fi˚˛˝˙ˆˇ˘fi ˛ˇ˘ˆ˝ - California Lotterystatic./media/Retailer/product-plans... · • California Gold Rush (1182) • ®California Lottery 30th Anniversary ... • Mystery

calottery.comSEPTEMBER – OCTOBER 2015

GAMES BEGIN SEPTEMBER 23RD!

RETAIL PRODUCT PLAN

2

LOTTERY NEWS

Look for an upcoming 2nd Chance promotion giving your customers a chance to win a trip to Pro Football’s Biggest Game of the Year held on February 7th, 2016 in Santa Clara. More details next month!

The logos associated with the Professional Football Hall of Fame, alone and in combination, and the words “PRO FOOTBALL HALL OF FAME”, are trademarks or registered trademarks of the National Football Museum, Inc., and are used here with permission. All rights to the use of these marks are reserved. Unauthorized use is subject to civil and criminal penalties.

PRO FOOTBALL’S BIGGEST GAME PROMOTION IS COMING!

Register Topper

Artwork not final. Subject to change.

Also, look for a SuperLotto Plus® 2nd Chance Bonus Draw coming in NOVEMBER!

To celebrate our 30th Anniversary, we’re giving your players Two More Ways to Win $30,000 with either

Scratchers® or SuperLotto Plus®! From now until October 24th, players who submit a SuperLotto Plus® code or

non-winning Scratchers® ticket code with the 30th Anniversary logo into 2nd Chance will be eligible to win

$30,000! (This will be in addition to the standard 2nd Chance weekly draws!)

Look for the on these 8 Scratchers® and all SuperLotto Plus® tickets:

On-sale now:• California Gold Rush (1182)• California Lottery® 30th Anniversary (1183)• Quick 50’s (1180)• Double Shot (1181)

Coming September 23rd, 2015:• Bingo Plus (1185)• Mystery Crossword (1187)• Cash In (1186)• Zombies Return (1184)

30TH ANNIVERSARY 2nd CHANCE PROMOTIONLOTTERY NEWS

3

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WIN UP TO $750,000! FIND “ ” WIN $100 INSTANTLY!

After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers.

PRIZE PAYOUT 73%

HOW TO PLAY

1. Scratch “YOUR LETTERS” play area to reveal your letters.

2. In each PUZZLE; scratch each letter that matches “YOUR LETTERS”.

3. In each PUZZLE; completely uncover three or more words, win corresponding prize shown in the PRIZE KEY.

4. Scratch “PUZZLE 1 MULTIPLIER”. Multiply your PUZZLE 1 winning prize by the number revealed in the “PUZZLE 1 MULTIPLIER”.

5. Scratch “PUZZLE 2 MULTIPLIER”. Multiply your PUZZLE 2 winning prize by the number revealed in the “PUZZLE 2 MULTIPLIER”.

6. EACH PUZZLE PLAYS SEPARATELY. Words on each PUZZLE cannot be combined to win a higher prize.

7. EACH MULTIPLIER PLAYS SEPARATELY. The number revealed in the Puzzle 1 MULTIPLIER cannot be combined with the number revealed in Puzzle 2 MULTIPLIER to win a higher multiplier number. The number revealed in Puzzle 1 MULTIPLIER cannot be used to multiply the Puzzle 2 winning prize.

8. THE BONUS WORDS PLAY SEPARATELY FROM EACH OTHER AND SEPARATELY FROM THE PUZZLES AND MULTIPLIER. Completely uncover each BONUS WORD using “YOUR LETTERS”, win prize in corresponding PRIZE BOX. BONUS WORDS do not multiply.

9. Uncover a “ ” in the “YOUR LETTERS” play area, win $100 INSTANTLY!

ODDS & WINNERS*

Prize level: Odds: Total Winners:

TICKET

$20

$40

$60

$100

$200

$400

$1,000

$2,000

$4,000

$10,000

$750,000

6

13

62

100

50

533

4,800

8,000

400,000

480,000

600,000

1,200,000

3,840,000

1,920,000

385,000

240,000

484,400

45,000

5,000

3,000

60

50

40

20

Overall odds: 1 in 3.47

Total Winners: 6,922,570

*Odds and winners are estimated. For final game odds and winners, please visit calottery.com.

