Project proposal Title

The Study of visual communication and strategies to induce desires in consumer.

Theme

What urban issues that have caught your attention and you like to address?

Background

In urban people are quite busy to make their own food and they prefer to get from the restaurant. When

we going to the restaurant we wants to feel comfortable and enjoy our meals. How we can find the good

restaurant with our condition is interesting question for food lovers. There is many answer for this question.

Decoration and design is one of reasons people attractive to the restaurant. Design the restaurant directly

affects on the guest’s feels .In restaurant ,design may be able to contribute to happier guests, higher

spending, and capture memory for coming back again. Understanding the customer vision’s give us

unique power to the development of many new forms of visual communication to attract the customer. In

my research I’m going to focus on visuals communicate in restaurant .I remember The old fisher man said

fish captured by net and human captured by his eyes. I wants to find what’s make the restaurant especial

and successful ,and why people make it as the favorite place ,when they have plenty of choices .I want to

find what people want to see and what we can show them to see in the restaurant. visual is The emotional

connection and give us the desire to evaluate and eat in the restaurant . Maybe for the first look is not so

important ,but this is part of our rooting life.Maybe we not put our attention on this,and we deal with this;

somehow unconsciously we care about it.

Problem Identification

.why in the restaurant after we receive our order, somehow we realize its not the one we saw at the menu.

.why after we become full the attracted image is not attractive any more.

. why visual help us to make decision to select the food.

.what is the relation between visual and other senses. How visual can affect on other senses

.why decoration is important .why people like to have decorated food Instead good quality food.

Aim and Objectives

To get attention about ordinary life And find the answer for some old questions. why im not thinking

about the obvious thing around me. To learn visual communication and make research and improve my

knowledge .I hope at the end of this semester I find some answer for my curiosity and concern.

Identifying the message behind the visual communication help us to make the smart choice and help us

to make decision .I want to learn how we can make the interesting and attractive environment.

Ideation and Concept:

The first phases of the project was understanding the requirements, understanding the topic,

researching and coming up with an idea and concept .

Find the reference and Coming up with the idea on how to establish.

To create meaningful message for the user and save the audience time.

In the process of creating this application, I like to expose myself to the processes of critical thinking

and put myself in the position to come up with the better ideas and deal with my work much clear.

Motivation

When we know about visual communication ,we understand better about our environment .

Visual communication also raises the living standard for consumers.

Visual design also convince consumers to attracted the quality of the products and help the consumer to

make the smart decision in his condition, something like finding the best product with the fair price.

Target Audience

All people in media industries, especially media students.

Digital Art Approach

Video mapping, Installation ,net art ,video art.

Research & analysis

How visual can communicate with people, to save consumer time and money?

By understandable content, visual can communicate with people, to save consumer time and money.

46.2 46.2 46.2

30.8

0 5

10 15 20 25 30 35 40 45 50

By honesty By good advertising

By understandable

content

All elements are effective

How visual can communicate with people, to save consumer time and money

How visual can communicate with people, to save consumer time and money

How visual can create desire into the consumers mind?

By provide the different model and give other choices visual can create desire into the consumers mind.

By Image advertising

26% By provide the

different model and give other

choices 30%

By proper introduction

22%

By following the consumer expectation

22%

How visual can create desire into the consumers mind

Research & analysis

How visual communication encourages people to concern about the product?

Visual communication with Create familiarity between product and vision produce and encourages people to concern about the product.

Show them the power of none

verbal communication

Encourage people to trust the vision

sense

Give the chance to the consumer for imagination

Create familiarity with product and

vision

42.9 35.7 28.6

57.1

How visual communication encourages people to concern about the product

How visual communication encourages people to concern about the product

You try to return the

product

Somehow you deal with that

and use it

You tell other people and

inform them to avoid that

product

You get upset and don’t

know what to do

whats happen if you buy the product and after that realize its

not the one looking for

Whats happen if you buy the product and after that realize its not the one you looking for?

According to survey ,after student buy the product and use payment and somehow they feel its not the one they looking for , student going to deal with that and use it without attempting to do something else. when one buys an item and feels regret about the purchase they don’t wat to return or buy the new one or replace it with something else. As long as get the purchase they try to accept and use it. In the art world we are responsible for our audience, we should give them something nice they deserve, because audience don’t have the chance to reject our project ,this is our chance to working hard and present something they will accept that.

Research & analysis

How visual communication can encourage people to participating in the production?

By collecting the user though and visualize it, visual communication can encourage people to participating in the productivity.

