CeBIT 2010 – TV Press ServiceInformation section: 1. Films – 2. Footage – 3. Topics

Please read up on our films, footage and topics in the first part of this form. Then enter your contact details and order information at the bottom. Please send us your orders for material by e-mail or fax.

1. Latest film clips – free of chargeFormats: Beta SP / Digi Beta (tape) – MPEG2 / Quicktime (download)

1.

A hit as a bit New approaches in the music industry

CDs sales volumes are in free fall. In the USA, sales have slumped during the last three years from almost 580 million to 300 million CDs per year. In comparison, Germany witnesses 316 million illegal music downloads every year. For the music industry to avoid this trend being fatal, new sales channels must be established – quickly. But what steps are involved in enabling a sound that is sung to be heard by the ear of a consumer? A pop academy student records a song. The software unites the voice and instruments in perfect harmony and the hit is ready to be released. To then burn a CD is an expensive process that is also outdated. Newcomers upload songs to their own webpages or make them available on MySpace. CeBIT Sounds!, Hall 22

2.

Electronics straight from the printerFraunhofer-Gesellschaft

Polytronics is already part of everyday life for diabetics as the electrodes on test strips used for blood glucose measurements are created polytronically in a printing process; plastic can also conduct electricity and the micro-thin layers can easily be printed on top of each other, which makes this approach ideal for mass production. Polytronics will be used in the future in all manner of areas in which such disposable products are required in large numbers, such as for medical products, RFID chips and lab-on-chips.But polytronics can also do more. For example, organic LEDs are produced using polytronics. This technology will permit the production of ultra-flat displays, new lighting concepts and new types of solar cells in the future.Hall 9, Stand B36

3. “Green Surfing”Germany’s most energy efficient computing centerRittal

With an energy consumption of twelve million kilowatt hours in 2008, the computing center operator Host Europe is the second largest consumer of electricity in Cologne in Germany – trailing behind only the Ford car plant. But the figure would be much higher if it wasn’t the most energy efficient computing center in Germany. 95 percent of the energy is required for cooling the processors that carry out the computing tasks in approximately 8,000 servers. And the cooling is very important. If the processors overheat, the security of the data is threatened. The security and safety offered is the greatest asset possessed by modern computing centers. The energy efficient approaches implemented by Rittal, in

particular for the cooling of the processors, led to Host Europe receiving the “Energy Efficiency Award“ and the DENA “Best Practice“ Award.Hall 11, Stand E06DENA = Germany Energy Agency

4.

The electronic identity cardDigital identity in credit card formatFraunhofer-Gesellschaft

More and more aspects of our lives are moving online. Online banking, e-commerce and e-government all require reliable and secure methods of online identification. A new electronic identity card will be introduced in Germany in November and enables identities to be confirmed online. The eID functionality makes it possible to provide electronic proof of identity while at the same time confirming that the site asking for the data is authorized to do so. The credit card sized identity card will, of course, be valid in the future as a traditional visual identity card, but will also form a key element for e-government and e-business services.Hall 9, Stand B36

5.Webciety Where society and the Internet merge

The Internet, whether used at work, at home or while on the move, is a resource that few people want to be without. In Germany, 65 percent of the population over the age of 14 are active Internet users – the corresponding figure a decade ago was only around 10 percent. Globally, the number of Internet users has risen to approximately 1.4 billion. In other words, a Webciety has developed – an electronic and interactive reflection of society itself. The Internet, and interactive learning aids, are becoming increasingly important in schools and universities. At places of work, the increasing international nature of business has led to the growth in teleconferences and the online planning and execution of projects. Ways of communicating have in particular witnessed huge changes – as people chat, blog, skype and message. One can search for professional contacts on Xing and private contacts on sites such as Linkedin and Facebook. Photos can be swapped on Flickr, Picasa and Photobucket. Even the Pope can be seen on Youtube. Key enablers of this Webciety are ever increasing bandwidths and the high level of interaction offered by applications, a phenomenon also referred to as Web 2.0.Hall 6: Webciety Area

6.3D vision without special glasses

See and move virtual three dimensional objects with auxiliary aids – 3-D-Displays makes this possible without the need for data gloves or special glasses. This technology can be used to present lifelike virtual products in online shops or to virtually investigate a potential holiday destination. The really nice thing is that the sharp image appears 20 centimeters in front of the screen, thus allowing the viewer to move his or her hand and really “delve into the image”. The image and the hand are both in the focal area of the eye and can therefore both be perceived as sharp at the same time. Video telephony can also be made more lifelike.Hall 9, Stand B36

7.

