Film Frailer Conventions

Learning ObjectiveTo apply knowledge of codes and

conventions to film trailers

Types of TrailersThese three trailers all advertise Iron Man 3. 1.What is the purpose of each

trailer? 2.How do the trailers advertise

the films differently?

Types of TrailersTeaser trailer – a short trailer, usually the first trailer for a film with the aim to ‘tease’ an audience. Shown on the internet, TV and in cinemas.

Theatrical trailer – a lengthier trailer. Usually released 12-4 weeks prior to the film’s release. Shown on the internet, TV and in cinemas

DVD trailer – used to promote the film on DVD in order to gain extra sales. Shown on the internet and TV.

Conventions of a Theatrical Trailer

• Genre• Plot• Short

clips• Voice-over• Music

• Cast• Director• The title• The studio

Trailer AnalysisAnalyse the Iron Man 3 trailer, with every group focusing on different aspects:

• Groups αand δ – Camera shots, angles and movement• Groups βand κ – Editing (including titles)• Group γ – Sound• Group θ – Mise-en-scene

Home LearningPrevious• Decide the genre you would like to analyse (Action-Adventure or Rom-Com)• Choose a film to analyse from your genre.• Bring in the film poster (hard copy and an electronic copy saved in a ‘My

documents’ folder)

Now• Bring in 6 screen grabs from your chodsen film’s trailer (hard copy to your teacher

and an electronic copy saved in a ‘My documents’ folder)

Due