GAME #1187

$10 MYSTERY CROSSWORD

This Scratchers® game is eligible for the 30th Anniversary 2nd Chance promotion. Look for

to identify other eligible Scratchers®!

Retailer Cost of Pack: $500Less 6% Commission/Handling Fee: $30Final Cost per Pack $470

UPC CODE

WIN UP TO $100,000! OVER $55 MILLION IN CASH PRIZES!

CASH IN


PRIZE PAYOUT 68%

HOW TO PLAY

EACH GAME (ACROSS) PLAYS SEPARATELY.

1. Uncover the “LUCKY NUMBER.”

2. Uncover the three “YOUR NUMBERS.”

3. Match any of “YOUR NUMBERS” to the “LUCKY NUMBER,” win that prize.

4. Match a number in the “ ” column to automatically win 5 times that prize.

5. Match a number in the “ ” column to automatically win 10 times that prize.

ODDS & WINNERS*


TICKET

$6

$10

$15

$20

$30

$50

$100

$400

$1,000

$10,000

$100,000

10

16

21

32

40

120

224

250

2,400

12,000

240,000

1,200,000

1,800,000

1,125,000

843,750

562,500

450,000

150,000

80,250

72,000

7,500

1,500

75

15




5

GAME #1186

$5


UPC CODE



BINGO PLUS

HOW TO PLAY

1. Scratch off the “CALLER’S CARD” to reveal 25 Bingo Numbers and 5 Bonus Plus Numbers.

2. Scratch off the corresponding numbers on each of the four “YOUR CARDS.”

3. Scratch off the two “FREE” spaces in each of the four “YOUR CARDS.”

4. If on any one of the four “YOUR CARDS,” you match all numbers in a complete horizontal, vertical or diagonal line; four corners; a PLUS “ ” pattern (includes four numbers & “FREE” space) or an “X” (includes eight numbers & “FREE” space), you win the prize in the prize box corresponding to that card.

5. Scratch “MULTIPLIER” area. Multiply your winning Bingo prize by the number revealed in the “MULTIPLIER” box to determine your TOTAL WINNING BINGO PRIZE!

6. FAST $25 SPOT: Uncover a “ ” in the “FAST $25 SPOT,” win $25 instantly! The “FAST $25 SPOT” symbols are not to be used to play the Bingo game. “FAST $25 SPOT” does not multiply.


PRIZE PAYOUT 62%

WIN UP TO $20,000! 2 FREE SPACES!

6

GAME #1185

$3


UPC CODE

ODDS & WINNERS*


TICKET

$4

$5

$8

$9

$10

$15

$20

$25

$30

$40

$50

$100

$500

$1,000

$20,000

13

14

17

56

100

125

125

125

194

333

414

632

1,091

60,000

300,000

600,000

1,632,000

1,509,600

1,183,200

367,200

204,000

163,200

163,200

163,200

105,400

61,200

49,300

32,300

18,700

340

68

34






7

WIN UP TO $20,000! 10 CHANCES TO WIN!

ZOMBIES RETURN


PRIZE PAYOUT 62%

HOW TO PLAY

• Match any of “YOUR NUMBERS” to any of the three “WINNING NUMBERS,” win that prize.

• Uncover a “ ” symbol to automatically win that prize.

• Uncover a “ ” symbol to automatically win 4 times that prize.


