KANERIA GROUP

COMPANY INTRODUCTION:-

Product:

Kaneria Group is a dynamic aggressive venture which deals in the manufacturing

and marketing of India’s No.1, Class -1, Vitrified Tiles, AAC Blocks (Bricks), Flot

Glass , Readymade Plaster, Cement, chemical, power. As a team we are pioneer in

the building materials industry since 1995.

Details of products:

1) Vitrified Tiles: It is used in Flooring, Wall and outside ventilation, in

Parking.

2) AAC Blocks (Bricks): It is used in Wall Panels, Floor, Roof Panels,

Lintels

3) Flot Glass: It is used in curtain Wall Glazing, Windows, shops, Furniture,

Table Top, and Partitions etc.

4) Readymade plaster: it is used in building constructions, Airport, Port,

Bridge and Road Construction.

5) Cement: It is used in building constructions, Airport, Port, Bridge and

Road Construction.

6) Chemical: It is used in building constructions, Airport, Port, Bridge and

Road Construction.

7) Power: It is used by our group manufacturing industries for captive power

generation and for market sale.

Place:

We enjoy geographical location advantage and our plant is situated in an area of 84

acre 3, 40, 000 sq. mtr having privilege of Dahej port nearby Dahej port as strategic

point being an industrial area having business corporate Giants like: Reliance, Birla

Copper, ONGC, GAIL, BG, LNG, Petro net and Welspun. We are backed by good

Transportation, Sem & Logistic facilities.

India’s Best location in Dahej Bharuch of CNG GAS- supply through ONGC, GAIL,

GSPL, LNG, Reliance and BG (Gujarat GAS) used by industries as fuel use gas

captive power project gas as best cheapest Fuel as power generation.

Dahej industry area: 520 sq. km area. Length 26 km with 20 km.

India’s 1st LNG port compressed (Natural Gas) terminal started as novice project.

Water Supply: Sardar sarovar (Narmada River) gives water through water channel

for 24 X 7 X 365 days.

LAND: All lands are purchased as per vastu shastra.

BUILDING: Buildings are build as per Modern facilities and ambience.

TECHNOLOGY: we are using German, Japan, Italy, U.S International Standard.

INFRASTRUCTURE OF PLANT: The roads are built with latest industrial

compliance and all rules and regulations are being followd.

Place Road

Dahej to Bharuch 6 lane road

Bharuch to Baroda 6 lane road

Bharuch to Ahmadabad 6 lane road

Bharuch to Surat 6 lane road

Dahej to Ahmadabad to Mumbai Express road 6 lane coming feature

Dahej to Mumbai to Delhi Railway(Freight corigol joint Venture by Japan)

We enjoy location advantage, as our plant is situated in a area of 49 acres 2, 00, 000

sq. mtr having privilege of Kosamba Hajira port, surat being an industrial area

having Giants like: Reliance, Essar, NTPC, ONGC, GAIL, BG, SELL, Petro net and

diamond & Texttile industries in surat. We are backed by good transportation

facilities. National High way No.8, Surat to Mumbai

India’s Best location in Kosamba, Hajira port of Surat for GAS- supply. Like ONGC,

GAIL, GSPL, LNG, Reliance and BG (Gujarat GAS) for by industries as fuel used for

gas captive power project and Best cheapest Fuel as power.

Kosamba, Hajira Port, Surat industry area 770 sq. km area. Length 35 km with 22

km.

WATER SUPPLY: Tapi River gives water through canal for 24 X 7 X 365 day.

BUILDING: Buildings are build as per Modern facilities and beauty.

TECHNOLOGY: we are using German, Japan, Italy, U.S International Standard.

INFRASTRUCTURE OF PLANT: The roads are built with latest industrial

compliance and all rules and regulations are being followed.

