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R.S.
CONTENTS
S.No. CONTENTS Page No.
Declaration
Certificate of Institue
Acknowledgement
Preface
1. Introduction
Introduction of Topic
Banks Profiles
2. Review of Literature
3. Conceptualization4. Objectives of study
5. Research Methodology
6. Limitations of study
7. Data analysis and Interpretation
8. Findings
9. Suggestions
10. Conclusion
11. Bibliography
12. Annexure
Questionnaire
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INTRODUCTION
Of
TOPIC
INTRODUCTIONINTRODUCTION
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Banking, the business provided many innovative financial services to meet the varied
requirements of both corporate and consumers. Financial services tailored to meet the
specific requirements of customers. The basic services a bank provides are collecting
deposits from customers and giving them interest i.e. (saving account, time deposit and
fixed deposit), lending loans to customers (with an interest), safeguarding customers
valuables by means of safe deposit vaults, provide investment services like Mutual
funds, provide Depository services (DEMAT Accounts, Share trading etc) and basic cash
management services such as check cashing and foreign currency exchange. Four types
of banks specialize in offering these basic banking services: commercial banks, savings
and loan associations, savings banks, and credit unions.
A bank cannot survive without performing the following non-banking activities:
1. They provide funds (capital) for starting new ventures.
2. They also offer leasing services.
3. They facilitate the share transactions by maintaining demat accounts.
4. Banks help their customers to make utility payments with ease.
5. They perform merchant banking for their customers.
6. They conduct feasibility study and submit the feasibility report.
7. They offer credit and debit cards facility.
8. They give hire-purchase services to owners of various goods.
9. They are now allowed to offer insurance services.
10. They manage mutual funds and minimize investment risks.
11. They provide factoring services to their clients.
12. They issue gift cheques to the people.
All types of activities which are of a financial nature could be brought under the term
Financial services. In a broad sense financial services means mobilizing and
allocating saving. Thus it includes all activities involved in transformation of savings
and investment. It promotes savings in the country through transformation services. The
financial services also known as financial intermediation. Financial intermediation is
a process by which funds are move from a large number of savers and make them
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available to all those who are in need particularly to corporate customers. The financial
services perform the function of financial intermediation between savers and investors.
Thus financial services sector is a key area and it is very important for industrial
development. It promotes liquidity in the system by allocating and reallocating savings
and investment into various avenues of economic activity. Infact the economic growth of
the country depends upon the capital formation. The contribution of financial services to
GNP has been growing on increasing year after year. It provides employment
opportunities to million of the people all over the world. It provides easy conversion of
financial assets into liquid cash at the discretion of the holder of such assets. Hence the
term financial services industry includes all kinds of organization which intermediate and
facilitate financial transactions to both individual and corporate customers.
Features of Financial services
1. Consumer oriented: Financial services industry is a consumer oriented. The
consumer is the king and his requirement must be fulfill should be the basic
tenent of any financial services industry.
2. Intangibility: Financial services are intangible and they cannot be
standardized and reproduce in the same form. Hence it is necessary to have a
track record of integrity, reputation, good corporate image and timely delivery
of services.
3. Simultaneous performance: Production and supply of financial services
have to be performed simultaneously. For effective financial services there
should be good rapport,clear cut perception and effective communication.
4. Dominance of human element: They are people intensive thus it calls for
competent and skill person to deliever the quality financial services.
5. Perishability: It cannot be stored. These are immediately consumed. There is
greater need for balancing demand and supply properly.
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Meaning of Bank
The Bank is a complex institution, involved not only in the intermediation of
centralbankreserves, but also acting as an umbrella organisation for central banks and
other financial authorities with a stake in the promotion of financial and monetary
stability for its customers. These institutions include finance companies, investment
companies, investment banks, insurance companies, pension funds, security brokers and
dealers, mortgage companies, and real estate investment trusts.
Individuals rely on the financial services sector for chequing, insurance and other
services that are part of daily living; to hold their savings and provide their credit; and for
a range of other services. Businesses rely on the sector for a host of important services.
The nation's efficiency, competitiveness, depth of employment opportunities and quality
of life are enhanced by an effective financial services sector. Indeed, almost by definition,
an effective financial services sector is the hallmark of a modern economy.
History of financial services
United States: Gramm-Leach Bliley Act R.S.
The term financial services became more popular in United States partly due to Gramm-
Leach Bliley Act of the late 1990s which enabled different types of companies in U.S.
financial services to merge. Critics of this act say the term financial services attempt to
make the unison of these operations sound natural, ignoring the history of problems
which have arisen from togethering them, like conflicts of interest and monopolization.
Others, noting that most of the restrictions abolished by the Gramm-Leach Bliley Act
had never shown in other countries or had been abolished earlier than in US, say the term
financial services is a natural one, in long term use, which means nothing more than its
constituent words. In India during late seventies and eighties the financial services
industry was dominated by commercial banks and other financial institution. Infact the
capital market played a secondary role. The economic liberalization has brought a
complete change in Indian financial services industry. After economic Liberalization, the
entire financial sector has undergone a sea-saw change. The liberalization has opened the
door to foriegn competitors to enter into our domestic market has led to serve competition
among themselves. Deregulation in the form of elimination of exchange control and
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interest rate ceilings have made the market more competitive. Innovation has become
must for survival. Thus the present scenario is characterized by financial innovation and
creativity.
In the USA almost every company now which previously described themselves as a bank,
insurance company or brokerage house now describes themselves in some way as a
financial services institution. All state insurance, for example now provides CDs and
investment brokerage services. Bank of America offers full featured brokerage products,
while E*Trade has expanding into offering accounts and loans. Companies usually have
two distinct approaches to this new type of business. One approach would be a bank
which simply buys an insurance company or an investment ban, keeps the original brands
of the acquired firm, and adds the acquisition to its holding company simply to diversify
its earnings. Outside the US like in Japan non - financial services companies are
permitted within the holding company. In this scenario, each company still looks
independent and has its own customers etc. It is necessary the style of Citigroup and JP
Morgan Chase.
In the other style a bank would simply create its own brokerage divison or insurance
divison and attempt to the sell the products to its own existing customers, with incentives
For combining all things with one company. This is the style of Washington Mutual and
Wells Fargo.
