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April 21, 2010 Fiat Investor Day 2
...with Fiat achieving and retaining market leadership
Leading the way in the Brazilian automotive industry
98.4%
77.1%
15.2%24.5%
1.6%22.9%
TOP4
OTHERS
April 21, 2010 Fiat Investor Day 3
The 4 keys to our success
Product
Dealer network
Supply chain
Brand
April 21, 2010 Fiat Investor Day 4
Our product family...“Adventure”
Anticipating competition
Opening new niches - Adventure Family
• Image: city car with off-road characteristics
• Premium price
• Equipped with Electronic Locker Differential
70,000 Fiat Adventure family vehicles sold in Brazil in 2009
Palio Adventure Strada Adventure Doblo’ Adventure
Idea Adventure
April 21, 2010 Fiat Investor Day 5
...New Palio Adventure
Anticipating competition
New Palio Adventure – great success
• First front-wheel drive car in market equipped with Electronic Locker Differential
• Premium priced
• Palio Weekend has 51% of small station wagon segment in Brazil (2009 market: 92k units)
April 21, 2010 Fiat Investor Day 6
Our product: Strada
Anticipating competition
Pick-ups
• First car derived pick-up in the world with double-cabin
• Premium priced
• Strada has 52% of small pick-up segment in Brazil
(2009 market: 162k units)
April 21, 2010 Fiat Investor Day 7
Product developmentAnticipating competition
Quick response to market needs
Brazilian social shift from lower- to middle-class
Our response
The New Fiat UNOThe future leader of compact cars
April 21, 2010 Fiat Investor Day 9
Product developmentIncreasing profitability through version proliferation
Anticipating competition
Quick response to market needs - New UNO WAY Version
• Image
• Premium priced
April 21, 2010 Fiat Investor Day 10
A highly productive company
Cost competitiveness coupled with high quality
808k units produced in 2009
• 729k vehicles produced at one location (Betim plant)
• 79k vehicles produced at Cordoba plant (Argentina)
13 models
69 versions
April 21, 2010 Fiat Investor Day 11
Strengthening industrial context
Supply chain – 2nd industrial pole in Brazil
Fiat Group Automobiles - Partnerships
“Mineirização”
JUST IN TIME
1990Production supply
20%
80%
2009Production supply
Outside Minas Gerais Inside Minas Gerais
Daily production: 3,000 vehicles (1 vehicle every 20 seconds)
70%
30%
April 21, 2010 Fiat Investor Day 12
A strong and viable dealer network
Full coverage
• 532 dealers
Best annual sales per dealer
• 1,400 units / Dealer
Good financial health
• Financing & insurance
• After sales
• Customer services
• Used cars
Excellent partnership with Fiat
In 2008 and 2009, Fiat awarded “Best relationship with dealer network”
April 21, 2010 Fiat Investor Day 13
A great Brazilian brand
Fiat brand in Brazil
Image of young, lively and innovative automotive company
A recognized expert in small, light, compact and affordable cars and
light commercial vehicles
A modern position and absolutely in line with environmental trends
8-year leadership in passenger cars and light commercial vehicles
Communication strategy
• Smart, fun, and intelligent advertising
April 21, 2010 Fiat Investor Day 14
2009 2014ECAGR
2010-14
Total Brazil market
3,010 4,300 +7.4%
Fiat volumes 737 1,025 +6.5%
Brazil market share
24.5% 23.8%
(k Units)
Our targets for Brazilian market
Passenger Cars & LCVs
April 21, 2010 Fiat Investor Day 15
2009 2014ECAGR
2010-14
Rest of LatAmmarket
1,995 2,790 +6.9%
Fiat volumes 62 100 +10%
Rest of LatAmmarket share
3.1% 3.6%
Our targets for the rest of LatAm
Passenger Cars & LCVs
(k Units)
April 21, 2010 Fiat Investor Day 16
2009 2014ECAGR
2010-14
Total LatAmmarket
5,005 7,090 +7.2%
Fiat volumes 799 1,125 +6.8%
LatAm market share
16% 15.8%
Fiasa’s 2014 volume objectives
Passenger Cars & LCVs
(k Units)
April 21, 2010 Fiat Investor Day 17
Our goals for 2014
Consolidate leadership position in Brazil and expand in Latin America
Continue playing an important role in Fiat organization worldwide
Contribute to development of global small car platforms
April 21, 2010 Fiat Investor Day 18
Our overwriting objective is to preserve our image
Fiat in Brazil stands for innovative and modern
Consumers are rewarding our pioneerism in the market, our courage
to dare, our energy in making the difference
April 21, 2010 Fiat Investor Day 19
Fiat is not viewed in Brazil as a multinational corporation, but a local
company that has grown over the years as part of Brazilian society,
facing difficulties and challenges together
Fiat Group Automobiles in BrazilA very high level of cultural and social integration achieved