© 2010 MediaMind Technologies Inc. | All rights reserved

Overview and applications

Kris Fortney | Global Client Tech Support Team LeadJune 15th 2010

Fiddler Training

© 2010 MediaMind Technologies Inc. | All rights reserved

▸ After the browser receives a request a response code is returned indicating the status of the request

HTTP response codes

Status Technical Description Non-tech equivalent

200 OK message was received and accepted and any content is contained in the message body.

ALL GOOD

302 Found The requested resource resides temporarily under a different URL.

REDIRECT

304 Not Modified The requested resource has not changed and the client can utilize cache.

CACHED ON BROWSER

404 Page Not Found The server could not find a matching resource at the URL supplied by the client.

PAGE DOES NOT EXIST

500 Internal Error The server encountered an unexpected condition which prevented it from fulfilling the request.

Pfffffft. Server blew up.

© 2010 MediaMind Technologies Inc. | All rights reserved

HTTP sniffer: Sessions

© 2010 MediaMind Technologies Inc. | All rights reserved

Ad tag – What gets passed to the Bursting Server▸ data is passed via the URL’s querystring ▸ http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rb&c=22&ifl=$$/default/eb/$

$&pli=754211&PluID=0&ai=1358143&t=1&w=300&h=250&ucm=0&ord=%time%

Key Valuecn rb

c 22

ifl $$/default/eb/$$

pli 754211

PluID 0

ai 1358143

t 1

w 300

h 250

ucm 0

ord %time%

© 2010 MediaMind Technologies Inc. | All rights reserved

Fiddler: Practical Applications

▸ All account managersCapturing the content of a web page/ saving sessionsViewing how an ad was implemented

▸ CreativeVerify if data capture is sending dataView video interactionsReplace assets using auto-responder

© 2010 MediaMind Technologies Inc. | All rights reserved

Fiddler: Practical Applications

▸ MediaConversion tags testing/verification3rd party click and impression trackingVerify cache busting on 3rd party tagsView token replacement on 3rd party impression and clicks

▸ PublisherVerify that pub is using the correct codeExtract code as it is served from pub’s ad serverVerify that custom scripts have been applied

© 2010 MediaMind Technologies Inc. | All rights reserved

Fiddler: How To Tips

▸ Remove all encodingWhy?

▸ Disable CachingExceptions?

▸ How to save a fiddler session

▸ How to clear the session window

▸ How to search for EB code quickly

© 2010 MediaMind Technologies Inc. | All rights reserved

Thank you!