FH graphic standards long 2010 - Fraser Health 2010.pdf · Memo ... similarities between these creative products and any other ... Health, please use plain letterhead (not the Fraser

© 2010 Fraser Health

Graphic Standards Fraser Health’s visual identity is an important part of its image, which projects the organization’s face and voice to diverse audiences through a wide variety of media.

VERSION: October 2010



Guidelines ............................................1Purpose of Graphic Standards .................................... 1Trademarks, Copyrights and Licensing ........................ 1Copyright ................................................................... 1Style Guide and Plain Language .................................. 1

Quick tips ............................................................ 2Email Signature .................................................... 2

Protocol on representing yourself as a Fraser Health employee .................................................................... 2Government Communications Protocol ....................... 2Technical Support ....................................................... 2The Logo .................................................................... 3

Colour versions ................................................... 3Proper use of the visual identity .......................... 3Logo minimum size .............................................. 3

Signatures with Slogan .............................................. 4Standard square signature with slogan ................ 4Standard horizontal signature with slogan .......... 4

Standard Signatures ................................................... 5Standard square signature .................................. 5Standard rectangular signature ........................... 5Standard horizontal signature ............................. 5Standard rectangular signature with slogan ........ 6

Slogan ....................................................................... 7Slogan Wordmarks ..................................................... 7

Slogan minimum size ........................................... 7Co-branding and Visual Identity Hierarchy .................. 8

Facility primary identity ....................................... 8Signage ...................................................................... 9

Hospital signage .................................................. 9Hospital signage - samples ................................. 10Hospital signage - samples ................................. 11Emergency sign ................................................. 11Community site signage .................................... 12Residential care facilities .................................... 13Corporate signage ............................................. 13Fraser Health interior signage guidelines ............ 14

Improper Use of Signature ........................................ 15Logo Files and How They are Identifi ed ..................... 17

Print-ready logo fi les ......................................... 17Video and TV-ready logo fi les ............................ 17Word processing-ready logo fi les ...................... 17Presentation-ready logo fi les ............................. 17Web-ready logo fi les ......................................... 17Providing fi les to suppliers ................................. 17

Fraser Health Colours ............................................... 18Font Standards ......................................................... 19

Supporting typography ...................................... 19

Electronic Templates Available to All Fraser Health .....................................20Report ...................................................................... 20Ads ........................................................................... 21Brochures, Booklets and Fact Sheets.......................... 22Letterhead ................................................................ 26Fax ............................................................................ 26Memo ....................................................................... 26Other Templates ........................................................ 27

Agenda ............................................................. 27Minutes ............................................................. 27Briefi ng Notes .................................................... 27

Mailing Labels ........................................................... 28PowerPoint ............................................................... 29

Preprinted Materials .........................38Note card /invitation - general ................................... 38Note card - executive ................................................ 38Business Cards .......................................................... 39ID Badge ................................................................... 40Event/seminar name tags .......................................... 40Folder ....................................................................... 41Envelope - Corporate ................................................ 42Envelope - Facility ..................................................... 42Report covers ............................................................ 43

Templates used by the Communications and Public Affairs Department ......................................44Bulletins .................................................................... 44

CEO Message .................................................... 44Keeping You Informed ....................................... 44Leadership Team Message .................................. 44

Posters ...................................................................... 45Celebrating success ........................................... 45

Media Relations and Internal Communications .......... 46News Release ..................................................... 46Q&A .................................................................. 46Joint News Release ............................................ 46Media Advisory .................................................. 46Public Service Announcement ............................ 47Healthful Information ........................................ 47Backgrounder .................................................... 47Talking Points ..................................................... 47

Contents

Graphics Standards design: www.kochink.com


Fraser Health Graphic Standards

1© 2010 Fraser Health

Guidelines

Guidelines

Purpose of Graphic Standards Fraser Health’s visual identity is an important part of its image, which projects the organization’s face and voice to diverse audiences through a wide variety of media. Using a consistent visual identity is the primary means organizations have to clarify authorship.

