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© 2014 Cognizant
© 2014 Cognizant
October 2015
CodeVantage – A Code Halo SystemCognizant Case CompetitionFinal Round Submission
© 2014 Cognizant 2
Meet our team
Bill Fegan2nd Year MBA Student
Gabrielle Kuey1st Year MBA Student
Anna Holland1st Year MBA Student2nd Year MPP Student
Fletcher McCraw2nd Year MBA Student
Focus:Consulting
Internship:Coverent Consulting
Previous Employment:Trade Operations Specialist, State Street Corporation
Focus:Consulting
Internship:USAID
Previous Employment:Living Classrooms Foundation, World Food Programme, Peace Corps
Focus:Healthcare/Consulting
Internship:Consulting Intern, Clinovations
Previous Employment:Consultant, The Advisory Board Company
Focus:Consulting
Internship:Change the World NonProfit Consulting: Today’s Children, Africa’s Future
Previous Employment:International Brand Management and Digital Strategy, Calvin Klein and Kate Spade
© 2014 Cognizant 3
Target MarketCode Halo solution targeted to commercial, non-specialty hospitals and health systems with at-risk contracts
Problem StatementHospitals fail to maximize the revenue opportunities associated with risk-based contracts
Solution Introduce predictive model for patient appointment recommendation and performance analytics to capture full revenue potential
Business Benefit for CognizantPositions Cognizant as provider-focused leader in managing patient risk; a strategic mandate for all hospitals across the next 30 years
Medicare Advantage (MA) Enrollment is Growing but Billing Inaccuracies Cost Hospitals Millions Annually
$1.5k - $2k
$412M - $630MEstimated market size
Average revenue lost per Medicare Advantage patient
per year
$10.3MBaseline NPV for
CodeVantage launch
© 2014 Cognizant 4
Agenda
Industry Breakdown
Actionable Issues
CodeVantage Solution
Market Demand
Value Proposition and Risk
Next Steps
© 2014 Cognizant 5
Declining Traditional Revenue Streams Force Healthcare Industry to Reevaluate
1. The Advisory Board Company. Healthcare Industry Trends 20152. The Office of the National Coordinator for Health Information Technology. Adoption of electronic health record systems among non-federal acute healthcare hospitals. May 2014
CodeVantage systems offers new revenue opportunities with the digitization of patient medical data
Industry
Problem
Code Halo Market Value Risk
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
($4)($14)
($21) ($25)($32)
($42)
($53)
($64)
($75)
($86)
Medicare Fee-for-Service Payment Cuts1
Reductions to Annual Payment Rate Increases (in billions)
Traditional revenue avenues declining: Reductions in fee-for-service reimbursement
rates creating an incentive for hospitals to adopt risk-adjusted contracts
HITECH Act digitizing the hospital landscape 1%-5% of a hospital’s Medicare revenue was at
risk relating to use of electronic medical records
2011 2012 2013
71.90%
85.20%94.00%
Percentage of Hospitals Adoption Electronic Medical Record System2
© 2014 Cognizant 6
The rise of Medicare Advantage (MA) and other risk-adjusted contracts
38% of all Medicare revenue will be MA by 2021, up from 32% in 20151
Capture of Medicare Advantage Market is Mission Critical
With risk-adjusted contracts like MA trending to become a greater revenue source, utilizing CodeVantage to efficiently manage these contracts presents a unique growth opportunity
Industry
Problem
Code Halo Market Value Risk
2012 2022
42%58%
19%
15%
33%25%
6% 2%
Medicare Medicaid Commercial Self-Pay
Average Hospital Inpatient Case Mix by Volume3
2008 2009 2010 2011 2012 2013 2014 2015
88.7
9.29.9
10.811.8
12.813.6
MA is expected to be significant portion of a provider’s revenue by 2020
58% of hospital revenues will come from Medicare within the next 5 years
Number of Medicare Advantage Enrollees 2008 - 20152
(in millions)
1. Avalere Health. Medicare Advantage 2015 Snapshot. July 20152. The Henry J. Kaiser Family Foundation. Medicare Advantage 2015 Spotlight: Enrollment Market Update. June 2015
