Final Project Shweta

8/10/2019 Final Project Shweta

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Final Project

On

SUBMITTED IN THE PARTIAL FULFILLMENT OF THEDEGREE OF MBA, GGSIP UNIVERSITY, DELHI(2004 2006)ATBLS INSTITUTE OF MANAGEMENT

Subm!!"# B$%VIVEK BANSAL

Batch 2004-2006

Roll no.- 0091173904


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ACKNOWLE!E"EN#

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!" *!"/ &'u!$ m"mb"/1 * BLS I1!!u!" * M&&-"m"! */!" u1"u ". ./*#"# '*m."!* * !1 ./*5"'!

VIVE3 BANSALMBA M&/"!- (2004 2006)

BLS I1!!u!" * M&&-"m"!

M*& N&-&/, G&8&bGu/u G*b# S- I#/&./&1!& U"/1!$

3&1m"/" G&!", N"+ D"


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#a$l% o& Cont%nt'

TITLE PAGE NOSE9TION : 6 ; :69&!"-*/"1 * N* A'**' B""/&-"1 9&/b*&!"# S*! D/1;G/*+! T/"#1 ::9SD; M&/"! S&/" A&$11 :2

F/u! ?u'"1; M&/"! S&/" A&$11 :@P&'&-"# &!"/; M&/"! S&/" A&$11 :6

SE9TION 2 :< ; @6B/" Ab*u! 9*'&;9*& :>9*'&;9*& B""/&-"1 26B/" Ab*u! P".1 @:P".1 B""/&-"1 @6

SE9TION @ @< ; 29*1um"/ R"1"&/' @>@ &!"/ & -&. * :6 $"&/1 -- & "+!umb1 u. !* !" I#& S*! D/ M&/"! I !" 1&m" $"&/, !"9*m.&$ !** *"/ *+"/1. * !" &!*K1 !*. 1*!;#/b/ b*!!- "!+*/ N* +*#"/, !1 b/ &"

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A %alth !*oth #o In,an Econo@

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IS#RIB;#ION NE#WORK

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T"1" &/" *$ 1*m" * !" &'!1 !&! 1."& &b*u! *u/'*mm!m"! !* !" -/*+! * !" I#& E'**m$

8RO;C#S O COCA-COLA

9*'&;9*& 1"/"1 I#& 1*m" * !" m*1! /"'&"# b/&'/*11 !" +*/#, +' 'u#" &m"1 1u' &1 9*'&;9*&, D"!9*", S./!", F&!&, &*- +! !" S'+".."1 ./*#u'! /&-"T" &'u1!* * Tum1 U. b/*u-! 1*m" * !" "-&!*& 1*! #/1 " Tum1 U., Lm'&, M&&8&, 9!/& G*# S.*! u#"/ !1 umb/"& T* # !* !1, 3"$ m"/&+&!"/ +&1 &u'"# !" $"&/ 2000T" 9*m.&$ /&- u. /1!1 !" !/*#u'!* *9&"# PET 1*! #/1, "#- m&'"1 b&'.&' #1."1"/1*/ '/*+#1 * '/'"! 1u..*/!"/1


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COCA COLA BEVERA!ES

BRANS Tum1 u.

M&&8& S./!"

F&!&

9*'& '*&

D"! '*" 3"$

Su

G"*/-&

#;"S-;8

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/*m !" b*$1

"AAA

M&&8& +&1 &u'"# :>>>S./!" 1 ."/'""# &1& $*u! '* ! & 1!/*- &.."& !* !" $*u!, S./!" &1 1!**#*/ & 1!/&-!*/+&/# *"1! &!!!u#" I!1 '"&/ '/1./"/"1- !&1!" "'*u/&-"1 !" !*#&$K1 $*u! !* !/u1! !"/1!'!1, u"'"1 !"m !* b" !/u" !* +* !"$ &/" !* *b"$!"/ !/1! S./!" 1 &&&b" &/*u# !" '*u!/$ 200m,@00m, 00m, 00m :00m /"", :!/, 2!/, 22!/

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AN#A

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b/, F&!& 1! */ !1 b/&! '**/, !"m.!- !&1!" !-- bubb"1 !&! *! 5u1! u.!1 ""-1 bu! &1* ".1 /""1./! !u1 "'*u/&-- *" !* #u-" !" m*m"! T1

.*1!" m&-"/$ 1 &11*'&!"# +! &..$, '""/u 1."'&!m"1 +! /"#1

LI"CA

B*/ :>


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!EOR!IA

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!EOR!IA !OL

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'to* o& 8%/'

IN#RO;C#ION


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9&"b B/&m * N"+ B"/, N*/! 9&/*&, & 1*#&*u!& 1 #/u-1!*/", +"/" " 1"/"# 1 'u1!*m"/1/"/"1- #/1, !&! " '/"&!"# m1" H1 m*1! .*.u&/

