FINAL PLACEMENT REPORT (PGDM-C PROGRAM 2019 – 20)

MICA, Ahmedabad

OVERVIEW

ABOUT MICA

MICA, Ahmedabad, is perhaps the only institute in Asiadedicated to creating leadership in Strategic Marketingand Communication.

MICA’s Mission is to develop empathetic leaders andthinkers who are creative and adaptive problem-solversfor a rapidly changing world.

MICA’s dynamic curriculum incorporates contemporarylearning methodologies like flipped classrooms,contextual training, and industry sessions. The diversespecializations facilitate learning across industries and

sectors.

SPECIALISATIONS OFFERED TO THE PGDM-C CLASS OF 2020

ADVERTISING & BRAND

MANAGEMENT

DIGITAL COMMUNICATION

MANAGEMENT

MARKETING ANALYTICS

MEDIA & ENTERTAINMENT

MANAGEMENT

SOME FINAL PLACEMENT HIGHLIGHTS

Average CTC Up from 12.8 to 13.9

lakhs/annum this year

3 in 10Students bagged a

PPO / PPI

Domestic Highest Up from 25 to 33

lakhs/annum this year

67% Increase in FMCG Offers this year

Median Salary Up from 11.4 to 12 lakhs/annum

this year

INR- in Lakhs/annum

PLACEMENTS SUMMARY

100% (100%)

PLACEMENTS ACHIEVED

INR 32.8 (25.0)

Highest CTC Offered (Domestic)

INR 13.9 (12.8)

Average CTC

INR 58.2(58.2)

Highest CTC Offered(International)

88(78)

Total No. of Recruiters

SECTOR-WISE RECRUITERS

Figures in brackets are of Previous Year (2018-19)

INR- in Lakhs/annum

NUMBERS PLACED

YEAR SAT IN PLACEMENTS PLACED

2018-19 180 180

2019-20 179 179

BATCH STATISTICS

EDUCATIONAL

BACKGROUND

STUDENTS APPEARED

179

GENDER

53%47%

WORK EXPERIENCE

No

. o

f S

tud

en

ts

SECTOR OVERVIEW

E-Commerce, IT/ITeS

19Total Number of Companies

INR 27.5 Highest CTC

INR 15.8Average CTC

37Total Offers

FMCD & Retail

12Total Number of Companies

INR 26.3Highest CTC

INR 13.9Average CTC

27Total Offers

INR- in Lakhs/annum

and more... and more...

Others

10Total Number of Companies

INR 26.0Highest CTC

INR 12.5Average CTC

17Total Offers

FMCG

12Total Number of Companies

INR 58.2Highest CTC

INR 21.7Average CTC

20Total Offers

SECTOR OVERVIEW

Analytics, BFSI & Consulting

18Total Number of Companies

INR 20.0Highest CTC

INR 11.2Average CTC

26Total Offers

INR- in Lakhs/annum

and more... and more... and more...

SECTOR OVERVIEW

Media

9Total Number of Companies

INR 17.0Highest CTC

INR 12.5Average CTC

24Total Offers

Advertising

8Total Number of Companies

INR 17.4Highest CTC

INR 10.6Average CTC

28Total Offers

INR- in Lakhs/annum

and more... and more...

ROLES OFFERED

CLIENT SERVICING

ASSOCIATE PRODUCT MANAGER

Area Sales Manager

Sales & Marketing Manager

Strategic Partnership

Manager

Digital Marketing Strategist

Marketing Analytics Specialist

Management Trainee

Site Merchandiser

Marketing Specialist

Product Marketeer

Advertising & Brand

Specialist

Trading Analyst,

Reporting & Insight Analyst

Management Business Analyst

Media Analyst

Brand Manager

Analytical Lead

OUR RECRUITING PARTNERS

THANK YOU

Prof. Vaneet ChhibberAssociate Director – Marketing & External Relations, MICA

Placement Committeeplacements@micamail.in