
Sample belongs to few main towns of Lahore.
Respondents were not very much interested in filling out the
questionnaire
Introduction to the Company:
Warid Telecom, Pakistan started its business on 23rd May, 2005. Warid Telecom has
been set up to provide a premium quality GSM services in Pakistan. Wateen Telecom
is also a sister concern of Warid Telecom and they are also operating in Pakistan.
Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the
largest groups in the Middle East and the single largest foreign investor group in
Pakistan.
Warid Telecom made no compromise on investments required for research and
development. With a capital expenditure of over US $500 million, Warid Telecom has
been set up to provide a premium quality GSM service. In less than 4 years, Warid
Telecom had a customer base of over 17,251,369 and operating in over 150 cities
across Pakistan, providing quality services to their customers. Warid Telecom's vision
is "To be the leading national communication provider with a strong international
presence."
Warid Telecom is presently operating in 150 cities across Pakistan and now at
present their customer base is 17,251,369 (as of February 2009, Source: PTA). Warid
Telecom is the third largest company in Pakistan after Mobilink and Telenor.
Warid Pakistan currently provides both post-paid and pre-paid connection plans.
The post-paid plan is branded and marketed across the country under the name Zahi
Post-paid, which means leader or royalty. The pre-paid segment is branded and
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Warid Zahi Post Paid
marketed as Zem Pre-Paid. Zahi-Post-paid and Zem Pre-paid user enjoy various value
added services(VAS), such as SMS, MMS, F&F, GPRS, 64K SIM, Dual SIM
product, Corporate packages for product advertising via SMS, and a host of other
features. However International Roaming is only available to its Zahi (post-paid)
users as of March 2009 at very affordable prices, their international call rates are also
very competitive according to the zones in which they have divided the countries, and
some zones rates are as low as 2 to 4 Rupees. Warid Telecom with low rates to
capture the market with already giants operating the cellular world of Pakistan is the
major task for Warid Telecom major competitor is Mobilink with already about 30
million subscribers it is not an easy task to break the market.
Introduction to brand tracking:
What is brand tracking:
Tracking an individual branded product involves measuring brand awareness and
image for the particular brand. In terms of brand awareness, both recall and
recognition measures should be collected. In general, awareness measures should
move from general to more specific questions thus, it may make sense to first ask
consumers what brand comes to mind in certain situations, to next ask for recall of
brands on the basis of various product categories cues, and to then finish with tests of
brand recognition.
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Warid Zahi Post Paid
Role of brand tracking:
The role of brand tracking methodologies is to monitor the health and the value of
your brands. These are the business equivalent of taking your temperature or reading
your pulse - they can tell you quite reliably (within statistically-dictated tolerances)
whether you are ill or well, and even how ill or how well. They can also point to
certain symptoms. However, if you want to know how to get better, you may have to
go to see a doctor (or, in this case, a consultant/marketing research agency using
sophisticated diagnostic and prognostic techniques).
There are at least six ways of tracking your brand health (in order of increasing cost):
1. Running top-line brand equity research to measure the customer-perceived
health of your brands
2. Buying trade + home audit data in consumer markets
3. Running pricing research to measure the price/value of your brand (a key
component in brand valuations)
4. Conducting a formal valuation of your brands
5. Measuring the impact of each constituent of the branding mix
(products/services, advertising, promotions, packaging, sales force, call
centers, eBusiness, public relations etc.) on the overall health of your brands
6. Developing a business scorecard that can track all inputs to the financial
results of the company, and the performance of branding within that total
business mix
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Warid Zahi Post Paid
Tracking Approach:
To track our brand “WARID ZAHI” we have used the following dimensions of
Consumer Based Brand Equity
Brand Awareness & Usage
Brand Judgments
Brand Performance
Brand Imagery
Brand Feelings
Brand Resonance
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Warid Zahi Post Paid
Finding & Analysis:
Best Feature in Postpaid:
Which feature do you look for, before selecting a postpaid brand:
& followings were the options available to them:
I) Best Performance II) Best Service III) Cost Effectiveness
IV) Attractive Package V) Friends/Family Influence
On the basis of the above options here are our findings
Best Feature in Postpaid
Parameter Frequency Percent Valid PercentCumulative
Percent
Valid
Best Performance 17 34.0 34.0 34.0
Best Service 18 36.0 36.0 70.0
Cost Effective 8 16.0 16.0 86.0
Attractive Packages 6 12.0 12.0 98.0
Friends/Family Influence 1 2.0 2.0 100.0
Total 50 100.0 100.0
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Warid Zahi Post Paid
Interpretation:
The above table and graph shows that the main thing those consumers look for in post
paid connections is best service and then best overall performance.
