DocumentFH

Group Companies Associations

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Overview

• Started in 1995

• Developed into one of the top 5 agencies in the country

• Service clients and execute projects around the country

• Over a 100 strong task force divided across an agency format

• Separate verticals for mainstream EVENTS, BRAND

ACTIVATION and DIGITAL


To set benchmarks in delivery through cutting edge creativity, innovation, value pricing, practices and processes. To always put the brand and the consumer at the top of our value chain. To employ and train the best talent. To maintain the best interests of the industry in all practices.

We believe that communication through experiences is extremely powerful and engaging. Through this medium we can fulfill all objectives of a client and need of a consumer.

To deliver world class experiences to our stakeholders and become leaders in experiential marketing.

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Market presence

FH Offices

• Mumbai • Delhi • Bengaluru

Associates

• Ludhiana • Chandigarh • Amritsar • Jalandhar • Lucknow • Kanpur • Indore • Ahmedabad • Baroda • Jaipur • Hyderabad • Chennai • Kochi • Kolkata • Guwahati • Shillong

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Scope of Services

PROJECT MGMT

DESIGN &

CONCEPT

PACKAGING

TECH PRODN

DIGITAL

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Turnkey goal, objective & timeline setting| Venue sourcing |Delegate management |Hospitality & Logistics | Guest sourcing | RSVP | Vendor Mgmt | Govt. liaison | Security | Talent mgmt

Technical & Production mgmt | Speaker support | Staging | 3D walk-throughs | Web/LAN/Computer |Production scheduling | TV Production

Event designing | Environment/venue Design| Choreography | Stage design | Lighting design | Script development | Voice over scripting | Talent casting

Tech Integration| Website & interface Design | Apps | SEO | SMO | SMM | Software Development

Graphics | Collateral design | Corporate, marketing, theme, stingers & motivational films | PowerPoint, html, Flash presentations


Product offerings 6

SEE: Social engagement exclusives • Employee Parties • Family day out • Brand Launch parties • Page 3 parties

Competitions: • Quizzes • Reality TV Auditions • Sporting events • Debates

Brand Activation • Sponsorship Promotions • Pub Promotions • Housing Society

Activation • Corporate Off Activities • Canter Roadshows • School Contact Programs • College Activations • Retail & POS Activation


Proprietary Projects

India’s First International

Festival

An Arts & Cultural Festival around the suburb of Bandra in Mumbai featuring

100 events in 2 weeks

India’s first International

Corporate Sports Festival

An Initiative with Sony Music to

promote upcoming India Bands

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Disney’s Shooting Star is a Nationwide Talent Hunt for budding stars of 6 – 16 years of age.

A School Contact Program was conducted in 600 schools across 5 metros; Mumbai, Delhi, Bangalore, Chandigarh & Hyderabad to create awareness & excitement about Disney Shooting Stars & drive participation for the auditions.

The response was overwhelming, with over 15,000 registrations across the 5 metros.


Toon Cricket is an Annual property that has been conceptualized & executed by FH since it’s inception in 2005 & which continues to take place in cities across India.

Toon Cricket is a mega showdown of Toon Stars & one of the most eagerly awaited Toon Events till date.

Having taken place in Mumbai, Hyderabad, Delhi & Bangalore over the years, Toon Cricket continues to attract over 20,000 spectators & fans each year.

FH conducts a School Contact Program prior to the main event in each city with the aim create awareness of the event, excite kids & encourage participation through the distribution of invites to this grand show.

We have reached out to over 3600 schools over the years.


The CN Beyblade Championship was an event that took place to promote the “beyblade” craze that hit kids a couple of years ago.

In the summer of 2006 in Mumbai & Delhi, a large-scale knock-out tournament was held to crown the City Beyblade Champions.

With over 10000 participants in both cities, this event was a resounding success.


A Music. Art. Dance. Festival that has been conceptualized, produced & executed by FH across cities - Mumbai, Delhi, Bangalore & Kolkata Each year, the attendance has increased for this interesting & fun filled event – with over 16,000 parents & kids coming for the show through the years (2008 – 2010). Through SCPs that have reached over 2000 schools in the 3 years since M.A.D.s inception, Pogo & FH create buzz & excitement, ensuring growing participation at M.A.D. Carnival each year.


The Go Active Fun Run was a 1st of its kind parent & child run in 2009 that promoted physical fitness & health awareness in today’s world of computer games & technology driven recreation

The run engaged kids & parents alike using multiple partners & integration of CN & their Toon Stars with a sporting property as well as kid-related foundation programs like UNICEF

An SCP was held to create awareness about the run & encourage participation which helped in achieving a great turnout with over 20,000 participants in the 2 cities – Mumbai & Delhi


A SCP was conducted to introduce the HP Touchsmart computer through CN characters in schools

The main objective of the event was to make animation easy for the kids and create curiosity amongst them to try their hands on animation using HP software

FH reached out to 3,80,000 students with a participation level of 1,00,000 students from A+ / A category schools across Mumbai & Bangalore in July – August 2010 & encouraged them to participate in this interesting program


The Go Active Go Funtastic SCP was conducted in Lucknow, Kanpur & Coimbatore in July – August 2010 with the aim to engage kids in various fun filled & exhilarating games to help them stay active, healthier & better their energy levels. Kids were made conscientious about physical fitness and the importance of outdoor recreation through the use of fun & exciting games in this SCP.

