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DIETER RAMS
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DIETER RAMS AND HIS TEN PRINCIPLES TO LIVE BY
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DIETER RAMS
It began with a bet. The 23-year-old Dieter Rams was working as a junior in
a Frankfurt architect’s ofce when a colleague spotted an ad in a local
newspaper for an “in-house architect” at a company they knew nothing
about. He dared Mr. Rams to apply to see which of them would be chosen.
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Univers LT Std Family
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30 FEET
LIFE
F
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DIETER RAMS
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games
CONTEXT PHOTO
MODEL PHOTO
FLOOR PLAN
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02A prod
criteria
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MPZ 21 MULTIPRESS
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SHARE PHOTO
YOUR GALLERY VIEW ALL
The shaver was designed in 1938,
but World War II delayed its
introduction until 1951. It featured an
oscillating cutter block with a very
thin, yet very stable steel-foil
mounted above it. This principle is
still used in Braun's shavers of today.
DIETER RAMS AND HIS TEN PRINCIPLES TO LIVE BY
EXPLORESTART TOUR
MAN IFESTO HELP
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GOOD
10
Is Innovative
Makes a Produ
Is Aesthetic
Makes a Produ
Is Honest
Is Unobtrusive
Is Long Lasting
Is Thorough Do
Is Enviromenta
Is As Little Des
09
08
07
06
05
04
03
02
01
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30 FEET
GAME
S
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To desig
think resHow wil
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