Final Presentation 001

8/11/2019 Final Presentation 001

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Presentation Title ( Arial, Font size 28 )Date, Venue, etc..( Arial, Font size 18 )

Impact Assessment of:1. Sports Education

2. Jan Jagruti Aabhiyan

3. Project with Magic Bus

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Sports education for youth in Mahul Village

Developed personalities act as a backbone to the

progressive growth of globe thus it is essential to

empower youth at bottom of the pyramid.

In light of this Tata Power Co. Ltd has recognized

that sports is an integral part of education and Tata

Power harnesses potential talent for positively

transforming the youth of Mahul village and

nurturing them into real champions.

To harness the youth of Mahul village, Tata Power inpartnership with Abhi foundation has developed a

program to coach female youth in Hockey and male

youth in Football.

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2/5/14 - 24/5/14 5/5/14 - 31/5/14 25/5/14 - 5/6/14 6/6/14 - 17/6/14

Data collation

and

interpretation

Identifying

oppurtunites and

generating

prototypes

Working on

feasibility and

pilot testing of

prototypes

Secondary

Research and

Data collection

Phase 1 Phase 2

Timeline

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CR initiative(Sports

Education)

Fieldobservation

Identifyingstakeholders

Planninginteractionswith key

stakeholdersData

collection(Interactions

with keystakeholders)

Understandingand

interpreting

theinteractions

Developingrecommendations based ofthe findings

from

interactions


Methodology

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Major highlights

100% of youth are satisfied with the training and Kitsprovided.

100% youth and 100% parents agreed to development

in personalities of participants after they started the

training.

76.19% of participants so far have participated in

major tournaments. 100% participants have a clear vision of what they

want to do in future (once they grow up).

100% participants were enthusiastic about

participating in tournaments.

100% parents are willing to send their children forparticipating in tournaments.

56.66% participants are aware that Tata Power is a

part of this initiative, however very few (11%) are

aware about the precise role of Tata power in the

initiative.


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Opportunity Spaces

Initiative should be given a name, so that it has an independent identity. Proposed

name for the initiative is Swyam.

Most of the posters have a Tata power logo to it, this precisely targets the sense of

seeing, however the sense of hearing can be targeted by using Tata power, lighting

up lives as a verbiage during events.

During any event a short speech by Tata Power CR team member describing theevolution of Tata group and role of Tata Power in the initiative, will help increase

interaction with TG.

Interactions with TG can be increased by providing them with a monthly medical

facilities for BMI check ups and dietary suggestions.

After a year, a major tournament should be organized between the children under this

initiative and Magic bus initiative. This tournament should be covered by media thus

achieving a good amount of publicity for the initiative.

Conducting a monthly feed-back.

Collecting performance of every participant from Abhi foundation as stated in the

MoU.

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Jan Jagruti Aabhiyan

In a free enterprise, the community is not just

another stakeholder in the business but is in

fact, the very purpose of its existence.

In light of this Tata Power has adopted many

steps to inculcate the triple bottom lineapproach to strengthen the organization and

has designed several developmental programs

As a part of these development programs Tatapower has designed Jan Jagruti Aabhiyan to

sensitize population living under the

transmission lines for their safety from

getting electrocuted.

Community

Triplebottom line

approach

Jan JagrutiAabhiyan

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2/5/14 - 24/5/14 5/5/14 - 31/5/14 25/5/14 - 5/6/14 6/6/14 - 17/6/14

Data collation

and

interpretation

Identifying

oppurtunites and

generating

prototypes

Working on

feasibility and

pilot testing of

prototypes

Secondary

Research and

Data collection

Phase 1 Phase 2

Timeline


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Methodology

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Highlights

100% participants were aware that the aabhiyan

was organized by Tata Power.

100% participants clearly understood the purpose

of Jan Jagruti Aabhiyan.

100% participants accepted that they have learnt

the precautions to be taken if living near the HTlines.

73.33% participants feel that accidents occur

because people are not careful or not aware about

the hazards of being near these high tension cables.

90% participants feel that the impact of the play

only remains for some days.

There were clothes hanged for drying on 84% of

sites visited.

Kids in the community took the street play as a

medium of entertainment.



Opportunity Spaces

To deal with loosing impact of the play after some days,

intervention can be made where in CSR activity of a

radio station can be merged with Jan Jagruti Aabhiyan

in a way that audio of Jan Jagruti Aabhiyan can be

broadcasted; this will target a larger audience. [Shiksha,

P&G]

Handouts of Jan Jagruti Aabhiyan have a good response,

however 15-20 minutes after the play most of the

handouts end up on the streets, thus these handouts can

be made more interactive by having a calendar on other

side with Tata power logo.

Identifying community leaders from within the

community, training them for sensitizing others. Shooting a HD video of the play and broadcasting

(making it viral) it on all social networking websites

with the help of our marketing team.

MMV can carry a Jan Jagruti Aabhiyan standee at the

locations which are common to both.


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Magic Bus

Tata Power believes in responsibility lighting up

lives for existing generations so that it is warmlywelcomed to service the future generations.

In light of this Tata Power Co. Ltd has recognized

that holistic thinking is an integral part of education

and Tata Power harnesses potential talent for

positively transforming the under privilegedchildren living in the vicinity of its business areas.

To make a positive impact in the communities near

its business locations. Tata Power and Magic Bus

have collaborated to implement this program in the

following communities.

1. Ambujwadi (650 Children)

2. Anna Bhau Sathe Nagar (650 Children)

3. Malpa Dongri (200 Children)

Responsibilitylighting up

lives

HolisticpersonalityDevelopm

ent

Positivetalent

HolisticThinking

Positivetransform

ation

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Magic Bus

Methodology

CR initiative(Magic Bus)

Field observation

Identifying stakeholders

Planning interactions withkey stakeholders

Data collection(Interactions with key

stakeholders)

Understanding and interpretingthe interactions

Developing prototypes based

on findings

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Magic Bus

Highlights

93% children aware that Tata Power is a part initiative.

100% parents of childrens allow them to participate in

the activity.

100% children are satisfied with the activity being

conducted on field.

100% children agreed to learning of certain skills,communication skill being the most prominent one.

26.66% children feel that they should be provided with

more balls to play with.

100% YMs and TMOs were aware about the visions

and missions of Magic bus, however 0% participants

were aware about the visions missions of their funding

partners.

25% YMs and TMOs felt that the training session can

be more effective by enhancing time management

skills.

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Magic Bus

Opportunity Spaces

The initiative should be given a name so that the initiative has an identity. The

proposed name for the initiative is Savera.

All the TMOs, YMs and CYLs working as on Tata Power project, should be

aware about the mission, vision and core values of Tata Power.

There should be Tata Power emblem on the kits provided. YMs and CYLs should use Tata Power, Lighting up lives as a concierge.

Participants in the initiative should be provided with a monthly medical

services of BMI checkups and dietary suggestions (Clubbing of MMV with the

initiative).

After a year, a major tournament should be organized between the children

under this initiative and Magic bus initiative. This tournament should be

covered by media thus achieving a good amount of publicity for the initiative

During any event a short speech by Tata Power CR team member describing the

evolution of Tata group and role of Tata Power in the initiative.

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Thank you

Documents

Final Presentation 001