Kevin Roux, Field Visual Manager 1

FIELD VISUAL TEAM PLAN

2012

Kevin Roux, Field Visual Manager 2

2012 FIELD VISUAL TEAM PLAN

• Department Goals• Store Visual Merchandiser Advancement Path• Field Management Advancement Path• Company-wide Visual Training Program• “Visual Training Stores” in each District• Invite SVMs to Change outs/ IMPACTS/ Openings• Area Visual Manager Position Introduced• Corporate Visual Trainer Position Introduced• Visual Department Warehouse Associate

2012 FIELD VISUAL TEAM PLAN

Kevin Roux, Field Visual Manager 3

2012 FIELD VISUAL TEAM PLAN

DEC ‘11 JAN FEB MARCH APRIL MAY JUNE JULY AUGUST SEPT OCT NOV DEC

Choose candidates for Store Visual Merchandiser Positions

•Company Visual Training Program Introduced•Company Visual Merchandiser Positions Appointed•Training for VM | Lead Visuals•Recruit for Corporate Visual Trainer•Organizing the Visual Warehouse

• Hiring a warehouse person

•1 Area Visual Manager per district start training•Visual Training Store IntroducedPer district

•Galleria at Tyler Opening•AVM finish training•Recruiting for TX – VM, AVM•Training Completed for Corporate Visual Trainer

•Willowbrook, TX Opening•First Colony Mall, TX Opening•1 Area Visual Manager per district start training

•AVM finish training•1 Area Visual Manager starts training

•Brea Expansion•Fashion Valley Expansion

•Vintage Faire Opening•Start Holiday Merchandising

•All Store Visuals fully trained toCorporate Standards•Recruit, Hire, & Train Corporate Visual Trainer

•Transfer visuals between stores before holiday (if needed)

Plan for 2013

Kevin Roux, Field Visual Manager 4

2012 FIELD VISUAL TEAM PLAN

Store Visual Merchandiser Advancement Path

Store Visual Merchandiser Assistant

In Training(3 Months)

Store Visual Merchandiser Assistant

Store Visual Merchandiser

Lead Store Visual Merchandiser

Store Visual Manager

Kevin Roux, Field Visual Manager 5

2012 FIELD VISUAL TEAM PLAN

Field Management Advancement Path

Store Visual Manager

Area Visual ManagerIn Training(3 Months)

Area Visual Manager

District Visual ManagerIn Training(3 Months)

District Visual Manager

Kevin Roux, Field Visual Manager 6

2012 FIELD VISUAL TEAM PLAN

Area Visual Managers

Stacey

Area Visual Manager19 Fresno

27 BakersfieldModesto

Area Visual Manager24 Glendale3 Topanga

25 Sherman Oaks

Casey

Area Visual Manager23 Great Mall

28 Serramonte

Area Visual Manager12 Fashion Valley14 Las Americas15 Plaza Bonita

Kevin Roux, Field Visual Manager 7

2012 FIELD VISUAL TEAM PLAN

1 Store 2 Teams 1 Goal

Store

Operations

SM

CO

ASST

KEY

VisualsVM

Lead

Kevin Roux, Field Visual Manager 8

2012 FIELD VISUAL TEAM PLAN

Store Visual Team Responsibilities

• Executing all marketing promotions• Change out of promotional banners• Window Displays• In Store Marketing• Receiving / Sending VMD Materials

•Floor Sets, Updates, Changes• Knowing product placement• Refreshing Floor• Replenishing Floor• Merchandising New Shipment

•Communication with Area Visual Manager | District Visual Manager• Stores will contact Area Visual Manager unless there is no AVM

• E-Mail and Phone

•Store Visual Manager partnering with Store Manager to have efficient communication between both teams• Store Visual Manager trains the Store Visual Team• Store Visual Manager creates the Store Visual Team’s schedule

Kevin Roux, Field Visual Manager 9

2012 FIELD VISUAL TEAM PLAN

Visual Training Stores

• Each district will have 1 Visual Training Store• All AVMs, VMs, and Lead Visual Merchandisers will be trained at this location

by the DVM• This store will be the number 1, visually perfect, store in the district

Visual Training

Store

Store

Store

Store

StoreAny promotions / new hires, within the

district, will train at this location

Kevin Roux, Field Visual Manager 10

Spring Summer Fall Winter

2012 FIELD VISUAL TEAM PLAN

Seasonal Floor Sets

• Each Seasonal Floor Set (4): DVMs, DMs, and AVMs should be present

• Within each District, DVM & AVM will perform the floor set at Visual Training Store and invite the VMs & Lead Visuals, in the area to execute & train on current floor set.

D1• Training Store•Area VMs |

Leads

D2•Training Store•Area VMs |

Leads

D3•Training Store•Area VMs |

Leads

D4• Training Store•Area VMs |

Leads

Corporate Floor Set

Kevin Roux, Field Visual Manager 11

2012 FIELD VISUAL TEAM PLAN

Streamline Marketing- ECOM to Stores• One Company One Vision One Lifestyle

• Social Media• Facebook• Twitter• Tumblr• LinkedIN• Blogger

• Streamline appearance of the Marketing in stores and ECOM• Elegance & Expensive

• “Lifestyle” that is easily distinguishable

• FE Lifestyle Marketing | Signage

• Where to install signage• How they are professionally installed• Professionalism with Window Clings