36 % of the respondents think that best service is the feature they look for
before selecting a post paid connection.
34 % of the respondents think that best performance is the feature they look
for before selecting a post paid connection.
16 % of the respondents think that cost effective is the feature they look for
before selecting a post paid connection.
12 % of the respondents think that “attractive packages” is the feature they
look for before selecting a post paid connection.
Only 2 % of the respondents consider friends/family influence before
selecting a post paid connection.
Thing that comes in mind with postpaid:
When you think of a post paid connection; what is the main thing that comes in
to your mind:
I) Status II) Billing III) Cost effective
IV) Variety of Packages
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Warid Zahi Post Paid
Thing that comes in mind with postpaid
Frequency Percent Valid Percent
Cumulative
Percent
Valid
Status 10 20.0 20.0 20.0
Billing 23 46.0 46.0 66.0
Cost Effective 8 16.0 16.0 82.0
Variety of Packages 9 18.0 18.0 100.0
Total 50 100.0 100.0
Interpretation:
The above table and graph shows that; with post paid, the main thing that comes in to
minds of respondents is billing.
46% respondents think that billing is the main thing that comes first in to their
mind when they think of postpaid connection.
20% respondents think that status is the main thing that comes first in to their
mind when they think of postpaid connection.
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Warid Zahi Post Paid
18% respondents think that cost effective is the main thing that comes first in
to their mind when they think of postpaid connection.
16% respondents think that variety of packages is the main thing that comes
first in to their mind when they think of postpaid connection.
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Warid Zahi Post Paid
Consumer Based Brand Equity Elements:
Brand Awareness & Usage
Here is our finding and analysis regarding brand awareness
Brand Recall:
When you think of a post paid connection; which brand comes first in
your mind?
& these were the options given to them: `
I) Mobilink Indigo II) Warid Zahi III) Ufone Postpay
IV) Telenor Persona V) Zong Postpaid
Here is the frequency table of their answers. Majority of the respondents said
Warid Zahi as the first brand that comes in to their mind when they think of
post paid connections.
Brand comes first in your mind
Frequency Percent Valid Percent
Cumulative
Percent
Valid
Mobilink Indigo 18 36.0 36.0 32.0
Warid Zahi 20 40.0 40.0 76.0
Ufone Postpay 6 12.0 12.0 88.0
Telenor Persona 4 8.0 8.0 96.0
Zong Postpaid 2 4.0 4.0 100.0
Total 50 100.0 100.0
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Warid Zahi Post Paid
Interpretation:
The above table and graph shows that most of the people think that Warid Zahi is the
brand that comes first in to their minds when they think of a postpaid connection.
40% of the respondents think that Warid Zahi is the brand that comes first in
to their minds when they think of a postpaid connection.
36% of the respondents think that Mobilink Indigo is the brand that comes
first in to their minds when they think of a postpaid connection.
12% of the respondents think that Ufone Postpay is the brand that comes first
in to their minds when they think of a postpaid connection.
8% of the respondents think that Telenor Persona is the brand that comes first
in to their minds when they think of a postpaid connection.
4% of the respondents think that Zong Postpaid is the brand that comes first
in to their minds when they think of a postpaid connection.