UPC CODE

GAME #1184

$2

ODDS & WINNERS*


TICKET

$4

$5

$10

$20

$40

$100

$200

$1,000

$20,000

13

13

26

50

100

414

1,690

12,000

40,000

600,000

1,296,000

1,296,000

615,600

324,000

162,000

39,150

9,585

1,350

405

27






32 BIN GUIDE + PLAYBOOKDISPLAY STARTING SEPTEMBER 23RD

$20 Game # 1133

$10 Game # 1163

$20 Game # 1160

$20 Game # 1160

$5 Game # 1162

$5 Game # 1159

$10 Game # 1170

$1 Game # 1172

$5 Game # 1174

$30 Game # 1183

$10 Game # 1179

$10 Game # 1179

$30 Game # 1183

$5 Game # 1169

$5 Game # 1167

$5 Game # 1167

$10 Game # 1170

$5 Game # 1171

$3 Game # 1168

$3 Game # 1173

$2 Game # 1176

$2 Game # 1181

$2 Game # 1184

$2 Game # 1184

NEW

$3 Game # 1185

$3 Game # 1185

NEW

$1 Game # 11808

$5 Game # 1178

$5 Game # 1182

$5 Game # 1182

$10 Game # 1187

$10 Game # 1187

NEW

$10 Game # 1187

$10 Game # 1187

NEW

$3 Game # 1166

$2 Game # 1165

Please return these Scratchers® to your Lottery Sales Representative.

SCRATCHERS® TO REMOVE*

$3 Game # 1177

Double-facing key games will increase sales, reduce out-of-stock on high-demand game(s), and raise your profits.

SALES TIP

SCRATCHERS® PRICING

• Games may change based on available inventory and rate of sale.

* Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your “best-selling” Scratchers® for your location.

ATTENTION RETAILERS

Price Point Final Cost per Pack $30 $846

$20 $564

$10 $470

$5 $376

$3 $282

$2 $188

$1 $235

Continue to focus on merchandising the Deluxe 7’s Playbook!

Deluxe 7’s Playbook Game # 1175

$10 Game # 1148

$5 Game # 1186

$5 Game # 1186

NEW

$5 Game # 1186

$5 Game # 1186

NEW

$10 Game # 1144


$20 Game # 1133

$10 Game # 1163

$20 Game # 1160

$20 Game # 1160

$5 Game # 1162

$5 Game # 1167

$10 Game # 1170

$5 Game # 1169

$3 Game # 1168

$5 Game # 1171

$1 Game # 1172

$30 Game # 1183

$10 Game # 1179

$30 Game # 1183

$5 Game # 1174

$2 Game # 1176

$2 Game # 1181

$1 Game # 1180

$3 Game # 1173

9

$5 Game # 1178

$5 Game # 1182

$10 Game # 1148

$3 Game # 1166

$2 Game # 1165

$5 Game # 1159



$3 Game # 1177

Double-facing key games will increase sales, reduce out-of-stock on high-demand game(s), and raise your profits.

SALES TIP



* Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your “best-selling” Scratchers®

for your location.

ATTENTION RETAILERS


$20 $564

$10 $470

$5 $376

$3 $282

$2 $188

$1 $235



$5 Game # 1186

$5 Game # 1186

NEW

$5 Game # 1186

$5 Game # 1186

NEW

$2 Game # 1184

$2 Game # 1184

NEW

$3 Game # 1185

$3 Game # 1185

NEW

$10 Game # 1187

$10 Game # 1187

NEW

$10 Game # 1187

$10 Game # 1187

NEW$10

Game # 1144

24 BIN GUIDE + PLAYBOOKretailer clerk-facing side

customer-facing side

DISPLAY STARTING SEPTEMBER 23RD

$20 Game # 1133

$10 Game # 1163

$20 Game # 1160

$5 Game # 1162

$5 Game # 1167

$5 Game # 1171

$3 Game # 1168

$5 Game # 1169

$10 Game # 1170

10

$5 Game # 1159

$10 Game # 1148

$3 Game # 1166

$2 Game # 1165



$1 Game # 1172

$5 Game # 1174

$3 Game # 1173

$10 Game # 1179

$2 Game # 1176

$5 Game # 1178

$3 Game # 1177

$30 Game # 1183

$2 Game # 1181

$1 Game # 1180

$5 Game # 1182

Ask your Lottery Sales Representative how more facings increases your sales and profits!