Trademarks such as the Fraser Heart are valuable properties. It is in the best interests of all Fraser Health stakeholders to respect and follow these graphic standards.

A key purpose of graphic standards and visual identity usage rules is to protect the integrity of trademarks and what they represent. Following these guidelines will promote recognition and consistency. Regulating the use of the visual identity will also help to defend it against trademark infringement.

These graphic standards are primarily concerned with the Fraser Health visual identity, colours and use of typography. They are not intended to restrict the creativity of graphics professionals in designing a wide range of materials. Rather, the guidelines are meant to ensure that the visual identity is used consistently and correctly, and that every visual communication representing Fraser Health displays clear authorship to help promote public recognition of, and trust in, the health authority that serves the public’s needs.

Trademarks, Copyrights and Licensing These graphic standards have been developed for the exclusive use of the Fraser Health Authority and its suppliers or licensees – such as designers, printers, manufacturers and media – authorized by Fraser Health to apply the trademarks to materials.

The trademarks, graphics and other creative products in these fi les are original work, and have not been intentionally copied from any other existing work. Any similarities between these creative products and any other works are coincidental. Typography incorporated into the signatures was created using copyrighted fonts under non-exclusive license. Copyright to the work herein belongs to Fraser Health.

Identity elements contained in these Graphic Standards including the Fraser Heart symbol and the Fraser Health wordmark, are trademarks of the Fraser Health Authority, and are protected under the Trademark Act.

Reproduction of these elements is prohibited, except by license or express permission of the Fraser Health Authority and in accordance with guidelines and graphic standards issued by the Fraser Health Authority.

Use and licensing of Fraser Health Authority trademarks is regulated by the Communications and Public Affairs Department, which also publishes, maintains and advises on graphic standards. For more information about the commercial use of trademarks under license and on graphic standards, please call Communications and Public Affairs at (604) 587-4622.

Copyright© Fraser Health Authority, 2008

The Fraser Health Authority (“FHA”) authorizes the use, reproduction and/or modifi cation of this publication for purposes other than commercial redistribution. In consideration for this authorization, the user agrees that any unmodifi ed reproduction of this publication shall retain all copyright and proprietary notices. If the user modifi es the content of this publication, all FHA copyright notices shall be removed; however, FHA shall be acknowledged as the author of the source publication.

Reproduction or storage of this publication in any form by any means for the purpose of commercial redistribution is prohibited without the express written authorization of FHA.

Style Guide and Plain LanguageThe Communications and Public Affairs Department at Fraser Health has developed a number of Tips and Tools to help you excel in what you do. There is something for everyone from our ‘Strategic Power of Positive Language’ to ‘Writing for the Web’, ‘Speechwriting Tips’ and the ‘Fraser Health Style Guide’. Simply go to the home page of our Intranet site (http://fhaweb/default.htm). Under Programs and Services you will fi nd Communications in the ‘Strategic Services’ section. If you have any questions, please call the Communications and Public Affairs Department at 604-587-4622.

© 2010 Fraser Health2

Graphic Standards Fraser Health

Guidelines

Quick tipsWhen to use acronyms:

• Avoid acronyms except after the fi rst reference. For example, Emergency Department (ED). Second reference is ED.

• Use FH as the acronym for Fraser Health.

Inclusive Language:

• Instead of the word staff, use employees, physicians and volunteers.

• Instead of the word patients, use patients, residents and clients.

Email SignatureAn email signature makes it easy for people to reach you. Here is a suggestion on what to include:

Name, applicable credentialsTitleDepartment nameFraser Health AuthorityMailing addressCity, BC Postal codePh 604-123-4567Fax 604-123-4567Cell 123-456-7889www.fraserhealth.ca

Protocol on representing yourself as a Fraser Health employeeIf as an employee you are advocating a personally held position which has not been endorsed by Fraser Health, please use plain letterhead (not the Fraser Health letterhead), and do not use your title nor indicate Fraser Health in any way since that might be seen to indicate you are speaking on behalf of Fraser Health.

Government Communications ProtocolAll capital, policy and program announcements and events are subject to the approval of the Minister of Health or his/her designate.