Over the course of 2 months, we reached out to approximately 2,40,000 students from Std 3rd to 8th across 240 schools in all cities


Potter-mania was brought on by Pogo

through the four Harry Potter movies

aired over 4 Sundays in 2004

To promote this & increase viewer ship, a

branded canter rolled our simultaneously

in 4 cities – Mumbai, Delhi, Bangalore &

Hyderabad over a period of 2 weeks

Targeting large crowd friendly areas in &

around the cities, promoters attracted

the attention of kids & adults by handing

out fun merchandise & encouraging them

to watch these movies on Pogo TV


The Pogo Chhota Bheem School Contact Program was conducted in order to promote one of the most popular & lovable children’s cartoon characters on TV today – Chhota Bheem.

Through Bheem’s characteristic traits & values, kids were engaged in games that encouraged teamwork & determination – with the lure of the Grand Prize – the chance to be a part of Bheem’s team on Pogo TV

FH reached out to over 6,30.000 kids from the 3rd to 8th Std. across 630 schools in Mumbai, Delhi, Lucknow, Kanpur, Allahabad, Indore & Bhopal Over 21000 kids across 210 schools participated in this School Contact Program in the months of July – August 2010


An SCP was conducted to promote the National Go-Karting Challenge that is conducted by Amaron every year.

Through the Go Karting Challenge, Amaron aimed to provide a stepping stone for budding racers & encourage students to try out ‘Go Karting’ and discover the joys of racing.

Cutting across the cities of Mumbai, Delhi, Bangalore, Coimbatore, Goa, Kolhapur, Hyderabad, Chandigarh & Chennai, FH executed an SCP for around 270000 students from the 6th – 10th std across 270 schools from October – January 2011


‘Tata Building India’ is India’s largest interschool essay competition to motivate the youth of our country to think about nation building The competition provides a unique platform which encourages young leaders of tomorrow to showcase their expressions in writing, on a host of subjects related to building a nation The competition was conducted in 800 schools across 24 cities & smaller towns in Maharashtra & Gujarat for students from Std 6th – 12th We received an enthusiastic response with over 3,50,000 essay entries coming in from the schools across these states


The FPL is a game designed to help children understand finance in an interesting and engaging manner, thereby equipping them to take ahead the baton of financial literacy The ICICI FPL SCP was conducted as a pilot across 10 schools in Mumbai 2 members from each school team (junior & senior teams) represented their school at the FPL Finals against the 9 other schools


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Be stupid. And be geographically so. Fountainhead conceptualized and executed the store launches and press conferences for the Juhu and Palladium stores in Mumbai; and the Bangalore store in Delhi. A fake party theme replete with a ramp walk by celebrity stooges, confession booth, building projection and celebrities in attendance made each affair a grand one!


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A unique first of its kind festival held in the queen of the suburbs Bandra. The festival emphasizes the enormous wealth of culture through a series of activities in various disciplines. Reaches out to over 1 million people.


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To acknowledge and honor the unsung heroes of India, The Times of India conducts ‘The Times of India Social Impact Awards’, in partnership with J P Morgan held in Delhi. Attended by the distinguished guests from politics, corporate, sports art and the like; the even was graced by none other than PM Manmohan Singh and Jamie Dimon, Chairman and CEO of J.P Morgan.


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With 24 beautiful girls, star studded guests, and a nationwide hunt for the avidly coveted crown of being Miss India, the Pantaloons Miss India regional's is a mega event which sees Fountainhead manage the entire event right from logistics of the training to the concept and execution of the finale night!


THE FOUNTAINHEAD EXPERIENCE

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Held at Mehboob Studios –a film Studio in the heart of Mumbai for the first time ever in India. The launch saw a packed audience comprising media and key guests experience the magic of the Volkswagen Jetta. A specially crafted film projected on the car, the stage and mapped to a backdrop highlighted the attributes of the car and created an awesome experience. The unveiling moment was spectacularly executed through an aerial act that was the coupe de grace of the show!

The SKF Knowledge Conference – a property created by SKF to exchange ideas on various platforms with key stakeholders. Fountainhead’s responsibility was to produce the entire conference across collaterals, designs, technical innovation & execution, individual conference tracks & gala nights

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The premier awards ceremony for men the GQ men of the year features some of the leading names across the arts, politics, sports and industry in India. The awards ceremony is televised and features a mix of international and Indian artists. Fountainhead designs & produces the awards ceremony for GQ.

