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Social Business Ideas
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19th – 22nd of May, Passau
Project groupsOut of 10 you have chosen 4 social problems to work on:
• Development of rural areas• Education• Unemployment• Integration
19th – 22nd of May, Passau
The concept of Social Business
A Social Business addresses social needsin a financially sustainable way; and while investors may recoup their investment, all further profits are reinvested toadvance the social goals
19th – 22nd of May, Passau
Social Problem
• Unemployment & rural depopulation• Lack of opportunities (Young people)• Ignorance about the country side• Disattended country side
AIM: keep young people in the country side giving them job opportunities
19th – 22nd of May, Passau
Social Business idea
Cultural center with farming tourism, concerts, workshops, in order to create cultural diversity in the country side and stimulate opportunities for young people
Country HeartbeatA vibrant cultural center
19th – 22nd of May, Passau
Business model
• CustomersCustomer segmentsTouristsYoung PeopleChannelsLocal Media/AssociationsSchoolsCustomer RelationshipLong term relationshipSpecial Offers
• InfrastructureKey activitiesHR recruiting Web page
Key resourcesHRFarming house
Partner networkFarmersLocal People
19th – 22nd of May, Passau
Business model
• FinancesCost structureWagesRentsAdvertisement
Revenue streamsMembership feesTicketsRentSubsidies
• Offering
Value propositionPreserve country sideEmploy young peopleProviding opportunitiesExchange education
(knowledge)Relaxation
19th – 22nd of May, Passau
Infrastructure• Key activities: coffee + Workshops
• Building, networking
• Investors, associations
19th – 22nd of May, Passau
Offering
• Coffee, beverages, food– Home-made– Fair trade– Workshop products– Exhibition
• Various workshops heldby immigrants
19th – 22nd of May, Passau
Finances
• Costs– SB loan– Rent, salaries, suppliers
• Revenues– Product– Workshops
19th – 22nd of May, Passau
Summary
• Social Problem: Integrate people• Name: World Café Unitea• SB solution: café combined with Workshops)• Values: interactive programme, sharing
knowledge, networking
19th – 22nd of May, Passau
Social Problem
Unemployment of mothers • Loss of socio-economic capital for
mothers• Loss of human capital for society• Social exclusion of mothers
19th – 22nd of May, Passau
Business Idea
• Build a bridge between unemployed mothers and companies Reconnection to labour marketReconnection to society
19th – 22nd of May, Passau
Key partners:MothersCompaniesNGOsMediaGovernment
Key activities:Job matchingHR ServicesNetwork creationKnowledge sharing
Key resources:EquipmentBuildingStaff
Customer relationship:Mothers: open environment for learning, community feeling, services related to childcareCompanies: CSR consulting, continouos feedback
Customer segments:Companies that are interested in family friendly reputationUnemployed mothers
Channels:Mothers: social media, NGOs and community groups, events, pregnancy trainings + word of mouth advertisingCompanies: CSR magazines, direct contact
Value propositions:Mothers: access to jobs, social inclusion, additional servicesCompanies: experienced workforce, CSR certificate, desk-sharing option
Executive summary
19th – 22nd of May, Passau
Financial structureCOSTS
• Fixed Costs: Building and IT
• Staff• PR activities• Qualification and
licence costs
REVENUES
• % of salaries of employed mothers– Appr. 2% for 12 months
• Success rates from companies
• Daycare center• Investors and startup
credit
19th – 22nd of May, Passau
Social Business
Key activities• Non-formal education program• Atelier for mothers• Dancing/ music classesValue propositions• Socialization, integration, basic
knowledge, interpersonal ties, values, hope and trust
• Job creation, tutoring in business set-up
• Customers: cultural experience, handcrafts
Customer segments• Middle class, LOHAS, young
people, interest in artCustomer relationship• Interest in gipsy community,
dancing/ music workshops• Coupons for products bought
for free dancing class hourChannels• One world shops, internet
shop, in the center
19th – 22nd of May, Passau
Social Business
Key partners• NGOs, universities (students
from different fields), TWB, voluntaries, pedagogics
Key resources• Mentors & tutors, raw
material, loacation, online shop, equipment
Cost structure• Payment for gipsy women &
atelier workers, rent costs, raw material
Revenue streams• Selling of accessories, jewlery,
handicraft• Arts exhibitions, cultural events• Dancing/ music classes• Donators/ subsidies: ESF
19th – 22nd of May, Passau
How to create a social business?
1. Define the problem and have a clearly articulated purpose to solve it, so
• a) You’re passionate about
• b) Ultimately benefits the client (it’s about others and not about you)
2. Make sure the business model is sustainable. You need to build something that financially sustains itself at a minimum
4. Make sure that both what and how you do it, are about excellence
5. Don’t go it alone – look for partners
• Providing knowledge
• And charing risks
6. Test and pilot new ways of doing things – start small
7. Measure results