Medium of awareness:
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Warid Zahi Post Paid
How did you come to know about Warid Zahi:
I) TV II) Billboard/Banner III) Newspaper/Magazine
IV) Radio V) Friends/Family
Come to know about Zahi through which media
Frequency Percent Valid Percent
Cumulative
Percent
Valid
TV 25 50.0 50.0 50.0
Billboards/Banners 12 24.0 24.0 74.0
Newspaper/Magazine 5 10.0 10.0 84.0
Radio 1 2.0 2.0 86.0
Friends/Family 7 14.0 14.0 100.0
Total 50 100.0 100.0
Interpretation:
The above table and graph shows that majority of the people got awareness
regarding Zahi through TV,
50% of the respondents come to know about Warid Zahi through
Television.
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Warid Zahi Post Paid
24% of the respondents come to know about Warid Zahi through
Billboards/Banners
14% of the respondents come to know about Warid Zahi through
Friends/Family
10% of the respondents come to know about Warid Zahi through
Newspapers/Magazines.
2% of the respondents come to know about Warid Zahi through Radio.
Brand recognition:
Later we asked them question regarding brand recognition which states that:
Please complete the spelling of the following brand names:
& they were given the following options
i) __N__ __G__
ii) __ A __ I
iii) P __ S __ __ AY
iv) P__ R __ __ N A
v) Z__N__ P__S__ P__ __D
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Warid Zahi Post Paid
And here are the outcomes:
Brand Wrong Spelling Don’t Know Right Spelling
Zahi 0 2 48
Indigo 0 3 49
Postpay 0 6 44
Persona 0 8 42
Zong Postpaid 1 9 40
Interpretation:
The above table and graph shows that; most of the respondents have spelled correctly,
all the brand names. This shows that the awareness level is satisfactory among the
target audience. Most of the respondents have correctly spelled Warid Zahi as
compared to other brand names and on the other hand Zong postpaid is the most un
known brand name.
Please enter the serial number of each company under its logo:
1) Mobilink 2) Warid 3)Ufone 4) Telenor 5) Zong
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Warid Zahi Post Paid
Brand Wrong Identification Didn’t
Identified
Right Identification
Warid 6 0 44
Mobilink 5 0 45
Ufone 6 0 44
Telenor 6 0 44
Zong 6 0 44
Interpretation:
The above table and graph shows that most of the respondents know and aware about
the logos of the companies of postpaid. There are only six questionnaires where the
serial number of the logos was not entered correctly, rest 92% of the respondents have
correctly entered the serial number of the logos. Which shows that the awareness level
of brand themselves is very high.
Familiar with Warid Zahi:
How much are you familiar with Warid Zahi:
i) Never heard about it
ii) Have heard about the name, but don’t know about its packages
iii) Aware of Warid Zahi but haven’t used it
iv) I am using Warid Zahi
How much familiar with Zahi
Frequency Percent Valid Percent
Cumulative
Percent
Valid
Never heard about it 2 4.0 4.0 4.0
Have heard about the name,
but don't know about its
packages
15 30.0 30.0 34.0
Aware of Warid Zahi, but
haven't used it13 26.0 26.0 60.0
I am using Warid Zahi 20 40.0 40.0 100.0
Total 50 100.0 100.0
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Warid Zahi Post Paid
Interpretation:
The above table and graph shows that majority among our respondents is using Warid
Zahi. Other than those there is a majority of the people who don’t know about
packages of Zahi but still they have heard its name. There are only 4 % people who
have never heard about Warid Zahi.
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Warid Zahi Post Paid
Brand Judgments
Overall Brand Reputation
Overall how do you rate Warid Zahi:
i) Very good ii) Good iii) Neutral iv) Bad v) Worst
Overall Warid Zahi
Frequency Percent Valid Percent
Cumulative
Percent
Valid
Worst 4 8.0 8.0 8.0
Bad 5 10.0 10.0 18.0
Neutral 20 40.0 40.0 58.0
Good 13 26.0 26.0 84.0
Very Good/Best 8 16.0 16.0 100.0
Total 50 100.0 100.0
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Warid Zahi Post Paid
Brand Credibility:
Warid Telecom cares for its customers:
Strongly Disagree Disagree Neutral Agree Strongly Agree1 2 3 4 5
Warid Cares for its customers
Frequency Percent Valid Percent
Cumulative
Percent
Valid
Strongly Disagree 3 6.0 6.8 6.8
Disagree 2 4.0 4.5 11.4
Neutral 21 42.0 47.7 59.1
Agree 14 28.0 31.8 90.9
Strongly Agree 4 8.0 9.1 100.0
Total 44 88.0 100.0
Missing System 6 12.0
Total 50 100.0
Brand Superiority:
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Warid Zahi Post Paid
Which brand is most popular among post paid brands?
