1. FILM TRAILERIn what ways does your media product use, develop or challenge forms and conventions of real media products?

2. My trailer...My film trailer generally follows the forms and conventions of a film trailer as I wanted to create a realistic trailerTrailers include: Fast flashes of shots at the end Intuitional references WARNER BROS. Always shows their logo at the beginning Name of film/coming soon at the end Quotes/star ratings of the film are included Location is set up at the beginning Music changes with shot types

3. MAIN INSPIRATION The house at the end of the street Red Riding hood The Pact

4. THE HOUSE AT Production companies and THE END OF THE STREET filmratings.com The film rating audience information ALWAYS appears at the beginning of the trailer. After looking at a variety of trailers I have also noticed that generally the production company information appears at the end. On the other hand Warner Bros. Pictures; the company I am using shows theirs at the beginning. Furthermore, both my trailer and red riding hood a Warner Bros. Pictures production has the production company logo at the beginning much like e one whereby they have shown theirs at the beginning of The Pact. On the other hand the house at the end of the street has the production companies shown atTHE the end. PACT THE GIRL WHO CRIED WOLF RED RIDING HOOD

5. quotesTypically quotes are used to encourage an audience to watch the film. If a newspaper has rated a film five stars (much like this film) it creates the idea that it has to be good if they say it is. It creates the idea in your head that the film is something you need to watch.ONE OF THE SCARIEST MOVIES THIS YEAR for an audience interested in horror this would encourage them to watch the film as they may feel they are going to miss out. Both The Pact and my trailer feature quotes

6. THE PACTBad charactersTypically in horror movies the face of the evil character is not shown as it builds suspense and makes them appear scarier.I too have doneHere into try andTHE 13TH my audience this the FRIDAY make trailer only a quick scared. glimpse of the silhouette of the bad character is shown. Not showing his face builds up tension and makes him appear more scary. In the second shot you see a quick shot of the bad character but he is wearing a mask which again scares the audience into watching the film.

7. Conversations When a conversation is taken place the typical shot to use is shot reverse shot. I have set up the scene using a two shot so that my audience can establish the conversation that is going to take place is between two characters. I then have used shot reverse shot to show the different characters emotions whilst speaking. I think this particular part of the trailer is very important as it sets up the storyline of the film and links with the title.In THE HOUSEATTHE OF THESTREET they havealso used a two shot,and shot reverseshot to display

8. Title and coming soonThese two things generally appear at the end of the film.I too have placed the title and coming soon at the end of the film to encourage a viewer to watch the whole trailer in the hope that they like the film, keep watching and become more interested because they have been exposed to more and then want to wait till the end to see the name of the film because they want to watch the film. =both my trailer and the house at the end of the street feature our titles and coming soon at the end of the trailer

9. blackoutsBlackouts are used regularly in horrors to build up suspense and tension. Including lots of black flashing shots makes the trailer jumpy, scaring the audience into wanting to watch the film.For my trailer I have included a mass of blackouts to create a scary effect and also make my trailer more realistic and conventional. BLACK OUT FROM THE HOUSE AT THE END OF THE STREET AND THE GIRL WHO CRIED WOLF

10. subtitlesConventionally subtitles are used to help the audience understand what the film is about. They give information about the film that will enable the audience to understand the trailer better BUT the audience is never given too much information as otherwise it seems pointless to watch the film if you are given all the facts therefore the the film and also leaves the This sets up trailer/subtitles must leave the audience in why the character audience questions needs a fresh start. question. Subtitles from THE PACT

11. Use of flashing shots/music to matchGenerally, most horror have fast flashes of shots and dramatic loud music to match.I have created a series of dark shots (to meet the conventions of a horror and to meet my target audiences wants and expectations) these shots are snappy and are accompanied by scary dramatic music. Here are fast moving shots accompanied by relevant music in both THE PACT and THE GIRL WHO CRIED WOLF

12. The main characterThe main character of the film is introduced at the beginning of the film so that the audience is able to easily recognise who that person is. By introducing them at the beginning shows that they have a important and main part within the film.

13. GENRE CONVENTIONS Darkness Weapon (Knife) Running shots death Bad and good characterStereotypically horror films are dark and gloomy as black connote evilness. A weapon is often a key prop for the killer. Running shots and death are key events and there are binary oppositions. I have used these conventions to make my film more realistic and conventional. Practically all of my shots are dark, I have used a variety of running shots, I have implied death with the teddy bear and also stated in a voice over of a news report that three people have died and have also presented my main characters.I have challenged the stereotypical idea that the bad person has the weapon. In my trailers case, the good character has the weapon for self defence and to put a stop to the killings before someone else dies.

14. CHARACTER CONVENTIONSMany modern horror films of today have been approached in a modern way to make the film appear realistic which helps an audience relate better to the film and also become more scared by it.THE PACT and THE HOUSE AT THE END OF THE STREET have both been popular films in the cinema that have opted for this modern approach creating (mainly the main character) a person of a younger generation who looks like a typical young adult/adult.I too have created a character that dresses and behaves the same as any typical young adult to try and connection with my target audience of 18-