VISUAL ANALYTICS – A good view in the data jungleFraunhofer-Gesellschaft

The Internet, corporate networks, sensors, simulations and electronic processes generate masses of information. So what is the best way of filtering out the information that is really important from the piles of data available? And how can this information be displayed in a way that provides optimal use and benefit for the user?Help in this respect is offered by the world of "Visual Analytics". This relatively new discipline combines automatic data analysis with innovative visualization technology and allows one to see and comprehend things that may otherwise have remained hidden.Hall 9, Stand B36

8.

Merchants go mobileHelp for Spaza Shops in AfricaSAP

In South Africa there are huge rural areas in which people rely on small general stores for their supplies. These are known as Spaza Shops. A lack of transport and trade infrastructure often makes it difficult for the store owners to procure goods.However, even in areas without addresses and fixed line connections, cell phone coverage is often available. And this is where SAP comes into the picture: in cooperation with Vodacom SA, SAP is working on creating a mobile infrastructure via which small traders in areas with poor infrastructure can use business software, thus allowing the store owners to order goods directly from their suppliers via their cell phone. The benefits for store owners also include large volumes, better prices, direct supply and energy and cost savings thanks to optimized logistics. Hall 4, Stand D12

9.

Sail with business intelligenceThe SAP 505 RaceSAP

For the SAP 505 sailing world cup in San Francisco Bay, SAP will, for the first time, be making applications from its SAP Business Objects product palette available to the sailing community. The course in San Francisco Bay is legendary: strong currents and winds continually present new challenges to sailors. All the boats are identical in the 505 class i.e. everything depends on the skills and tactics of the helmsman. The software helps in this respect to develop the best tactics for the prevailing conditions, as the sailors can plot an optimal route using interactive maps and displays.Hall 4, Stand D12

2. Footage – free of charge Formats: some Beta SP / Digi Beta (tape) - MPEG2 / Quicktime (download)

1.Statements about CeBIT 2010in German language

CeBIT 2010Hartwig von Saß / Deutsche Messe AGMarius Felzmann / Deutsche Messe AGHenning Wehland / Söhne MannheimsHeinz-Paul Bonn / BITKOM

2.

Statements about topics and exhibitors at CeBIT 2010in German language

Broadband TechnologiesDr. Mario Tobias / BITKOM, Jörg Welters / Ericsson GmbHBusiness ITDr. Thomas Endres / Deutsche Lufthansa AG, Bernd Hanstein / Rittal GmbH Co. & KG, KuzeyEsener / Vodafone D2 GmbH, Stefan Gensch / Covum AG, Norbert Eder / Software AGConsumer ProductsSascha Faber / MSI Technology GmbH, Haris Musemis / Asus Computer GmbH, Damian Schmidt / Strato AG WebcietyProf. Dr. Jo Groebel, Deutsches Digital Institut, Daniel Hoeck / musiXcard GmbH , Matthias Greve / VideoWeb GmbH, Stefan Schoenfelder / citeq, Jörg Mayer / Netviewer AGCloud ComputingMartin Strobel / Intel GmbH, Bernd Wagner /Fujitsu Technology Solutions GmbHSecuritySebastian Schreiber / Syss GmbH, Stefan Wesche / Symantec GmbHOthersProf. Dr. Karlheinz Bock / Fraunhofer IZM, Boris Notzon / SportsLab FC Cologne

3.The digital classroomMicrosoft

Networked teaching and learning: alongside reading, writing and arithmetic, intelligent use of computers and the Internet has established itself as a fourth key element of learning. Education that prepares the next generation for the future must make use of touch screens, cloud computing and whiteboards. The networking of pupils, teachers and third parties, such as researchers and parents, has opened up the walls of the classroom and enables innovative approaches to learning. @CeBIT: CeBIT classrooms equipped with Classmate netbooks, innovative educational software, live switches, surface computer tables and multi touch walls.Hall 4, Stand A 26

4.

Connected work Working in the digital worldMicrosoft

IT has become a factor that is critical for the success of businesses. Technology is required that can be rapidly adapted to new requirements, that accelerates innovation and that enables maximum scope for design freedom. Microsoft is the world’s only technology provider to cater for the entire spectrum of needs, whether related to applications, infrastructure or computing centers – in clouds or installed locally in businesses. @CeBIT: various scenarios will show how work in the networked digital world can be configured and what opportunities such approaches offer to staff and businesses.Hall 4, Stand A 26

5.