Commercial Bank
In India, commercial banks are established under Companies Act, 1956. In 1969, 14
commercial banks were nationalized by Government of India. Commercial banks are
established with an objective to help businessman. A commercial bank is run on
commercial lines, for profits of the organization. The term commercial is used to
distinguish it from an investment bank, a type of financial services entity which not only
lending money directly to business but also help business raise money from other firms in
form of shares and debentures. Major commercial banks include:
Private banking
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The term private bank is simply a marketing term for a bank or a divison of a financial
services company targeted towards wealthy individuals. Often is used to describe
specially lending services targeted towards this group, such as large margin loans.
Investment Banks
An investment bank is a financial institution that helps individuals, corporations, and
governments in raising capital by underwriting and/or acting as the client's agent at the
time of issue ofsecurities. It act as an intermediary between an issuer of security and the
investing public. Investment banks do not take deposits like as commercial and retail
banks. An investment bank may also helps companies involved in mergers and
acquisitions and provide ancillary services such FICC services (fixed income
instruments, currencies, and commodities), trading of derivatives, market making and
equity securities.
Investment banks (capital market banks) underwrite debt and equity, assist company
deals (advisory services, underwriting and advisory fees), and restructure debt into
structured financeproducts.
Bank cards
Bank of America is the largest issuer of bank cards.
HSBC
VISA
Discover card
Capital One
Master Card
A bank card is a plastic card the following cards issued by abankto its clients:
ATM cardhelps the customer used for transactions at automatic teller machines
https://en.wikipedia.org/wiki/Underwritinghttps://en.wikipedia.org/wiki/Securitieshttps://en.wikipedia.org/wiki/Mergers_and_acquisitionshttps://en.wikipedia.org/wiki/Mergers_and_acquisitionshttps://en.wikipedia.org/wiki/Fixed_incomehttps://en.wikipedia.org/wiki/Foreign_exchange_markethttps://en.wikipedia.org/wiki/Commoditieshttps://en.wikipedia.org/wiki/Derivative_(finance)https://en.wikipedia.org/wiki/Market_makerhttps://en.wikipedia.org/wiki/Equity_securitieshttp://en.wikipedia.org/wiki/Investment_bankhttp://en.wikipedia.org/wiki/Capital_markethttp://en.wikipedia.org/wiki/Underwritehttp://en.wikipedia.org/wiki/Equityhttp://en.wikipedia.org/wiki/Structured_financehttp://en.wikipedia.org/wiki/Bankhttp://en.wikipedia.org/wiki/ATM_cardhttp://en.wikipedia.org/wiki/ATM_cardhttps://en.wikipedia.org/wiki/Underwritinghttps://en.wikipedia.org/wiki/Securitieshttps://en.wikipedia.org/wiki/Mergers_and_acquisitionshttps://en.wikipedia.org/wiki/Mergers_and_acquisitionshttps://en.wikipedia.org/wiki/Fixed_incomehttps://en.wikipedia.org/wiki/Foreign_exchange_markethttps://en.wikipedia.org/wiki/Commoditieshttps://en.wikipedia.org/wiki/Derivative_(finance)https://en.wikipedia.org/wiki/Market_makerhttps://en.wikipedia.org/wiki/Equity_securitieshttp://en.wikipedia.org/wiki/Investment_bankhttp://en.wikipedia.org/wiki/Capital_markethttp://en.wikipedia.org/wiki/Underwritehttp://en.wikipedia.org/wiki/Equityhttp://en.wikipedia.org/wiki/Structured_financehttp://en.wikipedia.org/wiki/Bankhttp://en.wikipedia.org/wiki/ATM_card7/30/2019 Final Nancy121
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Debit card helps the customer to linked to a bank account and used for making
purchases
Credit card attached to a revolving credit line
Any ATM or terminal must belong to some bank, which directly or indirectly is
connected with the payment system. Daily limit of the card is dependent on many
factors. For example, if your spending balance is million you will not allowed to
withdraw the entire amount from an ATM, but you will get a few thousand per day. But
if you are VIP-client having millions in your account, say you need some more money,
then after the call to the bank some of the lead managers can give the command to set the
right limit for you on an individual basis, so you get the money. In this case, the bank
takes the responsibility that you will pay money back to the bank later.
Some safety tips for using credit cards:
On receiving the PIN/ account number after a few days. Keep your PIN
number safe.
Every time you use your card, be aware when your card is being swiped by
the cashier so as to ensure no misuse of your card takes place.
After making payment with your card, make sure your credit card that the cashier
has returned.
Always verify your purchases with your billing statements.
After using your card at an ATM, do not throw your receipt.
Investment services
Asset Management
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Asset management is a systematic process of operating, maintaining, upgrading, and
disposing of assets cost-effectively. A common objective is to minimise the whole life
cost of assets and reduce risk or ensure business continuity.
Custody services
Custody services is akind of back-office administration for financial services. The
Custody services offer various security services such as dividend collection and
distribution, provides market news and information, safekeeping and settlement, tax
reclaim services, proxy, reporting, fund administration and corporate actions.
Firms engaged in custody services include:
PNC Financial Services Group
Investors Bank and Trust
The Bank of New York
Insurance related
Insurance Brokerage
Insurance brokerage agencies play a significant role in helping companies and individuals
find property and casualty, life, and health insurance. Insurance brokerage agencies
provide services beyond insurance sales, such as assisting with employee enrollment and
helping to resolve benefits issues.
Insurance Underwriting
Insurance underwriters are employed by insurance companies to help in set of premium
life insurance, health insurance, property/casualty insurance and homeowners insurance,
among others. By using actuarial data to determine the payout over the life of the policy.
Higher-risk individuals and assets will have to pay more in premiums to receive the same
level of protection as a (perceived) lower-risk person or asset.
Reinsurance
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Reinsurance is insurance sold to insurers themselves, to protect them from catastrophic
losses. Firms in this sector include:
Berkshire Hathaway
Lloyds London
Munich Re
Swiss Re
Intermediation or advisory services
Stock brokers (private client services) and discount brokers
A stockbroker or private client services or full service brokerage is a regulated
professional individual, usually associated with broker dealer or brokerage firm who
buys and sells shares and other securities for both institutional and retail retai clients,
through a stock exchange or over the counter (finance), in return for a fee or commission.
An Investment advisor is same as a stockbroker. An registered investment advisor or
investment advisor having training and capabilities same like of a stockbroker manage
fee-based accounts as an investment advisor.
On the other hand discount broker is like the stockbroker who fulfill buy and sell orders
of shares and securities at a reduced commission compared to a full-service broker, but
provides no investment and personalized advice. Hence discount brokers help to trade at
a smaller fee.