i) Mobilink Indigo ii) Warid Zahi iii) Ufone Postpay
iv) Telenor Persona v) Zong Postpaid
Most Popular Brand
Frequency Percent Valid Percent
Cumulative
Percent
Valid
Mobilink Indigo 22 44.0 44.0 38.0
Warid Zahi 23 46.0 46.0 90.0
Ufone Postpay 1 2.0 2.0 92.0
Telenor Persona 2 4.0 4.0 96.0
Zong Postpaid 2 4.0 4.0 100.0
Total 50 100.0 100.0
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Warid Zahi Post Paid
Warid Zahi is providing you best value against price:
Strongly Disagree Disagree Neutral Agree Strongly Agree1 2 3 4 5
Provides you best value against price
Frequency Percent Valid Percent
Cumulative
Percent
Valid
Strongly Disagree 1 2.0 2.0 2.0
Disagree 6 12.0 12.0 14.0
Neutral 19 38.0 38.0 52.0
Agree 19 38.0 38.0 90.0
Strongly Agree 5 10.0 10.0 100.0
Total 50 100.0 100.0
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Warid Zahi Post Paid
Users of Zahi
Who use Warid Zahi:
i) Status Conscious People
ii) Cost Conscious People
iii) Business People
iv) Poor People
Users of Warid Zahi
Frequency Percent Valid Percent
Cumulative
Percent
Valid
Status Conscious People 9 18.0 18.4 18.4
Cost Conscious People 19 38.0 38.8 57.1
Business People 18 36.0 36.7 93.9
Poor People 3 6.0 6.1 100.0
Total 49 98.0 100.0
Missing System 1 2.0
Total 50 100.0
Interpretation:
The above table and graph shows the opinion of the respondents regarding its users. It
says that the majority of the users of Zahi include cost conscious people and business
people. Then 18% people think that users of Zahi are status conscious people where
as only 6 % think that the users of Zahi are poor people.
28
Warid Zahi Post Paid
Brand Resonance
Brand Loyalty:
If new brand of post paid connections come in to market (by any other
company); will you switch to it:
i) Yes ii) May be iii) No
You will switch from Zahi
Frequency Percent Valid Percent
Cumulative
Percent
Valid
Yes 12 24.0 24.0 24.0
May be 23 46.0 46.0 70.0
No 14 28.0 28.0 98.0
Missing 1 2.0 2.0 100.0
Total 50 100.0 100.0
Interpretation:
The above table and graph shows that only 28 % of their target audience is loyal to
the company that is they will not switch to the other companies and options available
by the passage of time. However a huge portion of people which is around 46% of the
total respondents say that they may shift to the new company after seeing packages
and benefits available. There are only 24% people who think that they will shift to
another company if any available in future. So Warid has improve its overall product
more and try to attract the rest 72% of people and try to attract them.
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Warid Zahi Post Paid
Consumer Preferences & Profiling:
Following data shows the consumers preferences and
profiling:
Brand comes first in your mind * Occupation Crosstabulation
Count
Occupation
TotalStudent Business Employee
Brand comes first in your
mind
Mobilink Indigo 8 4 2 14
Warid Zahi 10 12 2 24
Ufone Postpay 3 3 0 6
Telenor Persona 1 2 1 4
Zong Postpaid 1 1 0 2
Total 29 16 5 50
Interpretation:
The above table shows that among respondents the very first brand that comes in to
their mind is Warid Zahi; especially it appeals to the student community. The second
brand is Mobilink indigo which also appeals more to students as well as business
class. Ufone postpay and Zong postpay are the one that does not appeal to the
employed target audience.
