Fight AgainstAnimal Abuse

Yae Kim

IntroductionGoody Goody Liquors Inc.

BackgroundWhy this company?

SPCABackgroundWhy this Company?

ProblemAnimals all over the world are being either

abused or abandoned 5 to 7 million companion animals enter

shelters nationwide every year3 to 4 million of those animals are then

euthanizedPet owners are inflicting these creatures with

physical and mental pain70% of the people who abuse animals have

been convicted for committing other crimes

Top 5 Animal Abuse StatisticsAbandonment (32%)Hoarding (12%)Shooting (11%)Fighting (9%)Beating (7%)

 

GoalsRaise Awareness to the Dallas Community

about the severity of Animal AbuseProvide a safe shelter for these abandoned

dogs Make sure that pets in the Dallas area are

being treated with proper careOpen up a special unit in the Dallas DA office

for Animal Abuse CasesTreat animals with respect, not cruelty

   

SolutionGoody-Goody and SPCA will team up in a

collaborative effort to rescue dogs in the urban Dallas areas. This will take place 3 weeks prior to the eventSPCA will take the rescued animals to

spay/neuterThe rescued animals will then be transferred to

the event for adoption

PromotionsRadio

106.1 Kiss FMRadio DisneyMix 102.9

TelevisionABC Channel 8

Dallas Morning News Classified AdsBy Banners and Billboards through the

City of Addison

Event DetailLocation: Addison Circle Park 25 Food vendors and 40 Non-food

vendorsChildren attractions

Balloon AnimalsFace PaintingBounce Houses

Adult attractionsWine TastingBeer Sampling

Raffle tickets

BudgetBudget Goal not to exceed $70,000Costs totaled: $63,310Vendor Booth Rental revenue totaled: $39,250Sponsorship Revenue totaled: $95,080Total Revenue equaled: $134,330Total Profit equals: $71,020

StaffingEvent planners

The Addison Circle Park event planning team will be hired to plan the whole event

Event Positions20 staff members will supervise and help run the entire

eventVolunteers, technical problems, and event issues

Volunteers100 volunteers will be needed

Goody Goody StaffMany Goody Goody staff will volunteerFor wine tasting, bar seminars and other work

Staffing Cost breakdown

Event planning expense $ 25,000.00Will get deduction of $ 5000 (as they are

sponsoring event) Event positions expense $10,000.00Volunteers

A free T-shirt and a $10 gift card to Spring Creek Barbecue.

Goody Goody Staff expense of $1,000.00

ResultsGoody Goody

Competitive AdvantageWider Audience ReachReputation

SPCADetailed RecognitionReduced dog in sheltersCapacityFunds

ConclusionThree Main Goals

Raise AwarenessFind homes for dogsDevelop better reputation for Goody

Goody

Questions?