Other low-cost brokerage include:
General Electric (GE is one of the largest financial companies)
Sharebuilder
BUY and HOLD
Banks activities can be characterised
Retail banking,
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Dealing directly with individuals and small businesses, and
Investment banking, relating to activities on the financial markets.
most banks are profit-making, private enterprises. However, some are owned by
Government, or are non-profit making.
Various electronic devices provided by banks
ATM Savings Bank
Channel ATM Bank
Working capital financing
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Working capital products include both fund and non-fund based products. Fund- based
working capital products include cash credit, packaging credit, short term loan payable on
demand, inland export bill discounting, export and impore financing and subscriptionto
commercial paper. Non fund based products include documentary credit and bank
guarantees.
General condition for Working Capital Facility for CBG Clients
Other fund-based products:
MIBOR linked loans, commercial papers (CPs), FCNR- B loans, debentures and cash-
flow gap finance are other types of loans available to corporate.
Structured Products
ICICI Banks structured products can be broadly classified into Securitization and
Structure Financing.
Securitization
Securitization involves financing of existing or future identifiable cash flows /
receivables, with limited/full recourse to the company, with over-collateral of 1.5 to 3
times anda liquidity account equal to 3-6 months. The normal tenure would be between
3-7 years and the amortization would mirror the cash flow profile of the securitized
receivables. Securitization results in better balancesheet management in terms of capital
adequacy ratio, shifting of credit risk for non-recourse structures, liquidity support and
better pricing. A brief outline of the various securitization deals and their structure,
concludedby ICICI Bank are mentioned below:
Structured Financing
Traditionally corporate borrowing has been on the basis of strength or weakness of
balancesheet, with the credit quality of borrower being the single important factor. But
the late of borrowings are closely linked to the value of asset or the revenue earning
capability of the asset- by means of structured finance. Structured financing involves a
customized package from a lender to borrower.
EPC contract Financing
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Corporate are provided help to finance the gap between the inflow and outflow of
contracts; and performance guarantees and advance payment guarantees given on behalf
of client to the contractor / owner.
Auto loan receivables
A pool of identifiable receivables satisfying the criteria specified by ICICI bank are
purchase by ICICI bank / Special purpose Vehicle (SPV) for a consideration net of over
collateral. ICICI bank appoints the originator as the Managing and Collection (M&C)
agent to collect the receivables under the contracts and deposit them in a Trust and
Retention (T&R) account. The trustee makes the payments on the due date to ICICI bank
from the T & R account.
Export Receivables
The export receivables of the company was purchased by an offshore SPV. The offshore
SPV issues pass through certificates in the international capital market to raise funds for
purchase of receivables. The payment under export receivables from the importers
(international) are directly credited into offshore proceeds account of the company
maintained in an international location. The investors receive the payment directly from
the offshore proceeds account of the company. Collateralized Loan Obligation (CLOs) /
Collateralized Bond Obligations (CBOs)
A special purpose vehicle ( SPV) can be created which purchase the illiquid loans and /or
debentures and issues securities ( CLOs/CBOs) to investors. The cashflow from the
underlying assets are used to service the securities issued by SPV. The structure leverage
on pooling of large number of low to medium rated assets to raise funds at higher rating
rating compared to the underlying assets. The pooling gives benefits of diversification
with respect to industries and creditors and hence the rating of securities can be higher
than the underlying assets.
Dealer Financing
Dealers of large corporate can be provided finance which can be either with a limited
recourse (on a first loss basis) to the corporate or based on the creditworthiness of the
dealer and its relationship with manufacturer. The various structures are: bill discounting/
web based financing with or without recourse, cash credit / Demand loan facilities,
financing for auto dealers with incentives for conversion into retail loans.
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Investment Monetization
A product designed to fulfill the need of business groups to streamline the cross-holdings
within themselves. A trust would be set up which would acquire the intra- group cross
holdings from the various companies in the group at the market prices. To fund this, the
trust would issue Pass-through certificates (PTCs) to ICICI Bank. The take out would be
a put option with the identified holding company of the group where ICICI Bank could
sell the ( PTCs) to ICICI Bank. The take-out would be a put option with the identified
holding company of the group where ICICI Bank could sell the PTCs to put provider at a
predetermined price on affixed date.
Credit Card receivables
A product designed to fund clients who have a high volume of credit card receivables by
discounting future card credit sales. A tight payment structure is created where in ICICI
Bank covers its due by trapping the discounted proceeds directly from Acquiring Bank.
Employee Housing Loan Portfolio Buyouts. The Portfolio of housing loans given by a
company to its employee is taken over by the ICICI Bank with or without recourse to its
employer. Due to long tenure of loans, risk view is taken based on individual employees
and property rather than comfort that is derivevd from the employer. The employer is
appointed as M & C Agent and ICICI BANK obtains repayment on the pool of
securitized housing mortgages through direct salary deduction by the employer.
Fertilizer Subsidy Receivables
The transaction involves Securitization of existing receivables (due from the Government
of India as subsidy to company upon sale of fertilizers by the company) and
hypothecation of all receivables that would arise in future which would be assumed as
sold as and when they aride. The receivables would be escrowed directly to ICICI Bank
through a collection account and company would provide adequate instruction to the
bankers in that regard. The company would also act as M & C ( managing and collection)
agent for the transaction. Due to untimely nature of payment by the government and the
requirement to increase the rating of the structure, liquidity support mechanism may be
required in form of cash collateral or a stand by Letter of Credit from an acceptable Bank.
Real Estate Investment Trust (REIT) / Real Estate Management Investment
Companies (REMIC) structures
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REIT or REMIC is a special purpose vehicle (SPV) which can be created to hold real
estate assets. The SPV can be constituted in the form of a trust or a company. The SPV
shall own the property and lease it to the company. The funds for the buying a property
can beprovided by ICICI Bank, which can be servicedby the lease rental
payments.Sometimes it isnecessary to usea structure involving two SPVs to meet the
objectives of off-balance sheet treatment, stamp duty & tax efficiency and control of the
property in the hands of the lessee.
Trade financing (long term)
This product leverages on the long- term relationships those companies have with
clients or explicit off take agreements, which go a long way in reducing market risk for
their products. The company can use long term funds on the basis of these strong
relationship or agreements. The product can be structured as a long term loan with
escrow of the receivables originating from supplies to these customers or as a
securitization of these future trade receivables. Typically the quantum of these
receivables would be such as to provide a margin over the debt servicing each period.
The customers would need to be instructed to directly pay the money into an escrow
account, which would be based for debt servicing or for payment against the future
receivables securitization.