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8E8SI IN INIA

B$ m*1! &''*u!1, P".1 -&"# "!/$ !* I#& :>== b$'/"&!- & 5*! "!u/" +! !" Pu5&b -*"/m"!;*+"#Pu5&b A-/* I#u1!/& 9*/.*/&!* (PAI9) V*!&1 I#&
http://www.answers.com/main/ntquery;jsessionid=2ish12137vxo?method=4&dsid=2222&dekey=1988&curtab=2222_1&sbid=lc03ahttp://www.answers.com/main/ntquery;jsessionid=2ish12137vxo?method=4&dsid=2222&dekey=Punjab&curtab=2222_1&sbid=lc03ahttp://www.answers.com/main/ntquery;jsessionid=2ish12137vxo?method=4&dsid=2222&dekey=1988&curtab=2222_1&sbid=lc03ahttp://www.answers.com/main/ntquery;jsessionid=2ish12137vxo?method=4&dsid=2222&dekey=Punjab&curtab=2222_1&sbid=lc03a


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Lm!"# T1 5*! "!u/" m&/"!"# 1*# L"&/ P".1 u!:>>: +" !" u1" * */"- b/ +&1 &*+"# P".1 b*u-!*u! !1 .&/!"/1 "#"# !" 5*! "!u/" :>>4 :20Q

P".19* "m.*$"# m*/" !& 4,000 ."*." I#& #/"'!$ *"/ 60,000 #/"'!$ +! !1 '*'".! * '*!/&'! &/m- I#& I! &1 /"&!*1.1 +! *"/ 2,000 &/m"/1 T" '*m.&$!/*#u'"# &/m"/1 I#& !* 17 -;$"# .*!&!* &/"!"1 "."# #""*.m"! * "+ 1""#1 +' "."# '/"&1" !"!*!& &u& ./*#u'!* * !*m&!*"1 /*m 2=,000 !*"1 !* *"/20,000 !*"1 Pu5&b

F8%/'Co no ' a o*l, l%a,%* n $%)%*a+%' th *%)%n%'o& @o*% than 32 $llon an, @o*% than 17000 %@/lo%%'G.

PEPSI BEVERAGES

SECTION 3

Contents:-
http://www.answers.com/main/ntquery;jsessionid=2ish12137vxo?method=4&dsid=2222&dekey=1994&curtab=2222_1&sbid=lc03ahttp://www.answers.com/topic/pepsi-cola-1#wp-_note-95%23wp-_note-95http://www.answers.com/main/ntquery;jsessionid=2ish12137vxo?method=4&dsid=2222&dekey=1994&curtab=2222_1&sbid=lc03ahttp://www.answers.com/topic/pepsi-cola-1#wp-_note-95%23wp-_note-95


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Consuer Researc! "oun#stersan$ %ouse&i'es

(uestionnaire Fin$in#s an$ Anal)sis

A Consuer Researc!

A*out t!e sa+le

Sa+le si,e: ..Restricte$ on: "oun#sters /-01 )rs 21.Restricte$ on: %ouse&i'es 3.-41 )rs 21.

Sa+le Areas: 5o$el To&n As!o6 Vi!ar

7era&ala Ta#ore Par6

(8ESTIONNAIRE>Coca-Cola?


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2%ouse&i'es 9 "oun#sters

1 Whch So&t *n ,o o @o'tl /*%&%*H

9&/b*&!"# S*! #/1 &!"/ ?u'" O!"/1 (Nmbu .&, Su&1"1 "!')

2 What ,o o loo &o* n a 'o&t ,*nH T&1!" B/ A&&b!$ R"/"1-"11

3 o ,o o *an &ollon+' on o* /*o*tH T&1!" S+""!"11

R"/"1-

B/ &m" A&&b!$ 9""b/!"1 F88

4 o o&t%n ,o o con'@% a 'o&t ,*nH D&$ O'" !+* #&$ O'" +""

O'" & */! -!

. o ,o o +o &o* /*cha'%H

Im.u1" bu$- P/";#"'#"#

6. o $*an, loal o a*%H

L*$& !* !" b/ - !* '*1#"/ #"/"! *.!*1


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7. Whch ' o* &a)o*t% $*an,H

D. *o@ h%*% ,o o /*%&%* to $ 'o&t ,*nH

G/*'"/$ 1!*/" D".&/!m"!& 1!*/" R"1!&u/&! O!"/1 ('&!"", "!')

9. What %&&%ct ,o%' /*o@otonal 'ch%@%' ha)% on o*/*cha'%H

V"/$ mu' S*m"+&! N* ""'!

10. Whch 'o&t ,*n a, o l% @o't hH

:: What ,o o ant to $% chan+%, o* @/*o)%, n th% 'o&t,*n'H

Sa@/l% S5% : 0

R%'t*ct%, on - 16

:2 *'?