Beware of counterfeits!Original1 distinguishes genuine brand products from imitationsSAP

An IT service provided by the newly founded SAP subsidiary Original1 helps to distinguish between original brand products and unauthorized imitations. Using the barcode, your cell phone can identify exactly where a product comes from. The aim of this new IT service is to track the path of branded products along the entire production and supply chain using product codes that cannot be faked. This ensures that the final products are really genuine. @CeBIT: an example scenario will be demonstrated showing how a collection of t-shirts can be checked in a sports shop for authenticity.Hall 4, Stand D12

6.

Urban Management Anticipate hazards, avoid damage and manage crisesSAP

According to forecasts – around 60 percent of the global population will live in so called mega cities by 2030. The resulting commercial, social, political and ecological challenges can only be met using holistic systems. In such a future, IT and software can simplify and speed up decision making processes in utility supply systems and core city processes. Precise and up to date data will provide the fundamental basis for innovative analysis, simulations and planning processes. The benefits of such a comprehensive approach can be seen in the example of civil safety and security: new analysis methods make it possible to display pertinent risk analysis information as well as traffic development simulations.Hall 4, Stand D12

7.

Touch & TravelThe cell phone as a ticket to rideDeutsche Bahn

Touch &Travel is set to make it easier to travel by public transport in Germany. Struggling to find the right change for the automatic ticket machines and the lengthy studying of price lists can soon be consigned to the past. Near Field Communication technology (NFC) allows cell phones to be used to communicate with “touch points” at railway stations or bus stops in order to transmit relevant travel details. Using the data transmitted (point of initial registration, control data, travel time, point of deregistration), the system running in the background can reconstruct the entire journey and the modes of transport used in order to calculate a price for each section. A detailed invoice is then compiled at the end of the month.Hall 5, Stand B50

8. Vodafone

TV footage about Vodafone D2 GmbH- Vodafone overview- BlackBerry Storm 2: Music downloads /surf the Internet- Mobile Internet / Mobile Video Community- Vodafone UMTS Broadband: Ultra-fast, wireless transmission with HSDPA via USB stick/ netbook- DSL all inclusive: Surf straight away package with the Easybox 802- DSL network expansion / animation- Technology impressions / VDSL animation- VF 360 Apps applicationsHall 4, Stand A26

9.Impressions of CeBIT 2009 Impressions of CeBIT 2009 for use in news previews

10.Latest footageCeBIT highlight tour footage

This footage can be obtained as a satellite feed on 1 March in conjunction with the satellite transmission of the CeBIT opening ceremony or as a downloadable MPEG2 on 2 March Once you have ordered, you will be sent the satellite details and/or the download link by e-mail as soon as they are available.

11.Latest footageLatest pictures CeBIT start 2010

Contents: - Footage of the CeBIT highlight tour- Clips from the opening ceremony- Tour by the German Chancellor together with representatives from the partner country Spain- General impressions of the first day of the fair

This footage can be obtained as a satellite feed at 2 pm on 2 March or as a downloadable MPEG2 during the afternoon on 2 March

Once you have ordered, you will be sent the satellite details and/or the download link by e-mail as soon as they are available.

3. Topic packages – free of charge (story, interviewee, location)Format: Word.doc / PDF

1 Connected Worlds

1.1 Work without borders Connected work

The world in general is becoming a more mobile place and so is the working world. Various analysts are forecasting the existence of up to 1.2 billion “mobile workers” by 2013. This equates to approximately one third of all jobs worldwide. Via netbooks and smart phones, many manufacturers are now offering solutions that allow work to be primarily carried out online. An example is cloud storage: for private users, this is already available with Google and Microsoft, but many firms are still hesitant about entrusting their data to third parties. But there are now solutions accompanied by security certification – examples of users that trust such approaches are 800 banks, the French Ministry of the Interior and the parliament of the German state of North Rhine-Westphalia. Things are also developing in the mobile world with regards to conferences. One such solution uses participant programs - these can be installed and subsequently deleted without the need for administrator rights. One can invite colleagues and others to take part in conferences via the Xing network; various other networks will also soon be available.