BANKS
PROFILES
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ICICI Bank was established in 1994 by the Industrial Credit and Investment
Corporation of India, an Indian financial institution, as a wholly owned subsidiary. It is
started by the combined efforts of World Bank, Government of India and Representatives
of Indian Industry. The bank was initially known as the Industrial Credit and
Investment Corporation of India Bank. Then changed its name to the abbreviated
ICICI Bank. ICICI (Industrial Credit and Investment Corporation of India) Bank is the
largest private sector bank in India in terms of market capitalization. It is also the second
largest bank in India in terms of assets with a total asset of ` 3,674.19 billion (US$ 77
billion) as on June 30, 2009. ICICI Bank serves over 24 Million customers throughout the
world. It is also expanding its business in the overseas market at an enviable pace.
Financial services provide by ICICI Bank
Deposits:
Following deposits are offered:
Young Stars Savings Account
Special Savings Account
Fixed Deposits
Advantage Deposit
Recurring Deposits
Tax-Saver Fixed Deposit
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Child Education Plan
Loans:
ICICI Bank offers following loan facilities:
Home Loans
Loan Against Property
Loan Against Gold Ornaments
Personal Loans
Car Loans
Commercial Vehicle Loans
Loans Against Securities
Cards
ICICI Bank is India's largest issuer of credit cards. The various cards offered by ICICI
bank are as below:
Corporate Cards
Credit Cards
Travel Cards
Debit Cards
Consumer Cards
Insurance
ICICI Bank offers various types of insurance.
Home Insurance
Health Advantage Plus Life Insurance
Student Medical Insurance
Services Offered to NRIs :
Following services are offered to the NRIs:
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Money Transfer
Loans Against FD
Bank Accounts
Insurance
PUNJAB NATIONAL BANK
PNB is the third largest bank in India by assets. It was founded by Lala Lajpat Rai in
1894 and is currently the second largest state-owned commercial bank in India. Punjab
National Bank was registered on 19 May 1894 under the Indian Companies Act with its
office in Anarkali Bazaar, Lahore. Their objective to provide banking services to the un-
banked and aim to become the leading player in global banking. PNB's founders
included several leaders of the Swadeshi movement such as Dyal Singh Majithia, andLala Harkishan Lal, Lala Lalchand, Shri Prosanna Roy, Shri E.C. Jessawala, Shri Prabhu
Dayal. It is also popular with the name of housing loan benefit because it provides short
and long term loan at low rates and can be pay back in certain period.
Agriculture Banking
P. N. B. Krishi
Farmers Welfare Central Sector Schemes
Corporate Services
Finance for Business or Trade.
EXIM finance and Gold Card Scheme
Cash Management
Loan backed by Future Lease Rentals
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Financial services
Life Insurance
Merchant Banking
Mutual Fund
Tax Planning Scheme
International or N.R.I. services
Non-resident Deposit Schemes (Ordinary, external and foreign currency)
Letter of Guarantee
Foreign Inward Transfers
Personal Banking
Current Account (Smart banking)
ATM cum Debit Card
Credit Card (Global)
Debit Card
Savings Account - with specialized services to students and salary accounts
Current Account
Fixed Deposits - special or multi-benefit fixed deposits, Recurring Fixed Deposits
(RFD) and flexi- RFD's
Balika Shiksha
Social Banking
Special banking services to farmers
Special Schemes (For women and weaker section) and financial assistance to
small-scale industries (SSI's)
Other On-Line services
Bill Payments for telephone, electricity, mobile, railway reservations, insurance
and other bills.
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E-Tax Payments
Internet Banking
Mobile Banking
Forex services beneficial to both traders and NRI's
PPF Accounts for senior citizens
The State Bank of India is one of the leading banks in India. The bank traces its origin to
the first decade of the 19th century. Later on, it was merged with the Imperial Bank. Inthe year 1955, the Government of India nationalized the Imperial Bank along with the
Reserve Bank of India. Ever since that time, the bank acquired its present name that is
SBI. The State Bank of India is India's largest commercial bank. The State Bank of India
has its presence all over India with 16,000 branches.
Various services provide by SBI to its customers
MARKET PLACE BUSINESS
A customized list of information based on individual needs helps customers make
intelligent decisions about loans from several financial institutions, insurance products,
and other financial services.
State Bank of India Services are most varied and innovative amongst all its
contemporaries.
Services Provided by S.B.I.
Personal Banking.
NRI Services.
Agriculture.
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International.
Corporate
Domestic Treasury.
Revised Service Charge.
ATM Services.
Internet Banking.
E-Pay.
Home loans and consumer loans are mainly provided through the Internet
Provide insurance and home loan agencies, debt collection, and art brokerage and
sale.
E-Rail.
HDFC Bank began operations in 1995 with a simple mission: to be a "World-class
Indian Bank". We realised that only a single-minded focus on product quality and
service excellence would help us get there. Today, we are proud to say that we are well
on our way towards that goal.
Various services provide by HDFC Bank to its customers
Credit Cards
Debit Cards
Prepaid Cards
Personal Loan
Home Loan
Two Wheeler Loan
New Car Loans
Loan against property
Commercial vehicle loan
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Construction equipment
Net Banking
Mobile Business
ATM
Phone Banking
E-mail statement
Bill Pay
Visa Money transfer
Excise & Service Tax Payment, Mutual Fund, Insurance, Bonds, etc.
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REVIEW
Of
LITERATURE
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REVIEW OF EXISTING LITERATURE
Cooper Robert and Brentani Ulricke de(1991) review in their article the results of
their study of firms participating in the industrial financial services industry. Using a self-administered questionnaire, they obtained data on 56 successful and 50 failed products
and found that success and failure are strongly associated with eleven important
dimensions: synergy, product/market fit, quality of execution of the launch,
unique/superior product, quality of execution of marketing activities, market growth and
size, service expertise, quality of execution of technical activities, quality of service
delivery, quality of execution of pre-development activities, and the presence of tangible
elements of the service offering. They report some surprises, including their observation
that while new to the firm, products entail more risk than close to home ones, the
resulting level of success is not sharply reduced.