3. The Advisory Board Company. Healthcare Industry Trends 2015
© 2014 Cognizant 7
Understanding Medicare Advantage
Insurance Firm Traditional: Medicare Fee for Service
• Revenue on a per service basis Hospital
Hospital submits bill for services rendered
Insurance reimburses on a per-
service basis
Risk-Adjusted Contracts: Medicare Advantage• Revenue a flat payment per patient
based on sickness
Hospital receives flat payment per
patient
Payment amount based on HCC methodology
Insurance Firm Hospital
Industry
Problem
Code Halo Market Value Risk
© 2014 Cognizant 8
Hierarchical Condition Categories (HCCs): A New Industry Standard
• Risk-weighting method that determines revenue a hospital receives for each MA patient• A patient with more documented diagnoses receives a higher HCC score• A Higher HCC Score results in more revenue per patient
Definition
$800
HCC Score
1
Revenue per patient per month
1.5
$1,200
2
$1,600
0.5
$400$0
0
CodeVantage helps a hospital increase its patients’ HCC scores, bringing in more revenue
• If a hospital fails to document every disease every year for a MA patient, then the HCC score is not maximized and revenue is lost
Industry
Problem
Code Halo Market Value Risk
© 2014 Cognizant 9
MA Revenue Streams Require a Different Approach
Decline in Chronic Diagnosis Coding Across Three Years for Select Diseases1
Issue: Providers fail to document full diagnoses for each patient each year
Issue: Hospitals fail to proactively engage patients to bring them in the door
1 2
$1.5k - $2k
CodeVantage helps identify all diagnoses to document and proactively connects patient to the necessary physician to capture full HCC score
Industry
Problem
Code Halo Market Value Risk
1. Blue Cross Blue Shield. Its All about Coding, Caring, and Collaborating.. Feb. 20132. AAPC Factor HCC with Two Pronged Approach to Risk Management. Aug. 2012
Amount per patient lost due to missing HCCs2
Coronary artery disease COPD Diabetes
100% 100% 100%
17% 16% 12%11% 11% 7%
Year 1 Year 2 Year 3
$7.5M - $10MPotentially lost revenue for hospital with 5,000
MA patients
© 2014 Cognizant 10
CodeVantage Data Ecosystem
Hospital Medical Data
Patient Prescription Data
Hospital Billing Data
HCCPredictive Algorithm
Medical Footprint
Physician Appointment Availability
SMS Messaging
Patient Cell Phone
Disease Prediction Appointment Scheduling Performance Tracking
Physician Scorecards
Industry
Problem
Code Halo Market Value Risk
CodeVantage Platform
© 2014 Cognizant 11
CodeVantage Impact on Individual Patient Care
Industry
Problem
Code Halo Market Value Risk
Name: MerlAge: 75Health Plan: Medicare AdvantageMedical Footprint:• Chronic Pancreatitis• Active Insulin Prescription• Historical Depression Diag.• Taking Lipitor
Merl calls to schedule annual GI appointment
CodeVantage predicts diseases and identifies
undocumented diagnoses
System prompts registrar to inquire about
scheduling PCP appointment for undocumented
diagnoses
PCP visit results in documentation of
diabetes, depression, obesity, hypertension,
and migraines
© 2014 Cognizant 12
CodeVantage’s Implications for Hospital with Merl’s Visit
Without CodeVantage
With CodeVantage
Diagnoses Documented: Revenue Received by Hospital:
• Chronic Pancreatitis
Chronic Pancreatitis Diabetes Mellitus Depression Hypertension Obesity Migraines
$600 per month
$1,640 per month
Resulting HCC Score:
2.051
0.747
Industry
Problem
Code Halo Market Value Risk
Merl’s CodeVantage initiated PCP visit nets the hospital additional payment of $1,040 per month, $12,480 annualized by documenting previously undiagnosed or undocumented diseases
© 2014 Cognizant 13
Industry
Problem
Code Halo Market Value Risk
CodeVantage Target Market Defined
>100 Beds• Available resources to
purchase CodeVantage System
VA Hospitals• Federal contracts have a higher
barrier to entry
Non-Specialty Hospitals• Offer diverse services for risk-
based contracts.