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n,n+'

Youngsters refer CSD!s "ore thanjuices#$heir consu"tion is a%"ost dai%& oronce in 'da&s#$he urchase is "ost%& i"u%se andnot re-decided #

Youngsters are not "uch brand %o&a%# ()* are brand %o&a% as er the+ndings#

Sat'&n+ acto*'

T" /"1"&/' 1*+1 !&! m*1! * !" $*u-1!"/1", >6, /& !" /"&1*1 b"# !"/ - *1*! #/ &1%:T&1!"

2S+""!"11@A&&b!$4R"/"1"11F8869""b/!$


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8*%&%**%, So&t *n A@on+


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T" 1!u#$ 1*+1 !&!


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Sa@/l% S5% : 0

R%'t*ct%, on o'%)%'>30-4*'?

n,n+'

H*u1"+"1 ./""/ 5u'"1 C "m*"1 m*/"!& 9SDJ1T" '*1um.!* * 9SDJ1 *u1"*#1 1

*'" & +"" (40), *'" !+* #&$1 (@0),#&$ (@0)T" .u/'&1" 1 m&$ ./";#"'#"#=06= * !" *u1"+"1 &/" *! b/ *$&T" /"&1*1 * '*1um.!* *u1"*#1 &/"%

;F*/ -u"1!1; 60S!*' 1umm"/1; 40

8*o@otonal Sch%@%'


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n,n+'


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A&&b!$ D-"1!" "11

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8*%&%**%, 8lac% o* 8*cha'%

G/*'"/$ S!*/"1 &/" !" m*1! ./""//"# .&'" *

.u/'&1" */ b*! *u1"+"1 $*u-1!"/1

AVORI#E BRAN A

W


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COCA : COLA

G**# '*'".!, D"/"! &-u&-"1,

E!"/!&-, Hum*/*u1I!1 "/$ '/"&!"$ #*", '&m.&- 1 *'u1"#9&!'$, "/$ "$8E8SI

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S!'1 !* !" m"11&-" Y*u!u"11 (Tum1;u.)S8RI#E

T&'!u, I#"& +" "7"'u!"#

SEC#ION : 4

CON#EN#S-

n,n+' Chan+n+ t*%n,' n 'o&t ,*n n,'t*

Chan+n+ t*%n,' n $n+ $%ha)o*

R%co@@%n,aton' &o* Co%


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CAN!IN! #RENS IN SO# RINK

IN;S#R


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A1 & /"1u! 1*! #/1, m.u1" **#1 /"-1!"/-;#*ub" #-! -/*+! /&!"

Fu/!"/ &1 h%alth an, con)%n%nc% '*!u"!* b" "$ !"m"1 */ '*1um"/1 !" +*/# *"/

I " +! -*b& !/"#1, !" ""# */'*""'" #"1/" * "&!"/ ./*#u'!&!"/&!"1 1 &1* ./"'.!&!- !" -/*+! *

*;'&/b*&!"# 1*! #/1

A '/"&1"# ./""/"'" */ 1u' ./*#u'!&!"/&!"1 " F/u! ?u'"1 &.."&/1 !* b"1!"mm- u.

RECO""ENA#IONS OR COCA-COLA

Co@@ncaton-

N""# !* '*mmu'&!" &u";./*.*1!*1&11*'&!"# +! B/ L*$&!$ 9*1um"/11*u# "" P/#" b"- &11*'&!"# +!

9*'&;9*& B/ 9*" 1*u# #"1- m*/" &!!/&'!"

./*m*!*& 1'"m"1 !* &!!/&'! !" &!!"!* *'*1um"/1

N""#1 !* .u! m*/" *'u1 * !" F/u! ?u'"1

1"-m"! &1 ! 1 & /&.#$ -/*+- m&/"!


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3"". "7."/m"!- +! F&*/1 **/1 " P".1 B"'&u1" '*1um"/1 "

!/$- *u! "+ &*/1 '**/1 D"1" &../*./&!" 1!/&!"-"1 !* 9&.!u/"

M&/"! S&/" B*!!"# &!"/ 1"-m"! N""# !* '&/$ !" #"/"!&!*/1 b"!+""

9SDJ1, .u/" 5u'"1, C 5u'";b&1"# #/1

S%+@%ntaton- I#"!$ *'u1 * &../*./&!" !&/-"!

&u#"'"1 D"1" &../*./&!" 1!/&!"-"1 */ "&' 1"-m"!

* '*1um"/1

't*$ton-

S!/*-"/ #1!/bu!* "!+*/ B"!!"/ /"!& /"&!*1. m&&-"m"!

ANNEM;RE


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RESEARC "E#OOLO!

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Final Project Shweta