According to over survey the major target market of Zahi would be students as well as
Business class as they take it as symbol of status etc.
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Warid Zahi Post Paid
Brand comes first in your mind * Age Group Crosstabulation
Age Group
TotalLess than 20 yrs 21 yrs to 25 yrs 26 yrs to 30 yrs 31 yrs to 35 yrs Above 35 years
Mobilink Indigo 3 4 4 1 2 14
Warid Zahi 3 14 2 4 1 24
Ufone Postpay 1 3 0 1 1 6
Telenor Persona 0 2 0 1 1 4
Zong Postpaid 1 0 0 1 0 2
Total 8 23 6 8 5 50
Interpretation:
The above table shows that the target audience belongs to the age group of 21-25 yrs.
Occupation * Most Popular Brand Cross tabulation
Most Popular Brand
TotalMobilink Indigo Warid Zahi Ufone Postpay Telenor Persona Zong Postpaid
Student 10 16 1 0 2 29
Business 7 7 0 2 0 16
Employeed 2 3 0 0 0 5
Total 19 26 1 2 2 50
Interpretation:
The above table shows that the most popular brand among the target audience is
Warid Zahi. After Zahi its indigo which is following. Zahi is also most popular among
students.
Major Findings:
1. The main feature that people look for in postpaid connection is best service
and performance.
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Warid Zahi Post Paid
2. With postpaid the main thing that comes in the mind of customer is billing.
3. The mostly postpaid & most popular brand that comes in the mind of
customers is Warid Zahi
4. Overall the awareness level regarding Warid and Warid Zahi is high.
Conclusion:
1. Overall brand reputation is good
2. Warid Zahi product attributes are better than its competitors
3. People use it because they find it more cost effective
4. Students and business people are the main segments for Warid Zahi
5. Mostly cost conscious people use Warid Zahi
Recommendations:
Here are a few recommendations for Warid Zahi:
As mostly people consider Zahi as cost effective and as a better service so they
should maintain their service as well as best performance so that they can, not
only retain their current customers but as there are a lot of potential customers
are there in market so they can be attracted as well.
They should properly workout a proper awareness plan for the consumers so
that the minor mistakes which are highlighted through this survey would not
be repeated.
They should take proper feedback from customer about their brand and service
quality.
32
Warid Zahi Post Paid
References:
These are the references which helped us in collecting data and complete this project:
Book
Chapter 02, 08
Strategic Brand Management
Second Edition by Kevin Lane Keller
URLS
http://www.waridtel.com
http://www.mudvalley.co.uk/collateral/content/20.htm
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Warid Zahi Post Paid
Appendix:
Questionnaire
I am student of MBA at IBA, University of Punjab Lahore and I am conducting a survey regarding brand tracking of Warid Zahi. Your valuable information & cooperation will be highly appreciated.
Read each statement and then select the answer:
Q1 Which type of mobile connection do you use:
i) Prepaid ii) Postpaid
Q2 When you think of a post paid connection; what is the main thing that
comes in to your mind:
i) Status ii) Billing iii) Cost effective
iv) Variety of Packages
Q3 When you think of a post paid connection; which brand comes first in your
mind:
i) Mobilink Indigo ii) Warid Zahi iii) Ufone Postpay
iv) Telenor Persona v) Zong Postpaid
Q4 Please complete the spelling of the following brand names:
i) __N__ __G__
ii) __ A __ I
iii) P __ S __ __ AY
iv) P__ R __ __ N A
v) Z__N__ P__S__ P__ __D
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Warid Zahi Post Paid
Q5 Which feature do you look for, before selecting a postpaid brand:
i) Best Performance ii) Best Service iii) Cost Effectiveness