At-Risk Contracts• Necessary for risk-adjusted
paymentsChildren’s Hospitals• No Medicare patients
Specialty Hospitals• Lack of diversity in treatment
services
Targeted Segments Purposefully Excluded Segments
© 2014 Cognizant 14
CodeVantage Target Market Size
1. Essentials of US hospital IT market; 5 year forecasted spend for US hospitals. HIMSS Analytics 20102. HIMMS 2013 Annual Report of the U.S. Hospital Market
3. “The Advisory Board Company. Healthcare Industry Trends 20154. SearchHealthIT.com, Analytics: Moving Health Care Forward, 2015
Industry
Problem
Code Halo Market Value Risk
1,672 $412M - $630M
Percentage of Hospitals Adoption of Risk Based Contracts2
Likelihood of adoption by year
Estimated number of hospitals in target market4
Estimated CodeVantage market size
CodeVantage is targeted towards a sizable and fast growing market of hospitals adopting risk based contracts
$30.2B - $46.4B
$6.1B - $9.2B
$610M - $920M
$412M - $630M
Hospital CapEx per Year1
20% of CapEx direct to IT2
10% of IT direct to Clinical/Quality Solutions2
91% Non-Specialty and 75% risk based3 2013 2014 2015 2016 2017
8%
23%
54%
69%75%
Determining Market Size
© 2014 Cognizant 15
Market Ripe for New Entrants
2011 2012 2013
33.32%38.42%
42.97%
Undifferentiated Competition Cognizant’s competition lacks activation
technology to capture revenue Most competitors are focused on health plans Technology is limited to diagnosis HCC
opportunity
% of Hospitals with Data-Warehouse/Clinical Data Mining Technology1
Industry
Problem
Code Halo Market Value Risk
1. HIMMS 2013 Annual Report of the U.S. Hospital Market
Ineffective Substitutes
Medical Scribes• Pros: Improves in visit coding accuracy• Cons: Cannot proactively ID care gaps
Chart Audit Services• Pros: Good coding quality control process• Cons: Only retrospective, costly, not
comprehensive
CodeVantage is targeted towards a sizable and fast growing market of hospitals adopting risk based contracts
68% 33%Unpenetrated clinical data mining technology market1
Increase in mining technology market
penetration since 20111
© 2014 Cognizant 16
TriZetto MA HCC Risk Adjustment Manager leverages a technology developed by the Johns Hopkins’ Bloomberg School of Public Health for insurers
• Estimates HCCs for insurance companies
• Identifies providers and members who most likely need risk adjustment
• Compares coding to determine accuracy of risk-adjusted payments
• Estimates risk scores and evaluates how additional HCCs might impact revenue CodeVantage
Physician Appointme
nt Availability
Tool
TriZetto MA HCC Risk
Adjustment Manager
CodeVantage
SMS Messaging
TriZetto Owned Technology Provides Easy Market Entry
Industry
Problem
Code Halo Market Value Risk
HCC Risk Adjustment Manager
© 2014 Cognizant 17
Consulting-Technology Hybrid Offers Recurring Revenue Opportunity
*Billable hours and rate assumptions in Appendix K
Year 1 Year 2 Year 3 Year 4 Year 5
80000
394250
30000
$102,000 $102,000 $102,000 $102,000
Other Fees
Service Fee
Consulting Fees
Implementation Fee
Revenue Recognition for One Engagement
Industry
Problem
Code Halo Market Value Risk
(for the average hospital)
1. Interview. Keyon Crawley, Deputy Director Center for Health information Systems. UMD 20152. Cognizant Technology Solutions 10K
3. Assumes 15% discount rate
$1M $61.5MProjected 5 Year
RevenueInitial Investment1
94 20%Profit margin assumption2
Number of clients acquired over first 5
years
$10.3MNPV3
21 MonthsPayback Period
© 2014 Cognizant 18
Additional Engagement Cross-Sell Opportunities
Patient ResponsibilityPatient Eligibility
Registration & Scheduling Assessment
Engagement Activity
HCC Opportunity Analysis
Patient Care-Gap Analysis WellServe: Population
Health Consulting
ICD-10 and Clinical Documentation Improvement
Cognizant Cross-Sell Opportunity
Industry
Problem
Code Halo Market Value Risk
Consulting services created to identify business development opportunities in complementary services
© 2014 Cognizant 19
Strategic Benefits and Promising Returns
Industry
Problem
Code Halo Market Value Risk
Strategic Benefits of
CodeVantage Launch
Leader in population health and risk-based contracts for providers
Expertise transferrable to Trizetto’s insurance HCC Risk Adjustment Manager technology
Synergies with HealthActivate will allow Code Halos to expand to patient mobile health
© 2014 Cognizant 20
Assessing Business Risk
Market Risk
Prod
uct/T
echn
olog
y R
isk
Same as present Adjacent to present
New to Company
Sam
e as
cur
rent
of
ferin
gsA
djac
ent t
o c
urre
nt
offe
rings
New
to C
ompa
ny
Market/Product Risk Matrix
High Risk
Low Risk
High RiskMedium
Risk
High Risk
Medium Risk
Medium Risk
Low Risk
Low Risk
Industry
Problem
Code Halo Market Value Risk
By modifying a current product and introducing it to an adjacent market, the risk profile of CodeVantage is significantly reduced
© 2014 Cognizant 21
Risk Mitigation
Industry
Problem
Code Halo Market Value Risk
Type Risk Statement Mitigation Plan
Product
Privacy ConcernsAccess internal expertise on HIPPA compliance from TriZetto’s work and experience handling patient centric data with its different products targeted to the health insurance and hospital market.