This includes, but is not restricted to, ground breakings, opening of facilities, and funding announcements.

• If the Minister is unable to attend, the announcement opportunity will be offered to an MLA designated by the Minister.

• Fraser Health will provide regular updates of upcoming events to the Public Affairs Bureau (Ministry of Health) which will review the information and proposed dates with the Minister’s Offi ce to ensure the proposed dates correspond with the government’s corporate calendar and the Minister’s or designate’s availability.

• Scheduling of events is subject to the Minister’s approval. In planning for important events, enough time needs to be allocated for preparation, including photo opportunities, materials and signage.

Technical Support Fraser Health Printing Services provides technical support for the Fraser Health Graphic Standards. Printing Services also maintains electronic art fi les for some standardized applications using these Fraser Health trademarks, such as stationery, which is available for use by Fraser Health departments. Design and production services provided by Printing Services may involve service fees and expenses in addition to printing costs. Please direct technical printing enquiries and questions as follows:

• For stationery, business cards, and general printing, contact: Print Shop 604-455-1309 ext. 741465Fax [email protected]

• For online information about our graphic standards, go to our Intranet website: http://fhaweb/Programs+and+Services/Support+Services/Communications/default.htm

• Parts of the graphic standards manual, including the logo, are also available on the Fraser Health Internet website at www.fraserhealth.ca

• For general enquiries, please contact Brian Klassen at 604-455-1301 ext. 741463.



Guidelines

The LogoThe Fraser Heart visual identity is a symbol of the entire Fraser Health system, including all facilities and programs. Consistent use of this image for communication and identifi cation purposes helps raise awareness and understanding of the integrated regional health system and the services, facilities and programs the public can access.

The Fraser Heart stands for the organization’s vision of: “Better health, best in health care.” In addition to being an identifi er of Fraser Health facilities and programs, the visual identity clarifi es authorship of all Fraser Health materials. Our goal is to cultivate the visual identity as a well-recognized symbol of valuable and trustworthy information about health matters. This will aid Fraser Health’s efforts in patient education, health promotion and disease prevention.

Colour versions There are three versions of the visual identity: a full-colour version for use in all colour reproduction, a black and white version, and a reverse version where the visual identity appears white on a dark background. The visual identity should not be reproduced in any other colours.

Proper use of the visual identity The visual identity should be used in conjunction with the Fraser Health name as a complete signature (shown on page 4), or with a combination of a facility name and Fraser Health (shown on page 8). The visual identity must never be combined with other logos, names or identities except as prescribed in these graphic standards.

FULL COLOUR VERSION

BLACK AND WHITE VERSION

REVERSE VERSION

Logo minimum sizeUnder good reproduction conditions, the minimum size for colour and black and white reproduction is shown at right. Where reproduction quality is questionable, the minimum size should be increased. The minimum size of the visual identity also dictates the minimum size for the signatures as shown.

0.375”

0.375”



Guidelines

Signatures with Slogan A variety of formats for the standard signatures accompanied by the slogan have been provided to accommodate a range of layout requirements. When the slogan is used, it should not be resized or placed in a different position from the formats shown.

Whether or not one should use the slogan with the signature must be decided on a case-by-case basis. Where room is available to include the whole signature and slogan legibly and the slogan message enhances the communication, it is the preferred option. The slogan should not be used as a tag line with the signature where it will not be legible.

Note: All signature and slogan versions shown here in colour are for illustration purposes. Formatting of black and white signatures is identical.

Standard square signature with slogan These versions are suitable for use in most applications where the standard square signature is appropriate. Ensure that the slogan is legible at the size reproduced.

SQUARE B

HORIZONTAL A

HORIZONTAL B

SQUARE A

Standard horizontal signature with slogan Since the relative size of the slogan is small compared with the name, these versions are suitable only where the standard horizontal signature is large enough to ensure the legibility of the slogan.



Guidelines

Standard Signatures All applications of the visual identity should include one of these standard signatures. Three standard versions of the Fraser Health signature have been designed to accommodate various layout requirements. The relative sizes of the visual identity and the Fraser Health name should not be changed in these standard signatures, and the elements should not be rearranged or altered.

