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7/27/2019 Final Project Report Raj
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A PROJECT REPORT
ON
FLAT SCHEMES : BUILDERS AND
CUSTOMERS POINT OF VIEW
Submitted to SINHGAD INSTITUTE OF MANAGEMENT
In partial ulilment o t!e "our#eMa#ter o $u#ine## Admini#tration
M$A Seme#ter I
Submitted b%
Ra& R'De#!pande (F ) *+,
Ru"!i-a .!air-ar (F ) /0,
Nitin Patil (F ) 12,
Sa%ali Sane (F 3 44,
Under t!e 5uidan"e o Pro&e"t 5uide)
Pro' Man5al5ouri R' De#!mu-!
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AC.NO67EDGEMENT
The project topic would not have seen the light of the day without the whole-
hearted support of our guide Pro' Man5al5ouri R' De#!mu-!. We admire her
infinite patience and understanding that she guided us in a field we had no previous
experience. We are grateful to her for having faith in us. Maam also guided us
through the essence of time management, need of efficient organization, presentation
sills and how vital it is for a management student to thin from a research
perspective. Whenever we approached her, she explained the concepts lucidly, so that
it would !e simplified and !e vivid in our minds.
We are running short of words to express our gratitude for the support and
faith that all the mem!ers of "inhgad #nstitute of Management, have shown in us.
$ast !ut not the least% we than all the authors of various research papers and
articles who have provided us directions in this domain. Their research contri!utions
have assisted us in trodding a long way.
Ra& De#!pande
Sa%ali Sane
Ru"!i-a .a!air-ar
Nitin Patil
(M$A)I DI8ISION) 9F:,
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FLAT SCHEMES : BUILDERS AND
CUSTOMERS POINT OF VIEW
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ertific teThis is to certify that the project entitled FLAT SCHEMES :
BUILDERS AND CUSTOMERS POINT OF VIEW, which is !eing su!mitted
herewith for the partial fulfilment of the research project inMasters in
Business Adinistrati!n "Seester Iof &niversity of 'une, is the result
of the original wor completed !y Ra& De#!pande; Sa%ali Sane; Ru"!i-a
.a!air-ar; Nitin Patilunder my supervision and guidance and to the !est
of my nowledge and !elief the wor em!odied in this project has not
formed earlier ,the !asis for the award of any (egree or (iploma or other
similar title of this or any other &niversity or examining !ody.
(ate) * *
'lace) 'une
Pro' Man5al5ouri R' De#!mu-!
+'roject uide
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TA$7E OF CONTENTS
!stract
#ntroduction and significance
$iterature /eview
0!jectives and hypothesis
/esearch design including sample design
nalysis tools used
1indings
2onclusions
$imitations
3i!liography
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A$STRACT
The research was aimed at understanding customers and !uilders point of view
towards flat scheme. Total 45 customers were interviewed with help of 6uestionnaire
to understand their preference towards !uying houses. The age group of the customers
was 78 9 :8 years. #t was found that customers want to !uy 7 3;
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CHAPTER /
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Introdu"tion and Si5nii"an"e
Introdu"tion.5JH while the preceding months registered an average growth
rate of =5.44H. Micro-marets such as H, next only to Mum!ai, which grew !y
=KH 2ompound nnual rowth /ate +2/ during the same period. The fact that
during the !rief recovery period of 75=7, 'une did not see the ind of run-up in
capital values that was evident in Mum!ai actually helped afforda!ility levels and
demand conditions to remain relatively !etter. s far as increase in capital values is
concerned, 'une is expected to grow at a!out JH year-on-year during 75=7 to 75=:
according to 2/#"#$.
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CHAPTER 1
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0!jectives and ;ypotheses
Bvery research is focused towards particulars o!jectives. The o!jectives for the
research are)
=. To study !uilders point of view towards flat schemes 9 'romotions,
2onstruction
7. To study customers point of view towards !uying flats
:. To study major criteria of customers while !uying flats
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CHAPTER !
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Re#ear"! De#i5n
Survey method was used and questionnaires were administered for data collection
Sample #i=e and de#"riptioni#ion a# per a5e and annual in"ome different groups as per their annual income.
More focus was given to the customers in the income group of = lac- 8 lacs
annually.
1ollowing is the graph showing division of customers as per annual income.
nnual #ncome Fum!er of customers
$ess than = lac =8
= lac to 8 lac 77
8 lacs to =5 lacs ==
More than =5 lacs 7
+Ta!le 7 9 #ncomewise distri!ution of customers
ge Fum!er of customers
78 - :8 >J
:8 - >8 J
>8 and a!ove 8
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+raph 7 9 #ncome wise num!er of customers
Preerred t%pe o !ou#e# b% "u#tomer#
people. They reported that in future they might need a !ig house and looing
at current real estate need the price might go up even more hence they were
thining of !uying 7 3;< at this point itself. 1ew of them were also thining
from the point of view of investment so they can earn money !y renting the
flat to either students or families.
1ollowing is the Ta!le and graph showing preference of customers towards 7
3;
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+raph : 9 'reference of customers towards type of house as per age
lso the income plays major role in preference towards type of house
customers wants to !uy. 2ustomers who have annual income in the range of =
lac 9 8 lacs are een towards !uying 7 3;
7 3;< ==: 3;< J
3unglow 4
+Ta!le > 9 'reference of customers towards type of house as per income
+raph > 9 'reference of customers towards type of house as per income
Preerred 7o"ation o "u#tomer#
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s per the research it was found that most of customers preferred ;adpsar,
Magarpatta city area for !uying new houses. The reason !ehind it was that in that area
many !uilders are coming up with their new projects. lso Magarpatta is considered
as second #T hu! after ;injewadi and many new companies are opening their offices
in the same location. ;ence !uying house in that area will reduce their commute to
the office. s the age group of the customers is 78 9 :8 years, the youth is looing
also for entertainment factor. With the manora mall and many other malls in the
camp, alyani nagar viscinity,they are giving more preference to ;adpasar,
Magarpatta city area.
The second preferred location is
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+raph 9 8 9 'reference of customers towards location
$uilder#