Potentially long sales-cycle as a hospital’s unique
opportunity could be unknown
Create a two-step sales process involving a significantly reduced initial opportunity assessment for a small fee that will translate into a full engagement sale. Focus marketing efforts on campaigns that encourage hospital self-selection.
Scalability of technology across different IT systems
Develop standard extracts for three largest EMR products (EPIC, Cerner, and Meditech) and prioritize hospitals with these systems.
Market
Patient buy-In to appointment visit recommendation
technologyConduct patient surveys to measure; partner with hospital in alpha stage to test patient reaction to recommendation logic.
Increase in vertical support from insurers to providers for
HCC capture
Ensure Cognizant is first to market with CodeVantage technology and builds the capacity of hospitals to increase capture of patients’ HCCs, while developing relationships with insurers to facilitate implementation.
Decrease in Government Medicare spending
Develop bare bones model allowing hospitals to purchase less comprehensive yet effective software.
© 2014 Cognizant 22
Next Steps
1. Approval to move ahead 2. Understand different hospital IT systems and scalability for interaction3. Understand the link between hospital and insurers for submitting data4. Identifying and targeting beta partners5. Speak with Cognizant software development team about costs to build
solution6. Identify and train internal team consisting of TriZetto and Cognizant to
be able to deliver consulting service
© 2014 Cognizant 23
Appendix A: Marketing Sizing
Bed Segment Avg Cap Ex Median Cap Ex # of Hospital IT Spend as a % of CapEx
100 – 199 $ 8.06 $ 4.89 1063 16%
200 – 299 $ 15.47 $ 9.66 582 19%
300 – 399 $ 22.39 $ 15.86 348 22%
400 – 499 $ 32.89 $ 19.26 192 27%
500+ $ 54.77 $ 38.39 266 18%
• Implies annual hospital IT spend is $9B - $5.9B
• % of hospitals that are specialty = 9%• % of hospitals with at risk contracts – 75%• Our market size = $6.2B - $4.1B
• 2,451 total hospitals greater than 100 beds
• % specialty – 9%• % risk based = 75%• 1,672 hospitals in target market
© 2014 Cognizant 24
Appendix B: Marketing Size – Major IT Investment Areas
• Quality/Clinical• Finance• HR• Revenue Cycle• Surgical• Nursing• HIM• Lab• Ancillary• EMR
Cognizant Target IT Segment
10%
© 2014 Cognizant 25
Appendix C: Risk Analysis – Intended Market
Intended Market
How familiar is the intended market? Same as Present Market Partial Overlap with Present Market
Entirely Different from our present market Score
Customer's behavior & decision making processes 1 2 3 4 5 3
Our Distribution & sales activities 1 2 3 4 5 3
The competition 1 2 3 4 5 3
Highly relevant Somewhat relevant Not at all relevant
Our brand promise is 1 2 3 4 5 2
Our current customer relationships are 1 2 3 4 5 3
Our knowledge of competitors' behavior and intentions is 1 2 3 4 5 3
© 2014 Cognizant 26
Product/Technology
How familiar is the technology? Is fully applicableWill require significant adaptation
Is not applicable Score
Our current development capability 1 2 3 4 5 2
Our technology competency 1 2 3 4 5 1
Our manufacturing & service delivery system 1 2 3 4 5 2
Our intellectual property protection 1 2 3 4 5 1
Identical to those of current offerings
Overlap somewhat Completely differ
The required knowledge & science bases 1 2 3 4 5 1
The necessary product & service functions 1 2 3 4 5 3
The expected quality standards 1 2 3 4 5 2
Total (y-coordinate) 12
Appendix D: Risk Analysis – Product Technology
© 2014 Cognizant 27
Appendix E: First To Market with CodeVantage
Adapting current Code Halo/HCC technology to
CodeVantage
Developing streamlined appointment scheduling
technology
Beta Client implementation
Research and development for MA technology
Developing streamlined appointment scheduling
technology Beta Client implementation
Cognizant’s CodeVantage Development Timeline