Note: All signature versions shown here in colour are for illustration purposes. Formatting of the black and white signature is identical.

Standard square signature This version is appropriate for most applications including print materials. It is very compact and fi ts in a square space. In this version, the visual identity is large relative to the size of the name, and it is especially suitable when a prominent image is wanted for visual impact.

Standard rectangular signature This version is appropriate for applications where a more horizontal shape or larger name size relative to the visual identity is required. It fi ts in a moderately horizontal space, similar to the shape of a TV screen.

Standard horizontal signature This version is especially appropriate for applications where there is limited room for the visual identity, such as forms. In this version, the name is large relative to the size of the image, and it fi ts in a horizontal banner-shaped space.



Guidelines

Standard rectangular signature with slogan These are suitable for use in most applications where the standard rectangular signature is appropriate. Ensure that the slogan is legible at the size reproduced.

RECTANGULAR A

RECTANGULAR B

RECTANGULAR C



Guidelines

Slogan Typically, the Fraser Health slogan will be used as a tag line in conjunction with the visual identity signature (see page 6). In applications where more emphasis on the slogan is desirable, it is permissable to reproduce the slogan wordmark in a larger size as a headline or design element. When used in this manner, the Fraser Health visual identity signature should also always appear in close proximity to ensure clarity of authorship.

When used within the logo, the slogan is a graphic symbol and must follow all logo guidelines. When the slogan is used within text, it is no longer a graphic symbol and does not have to appear exactly as it does within the logo. In this case, all the usual grammar and style conventions apply.

• If the slogan appears in the middle of a sentence, it should not be capitalized, but set apart with long dashes at either end. For example, Fraser Health’s vision - better health, best in health care - guides much of the work we do on behalf of our patients, residents and clients.

• If it appears at the end of a sentence, it can also be set apart with a colon at the beginning and a period at the end. A comma between better health and best in health care is permitted. For example, Fraser Health’s vision is: Better health, best in health care.

TW0 LINES, FLUSH LEFT VERSION

TWO LINES, CENTRED VERSION

SINGLE LINE VERSION

0.5625”

Slogan WordmarksThree versions of the Fraser Health Authority slogan — better health, best in health care — have been provided as typographic wordmarks to accommodate various layouts. These wordmarks have been converted from type to a graphic to ensure accurate reproduction.

Note: All slogans shown here in one colour are for illustration purposes. Formatting of the black and white slogan is identical.

Slogan minimum sizeUnder good reproduction conditions, the minimum size for colour and black and white reproduction is shown below. Where reproduction quality is questionable, the minimum size should be increased.



Guidelines

Co-branding and Visual Identity Hierarchy The Fraser Health signature is like an “umbrella trademark” that functions as the primary visual identity for a whole family of departments, programs, facilities and campaigns. Also, it may be used as a secondary mark by related organizations, such as foundations, to show their relationship with the Fraser Health facility or program they support.

In no case should the Fraser Heart visual identity ever be used without the name Fraser Health being clearly visible in close proximity, so that the linkage between the visual identity and the name is evident. The Fraser Heart visual identity may not be used by itself as the visual identity for any other entity or appear with any other name, except when used as shown to identify Fraser Health facilities.

When Fraser Health is a sponsor or co-sponsor of any initiative or event, the complete Fraser Health signature should be used to signify participation.

Signage for capital projects will have the Fraser Health logo, as well as the provincial government logo.

Fraser Health co-brands with the Ministry of Health logo, and the ActNow logo for various events or health promotion.

Facility primary identity When a Fraser Health facility is the primary identity, for example on a hospital brochure, or other publication, the facility name should have visual prominence, with the Fraser Heart visual identity and Fraser Health name used as secondary identifi ers to show that the facility is part of the Fraser Health system. Facilities should not exhibit other visual identities, and the Fraser Health supporting typestyle should be used for the facility name.



Guidelines

Signage

Hospital signageOn exterior signage, the hospital name should have visual prominence, with the Fraser Heart and Fraser Health name used as secondary identities to show that the hospital is part of the Fraser Health system.

