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According to the FICCI-KPMG report (to be released on 14 March
2012), the
Indian media and entertainment (M&E) industry registered a
growth of 12 %
over 2010, to reach Rs 728 billon. The growth trajectory, as per
the report, is
backed by strong consumption in tier 2 and 3 cities, continued
growth of
regional media, and fast increasing new media business. Overall,
the industry is
expected to register a CAGR (Compounded Annual Growth Rate) of
15 % to
touch Rs 1,457 billion by 2016.
Ad spends across all media accounted for Rs 300 billion in 2011,
contributing
to 41 % of the overall M&E industrys revenues. Ad revenues
witnessed a
growth of 13 % in 2011, as against 17% observed in 2010.
Rajiv Kumar, secretary general, FICCI, said,"The key highlights
are rise in
digital content consumption, launch of diverse content delivery
platforms, strong
consumption in tier 2 and 3 cities, rising footprint of the
players in the regional
media, rapidly increasing new media business and regulatory
shifts.
Jehil Thakkar, head of media and entertainment, KPMG, added, The
Media &
Entertainment industry landscape is undergoing a significant
shift. Cable
digitisation, the promise of wireless broadband, increasing DTH
penetration,
digitisation of film distribution, growing internet use are all
prompting strategic
shifts in the way companies work. Traditional business models
are evolving for
the better as a host of new opportunities emerge.
Key highlights from the report
Print: The print industry grew by 8.3 % from Rs 193 billion in
2010 to Rs 209
billion in 2011. The growth was slightly lower than our
expectation of 9.5 % last
year due to the challenging macro-economic environment and
reduced ad
spends.
Television: The over-all television industry is estimated to be
Rs 329 billion in
2011, and is expected to grow at a CAGR of 17 % over 2011-16, to
reach Rs
FICCI-KPMG report 2012: M&E industry grew
by 12% in 2011ByCampaign India Team on Mar 13, 2012filed
underAdvertising, India
Ad revenues grew by 13 percent in 2011, as against 17% in
2010
KEYWORDS
ficci kpmg report 2012,
media entertainment
industry, print, tele vision,
radio, media, out of
home, ad spend, ad
revenues
BRAND
FICCI-KPMG report
INDUSTRY
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Rohini
The thought behind the ad is okay i guess but i
don't think they could put it down and produce
it correctly...
Paras Dairy puts living over winning,makes Taste of life
statement 9 hours
ago
A Chaterji
such a sad commercial
Hyundai gets animals speaking a Grand
New Lingo for Grand i10 9 hours ago
Stanley
Yes, big ideas are moving away from
advertising...it's partly due to the new specialist
digital shops stepping in and largely because
the ad industry has not evolved and learned
new things. Well,...
Ideas brave enough for more than one
client 10 hours ago
Jigya
Really thought through!
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735 billion in 2016. The share of subscription to the total
industry revenue is
expected to increase from 65 % in 2011 to 69 % in 2016. The TV
industry
continues to have headroom for further growth as television
penetration in India
is st ill at approximately 60 % of total households.
Radio: Owing to increase in listenership in both metros and
non-metros, overall
the industry grew at 15% in CY 2011 to reach Rs 11.5 billion
compared to Rs
10 billion in CY 2010.
New Media: Growth in ad revenues is expected 40% over last year;
online ad
spend reached approximately 4% of total M&E industry ad
revenue. Growth is
largely driven by increase in internet penetration and
proliferation of new age
devices.
Out of Home : The OOH sector was hit relatively harder by the
global economic
slowdown than other sectors of the advertising industry. The
sector registered a
year-on-year growth of 7.6 %.
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Please wait
All about: Crowdsourced ads in India 12
hours ago
khushboo kansara
Weird ... even female use beer to wash their
hair. In fact not many men knows the benefit of
using beer as conditioner. Good market
segmentation but guess not great idea to place
the product.
Park Avenue Beer Shampoo says Cheers
to man hair 1 day ago
Ravi
terrible
Paras Dairy puts living over winning,
makes Taste of life statement 1 day ago
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