Place Distance Bharuch to Dahej 40 km Bharuch to Baroda 75 km Bharuch to Surat 75 km Bharuch to Ahmadabad 175 km Bharuch to Mumbai 350 km

Place Distance

Kosamba to Bharuch 20 km

Kosamba to Surat 25 km

Kosamba to Hajira port 30 km

Kosamba to Ahmadabad 200 km

Kosamba to Mumbai 325 km

Place Road Kosamba to Bharuch 6 lane road Kosamba to Surat 6 lane road Kosamba to Hajira port 6 lane road Kosamba to Ahmadabad 6 lane road Kosamba to Mumbai 6 lane road Kosamba to Mumbai Express road 6 lane coming feature Kosamba to Mumbai to Delhi Railway(Freight corigol joint Venture

by Japan)

In 2010 -2011 GDP of Gujarat is 11%

Industry GDP

Manufacturing 15% Agriculture 10% Service 7% Infrastructure 11%

India’s No-1 fastest Growing State is Gujarat in several industrial as fronts:

Industry of India Manufacturing Gujarat

(Percentage) Diamond 95% Textile 75% Ceramic 90% Chemicals 80% Gas/Oil 70%

Pharmaceuticals 70% Real Estate Products 60% Plastics 60% Automobiles 60%

Human Resource:

The Real Estate and infrastructure industry has grown at a pace of 25% during the

span of 5 years and now being, Indian Real Estate Industry. It is quite obvious that

this industry has lots of opportunities awaits in future for the Real estate

infrastructural Industry.

With the robust economic development, good manpower is of a concern for every

organization, in today’s era. HR functions are also considered as strategic, like

marketing, Finance, Purchase and Production. To highlight the philosophy of human

resource here is a great statement by a business legend Mr. Andrew Carnegie,

“Take away my factories, but leave my people, and soon we will have a new and

better factory”. Following the same conviction we have integrated this philosophy into

our organization. We ensure our employees achieve their personal as well as attain

institution goals.

Our industry is growing day by day; we constantly strive for “Quality People” at every

level in our organization. We at kaneria feel proud to escort people from the same

industry or from other industries like chemical, Textile, glass, cement, steel, bank

insurance, BPO, IT etc. provided they are talented, hard working, committed and

innovative and can move together with the vision to be the best quality provider in

the market.

Welfare Facilities:

1) Traveling:- Company Provides Transport Facilities from Baroda to Bharuch

and from Surat to Bharuch (Free of Cost)

2) Canteen: - Company provides Canteen facilities.

3) HR Training:- All Dept. Training given by the company at initial level.

a. SAP Training

b. Commercial/Technical Training

VISION

The company corporate vision is to become a leading international producer of the

manufacturing and marketing India’s No.1, Class-1, Vitrified Tiles, AAC Blocks

(Bricks), Flot Glass, Readymade Plaster, Cement, chemical, power by employing

advanced technology, innovative techniques and motivated employee partnerships,

and to create value for stakeholders and motivated employee partnerships, and to

create value for stakeholders and customers by achieving a rapid & sustained long

term growth.

• Winning is not easy in today’s world.

• It only looks easy if you take the right steps.

• Those that starts with the first.

• Your dream.

• Want to reach a personal milestone?

• Want to achieve a business goal?

• Make the winning move.

OBJECTIVES

The company is certified with ISO 9001:2000, 14000, 22000 and is looking forward

to technical collaborations with international manufactures.

Business objective

� We have to have techno- commercial approach and learning in our day to

day business interactions.

� We must now relook and start the fresh action in the DEALER

DEVELOPMENT activity and make the list of “A,B,C ” class of dealers

through their average lifting and brand whether selling KANERIA or selling

some OTHER BRANDS. We must make periodical “A, B, C” analysis of

DEALERS.

� The more the development of dealers, better the sale, brand image of

KANERIA , better the brand recall and better the future we will have. Also

project enquires will also expand once the dealers are developed. We are in

the process of working promotion strategy on all India basis and same

will be informed to you for your best supports in the market.