Abbotsford Regional HospitalMSA Hospital will become the Abbotsford Reginal Hospical and Cancer Centre in August 2008



Guidelines

Fraser Canyon HospitalFRASER HEALTH

Langley Memorial HospitalFRASER HEALTH

Royal Columbian HospitalFRASER HEALTH

MSA HospitalFRASER HEALTH

Burnaby HospitalFRASER HEALTH

Mission Memorial HospitalFRASER HEALTH

Hospital signage - samplesTo increase the visibility of facility names, avoid periods within acronyms. Capitalize only the fi rst letters in a facility or department name. Do not use all capital letters, except for EMERGENCY.



Guidelines

Delta HospitalFRASER HEALTH

Chilliwack General HospitalFRASER HEALTH

Eagle Ridge HospitalFRASER HEALTH

Ridge Meadows HospitalFRASER HEALTH

Surrey Memorial HospitalFRASER HEALTH

Peace Arch HospitalFRASER HEALTH

Hospital signage - samplesWayfi nding signs for Emergency should be in the corporate blue. The actual EMERGENCY sign should be in red when used on the building exterior or exteror signage.

Emergency sign



Guidelines

Home and Community CareHuman Resources

Mental Health and Addictions

Community site signageFraser Health community facilities include public health units, mental health and addictions offi ces, and home and community care offi ces. Some of these offi ces have multiple Fraser Health tenants, so the Fraser Health logo with slogan should have visual prominence. Individual departments, such as Home and Community Care and Mental Health and Addictions, can be listed on the exterior signage or not, depending on the site’s needs.

Community sites sometimes name their services in a variety of ways, but for consistency, all offi ces that want to list Public Health services should call them simply: “Public Health.” If there is room on the sign, and if it’s applicable, you can also add in smaller letters, Prevention and/or Health Protection.

To maximize the sign’s visibility, avoid using words such units, services, and offi ces, when listing the services offered at a location.

Public HealthPrevention

Health Protection



Guidelines

FRASER HEALTH

ce

Corporate signageSome Fraser Health facilities are neither hospitals nor community sites. They often have a corporate function and serve the entire health authority. The Fraser Health Corporate Offi ce in Surrey is one example. The names of these offi ces should have visual prominence, with the Fraser Heart and Fraser Health name used as secondary identities to show that the facility is part of the Fraser Health system.

Residential CareFRASER HEALTH

Fellburn Care Centre

Residential care facilitiesResidential care facilities that are owned and operated by Fraser Health should display the words Residential Care prominently next to the Fraser Heart, with the words Fraser Health less prominent in the top white section of the sign. The blue section should state the facility’s name.



Guidelines

Fraser Health interior signage guidelines

Fraser Health serves a diverse population of people from new immigrants with limited English skills to elderly patients with aging eyes to people of any age who may have literacy problems or visual impairments. Signage is one way we communicate with the people we serve. To meet their needs, we suggest all interior signage installed in Fraser Health owned and operated facilities considers the following guidelines:

• Use universal signage symbols instead of words as much as possible, or a combination of symbols and words.

• Treat colours and fonts as language, e.g., colours of signage can indicate specifi c fl oors or zones of a building. Directional signage that doesn’t indicate a fl oor or zone, can have a consistent slate grey background and white type for high contrast. Individual décor and paint may also infl uence the colours a facility chooses to use in its interior signage.

• Use Fraser Health fonts for consistency. For signage, the preferred font is Frutiger, although Tahoma is also acceptable if Frutiger is not available.

This is Tahoma.This is Frutiger.

• Avoid red backgrounds and blue type or red type on a blue background because these colour combinations are diffi cult to see. Ensure there is enough tonal variation between the background colour and the colour of the type. For example, do not put medium blue type on a light blue background. Also, make sure there is suffi cient contrast. For example, on a dark background with light coloured letters, the background should be at least 40 per cent darker than the letters and vice versa with dark letters on a light background.