0 10 20 30 40 50 60 70

By making the party and following the

people comments

Import user though into the visual diagram

By making the visualize competition

By collecting the user

though and visualize it

Axi

s Ti

tle

Axis Title

How visual communication can encourage people to participating in the production

How visual communication can encourage people to participating in the production

which element in the market mostly induce desire on you?

Student choose high quality product first and they follow another alternative like low price and Good quantity and Good looking material Quality is important to organizations and their customers; people like quality products and quality enhances business reputations. However do not equate quality with expensive, as price is simply the amount the seller wants to charge for their product. Quality is a very personal thing, one person's view of what features make a quality product will be different to another person's view of quality. In general quality features can be split into two groups tangible features which you can see or assess and intangible features which can not be seen and are a matter of personal opinion.

28.6

50 50

35.7

0

10

20

30

40

50

60

low price Good quantity High quality Good looking material

which element in the market mostly induce desire on you

Research & analysis

How to use visual communication in the proper way in our society?

We show the product is the part of society this is use visual communication in the proper way in our society.

0 10 20 30 40 50 60

To be honest with client

into the board

To show the product is the part of society

To find the strategies to induce desire in consumer

To Use it as the cultural

context

How to use visual communication in the proper way in our society

How to use visual communication in the proper way in our society

Why Products which are heavily advertised are expensive and hard to catch?

The producer wants to persuade desire on consumer by offer the Products which are heavily advertised and expensive.

0

20

40

60

Because that merchandise is the

best

Because producer wants to persuade

desire on consumer Because the

product is valuable and they investing

The make illusion because product don’t have the

value

Why Products which are heavily advertised are expensive and hard to catch

Why Products which are heavily advertised are expensive and hard to catch

Idea development

Andy Warhol And Mona Lisa

It is no surprise that her mysterious smile and worldwide fame would have captured Warhol's attention.

He used strawberry jam and peanut

butter to redesign Mona Lisa with

his style

I got some idea from his point of view and use it for coca cola product.

Idea development

Idea development

Idea development

Coca cola Dancing

Contextual studies

Making the sculpture is the branch of the visual arts that

operates in three dimensions. In this project the people look at

themselves at the bottle ,in this process create distinguish

image blurring the interface between art, commerce and desire

Content development

Content development

Content development

Functional Specs worksheet

Content development

Content development

Content development

Webcam intraction

Content development

Final Synopsis

In urban people are quite busy to make their own food and they prefer to get from restaurant. When we going to the restaurant we wants to feel comfortable and enjoy our meals. How we can find the good restaurant with our condition is interesting question for food lovers. There is many answer for this question. Decoration and design is one of reasons people attracted to the restaurant. Design the restaurant directly effect on the guest’s feels .In restaurant, design maybe Pursuit guests to be happier, encourage them to higher spending, let them capture memory for coming back again. Understanding the customer vision’s give us unique power, to develop of many new forms of visual communication, to attract the customer. In my research I’m going to focus on visuals communicate in fast food restaurant like MacDonald’s. I remember The old fisher man said fish captured by net and human captured by his eyes. I wants to find what’s make the MacDonald’s restaurant especial and successful ,and why people make it as the favorite place ,when they have plenty of choices .I want to find what people want to see and what we can show them to see in the restaurant. visual is The emotional connection and give us the desire to evaluate and Judgment . Maybe for the first look when we look at this case we realize it’s obvious ,but this is the part of our complicated sense that makes everything clear .probably we don’t have any specific answer for it because its relate to human sense. Visual signs can help people to save time and energy and money to make the right decision and avoid them to repeat the mistake , but sometimes can also create false images in a consumers mind, making them buy material things that not necessities in their life also visual communication can plays with the emotions of general public and encourages people to think that buying and just be user of the product, without encourage them to produce. The question is Why Products which are heavily advertised are expensive, because the cost spent for advertising or because of product quality? Learning about why some people receive the thing that they don’t like it or something not healthy for them ,and that is cause of the waste money and natural resources and if we know about visual communication and read the visual signs we find the evaluation sense to judge and decide ,and we find what good for us and what is won’t , also we save money and try to help other people as well. And designer responsibility is to realize product he design is relevant to the real product he advertise it or not. Advertising is one of the reason urban economic grows .And honesty grows human honor .it will so ice if both side (consumer and producer) closely share about their facts and knowledge and product togather. Its help company success get the good profit also makes customer happier and let them to have the good decision. In modern cities like the kuala lumpur they have especially attention on this industry because it makes the job and gives the good income and good choices and smart decision to everyone. Somehow advertising is the lifeblood of the media and big companies like MacDonald’s and coca cola used this media technique to become stronger and much more popular .

Teaser video