� Have the regular outstanding control and ask for the timely payment of dues

from the market to support you in best regards.

� Have your regular “TOP 10 & BOTTOM 15” PROJECT or TOP customers list

and keep the same with you always”. You must keep feeding this

information to our ERP or SAP system for company’s record without fail.

Team and brand objective

� We must keep playing a positive team play and absorb new ideas and people

positively.

� “Personal selling” should be taken as top most tool of PROMOTION. Make

ONE NEW CUSTOMER PER DAY for the organization and forward the

weekly data of, their Name, Address, Telephone, Email to the organization or

to the seniors and keep the records of same with your office and with you.

� See that routine cost of our business operation out- standings are controlled

to the fullest and hence be on paper in every thing. Please follow up with the

company through effective SAP system for everything if we want to have

the faster solution in our day to day activities.

INTRODUCTION OF ENTREPRENEUR

Kaneria Group founded and initiated by Mr. Anil Kaneria (CMD) has been

manufacturing and marketing India’s No.1, Class-1, Vitrified Tiles, AAC Blocks

(Bricks), Flot Glass , Readymade Plaster, Cement, chemical, power. Frit for the last

couple of years. Kaneria International, one of the units of kaneria group is the fast

growing name worldwide; serving large number of industries with exceptionally good

performance and up to the best of its output. The high quality of our product, being

one of the reasons, has tremendously improved and maintained company’s goodwill

in today’s competitive scenario. In the manufacturing of class 1 manufacturer &

Exporter in India. Therefore company has keen interest in the production at large

scale this year 1995.

We believe in building long lasting relationship with our valued customers by meeting

their requirements on time. We aim to achieve this by providing excellent service and

world class products. At kaneria, its tradition to respect the customers and suppliers,

equally.

Entrepreneur with Vision

Pursuing all qualities of a visionary entrepreneur, Mr. Anil kaneria has been

characterizing the role of a perfect leader that has given rise to the “Team Kaneria”.

He is young entrepreneur and is ‘The Business Tycoon’ who in a short span of just

seven years has given plinth to a group of companies followed by superior marketing

strategy to pace in the competitive market. Mr. Anil Kaneria is carving out a vision of

a large corporation with a high growing agenda, well- timed strategic moves and

inspired leadership.

Group of companies

Now, Kaneria Group of Companies are involved in the manufacturing and

marketing India’s No.1, Class-1,Vitrified Tiles, AAC Blocks (Bricks), Flot Glass ,

Readymade Plaster, Cement, chemical, power..

• Kaneria Granito Ltd.

• Kaneria Glass & Ceramic Pvt. Ltd.

• Kaneria Bil Con Pvt. Ltd.

• Kaneria Silico International

• Kaneria World Stream

• Kaneria Chem- Impex

• Kaneria Trade Overseas

• Kaneria Trade Exim

Additionally it has the best proximity to other cities of west, south, north nand east

India along with international destinations.

All the above factors bring excellent opportunities in the present as well as in the

future to all the esteemed current and potential trade associates of mauntain granite

ltd., both at the retail as well as at the project market level; apart from having best

placement potentials among the project market level; apart from having best

placement potentials among the influencial classes such as architects, interior

designers and other professionals.

MARKETING

STRENGTH AND OPPORTUNITY- PRICE AND PROMOTION

� Revamping of the market and marketing strategies are being restructured and

retained in a much focused way keeping in mind the long term growth plan.

� ‘Best value for money through products and services’ is seen as the prime

aim of the organization. New products are being added to the kitty of the

company as per the market need, market potential and market gap apart from

new additions as per the international market trends.

� Due to the better economy of scale through plant location, plant inputs and

plant location, plant inputs and plant technology. Company will be displaying

the best pricing strategies to provide the best value for money to its esteemed

customers against its rich production..