Competitor's MA technology Development Timeline
12 – 14 months 3 – 4 months 6 – 8 months
3 – 4 months 6 – 8 months3 – 4 months
Market Entry at least
22 Months
Market EntryWithin
15 Months
Leveraging TriZetto’s current MA Insurance Solution technology into CodeVantage MA technology provides a significant competitive advantage and swift market entry opportunity
© 2014 Cognizant 28
Appendix F: Proposed Approach to Deliver CodeVantage
Phase 1 •Implementation• 4 -6 Months
Phase 2 •Client Process Overview• 1 Month
Phase 3 •Opportunity Analysis• 1 Month
Phase 4 •Process Change/Training• 3 Months
Phase 5 •On-Going Service• 4 Years
Proposed Service Structure Key Deliverables
Build hospital extract file Interface with registration system Provide training on platform
Process map scheduling, registration, and coding processes
Analyze HCC revenue opportunity Identify largest improvement
opportunities
Full training of schedulers on system Education for physicians about HCC
importance
Monthly progress reports
© 2014 Cognizant 29
Appendix G: Four Pillars of the CodeVantage’s Strategy
Capture Patient Medical Footprint
Collect and track medical, pharmacy,
and lab data
Compare to services rendered and documented
diagnoses
Analyze to estimate HCC score
improvement opportunities
Predict Patient Disease Burden
Predict likelihood of each disease for
each patient
Identify patient care gaps
Alert provider to highly likely
undocumented diseases
Hospital Performance
Analytics
Analyze HCC capture
performance at the physician level
Report HCC capture
performance at the department
Track changes in HCC score and
revenue implications over
time
SMS Appointment Scheduling
Compare miss diagnoses to
physician appointment availability
Alert registrar of recommendation when patient calls to schedule any
appointment
Identify patient friendly
appointment suggestions to
schedule appointment
Patient Code Halos will allow hospitals to increase revenue through comprehensive MA claim submissions
© 2014 Cognizant 30
Appendix H: Projected Launch Year New Client Acquisition
Sales Activities Frequency (per year)
Exposure per Event
Sales Meeting Conversion Rate
White Papers Published 1 300 2%
Teleconferences Held 3 20 15%Conference Presentations 2 100 5%
Web-Site 1 500 0.05%
Count Sales Conversion Rate New Clients
Warm Sales Meetings 25.25 30% 7.575
Direct Sales Meetings 96 15% 14.4
Marketing Launch Activities and Sales Meeting Conversion
Marketing Launch New Client Acquisition
© 2014 Cognizant 31
Appendix I: NPV Sensitivity and Assumptions
P&L Assumptions NPV Discount Rate Sensitivity
10.22% $ 12.9M 13% $ 11.3M 15% $ 10.3M 17% $ 9.4M19% $ 8.6M
$150k $4.9M $200k $5.7M $250k $6.4M $300k $7.2M $350k $8.0M $400k $8.8M $450k $9.5M $500k $10.3M
Year 1 Price Point NPV Sensitivity
Realized Revenue Year 1 $500,000 Realized Revenue Year 2 $102,000 Realized Revenue Year 3 $102,000 Realized Revenue Year 4 $102,000 Realized Revenue Year 5 $102,000 Renewal Rate 50%Liscensing Fee Rate 10%Sales Growth Rate 3.10%Margin 20%Discount Rate 15%Initial Investment $1,000,000 Negotiation Rate 50%Negotiation Amount $30,000 Tax Rate 35%Amoritization NegligibleChange in Working Capital Negligible
© 2014 Cognizant 32
Appendix J: Profit and Loss Projections
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
# of Engagements Sold per year
2 22 23 23 24 25 26 26 27 28
Revenues $
1,000,000 $
11,191,500 $
13,773,563 $
16,435,669 $
19,180,301 $
21,908,016 $
23,704,727 $
25,659,138 $
27,466,971 $
29,436,010
Price Concessions
$ 200,000
$ 329,625
$ 339,843
$ 350,379
$ 361,240
$ 372,439
$ 383,984
$ 395,888
$ 408,160
$ 420,813
Net Sales $ 800,000
$ 10,861,875
$ 13,433,719
$ 16,085,290
$ 18,819,060
$ 21,535,577
$ 23,320,743
$ 25,263,250
$ 27,058,811
$ 29,015,197
Costs $ 638,400
$ 8,667,776
$ 10,720,108
$ 12,836,062
$ 15,017,610
$ 17,185,391
$ 18,609,953
$ 20,160,073
$ 21,592,931
$ 23,154,127
Income $ 161,600
$ 2,194,099
$ 2,713,611
$ 3,249,229
$ 3,801,450
$ 4,350,187
