Final Go Air

8/8/2019 Final Go Air

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GO AIRWAYS

GROUP- 7: Amrita, Deepa, Preeti, Shubhra, Chinmaya, Niranjan


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A low cost airlines cut down on expensive customary in flight passenger service.

These LCC are also referred as no-frills airlines.

The concept originally incepted from US in the early 1990s.

While Richard Branson was the forerunner in Britain.

Quantas occupied huge portion of Australia budget skies.

It was only a matter of some time before the Indian airlines industry too caught up on this

trend. It was the Air Deccan which introduced the budget flight model to Indian skies in

2003.


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WADIA GROUPy Go Airlines (India) Pvt. Ltd. is the aviation foray of the Wadia Group,

y The Wadia Group has been in the fore-front of corporate India for over 116

years.

y Today the Group is broadly diversified in several growth industries.

y

The WadiaG

roup has earned a reputation as a household brand through itsbusinesses like Britannia and Bombay Dyeing.

y The airline is the brainchild of its Managing Director, JehWadia.


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LAUNCH OF GO AIRy Go Air launched its operations in November 2005.

y The Go Air route network spans prominent business metropolis as well as

key leisure destinations across the Indian subcontinent

y Go Air ensures a smart value-for-money option for both business and leisure

travelers, without compromising on either safety or service factors.

y They had also launched a Low-Fare Challenge on 9th march,2006, for the

passengers who had to choose between various schemes provided by

different airlines.


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THE GO AIR FLEET

AIRCRAFT IN-SERVICE ORDERS OPTIONS PASSENGERS(economy)

AirbusA320-200

10 10 2 180

Total 10 10 2

*As of April 2009


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PERFORMANCEy Since January 2007, GoAir has been consistently recording Highest Load

factors in the industry.

y It has been recording an average load factor of 86% achieved through abalanced mix of good on-time performance and consistent quality of

customer service coupled with smart fares.


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COLLABORATION AND FUTURE STRATEGY

y The airline has also partnered with Radixx International,

y GoAir plans to increase its fleet up to 10 aircraft by the end of 2009 and to

induct new routes while efficiently servicing existing ones.

y Go Air announces monsoon lucky draw contest 10 lucky winner will get a

free one way ticket to any destination daily on its network.


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COMBAT COMPETITION AND STAY AHEAD

y Go Business Seating:

1. Increased Leg room to 34"+

2. Guaranteed Seat in first 4 rows

3. Choice between window and aisleseats only as middle seat is alwaysfree

y Go Business Service:

1. Complimentary food andbeverages

y Go Business Advantage:

1. Baggage allowance upto 35 kgs

y Go Business Flexibility:

1. Zero rebooking charges

2. Nominal cancellation charges

y Go Business Check-In:

1. Priority check-in at Mumbai &Delhi airport

yGo booking:

1. Mobile booking

2. Net booking


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STRATEGIES TO COMBATy Target non-metro cities of India.

y To increase interconnectivity between cities.


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COMMUNICATION PLANS

Print media

Video media Radio

Internet

SMS

Hoardings


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Documents

Final Go Air