Lewis Barbara R.(1993) Explore in his articles the banks and other financial services
providers are increasingly developing service quality initiatives. In this article some of
the research literature on service quality is considered to include definitions, determinants
and measurement of quality. Attention is also given to research applications which focus
on management, employee and customer perspectives. In addition, a number of
continuing service quality concerns are highlighted, relating to changing customer
expectations, the need for an integrated approach to service quality and the development
of service quality measurement tools.
http://www.emeraldinsight.com/search.htm?ct=all&st1=Barbara+R.+Lewis&fd1=authttp://www.emeraldinsight.com/search.htm?ct=all&st1=Barbara+R.+Lewis&fd1=authttp://www.emeraldinsight.com/search.htm?ct=all&st1=Barbara+R.+Lewis&fd1=authttp://www.emeraldinsight.com/search.htm?ct=all&st1=Barbara+R.+Lewis&fd1=authttp://www.emeraldinsight.com/search.htm?ct=all&st1=Barbara+R.+Lewis&fd1=authttp://www.emeraldinsight.com/search.htm?ct=all&st1=Barbara+R.+Lewis&fd1=authttp://www.emeraldinsight.com/search.htm?ct=all&st1=Barbara+R.+Lewis&fd1=authttp://www.emeraldinsight.com/search.htm?ct=all&st1=Barbara+R.+Lewis&fd1=authttp://www.emeraldinsight.com/search.htm?ct=all&st1=Barbara+R.+Lewis&fd1=authttp://www.emeraldinsight.com/search.htm?ct=all&st1=Barbara+R.+Lewis&fd1=authttp://www.emeraldinsight.com/search.htm?ct=all&st1=Barbara+R.+Lewis&fd1=authttp://www.emeraldinsight.com/search.htm?ct=all&st1=Barbara+R.+Lewis&fd1=authttp://www.emeraldinsight.com/search.htm?ct=all&st1=Barbara+R.+Lewis&fd1=authttp://www.emeraldinsight.com/search.htm?ct=all&st1=Barbara+R.+Lewis&fd1=authttp://www.emeraldinsight.com/search.htm?ct=all&st1=Barbara+R.+Lewis&fd1=authttp://www.emeraldinsight.com/search.htm?ct=all&st1=Barbara+R.+Lewis&fd1=authttp://www.emeraldinsight.com/search.htm?ct=all&st1=Barbara+R.+Lewis&fd1=authttp://www.emeraldinsight.com/search.htm?ct=all&st1=Barbara+R.+Lewis&fd1=aut7/30/2019 Final Nancy121
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Boyd. William L., Leonard Myron, White Charles.(1994) Review in their article with
bank deregulation and more sophisticated customers, it has become very important that
banks and other financial institutions determine the factors which are pertinent to the
customer's selection process. Through a survey of households, evaluates the relative
importance attached to selection criteria used to choose a financial institution. The results
provide the basis for a demographic and behavioural profile which is used to examine the
emphasis of some criteria over others.
Cooper Robert G. (1994) Explore in their article despite previous comparisons of
success and unsuccessful new products, an important question remains unaddressed:
What separates very successful new service products from the ordinary? Robert Cooper,
Christopher Easingwood, Scott Edgett, Elko Kleinschmidt, and Chris Storey obtaineddata on 173 new financial services and identified three performance dimensions: financial
performance, relationship enhancement, and market development. Of eleven potential
success determinants, nine were found to be drivers of performance. Management
implications included the need for a market-driven, customer-focused new product
process, greater emphasis on planning and executing the launch, the role of product
design, and project prioritization factors.
Athanassopoulos Antreas D. (1997)Explore in his article that they concentrate on the
assessment of the productive efficiency of bank branches. Bank branch operations are
characterised by the effort made by management to pursue the banks' corporate
objectives. The tangible part of this effort can be assessed by the operating efficiency of
the branch while the intangible part is encapsulated by the quality of the provided
services. The assessment of branch efficiency is pursued using data envelopment analysis
methods enhanced by the value judgements of individual branch managers. This
development gives insights on issues related to the appropriateness of branch input mix.
The effort effectiveness is estimated by embodying three quality dimensions on the
operating efficiency of bank branches. Empirical results are discussed from a sample of
sixty eight commercial bank branches in Greece.
http://www.emeraldinsight.com/search.htm?ct=all&st1=William+L.+Boyd&fd1=aut&PHPSESSID=pn1mtqqqba6r2ibcsemj5mp9c0http://www.emeraldinsight.com/search.htm?ct=all&st1=Myron+Leonard&fd1=aut&PHPSESSID=pn1mtqqqba6r2ibcsemj5mp9c0http://www.emeraldinsight.com/search.htm?ct=all&st1=Charles+White&fd1=aut&PHPSESSID=pn1mtqqqba6r2ibcsemj5mp9c0http://www.sciencedirect.com/science/article/pii/0737678294900841http://www.sciencedirect.com/science/article/pii/S0377221796003499http://www.emeraldinsight.com/search.htm?ct=all&st1=William+L.+Boyd&fd1=aut&PHPSESSID=pn1mtqqqba6r2ibcsemj5mp9c0http://www.emeraldinsight.com/search.htm?ct=all&st1=Myron+Leonard&fd1=aut&PHPSESSID=pn1mtqqqba6r2ibcsemj5mp9c0http://www.emeraldinsight.com/search.htm?ct=all&st1=Charles+White&fd1=aut&PHPSESSID=pn1mtqqqba6r2ibcsemj5mp9c0http://www.sciencedirect.com/science/article/pii/0737678294900841http://www.sciencedirect.com/science/article/pii/S03772217960034997/30/2019 Final Nancy121
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Berger Allen N, Demsetz Rebecca S, Strahan Philip E ( 1999) Explore in their
article
This article designs a framework for evaluating the causes, consequences, and future
implications of financial services industry consolidation, reviews the extant researchliterature within the context of this framework (over 250 references), and suggests fruitful
avenues for future research. The evidence is consistent with increases in market power
from some types of consolidation; improvements in profit efficiency and diversification
of risks, but little or no cost efficiency improvement on average; relatively little effect on
the availability of services to small customers; potential improvements in payments
system efficiency; and potential costs on the financial system from increases in systemic
risk or expansion of the financial safety net.
Dennis Steven A, Mullineaux Donald J (2000) Explore in their article that their paper
analyzes the market for syndicated loans, a hybrid of private and public debt, which has
grown at well over a 20% rate annually over the past decade and which totaled over $1
trillion in 1997. We identify empirically the factors that influence a bank or nonbank's
decision to syndicate a loan and the determinants of the proportion of the loan sold in the
event of syndication. The evidence reveals a loan is more likely to be syndicated as
information about the borrower becomes more transparent, as the syndicate's managing
agent becomes more reputable, and as the loan's maturity increases. The lead manager
holds larger proportions of information-problematic loans in its own portfolio. Loan
syndications, like loan sales, appear to be motivated, in part, by capital regulations, and
the liquidity position of the agent bank influences the likelihood of syndication, but not
the extent.