iv) Attractive Package v) Friends/Family Influence
Q6 Monthly how much do you spend for talking on mobile phone (in Rupees):
i) Les than 200 ii) 201 - 500 iii) 501 - 1000
iv) 1001- 1500 v) More than 1500
Q7 Please enter the serial number of each company under its logo:
1) Mobilink 2) Warid 3)Ufone 4) Telenor 5) Zong
Q8 Are you familiar with Warid Telecom:
i) Yes ii) No
Q9 Are you familiar with Warid Zahi:
i) Yes ii) No
Q10 How much are you familiar with Warid Zahi:
i) Never heard about it
ii) Have heard about the name, but don’t know about its packages
iii) Aware of Warid Zahi but haven’t used it
iv) I am using Warid Zahi
Q11 How did you come to know about Warid Zahi:
i) TV ii) Billboard/Banner iii) Newspaper/Magazine
iv) Radio v) Friends/Family
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Warid Zahi Post Paid
Q12 Why have you selected Warid Zahi:
i) Best Performance ii) Best Service iii) Cost Effectiveness
iv) Attractive Package v) Friends/Family Influence
Q13 Warid Zahi is best postpaid cellular connection:
Strongly Disagree Disagree Neutral Agree Strongly Agree1 2 3 4 5
Q14 Who use Warid Zahi:
i) Status Conscious People
ii) Cost Conscious People
iii) Business People
iv) Poor People
Q15 Warid Zahi is providing you best value against price:
Strongly Disagree Disagree Neutral Agree Strongly Agree1 2 3 4 5
Q16 Please rank the following for Warid Zahi:
S.D. D. N. A. S.A.Sincerity
Down to earth 1 2 3 4 5Honest 1 2 3 4 5Wholesome 1 2 3 4 5Cheerful 1 2 3 4 5
ExcitementDaring 1 2 3 4 5Spirited 1 2 3 4 5Imaginative 1 2 3 4 5Up to date 1 2 3 4 5
CompetenceReliable 1 2 3 4 5Intelligent 1 2 3 4 5Successful 1 2 3 4 5
SophisticationUpper class 1 2 3 4 5Charming 1 2 3 4 5
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Warid Zahi Post Paid
RuggednessOutdoorsy 1 2 3 4 5Tough 1 2 3 4 5
Q17 Please rank the Post paid connections according to the following scale:
Worst Bad Neutral Good Best1 2 3 4 5
Warid Zahi
Mobilink Indigo
Ufone Postpay
Telenor Persona
Zong Postpaid
PriceNetworkAvailabilityPackagesServiceVoice Clarity
Q18 Warid Zahi Suits my personality and lifestyle:
Strongly Disagree Disagree Neutral Agree Strongly Agree1 2 3 4 5
Q19 Warid Zahi users are like me:
Strongly Disagree Disagree Neutral Agree Strongly Agree1 2 3 4 5
Q20 Which brand is most popular among post paid brands:
i) Mobilink Indigo ii) Warid Zahi iii) Ufone Postpay
iv) Telenor Persona v) Zong Postpaid
Q21 Overall how do you rate Warid Zahi:
i) Very good ii) Good iii) Neutral iv) Bad v) Worst
Q22 Will you recommend you friends/family to use Zahi:
i) Yes ii) No
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Warid Zahi Post Paid
Q23 If new brand of post paid connections come in to market (by any other
company); will you switch to it:
i) Yes ii) May be iii) No
Q24 Warid Telecom cares for its customers:
Strongly Disagree Disagree Neutral Agree Strongly Agree1 2 3 4 5
Personal Profile:
Q25 Your Name: ______________________________________
Q26 Your gender:
i) Male ii) Female
Q27. You are in the age group of
i) Less than 20 yrs ii) 21 yrs to 25 yrs iii) 26 yrs to 30 yrs
iv) 31 yrs to 35 yrs v) Above 35 yrs
Q28 Your household income is:
i) Below Rs. 20,000 ii) 20,001 to 30,000 iii) 30,001 to 40,000
iv) 40,001 to 50,000 v) More than 50,000
Q29 How often do you go for dine out in a month:
i) Never ii) Once iii) 2-3 times
iv) 4-5 times v) More than five times
Q30 Your Occupation:
i) Student ii) Business iii) Employed
Q31 Marital Status:
i) Single ii) Committed ii) Married
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Warid Zahi Post Paid
Q32 Your residential Area is: ______________________________________
Musaddaq Mahmood
THANK YOU!
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