• Do not use abbreviations, uncommon acronyms, all capital letters, or jargon on signage. For example:

• Use Cardiac Catheterization Lab, not Cath Lab

• Use Executive Director, not ED

• Use Admitting, not ADMITTING

• The facility name is not necessary on interior signage, nor is the Fraser Health logo. For cost-effectiveness, it is preferable not to use the facility name or organizational logo. If either is used, please follow the exterior signage guidelines on page 9 or the co-branding guidelines on page 8, as appropriate. If you have questions, call the Facilities Department at (604) 587-4789.

• Signage for contracted services within a facility, such as a cafeteria or coffee shop, can be identifi ed on hospital signage using the contractor’s generic, rather than the brand names. The contractor is free to put up brand-name signage at the location of the service, but not througout the facility.



Guidelines

Improper Use of SignatureTo protect the integrity, colour consistency and legibility of the Fraser Health visual identity, it is important to use it properly. Computer graphics make it easy to use the electronic fi les provided for a wide variety of applications and media, and to reproduce the visual identity accurately. Unfortunately, it is also easy to distort the signature and alter the colours electronically. Care must be taken to follow the guidelines, and to thoroughly proof all materials to ensure standards of quality and consistency are upheld.

The examples of improper use shown here apply equally to all versions of the signature provided in these Graphic Standards.

Use judgement in choosing a colour version when reproducing signatures on a background which might clash with the corporate colours.

Do not re-set any typographic elements of the signature.

Do not condense or expand the typographic elements.

Do not substitute any other typeface in the signatures.

Do not use the heart on its own without the name.

Do not reproduce the signatures in colours other than corporate colours.

For one-colour reproduction, use black or Fraser Health blue on light backgrounds and the reverse version on dark backgrounds, ensuring adequate contrast.

Do not print signatures against a background or pattern which does not provide adequate contrast or legibility.



Guidelines

Do not electronically distort the logo or type in any manner.

Do not reproduce any element of the signatures in a size too small to be distinct and legible.

Do not alter the relative sizes of the logo or type.

Do not rearrange elements of the signature.

Do not separate or delete elements of the signature.

Do not alter the horizontal or vertical scale to condense or expand the logo or type.

Do not place other logos, type or graphics anywhere within an imaginary box that surrounds the entire signature. Leave a clear margin around all signature elements.



Guidelines

Logo Files and How They are Identifi ed

Print-ready logo fi les These MAC and PC fi les are for professional use by graphic designers, desktop publishers and production specialists. They may be incorporated into electronic fi les for print, signage and other projects created in programs supporting EPS fi les (.eps). Commonly used applications software includes: pagemaking programs such as Quark XPress™, Adobe Pagemaker™, and Adobe InDesign™, illustration programs such as Adobe Illustrator™, CorelDraw™ and Freehand™; and photo editing programs such as Adobe PhotoShop™. Files are provided in all preferred formats, in colour (CYMK and spot), black and white (one colour), and reverse.

Video and TV-ready logo fi les These MAC and PC fi les are for professional use by fi lm and video editors, and production specialists. They are for use in TV and video production. Commonly used applications software includes editing programs such as AVID™ and Adobe Premier™ that support JPEG fi les (.jpg). These may also be opened and saved as PICT (.pct) or TARGA (.tga) fi les. Files are provided in all preferred formats, in colour (RGB) and black.

Word processing-ready logo fi les These MAC and PC fi les are for use by anyone who creates documents using word processing or spreadsheet programs such as MS Word™, MS Excel™, Word Perfect™ or ClarisWorks™ software. Files are provided in all preferred formats, in colour (RGB) and black and white (one colour), in sizes suitable for smaller documents. When importing these fi les into a document, ensure all program features are enabled, and follow application software instructions for inserting pictures into the document. Note that ready-made templates containing the Fraser Health visual identity are also available in the Stationery Folder for selected MS Word™ document formats.

Presentation-ready logo fi les These MAC and PC fi les are for use by anyone who electronically creates slide shows (computer projection, 35mm slides or overheads) using presentation programs such as MS PowerPoint™. Files are provided in all preferred formats, in colour (RGB) and black and white, in sizes suitable for slides. Note that a ready-made template containing the Fraser Health visual identity is also available in the Corporate Applications Folder for a standardized Fraser Health MS Powerpoint™ presentation format.

