Final PPT REPORT ANKUSH

8/7/2019 Final PPT REPORT ANKUSH

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STUDY ON MARKETING OF DAIRY PRODUCTS OF

PARUL GROUP OF COMPANIES IN RETAIL OUTLETS

OF HARYANA

PRESENTED BY:

ANKUSH DANDYAN

3609827



Marketing is comprehensive term and it includes all resources and set

of activities necessary to direct and facilitate the flow of goods and

service from the producer to the consumer.

DEFINTION

According to Clark, ³A marketing function is a major specialized

activities performed in marketing.



To make assess of goods manufactured to the consumer.

Marketing is the performance of business activities that direct the

flow of goods and services from producer to consumer.



PR E- INDUSTR IAL STAGE

EA R LY-INDUSTR IAL STAGE

INDUSTR IAL STAGE

POST±INDUSTR IAL STAGE



PRIMA RY OBJECTIVE

To find out the retail outlets.

To find out the factors that influences the stocking decision of

retailers of Marketing of Parul product in Haryana.

SECONDA RY OBJECTIVE

To identify the issues related to Parul Company.

To know about the factors, which influence the retail outlets.To study about the marketing strategies of Parul company fortheir outlets



RESEA RCH METHODOLOGY

PR IMA R Y DATA COLECTION

This was done by means of a questionnaire provided to the retailers of Ambala and Kurukshetra city.

SECONDA R Y DATA Through Internet and newspapers.

SA MPLING DESIGN

SAMPLE SIZE

In the study the sample size is of 60 retailers from Ambala andKurukshetra city.



It is establised in 1994 in khanpur koliyan.The dairy industry plays an

important role in the socio-economic development of India. It is produce world

class dairy products, consuming almost 100% of its own milk production.

There is some companies like MOTHER DAIR Y, N.D.R .I.

Parul group of company is a dairy industry field movement in India. It

developed its branches in other state also like palwal and malerkolta (Punjab).

Mr. Dev raj Garg the chief managing director,

Mr. Pankil Garg managing director,Mr. Satish Garg chairman is recognized as the man behind the success of

PGC.



How long have you been into the Parul milk business?

TABLE 1 Source-survey result



Product availability of Parul products in retail outlets of Haryana.




W hich company product do you sell most?




R anking of some of the other factors that influence a retailers stockingdecision.



Overall ranking of the influencing factors to the buying decision of

retailers



According to outlets surveyed, the Milk product is consumed mostly in the

comparison of other brand. Almost all outlets where credit and

discount available by the Parul company.

Most of the retailers agree that Parul has

well Distribution channel. Parul gives the better replacement offer to

the expired product than the othercompany Products.



Parul has a relatively good distribution network, but stillcompany is not able to fulfill the demand of outlet in thepeak season when demand is very high. Here company

should consider on the supply of product in the peak season.

Supply should be regular to all the outlets including those thatlie in the pocket roads and not just in the outlets, which lie onthe easily accessible routes.

Credit is the 2nd biggest factor that influences the stock of the product into the retail outlet. So company shouldgive the credit to all outlets.



To the consider of stocking decision of product in retailoutlet, It would found that investment on to the milk product so much huze due to increasing rate day by day.

Finally the whole studies of the research work, thecompany needs the effective advertisement of theproduct in the local channel and print media forawareness of milk product and considers the factors thatinfluence the stocking decision of retail outlet.





Documents

Final PPT REPORT ANKUSH