Milind Sathye (2003) The objective of this paper is to measure the productive efficiency
of banks in a developing country, that is, India. The measurement of efficiency is done
using data envelopment analysis. Two models have been constructed to show howefficiency scores vary with change in inputs and outputs. The efficiency scores, for three
groups of banks, that is, publicly owned, privately owned and foreign owned, are
measured. The study shows that the mean efficiency score of Indian banks compares well
with the world mean efficiency score and the efficiency of private sector commercial
banks as a group is, paradoxically lower than that of public sector banks and foreign
http://www.sciencedirect.com/science/article/pii/S0378426698001253http://www.sciencedirect.com/science/article/pii/S0378426698001253http://www.sciencedirect.com/science/article/pii/S0378426698001253http://www.sciencedirect.com/science/article/pii/S0378426698001253http://www.sciencedirect.com/science/article/pii/S0378426698001253http://www.sciencedirect.com/science/article/pii/S1042957300902985http://www.sciencedirect.com/science/article/pii/S1042957300902985http://www.sciencedirect.com/science/article/pii/S037722170200471Xhttp://www.sciencedirect.com/science/article/pii/S037722170200471Xhttp://www.sciencedirect.com/science/article/pii/S0378426698001253http://www.sciencedirect.com/science/article/pii/S0378426698001253http://www.sciencedirect.com/science/article/pii/S0378426698001253http://www.sciencedirect.com/science/article/pii/S1042957300902985http://www.sciencedirect.com/science/article/pii/S1042957300902985http://www.sciencedirect.com/science/article/pii/S037722170200471X7/30/2019 Final Nancy121
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banks in India. The study recommends that the existing policy of reducing non-
performing assets and rationalization of staff and branches may be continued to obtain
efficiency gains and make the Indian banks internationally competitive which is a
declared objective of the Government of India.
Berger Allen N., Cowan Adrian M., Frame W. Scott (2011) review in their article the
literature has documented a positive relationship between the use of credit scoring for
small business loans and small business credit availability, broadly defined. However,
this literature is hampered by the fact that all of the studies are based on a single 1998
survey of the very largest U.S. banking organizations. This paper addresses a number of
deficiencies in the extant literature by employing data from a new survey of the use of
credit scoring in small business lending, primarily by community banks. The surveyevidence suggests that the use of credit scores in small business lending by community
banks is surprisingly widespread. Moreover, the scores employed tend to be the consumer
credit scores of the small business owners, rather than the more encompassing small
business credit scores that include data on the firms as well as on the owners. Our
empirical analysis suggests that credit scoring is associated with an initial increase in
small business lending activity that moderates over time and no change in the quality of
the loan portfolio. Supplementary analysis suggests that the use of credit scores for small
business lending has a negative initial effect on community bank profitability that
moderates over time.
HardingJohn, Xiaozhong andRoss Stephen (2013) explore in their article studies the
impact of capital requirements, deposit insurance and franchise value on a banks capital
structure. We find that properly regulated banks voluntarily choose to maintain capital in
excess of the minimum required. Central to this decision is both firm franchise value and
the ability of regulators to place banks in receivership stripping equity holders of firm
value. These features of our model help explain both the capital structure of the large
mortgage Government Sponsored Enterprises and the recent increase in risk taking
through leverage by financial institutions. The insights gained from the model are useful
in guiding the discussion of financial regulatory reforms.
http://link.springer.com/search?facet-author=%22Allen+N.+Berger%22http://link.springer.com/search?facet-author=%22Adrian+M.+Cowan%22http://link.springer.com/search?facet-author=%22W.+Scott+Frame%22http://link.springer.com/search?facet-author=%22Allen+N.+Berger%22http://link.springer.com/search?facet-author=%22Adrian+M.+Cowan%22http://link.springer.com/search?facet-author=%22W.+Scott+Frame%227/30/2019 Final Nancy121
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CONCEPTUALISATION
A bank is a financial institution and a financial intermediary that accepts deposits and
provides those deposits into lending activities, either directly through loan or indirectly
through capital markets. A bank is the connection between customers those having
capital surplus and customers with capital deficits. A bank can earn profit in various ways
including transaction fees, interest and financial advice. But the main method is through
charging interest on the capital it lends out to customers. The bank profits from the
difference between the level of interest it generates from borrowers and level of interest
pays for deposits and other sources of funds. This difference is referred to as the spread
between the interest earn on lending and the interest pay on deposits to customers.
Authorization to trade is granted by Banking Regulatory Authority and provide rights to
conduct the most fundamental banking services such as accepting deposits and making
loans.
Various services offered by banks
Receiving deposits from their customers and issuing checking and savings
accounts.
Providing loans to individuals and businesses
Cashing cheques
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Issuing credit cards,ATM cards, and debit cards
Storing valuables, particularly in asafe deposit box
Financial transactions can be performed through several different channels:
Mail: most banks accept cheque deposits through mail and use mail to
communicate with customers, e.g. by sending out statements
Mobile banking is a method to conduct banking transactions
Online banking allows its customer in performing multiple transactions,
payments etc. over the Internet
Relationship Managers, mostly for business banking or private banking, often
visit customers at their homes or businesses
Telephone banking helps to perform transactions over the telephone when
requested with telephone operator
Video banking helps in performing banking transactions or professional banking
consultations through a remote video and audio connection.
Banks also enable customer payments via other payment methods such as
EFTPOS, Wire transfers, Automated Clearing House (ACH) or telegraphic
transfer.
http://www.answers.com/topic/charge-cardhttp://www.answers.com/topic/charge-cardhttp://www.answers.com/topic/atm-cardhttp://www.answers.com/topic/atm-cardhttp://www.answers.com/topic/debit-cardhttp://www.answers.com/topic/safe-deposit-boxhttp://www.answers.com/topic/safe-deposit-boxhttp://www.answers.com/topic/financial-transactionhttp://www.answers.com/topic/distribution-businesshttp://www.answers.com/topic/charge-cardhttp://www.answers.com/topic/atm-cardhttp://www.answers.com/topic/debit-cardhttp://www.answers.com/topic/safe-deposit-boxhttp://www.answers.com/topic/financial-transactionhttp://www.answers.com/topic/distribution-business7/30/2019 Final Nancy121
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OBJECTIVES OF THE STUDY
The followings are the objectives of the study: To identify the various financial services provided by the bank to the companies.