� Experienced, young and dynamic professionals from the trade and industry

are involved and are entrusted with the responsibilities of sales, marketing,

distribution, promotion, customer relationship and all the other management

aspects of business activities, on a pan India basis. product reach and brand

visibility on a national basis is being gradually planned and would be practiced

for a long-term market gain and market share.

STRENGTH AND OPPORTUNITY – PRICE AND PROMOTION

� Adoption of the most latest and up-market products for sundries and elite

customers

� Expansion of current production and marketing capacities, product mix and

range, sharp product-display strategies for better selection at pointed-of-

purchase, personalized and focused customer approach and future growth

plans of the organization in particular hints on a long term pricing and

promotion strategy which would mutually be beneficial to all the kaneria

business associates.

� Technically sound and advanced professionals at plant level are offering

superior products and are geared up to the long-term growth plan towards the

new offerings. Price tools will be used strategically to beat the competition.

� Trade margins and customer services will be the core aim of the organization.

Best medium of sales promotions is being adopted. Personal selling to be

practiced as the prime and basic theme of sales & marketing.

� ‘Human Resource’ is being observed as the most important factor for the

growth of the organization.

SHARING

The theme of life…

Give one diamond

Take one diamond

You will have only

One diamond

One idea exchanged with another, produces multiple ideas.

YOUR OWN FIELD

The construction industry! The backbond of modern society and economy – great job

and a great field indeed!

CIVIL ENGINEERING AND CIVIL ENGINEERING PERSONALITY

A boon to modern society – A personality, with the presence of aggression along

with softness, facts & figures along with judgment, mental and physical strains

accompanied with charm!

THUMB RULE ASSUMPTION

On the uses of floorings in the next fifteen years (Vitrified tiles in mind) with 100 crore

Indian population. Assume 20% are at the age of 25 years today, will turn 40 in 15

years; will require one house of 200 sq. mtr will require 20 crore houses and 4000

crore sq.mtr.floo! at an average rate of rs.750 per sq.mtr. Equals rs. 30 lac caror

Discount 60% as irrelevant; then too it’s rs 12 lacs carore worth of flooring

requirements or tiles to be used in India during the 15th year…

CIVIL INTERIOR: our line of interest under this forum.

FLOORING: An important aspect of society. A must for modern India.

Shade and design mix:

Lovry based, white based, colored and other natural and exotic shades.

Kaneria real estate products provides special purpose utilities such as food courts,

malls and commercial places, lift lobbies/ landings, kitchen and bathrooms etc.- Easy

cleaning with any solvent.

Brand through Kaneria Group

Exclusive shades and designs can be specifically developed on demand to represent

your esteemed brand in line with our customers on a national basis.

Why They Are Better Value For Money?

India’s No.1 Quality Assurance in developing new innovative designs with long

lasting Glossiness & Brightness, No Bend in long time usage, Higher link resistance,

long lasting print effect, minimal color variation higher designer consistency, nil

blackness, nil size variation, nominal scratch, higher stain resistance, Least Thermal

Expansion, higher Stain resistance & lower contamination.

CORPORATE OFFICE:

Surat: Bharuch:

605-A Tirupati Plaza, 301-302 Aditya Complex,

Nr. Collector Office, Athwagate, Kasak circle,Nr. Railway station

Surat- 395001 Bharuch- 392001

Plant-1: Dahej Port road. Bharuch, Nr. Mumbai, India, Asia

Plant-2: Village Kosamba, National High way No.8, Surat Near Mumbai, India, Asia

MARKETING OFFICE

“Laxmi mall ” office no, 315, 3rd floor,

Laxmi Industrial Estate,

Andheri Link Road,

Andheri west, Mumbai, (mb.) +91- 92274 42244 / +91- 92278 82306

In case you are thinking to make another strategic move in your career, do it with us.

We ensure you success and satisfaction. You can send your CV on below

mentioned e-mail address.

hr_recruitment@in.com