COMSATS Institute of Information Technology Course Code: MGT 686Seminars in Public & Business PolicyGroup ProjectDeadline for Submission by Students: As AssignedSubmission Location: By Hand to Course Facilitator at the time of Presentation Viva of Individual Work Packages: Same day of Presentation ------------------------------------------------------------------------------------------------------------------------ The purpose of this assignment is to examine a topic or issue of interest to you from within the framework of concepts that you have learned in this class. The goal of this assignment is to help make this course more relevant to you. You need to evaluate assigned Industries and companies by applying strategic management process. You are required to submit a report on this topic that should not be more than 4500 words (+/- 10%). Your report should be followed by the seminar in which each group shall present their evaluation in 20 min presentation. The following q uestions shall h elp you covering every asp ect of strategic framework and critical analysis: 1.Give a short account of the history of the company, and trace the evolution of its strategy. Try to determine whether the strategic evolution of your company is the product of intended strategies, emergent strategies, or some combination of the two? 2.Identify the mission and major goals of the company. 3.Do a preliminary analysis of the internal strengths and weaknesses of the company and the opportunities and threats that it faces in its environment. On the basis of this analysis, identify the strategies that you think the c ompany should pursue. 4.Who is the CEO of the company? Evaluate the CEO’s leadership capabilitie s.5.Apply the Five Forces Model to the industry in which your company is based. What does this model tell you about the nature of competition in t he industry? 6.Are any changes taking place in the macro environment that might have an impact, positive or negative, on the industry in which your company is based? If so, what are these changes, and how might they affect the industry? 7.Identify any strategic groups that might exist in the industry. How does the intensity of competition differ across these strategic groups? 8.How dynamic is the industry in which your company is based? Is there any evidence that innovation is reshaping competition or has done so in the recent past? 9.In what stage of its life cycle is the industry in which your company is based? What are the implications of this for the intensity of competition now and in the future? 10.Is your company part of an industry that is becoming more global? If so, what are the implications of this change for competitive intensity? 11.Analyze the impact of national context as it pertains to the industry in which your company is based. Does national context help or hinder your company in achieving a competitive advantage in the global marketplace? 12.Identify whether your company has a competitive advantage or disadvantage in its primary industry.