To study the customers expectations regarding banks & its services
To make comparative study of different banks i.e. ICICI, HDFC, PNB, SBI etc
To study the level of customer satisfaction regarding different banks
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RESEARCH
METHODOLOGY
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RESEARCH METHODOLOGY
Research Design:
A research design is the arrangement of conditions for collection and analysis of data in a
manner that aims to combine reference to the research purpose with economy in
procedure.
In our training project we have used these two types of research designs:
Exploratory Research: - Research is usually done to gain insight into theproblem. This is generally conducted for a problem, which the researcher knows
nothing.
Descriptive Research: - Research helps in determining the frequency with
which something occurs or relationship between two variables of trend of
consumption of a project of such characteristics as age, sex, geographic location
etc. Descriptive research is generally guided by one or more specific hypothesis.
Collection of Data: -The data can be collected from primary and secondary
sources. The basic premises of my study are primary data but at the same time it
is supplemented with the secondary data. Random sample that was
representative of the target market was chosen, the respondents were contacted
personally and the research instrument use of collecting data was the
questionnaire. To get insight into the research problem interview regarding their
buying practices too was made. This was done to cross check the authenticity of
the information provided.
Collection of data
.
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This research has been carried out in respect of four different banks. These
are:
Public Bank (SBI & PNB)
Private Bank (ICICI, HDFC)
For the purpose of research study both primary data as well as secondary data has
been collected.
o Primary data
o Secondary data
Primary Sources:
Following methods are used for data collection:
(i) Questionnaires
(ii) Personal Interviews
(iii) Telephone Interviews
Secondary Data:
Records
Journals and
Magazines of company.
Sample Size:
Totalnumber of respondents was 100 respondents.
Sample unit:
Respondents from Yamuna Nagar and Jagadhri
Sample Design:
Data has been presented with the help of Bar Graph, Pie Charts etc.
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LIMITATIONS OF THE STUDY
TIME CONSTRAINT : An in-depth project could not be carried out due to the
paucity of time
SMALL SAMPLE SIZE : A sample size of only 100 respondents was a small
one to understand the market behavior in whole.
LACK OF INTEREST: Many of the respondents did not think hard enough
while choosing the specific point. This could have led to a biased view and thus
affected the analysis.
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Q. 1 DO YOU TAKE ANY FINANCIAL SERVICES FROM BANK?
Table No. 1
OPTIONS RESPONDENTS( In Percentage)
YES 80
NO 20
(Source: Sample Survey)
Figure No. 1
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Interpretation:
Maximum no .of respondents i.e. 80% take financial services from banks.
Q.2 WHAT KIND OF SERVIES DO YOU GET FROM YOUR BANK?
Table No. 2
OPTIONS RESPONDENTS (IN Percentage)
CREDIT 60
CUSTODY 10
INSURANCE 20
ADVISORY 10
Source: (Sample survey)
Figure 2
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Interpretation: Most of the respondents i.e. (60%) take credit facilities from bank. 20%
respondents take insurance service from their banks while custody & advisory services
are availed by same numbers of respondents i.e. 10%
Q. 3 FROM WHICH BANK YOU TAKE YOUR SERVICES?
Table No. 3
OPTIONS RESPONDENTS( In percentage)ICICI 20
SBI 40
PNB 20
HDFC 10
ANY OTHER 10
Source: (Sample survey)
Figure: 3
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Interpretation: SBI is the most preferred bank amoung respondents with 40%
followed by ICICI & PNB with 20%.
Q.4 HOW DO YOU TAKE THESE SERVICES ?
Table No. 4
OPTIONS
RESPONDENTS
(In Percentage)
ONLINE 55
PERSONALLY 45
Source: (Sample survey)
Figure 4
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Interpretation: Most of the respondent i.e. (55%) prefer online services from
the bank while 45% contact their bank personally.
Q.5 WHICH ONE IS ECONOMICALLY BENEFICIAL?
Table No. 5
OPTIONS RESPONDENTS (In Percentage)
ONLINE 60
PERSONALLY 40
Source: (Sample survey)
Figure No. 5
Interpretation: The survey reveals that Online banking is more economically beneficial
for the respondents.
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Q.6 ON WHAT BASIS DO YOU TAKE SERVICES FROM A PARTICULAR
BANK?
Table No. 6
OPTIONS RESPONDENTS (In Percentage)
ECONOMICAL 40
PROXIMITY 5
PROVIDES GOOD SERVICES 50
OTHERS 5Source: (Sample survey)
Figure No. 6
Interpretation: Most of the respondents take financial services from their bank due to
good services provided by their banks. Other major factor to take the servises is
economic aspect of services.
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Q.7 HOW OFTEN DO YOU TAKE SERVICES FROM BANKS?
Table No. 7
OPTIONS RESPONDENTS (In Percentage)
DAILY 10
WEEKLY 30
MONTHLY 60
Source: (Sample survey)
Figure No. 7
Interpretation: Mostly respondent take financial services on monthly basis
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Q.8 WHICH BANK PROVIDES YOU MAXIMUM SERVICES?
Table No. 8
OPTIONS RESPONDENTS (In Percentage)
ICICI 20
SBI 35
PNB 20
HDFC 15
ANY OTHER 10
Source: (Sample survey)
Figure No. 8
Interpretation: Maximum respondents takes financial services from SBI and there is
tough competition between PNB (public) & ICICI (pvt.)
Q.9(a) ARE YOU SATISFIED WITH YOUR BANK?
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Table No.9
OPTIONS RESPONDENT(In Percentage)
YES 95
NO 5Source: (Sample survey)
Figure No. 9(a)
Interpretation: A huge no. of respondents i.e. 95% are satisfied with the
services provided by their banks.
Q.9 (b) If yes, to what extent ?
Table No. 9 (b)
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OPTIONS RESPONDENTS (In Percentage)
To great extent 60
To some extent 40
Not at all Nil
Figure No.9 (b)
Interpretation: Mostly respondents i.e. (60%) are satisfied with their bank to great
extent while 40% respondents are satisfied to some extent.
Findings
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Maximum no of respondents take financial services from banks for smoothly
conduct their business and operations and remaining using their own funds for
operations.
Most of the respondents i.e. (60%) take credit facilities from bank. 20%
respondents take insurance service from their banks while custody & advisory
services are availed by same numbers of respondents i.e. 10%
SBI is the most preferred bank amoung respondents with 40% followed by ICICI
& PNB with 20%.
Today in high technology world most of the respondents contact their bank
through online and remaining respondents contact their banks personally.
The survey reveals that Online banking is more economically beneficial for the
respondents as it save the precious time and cost.
