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Final recco mtbi_proposal_v3

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BACKGROUND  

Mild  Traumatic  Brain  Injury  (MTBI)  can  be  caused  by  a  hit  or  blow  to  the  head  that  results  in  a  loss  or  alteration  of  consciousness.  MTBI  is  often  described  as  a  concussion.  MTBI  is  one  of  the  most  common  forms  of  combat-­‐related  injury  and  is  prevalent  among  Servicemembers  who  are  injured  during  operations,  to  include  the  Global  War  on  Terror.  

Regular  concussions  are  typically  caused  by  direct  impact  to  the  head.  Further  evidence  in  the  study  of  head  injuries  suggest  that  the  pressurized  blast  waves  produced  by  powerful  IEDs  and  rocket-­‐propelled  grenade  inflict  a  fundamentally  different  type  of  brain  injury,  yet  a  TBI  none-­‐the-­‐less.  

 PURPOSE  

The  purpose  of  the  Mild  Traumatic  Brain  Injury  Journal  is  to  create  awareness  for  the  publics  of  each  state  and  territory  of  MTBI  and  its  effects  on  our  Servicemembers.  

This  MTBI  Journal  could  benefit  Servicemembers,  family  members,  employers,  educators,  elected  officials  and  the  general  populace  of  each  state  and  territory  as  a  resource  guide  and  general  education  journal.  

To  the  injured  Servicemembers  and  their  families,  the  MTBI  Journal  can  provide  comfort,  inspiration  and  resources  to  cope  with  the  injuries.  

 OVERALL  SCHEME  OF  MANEUVER:      Create   a   Mild   Traumatic   Brain   Injury   Journal   with   specific   content   from   all   54   states   and  territories.  Each  state  and  territory  will  be  able  to  input  content  for  publication  specific  to  their  situation  –   if   requested  or   intended  –   to  both   a  physical  magazine   and  a  web   version  of   the  same  periodical.        The   offline   and   online   versions   of   this   publication  will   be   similar   to   the   Brain   Injury  Alliance  of  Kentucky  Military  MTBI  Resource  Journal  print  and  PDF  version  as  seen  via  the  link  below:    http://www.biak.us/sites/default/files/BIAK%20MTBI%20Resource%20Journal.pdf        Included   in   this   proposal   is   how   this   publication   would   be   concepted,   managed,   created,  printed  and  distributed.        

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OVERALL  GENERAL  TEMPLATE:      Using  the  BIAK  Kentucky  MTBI  Resource  Journal  as  a  guide,  generic  information  regarding  MTBI  would  occupy  more  than  70%  of  the  content  within  the  journal.      These  generic  stories,   facts,  best  practices,  etc.  would  be  provided   in   the   individual  state  and  territory  template.    Each  state  and  territory  would  be  responsible  for  providing  an  introduction  from  their  Adjutant  General,   a   story  with  pictures,   a   resource/contact  page,   and  an  ample  amount  of  pictures  of  state/territory  specific  Guardmembers  to  be  used  throughout  the  periodical.      HOW  TO  MANAGE:      We  recommend  that  content  for  this  publication  be  gathered  and  submitted  by  each  state/territory  Public  Affairs  Office.    Stories,  pictures,  resource  numbers,  etc.  would  be  sent  by  each  PAO  to  Kentucky’s  PAO  office  for  journal  integration.      CREATION:      Using  a  universal  template  similar  to  the  BIAK  Kentucky  MTBI  Resource  Journal,  the  Kentucky  National  Guard  Public  Affairs  Office  would  integrate  each  state  and  territories  content  into  a  journal  specific  to  their  state  and  territory.      DISSEMINATION/FULFILLMENT:      Journals  would  be  drop-­‐shipped  to  each  state  and  territory’s  NG  Public  Affairs  Office.  Each  state/territory  PAO  would  be  responsible  for  distributing  the  journals  from  their  offices.    PRINT  VENDOR:    The  Kentucky  National  Guard  Public  Affairs  Office  has  received  three  bids  and  has  pre-­‐selected  Valeo  Magazine’s  publisher  as  the  most-­‐suitable  vendor  for  this  endeavor.    The  Valeo  websites  and  latest  print  magazine  can  be  found  at:    http://www.valeocommunications.com        http://www.valeocommunications.com/pdf/VM12_1Qv4b.pdf    

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   COSTS:    

 The  Kentucky  National  Guard  Public  Affairs  Office  has  received  three  bids  and  has  pre-­‐selected  Valeo  Magazine’s  publisher  as  the  most-­‐suitable  vendor  for  this  endeavor.        

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EXAMPLES  OF  INFORMATION  FROM  EACH  STATE  

 

 

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EXAMPLES  OF  STORIES  AND  PICTURES  TO  BE  PROVIDED  BY  EACH  NG  STATE  PAO  OFFICE