1.2Work smart Cell phones are becoming real workhorses

Receive e-mails, open documents – smart phones are really making the world of work mobile. With a new App, managers will be able to use iPhones in the future to obtain and process the latest data concerning the IT infrastructure in their companies via the telephone. A pen has also been developed for the iPhone that enables notes to be directly sent to and integrated in the smart phone. However, working with the little jack-of-all-trades also entails risks, as the first viruses are already circulating. In particular the popular iPhone and the new Android operating system will soon be the focus of virus creators. Security solutions will therefore become increasingly important and are estimated to be part of a 4 billion dollar business by 2014. Anti-virus software manufacturers such as Symantec-Norton and Kaspersky have been quick to react and provide virus protection packages. T-Systems has made security a top priority and its new business phone fulfills specially-formulated security standards. In order to avoid any security problems arising in the event of a cell phone being lost, T-Systems uses a server-based approach. In effect, the smart phone is used purely as a "super mouse" and the data itself always resides safely on a server.

1.3

Hello television, this is the fridge speakingNew standards for the interconnected home

The interconnected world – a future in which refrigerators can communicate with televisions. But these technical appliances still speak different languages and so one doesn’t understand what the other is doing. The “Connected Living“ partner network has therefore taken on the task of defining uniform standards that can be used by the appliances of the future in order to speak in one tongue. The “Connected Living” innovation center at CeBIT will be presenting a networked house consisting of various living areas. The power of smart phones is also utilized in order to ensure that this new connected world does not stop once one leaves the house. An automotive example: a car can recognize a smart phone, and thereby its owner, and automatically adapt the seat position, steering column position and the configuration of the LCD display. Apps provide information about distances, nearby car parks, sights of interest and recommended hotels. And voice control even makes it possible to surf the Internet while in the car.

2 CeBIT Sounds!

2.1

Songs without borders New distribution channels in the music industry

Previously, when a band wanted to make itself known to the world, it had to go knocking on doors or go through the expensive process of releasing a CD. Things are much more straightforward today: music can reach audiences via portals such as MySpace, where artists can create their own profiles and upload their music. Weekly competitions invite users to vote for favorite songs. The final of such a competition will also be held at CeBIT. Another approach is to make us of the MusiXcard. This allows musicians to publicize their songs using a scratch card on which there is an access code. This can then be used to download music from the musicians’ respective homepages. Live concerts can also benefit from this approach: the concert can be recorded and uploaded to a website and concert-goers can purchase a scratch card in the foyer outside the venue, thus allowing them to experience the best moments online again once they get home.

3 TECH News

3.1The third dimension3D television is coming

HD television sets have recently made their entry but the next big thing is already upon us – 3D films and television. Having already appeared in cinemas, 3D technology will soon be making its way into living rooms. How are 3D images actually created? The funny red/green glasses from the 1980s are outdated, but most technologies still rely on some sort of aid to create a 3D impression. And how does a film become three dimensional? At home, the television set must produce the same effect as produced by two projectors working in tandem at the cinema. The TV set must be able to display 3D programs and also transform 2D broadcasts into 3D. The next challenge is 3D live – and progress is already being made in this field.  

3.2 Pocket cinemaMini projectors conquer the

A meeting in conference room 5. The other participants are wondering why Ms. Müller placed her cell phone in the middle of

world

the table when she got up to start her presentation. But then it bursts into life and projects the required images onto the wall – it is a mini-projector no bigger than a cell phone. It is expected that 8 million such devices will be sold this year. The resolution and image size of the new Pico projectors are equivalent to those of previous appliances but one needs to carry around no more than 100 grams of technology to achieve this effect. A simple cable can be used to connect the Pico projectors to cell phones and computers. They often also have extended features such as DVB-T television reception, camera functions and radios with stereo loudspeakers.

3.3

USB 3.0 is hereBidirectional, energy efficient and ten times quicker

USB 3.0 or “SuperSpeed USB” is now here!. The first appliances have already been certified and the waiting list for receiving certification is long. By 2013, 20 percent of all such products will support USB 3.0. The data transfer speed of the new standard is ten times quicker than its predecessor – resulting in a transfer speed of up to 5 Gigabits per second. The energy consumption compared to USB 2.0 is also thereby reduced by two thirds. A further benefit is that data can be sent in both directions between the USB device and a computer at the same time. Jeff Ravencraft, President of the USB Implementers Forum (USB IF), will be providing information about the USB IF, the ongoing developments relating to USB 3.0 and the latest market developments.