$ 4,710,790
$ 5,103,176
$ 5,465,880
$ 5,861,070
After Tax Income
$ 105,040
$ 1,426,164
$ 1,763,847
$ 2,111,999
$ 2,470,943
$ 2,827,621
$ 3,062,014
$ 3,317,065
$ 3,552,822
$ 3,809,695
Product Investment
$ (1,000,000)
$ (300,000)
$ (300,000)
Net Gain $ (894,960)
$ 1,426,164
$ 1,463,847
$ 2,111,999
$ 2,170,943
$ 2,827,621
$ 3,062,014
$ 3,317,065
$ 3,552,822
$ 3,809,695
NPV $
10,302,983
© 2014 Cognizant 33
Appendix K: Initial Cost Assumptions
Source Portion of Year Needed CostDevelopers 10 $120,000.00 0.5 $600,000.00
Cloud Costs 1 $50,000.00 1 $50,000.00 Hospital IT Systems Expert 1 $150,000.00 0.5 $75,000.00
Project Management Costs 15% Extra $833,750.00
Project Risk Contingency 20% Extra $1,000,500.00
© 2014 Cognizant 34
Appendix L: Understanding Risk-Adjust Payments and the HCC Score
HCC risk-adjustment methodology is become widely adopted by CMS for normalization of cost or quality metrics for the level of patient risk making it imperative for providers to manage this metric
CMS requires annual documentation of disease burden to disperse payments therefore capture of comprehensive disease burden is mission critical.
© 2014 Cognizant 35
Appendix M: Customer Service Benefits
2% $2.2M - $5.4M
Annual Medicare revenue at risk for a
provider directly tied to performance on patient
satisfaction surveys
Estimated annual revenue gains for a provider with
$120M in revenues for being in top quartile regarding
patient satisfaction1
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
202
8681135 1172 1220 1355 1418
1743
2243
2868
Estimated Number of Retail Clinics in the US2
The rise of consumerism in health care: Growth of HDHPs1 pushing patients to shop
around for value Proliferation of retail options increasing
competition for traditional providers
© 2014 Cognizant 36
Appendix N: Service Fee Structure
Source Contracted Hours Billable Rate Price
Principal 145 hrs $450 $65,250
Manager 280 hrs $325 $91,000
Consultant 600 hrs $250 $1,500,00
Analyst 440 hrs $200 $88,000
Implementation Fee $80,000
Negotiation Buffer $30,000
Estimated Engagement Budgeted Hours and Price
© 2014 Cognizant 37
Appendix O: Details Service Structure with Deliverables
Service Timeline Phase 1 Phase 2 Phase 3 Phase 4 Phase 5
Service Implementation Client Process Overview Opportunity AnalysisProcess
Change/Training
On-going service
Duration 4-6 months 1 months 1 month 3 months 4 years
Activities Build extract fileUnderstand
registration/scheduling process
Assess HCC opportunity gap
Educate Dr.’s about
importance of HCC capture
Technology maintenance
Load to Code Halo
PlatformAnalyze risk-based
contractsIdentify missed patient
referrals
Train registration on
new alerts
Monthly progress reports
Validate Identify patient care
gaps
Build process sustainability infrastructure
Interface with
Registration System
© 2014 Cognizant 38
Appendix P: Evidence of SMS with Appointments1
Evidence is building that demonstrates applications for the utility of textmessaging for treating, researching and preventing disease across a range of disease conditions and patient types.
Further, research has demonstrated that text messaging improves treatment compliance, medication adherence, immunization literacy and appointment attendance
SMS appears a simple and efficient option that may result in healthbenefits for patients. This review provides evidence substantiating myhypothesis that SMS text messaging will have valuable applications in health services and provides good evidence for use in driving patient visit attendance.
1. In Search of a Effective Mobile-Device-Based Communication Strategies for a Healthier World. Kenyon Crowley. Oct. 2014
© 2014 Cognizant 39
Appendix Q: Discount Rate Calculation
Cognizant Discount Rate
tax rate 35%
Return Debt 3.14%
Return Equity 10.56%
Debt Value $ 1,637,502,000.00
Equity Value $ 39,560,000,000.00
Cognizant Tech Solutions Discount Rate 10.22%
Risk Premium for Project 5%
Baseline Discount Rate 15%