SALES TIP




ATTENTION RETAILERS


$20 $564

$10 $470

$5 $376

$3 $282

$2 $188

$1 $235



$5 Game # 1186

$5 Game # 1186

NEW

$2 Game # 1184

$2 Game # 1184

NEW

$3 Game # 1185

$3 Game # 1185

NEW

$10 Game # 1187

$10 Game # 1187

NEW


$20 Game # 1160

$5 Game # 1167

$3 Game # 1168

$5 Game # 1171

$10 Game # 1170

11

$5 Game # 1174

$3 Game # 1173

$10 Game # 1179

$2 Game # 1176

$5 Game # 1178

$3 Game # 1177

$30 Game # 1183

$2 Game # 1181

$1 Game # 1180

$5 Game # 1182



ATTENTION RETAILERS


Ask your Lottery Sales Representative how more facings increases your sales and profits!

SALES TIP


$20 $564

$10 $470

$5 $376

$3 $282

$2 $188

$1 $235



$5 Game # 1186

$5 Game # 1186

NEW

$2 Game # 1184

$2 Game # 1184

NEW

$3 Game # 1185

$3 Game # 1185

NEW

$20 Game # 1133

$2 Game # 1165

$1 Game # 1172



$5 Game # 1169

$5 Game # 1162

$10 Game # 1187

$10 Game # 1187

NEW

NOVEMBER GAMESCOMING SOON

Look for these exciting new Scratchers® coming to your store October 26th!

Let Us Help You Increase Traffic!

See the new pages under the “Become a Lottery Retailer” and “Partnership and Support”

in the navigational links.

• Why Sell Lottery?• Supporting our Retailers• Keys to Success• Scratchers Selling Tips• Draw Game Selling Tips

NEW RETAILER WEBPAGES ON CALOTTERY.COMLOTTERY NEWS

14

SCRATCHERS® ORDER SCHEDULEQUICK REFERENCE GUIDE

After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery®, 700 North Tenth Street, Sacramento, CA 95811. Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur.

In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail. ©2015 California Lottery® 42,880 8/15

orange is Ablue is B

My week (circle yours)

My LTSS

Phone1.855.EZLOTTO (1.855.395.6886). When prompted, press 1 to order Scratchers®! If you call before 3:00 pm, Monday through Friday, your order will usually be shipped out the same day!

S M T W T F S

NOVEMBER

S M T W T F S

SEPTEMBERS M T W T F S

OCTOBER

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

23 24 25 26 27 28 31

Next visit

DSR TIPS

Successful Scratchers® Sales Checklist:** See Placement Guides for which games to replace with new games.

** Safely put aside removed games and return to your Lottery Sales Representative for credit.

** Ask your Lottery Sales Representative about your sales trends.

new game launchLottery offices closed (state holiday)

Tip: Use in Scratchers® displays.




How is the game changing and how will it affect the top prize for Fantasy 5?The Top Prize Pool will start higher and roll faster, encouraging great sales.

When will the Fantasy 5 game changes take place?Changes will be effective October 4th, 2015.

Do players or retailers need to do anything different after the game changes?There is nothing required from players or retailers – the playslip remains the same and the game changes will automatically be updated on October 4th when retailers sign on.

How will players be made aware of the new Estimated Top Prize?• Fantasy 5 Estimated Top Prize signs at thousands of retail locations• Jackpot Report printed from retail terminals• Public Website, ticket messages, ePOS screens• Lottery’s social media

With a Bigger Top Prize, now’s the perfect time to TELL your customers to BUY Fantasy 5.

• Now with a Bigger Top Prize Pool!

• Fantasy 5 offers players the best lotto game odds of winning at 9 to 1

• Every $5 or more single Fantasy 5 purchase gets an extra chance to win $10,000 with 2nd Chance

• Players pick five lucky numbers or choose Quick Pick® for a chance to win

• Daily draws and players can buy up to twelve consecutive draws with Advance Play

Fantasy 5 Facts:

Additional details available on calottery.com/play

Effective October 4th, 2015

Follow Us

JUST GOT BETTER.