Most of the respondents take financial services from their bank due to good
services provided by their banks. Other major factor to take the servises is
economic aspect of services.
Mostly respondents frequently using financial services on monthly basis(60%)
and remaining are taking financial services on weekly and daily basis.
SBI provides maximum services to its customers. While tough competition
between PNB (public) & ICICI (pvt.).
A huge no. of respondents are satisfied with the services provided by their banks.
Mostly respondents i.e. (60%) are satisfied with their bank to great extent while
40% respondents are satisfied to some extent.
SUGGESTIONS /RECOMMENDATIONS
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As the study shows that there is tough competition in banking sector so banks
should concentrate on different aspects to retain the existing customers as well as
attracting new ones.
Bank should be provided more electronic services which saves the precious time
of the customers(companies).
All the banks (public & pvt.) should improve the network coverage all over the
India.
The banks should make available the additional supplementary services like bank
cards, ATM, custody services.
Customers should consider all factors such as interest rate, supplementary
services, banks image etc.while taking decision for apply for financial services to
any bank.
Banks should try to build a good image in the service sector.
CONCLUSION
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Credit is a necessary but not sufficient condition for the success of an urban informal
sector enterprise. Banks should do what they can to provide related services. In this
context, the work done by Canara and Syndicate Banks to establish Rural Development
and Self Employment Training Institutes (RUDSETIs), can be replicated even for urban
areas. In addition, attempts should be made to identify and direct infrastructure
investments and common facilities in areas where there is a possibility of servicing a
large number of urban informal sector producers such as handloom and handicraft
clusters and agro-processing zones
India needs an Apex Bank for Urban Development (ABUD) urgently to address many
issues of complexity in urban micro credit. Concluding the series, the following points
will thus help design an ABUD.
Conduct research and be a depository of knowledge related to urban micro
finance in India.
Train banks, NGOs, urban local bodies, and self help groups
Frame and steer national policy on urban micro credit
Act as a refinancing agency
Design programmes with feasible implementation structures
Monitor and evaluate both financial and social developments of urban micro
credit
Coordinate the interests and functions of Indian and international stakeho
References
Books
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Kothari, C.R., Research Methodology,New Delhi, New Age International (P)
Ltd., 1985, 2004
Shekhar, K.C.,Banking Theory & Practice, Vikas Publication, 9th Edition
Websites
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https://www.pnb india.in
www.icici bank.com
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QUESTIONNAIRE
I am Nancy Rao student of MBA of S.D.Institute of management and techonology
(S.D.I.M.T.), Jagadhri affiliated to Kurukshetra University, Kurukshetra,. I have
assigned a topic Financial Services of Banks with reference to SBI, PNB, ICICI,
HDFC Bank in Yamuna Nagar and Jagadhri Region to make our project report.
I am requesting you to help us in filling this questionnaire. The answer given by you
would be highly beneficial for our research report.
General information:
Name : Age:
Education: Earnings:
Address:
Q.1 Do you take any financial services from bank?
Yes NO
Q. 2 What kind of services you get from your bank?
Credit Insurance
Custody Advisory
Q. 3 From which bank you take your services?
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ICICI SBI
PNB HDFC
OTHER (specify)
Q. 4 How you take these services?
Online personally
Q. 5 Which one is more economically beneficial?
Online personally
Q. 5 Are you satisfied with the services provided by your bank?
Yes No
Q. 6 On what basis do you take services from a particular bank?
Economical proximity
Provides good services Others
Q. 7 How often do you take services from banks?
Daily Weekly Monthly
Q. 8 Which bank provide you maximum services?
ICICI SBI
PNB HDFC
OTHER (specify)
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Q. 9 (a) Are you satisfied with your bank?
Yes No
Q. 9 (b) If yes, to what extent?
To great extent To some extent
Signature
DECLARATION
I am Nancy Rao student of MBA of S.D.Institute of Management and Techonology
(S.D.I.M.T.), Jagadhri affiliated to Kurukshetra University, Kurukshetra, declare that
the project report made on topic Financial Services of Banks with reference to SBI,
PNB, ICICI, HDFC Bank in Yamuna Nagar and Jagadhri Region is our original work
and there is no piracy in it.
All the contents and data related to financial services provided by banks in this report in
my opinion is fully adequate, in cope and quality, as a research study which are relevant
to me and I have completed during last one months in specified area.
We also declare that it has not been submitted earlier to anyone. If any of information is
found incorrect then I would be responsible for all that.
Nancy Rao
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PREFACE
Today in this dynamic world all the things are subject to change, so as to get more
knowledge this research project has been undertaken during our pursuance for the degree
of Master Business Administration (MBA) from Kurukshetra University, Kurukshetra.
Research project is an essential part of every professional program. It is very helpful in
providing knowledge of the practical aspects of the academic studies. It provides the
student an opportunity to expose themselves to environment that is quit different from
that of classroom.
I have made a study on a project Financial services of Banks. As it is very difficult to
go through all the matters, I have taken some objectives. My main purpose is know how
the various financial services provided by banks to the companies.
And I hope the knowledge I got from here will be assets of mine for whole life. As we
know that if the base is strong then building life increases by many fold.
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ACKNOWLEDGEMENT
Any project cant be successful completed without the support and helps of lots of
people. It is with great pleasure, I wish to express my gratitude to the people who have
been actively supported in this project.
I am specially thankful to Director Maam Dr. Shelly Gupta for their valuable
suggestions and whole hearted commitment. A special thank goes to H.O.D. (M.B.A.
department) Dr. Shilpa Jain for all of her efforts and for being so great to work with. I
would like to convey my sincere thanks for the ingenious guidance provided to me by
Ms. Shelly Asstt. Professor (MBA Deptt). despite of her work pressure and busy
schedule. They guide me from time to time and gave me a lot of valuable suggestions and
ideas which helped me in completing this project successfully.
I express my gratitude to all the faculty members for their timely and valuable support.
As always i would like to convey my heartfelt gratitude to my parents, family members
for their critical appreciation and motivating me with enthusiasm to complete my project
work. Without their invaluable co-operation, this project would not have taken its end
shape.
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INTRODUCTIONOf
TOPIC
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RESEARCH METHODOLOGY
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DATA ANALYSE & INTERPRETATION
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FINDINGS
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LIMITATIONS
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CONCLUSIONS
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OBJECTIVE OF STUDY
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BIBLIOGRAPHY
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ANNEXURE
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REVIEW OF LITERATURE
G
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CONCEPTULIZATION