4 Research

4.1

Broadband for allRapid Internet across Germany

Websites and online features and activities are becoming increasingly heavy in terms of data volumes. Previously a photo may have been uploaded whereas now two video streams are running in real-time, for example. At the same time, an ever increasing number of services are utilizing the Internet. Video on Demand, IP-TV, Cloud Computing, home offices and television services on cell phones, for example. All these applications need space on the Internet. By way of comparison, chatting, telephoning or listening to the radio online need data transfer rates of less than 300 kbit per second whereas HD TV signals require a data transfer rate of at least six megabits. This makes it fairly clear what a strain new applications make on the network hardware. New technology is therefore required as well as nationwide coverage in Germany.

4.2

Saving energy via cell phonesFraunhofer Research

Rising energy prices have made people more aware of their home energy consumption. However, for many people it is unclear which appliances are the real energy guzzlers. The Fraunhofer Institute for Applied IT (Fraunhofer-Institut für Angewandte Informationstechnik – FIT) is working on a mobile solution that allows the current energy consumption figures for appliances to be displayed on cell phones.To allow this, each appliance has to be fitted with an adapter between the plug and the socket. This adapter transmits the current energy consumption to a computer connected to a camera-phone. This phone can now be used as a sort of “magic lens” – the camera can be directed to look at the reading for the appliance of interest in order to check the current consumption. This creates a range of opportunities for consumers, such as the option to show the consumption for an entire room or to extrapolate the annual electricity costs for a household.

5 Pot-Pourri

5.1Books under pressureDigital reading

About a year ago, when Sony presented the first e-reader, it was met mostly by wry smiles. But, since then, thousands of books have become available in digital format and are devoured by countless readers. Completely new opportunities have also arisen, such as digital publishers. New authors, for whom the path to being accepted by publishers has previously been akin to running the gauntlet, can publish their works themselves in future via a new platform called quillp. The quality of the writing is then assessed by readers. Most e-readers are black and white and use e-ink. Could the new iPad from Apple provide serious competitor? Because it can do more and provides color. Or do people prefer things that are simple and only as thick as a sheet of cardboard? The appliances that are successful will ultimately be decided by the readers.

5.2

I decide the programmingInternet available on the television at last?

Integration of the Internet and television has been promised for a long time – but a convincing and widespread realization has so far not happened. Video portals such as Youtube and various multimedia libraries have been offering high quality TV content on the Internet for a number of years now. In particular younger viewers prefer the selective viewing of programs available on the Internet rather than the traditional approach in which the broadcaster decides on schedules. The media landscape has indeed changed – so it is high time that the two worlds became more integrated.The technical conditions are already in place. In Germany, for example, approximately 18 million homes already have a broadband Internet connection as well as an HD compatible flat screen television.

Online form / fax template for ordering material

By clicking in the respective gray boxes, you can enter your contact details and order information. Please send us your orders for press material by e-mail or fax.

E-mail: oehler@filmplattform.com Fax: +49(0)611-89038-15

Broadcaster       Surname, First

Name      

Dept./Program       Street      

Postal Code and Town

      Phone      

Fax       Cell Phone      

E-mail      

1. Latest film clips – free of charge Beta SP Digi Beta MPEG2 Quicktime

1. A hit as a bit 2. Electronics straight from the printer

3. “Green Surfing” 4. The electronic identity card

5. Webciety 6. 3D vision without special glasses

7. Visual Analytics 8. Merchants go mobile

9. Sail with business intelligence

2. Footage – free of charge Beta SP Digi Beta MPEG2 Quicktime

1. Statements about CeBIT 2010 2. Statements about topics and exhibitors at CeBIT 2010

3. The digital classroom 4. Connected work

5. Beware of the counterfeits! 6. Urban Management

7. Touch & Travel 8. Vodafone

9. Impressions of CeBIT 2009 10. CeBIT highlight tour footage (latest footage via satellite or download on 1 March)

11. Latest pictures CeBIT start 2010 (latest footage via satellite or download on 2 March)

3. Topic packages – free of charge (word.doc / PDF)

1.1 Work without borders – Connected work 1.2 Work smart – Cell phones are becoming real workhorses

1.3 Hello television, this is the fridge speaking - New standards for the interconnected home

2.1 Songs without borders – New distribution channels in the music industry

3.1 The third dimension – 3D television is coming

3.2 Pocket cinema – Mini projectors conquer the world

3.3 USB 3.0 is here – Bidirectional, energy efficient and ten times quicker

4.1 Broadband for all – Rapid Internet across Germany

4.2 Saving energy via cell phones – Fraunhofer Research

5.1 Books under pressure – Digital reading

5.2 I decide the programming – Internet available on the television at last?