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Johnnie Walker associates with Formula 1. The brand leverages this association through the Johnnie Walker ‘Step into the Circuit’ parties which are one of the most sought after events in social circuit in the premier cities of Mumbai and Delhi. Fountainhead designs & produces the parties for Johnnie Walker.

In their quest for excellence the Aditya Birla Group recognizes and lauds

achievement and consistent performance. And that’s exactly what

Fountainhead has delivered 7 years running. The awards represent

recognition of an individual among 133,000 colleagues across 20 countries.

Fountainhead designs and produces the awards ceremony.

2003-2006, 2008 to present 29

Held in October 2008, Rock On For Humanity was a televised concert conceptualized to raise funds for the Bihar Flood Victims in India

The funds were raised through pledges while the concert was aired on TV.

The “Rock On!!” team led by Farhan Akhtar, Arjun Rampal & Ritesh Sidhwani has pioneered a relief effort called “Rock On for Humanity”.

Fountainhead designed and produced the concert along with the ‘Rock On’ team. 30

This awards night salutes the icons of style in the country across various industries

The event is extremely vibrant with fashion shows, music performances and a showcase of the ‘funky’ style that is synonymous with MTV

Fountainhead has been responsible for managing the event since it inception until its last edition in 2007

2003- 2007 31

The Oscars of Corporate India, this

award ceremony is attended by top

officials from the Government including

the Finance Minister and on some

occasions the Prime minister as well.

Fountainhead has been designing and

producing this event for the Economic

Times brand team since its inception

and then back again from 2006 to

present.

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• The gala dinner was held at the Macau Tower and Convention Centre.

• The format was a slick awards ceremony interspersed with entertainment.

Fountainhead was responsible for the following

•Developing the theme •Designing the collaterals •Venue branding •Display gallery •execution of main conference hall and break away rooms, other branding elements that enhanced the theme.

• A film on the theme was also

developed and executed by FH.

MACAU


• Petrotech is a biennial international oil & natural gas convention. It is driven by the Union Petroleum Ministry of India.

• Fountainhead was responsible for the entire production of the conference inauguration and valedictory ceremonies and 2 gala nights

Scope of work:

• Liaison with Govt. officials

• AV concept and production

• Technical production

• Entertainment

1999-2000-2003-2009


• The Grande Finale of the NDTV' s 7 Wonders of India was a star-studded affair.

• It was an effort to bring forward the marvelous treasures of India.

• An incredible journey, which involved 222 nominees across 16 state clusters.

• It was based on thousands of public votes and the jury

consisting of eminent personalities from different walks of life.

• Aishwariya Rai dazzled the stage with her gracious

moves on some of Bollywood's hit tunes

• Sabyasachi Mukherjee designed contemporary outfits using influences and elements from each state to create an

aura of tradition with a modern touch which was supported by the drums of India

• It was truly a Grand Night!


BRAND ACTIVATION

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• Promotions for MTV Roadies were conducted in Pune, Kolkata, Ahmedabad, Jaipur, Patna, Delhi, Baroda and Chandigarh

• Activities were conducted in Colleges and Pubs in each city to drive participation for the auditions

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•Mall activities in Kolkata over weekends to drive interest around the launch of Parachute

Advansed Body lotion



School Contact Programs

Qualifiers

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• Multiple city activations to promote India’s first Formula 1 team ‘Force India’. Fountainhead has been conducting this activity since the team’s inception.

10 cities in 4 days Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Lucknow, Pune, Ahmedabad, Kanpur and Ludhiana The hunt for 11 game changers got to watch all India matches of the world cup live courtesy Pepsi. The on-ground auditions were anchored by MTV VJ’s – Ayushmann, Jose, Sidharth, Bani & Gaelyn and judged by Indian Cricketers – Robin Uthappa, Rohit Sharma, Piyush Chawla and Manoj Tiwari

Activations at 35 outlets across New Delhi

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Activations at airport across Delhi / Bengaluru / Cochin & Mumbai

Executed in 5 cities targeting youth giving the demos of Philips Mp3 players. Go Gear MP3 challenge was conceptualized and executed at touch points like Colleges, Malls, Puja Pandals in Kolkata & Multiplexes.

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Activations across malls in Delhi, Mumbai & Bangalore The campaign ‘’Shed Your Sleeves’’ encouraged girls to go all out this summer & wear sleeveless tops The idea was to promote the Nivea range of Whitening deos and roll-ons Featured MTV VJs while the promotions were aired on MTV

•Mall activities were conducted for Cadbury Gems across Mumbai, Ahmedabad, Delhi, Kolkata and Hyderabad

Activity held across 4 cities – Mumbai / Pune / Delhi / Indore


THANK YOU

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