020.6608.00 Retail Publications FY 15/16

151619_Sept_Oct_2015_RPP_FNL_INSERT ITEM ILLUSTRATIONS/PHOTOS USAGE RIGHTS

headline fonts Alcone Library Full usageDollar Image Shutterstock Full usage

IMAGE RIGHTSJOB NO.

FILE NAME

BELIEVE IN SOMETHING BIGGERCOMING SOON

Look for New Tagline

FIELD OF NUMBERS Players will choose 5 numbers between 1 and 69, currently they choose numbers between 1 and 59.

Powerball® NUMBER Players will choose 1 number between 1 and 26, currently they choose a number between 1 and 35.

ODDS ARE CHANGING The overall odds of winning any prize changes from 1 in 31.85 to 1 in 24.87. The Jackpot odds change from 1 in 176 million to 1 in 293 million.

ADVANCE PLAY WILL REQUIRE A “STEP-DOWN” PROCESS UNTIL THE NEW GAME STARTS ON OCTOBER 4th Advance Play allows for 2–8 or 10 advance draws to be played, in sequence.The LAST DRAW for the purchase of 10 Advance Plays is September 2nd, 2015.

AFTER POOL CLOSURE ON OCTOBER 3rd THERE WILL BE NO SALES UNTIL OCTOBER 4th AT 7am. PLAYERS MAY PURCHASE OTHER DRAW GAMES During the period of no sales, the Powerball® icon will be displayed but the system will indicate “Draw in Progress” if a ticket purchase is attempted.

SUMMARY OF CHANGES

Powerball® Game Changes Starting October 4th, 2015

• Look for NEW PLAYSLIPS September 20th – October 2nd

• Begin using NEW PLAYSLIPS October 4th, 2015 • Return old Playslips to your DSR for recycling

DRAW DATE

Most ManualAdvance Plays

available prior toDraw Date

Most PlayslipAdvance Plays

available prior toDraw Date

Wednesday, September 02, 2015 10 10

Saturday, September 05, 2015 8 8








Wednesday, September 30, 2015 Adv Plays turned off after pool closes

Saturday, October 03, 2015 LAST OLD MATRIX DRAW

Sunday, October 04, 2015 NEW MATRIX Adv Play resumes

Wednesday, October 07, 2015 NEW MATRIX Draw # 1

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37 37 37 37 37

47 47 47 47 47

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36 36 36 36 36

46 46 46 46 46

[ [ [ [ [

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[ [ [ [ [

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[ [ [ [ [

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[ [ [ [ [

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5 5 5 5 5

15 15 15 15 15

25 25 25 25 25

35 35 35 35 35

45 45 45 45 45

3 3 3 3 3

13 13 13 13 13

23 23 23 23 23

33 33 33 33 33

43 43 43 43 43

2 2 2 2 2

12 12 12 12 12

22 22 22 22 22

32 32 32 32 32

42 42 42 42 42

1 1 1 1 1

11 11 11 11 11

21 21 21 21 21

31 31 31 31 31

41 41 41 41 41

55 55 55 55 55

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34 34 34 34 34

44 44 44 44 44

54 54 54 54 54

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[ [ [ [ [

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[ [ [ [ [

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[ [ [ [ [

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[ [ [ [ [

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53 53 53 53 5352 52 52 52 5251 51 51 51 51

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1 1 1 1 1

11 11 11 11 11

21 21 21 21 21

PLAY A PLAY B PLAY C PLAY D PLAY ESELECT 5 SELECT 5 SELECT 5 SELECT 5 SELECT 5

SELECT 1 SELECT 1 SELECT 1 SELECT 1 SELECT 1VOID VOID VOID VOID VOID

Documents

fi˚˛˝˙ˆˇ˘fi ˛ˇ˘ˆ˝ - California Lotterystatic./media/Retailer/product-plans... · • California Gold Rush (1182) • ®California Lottery 30th Anniversary ... • Mystery