Web-ready logo fi les These MAC and PC fi les are for use by web designers and production specialists. They are for use in web and multi-media projects created in programs supporting GIF fi les (.gif ). Commonly used applications software include: web design programs such as Macromedia Dreamweaver™, Adobe Golive™, and MS Front Page™; and multimedia or animation programs such as Macromedia Director™, Macromedia Flash™ and Adobe LiveMotion™. Files are provided in all preferred formats, in colour (RGB) and black.

Providing fi les to suppliers Refer to the descriptions of usage for each type of fi le, and choose the fi les provided for the use intended. Ask your supplier if a specifi c fi le format is preferred and whether they need MAC or PC fi les. Suppliers may also convert to their preferred fi le format from an EPS (.eps) fi le. Files can be downloaded from the Fraser Health Internet website, or sent as e-mail attachments.

For visual reference of formats and colour placement, refer to the Graphic Standards Guidelines in each module, which can be viewed on-screen or printed. Do not use printed or on-screen pages as visual references for colour-matching because colours may shift in printers and monitors. Use Pantone Matching System™ or other accurate colour guides and formulas.

When providing visual identity or design fi les to a supplier or media outlet, be sure to inform them of Graphic Standards Guidelines, or provide them with the appropriate PDF fi le, to ensure usage standards are followed.



Guidelines

Fraser Health Colours The Fraser Health colours – blue and orange – are a distintive combination among health authorities in BC. The deep blue is a “cool” colour often used in corporate identities to convey trust, strength, loyalty and reliability. The deep, vibrant orange is a “warm” colour that symbolizes energy, humanity, bold ideas and progress.

These colours are used in the signature, but are not intended to limit the choice of colours used in communications in general. Colour specifi cations are given for full colour printing (CMYK values), for spot colour printing (PANTONE® Colour Matching System numbers), for on-screen applications (RGB colours), and for web applications (Hexadecimal colours). When matching an unspecifi ed medium (such as paint or vinyl fi lm), refer to the PANTONE® colour matching system number and choose the closest visual match possible. For accurate colour standards, refer to the current edition of the PANTONE® Colour Formula Guide. PANTONE® is a registered trademark of Pantone, Inc.

Fraser Health blue PANTONE® 301 CMYK – 100, 46, 5, 18RGB – 0, 82, 147 Hexadecimal – #005293

Fraser Health orange PANTONE® 166 CMYK – 0, 74, 100, 0 RGB – 224, 82, 6 Hexadecimal – #E05206

Emergency sign red PANTONE® 485 CMYK – 0, 93, 95, 0RGB – 213, 43, 30Hexadecimal – D52B1E

Note: The colour reproduction in this manual should not be used for visual matching purposes, and will vary with printers and computer monitors. For accurate visual representations, refer to PANTONE® Colour Matching System swatches or other high fi delity printed colour guides.



Guidelines

Font Standards The typeface used for the Fraser Health visual identity signature is Erbar Condensed (a Linotype™ font). The use of this font is specifi ed for the name Fraser Health (when incorporated into the complete signature) and the slogan only.

The signature and slogan are provided as graphic fi les and should not be re-set. Erbar is not recommended for other typography.

The preferred supporting type family to be used for Fraser Health applications is Frutiger (a PostScript is font available from Adobe™ or other suppliers). Frutiger may be used only on systems that support PostScript fonts, including MAC environments or PostScript-enabled PCs.

The TrueType font that is the closest match to Frutiger is Tahoma, which is a system font that comes installed with Microsoft Windows™.

Supporting typography

Display/Headers• Frutiger – Preferred font

• Tahoma – Acceptable font and standard to Microsoft Word.

Body Text • Utopia – Preferred body text font. Suitable for long

reports or anything with a lot of text.

• Palatino – Acceptable body text font and standard to Microsoft Word. Suitable for long reports or anything with a lot of text.

• Frutiger and Tahoma – See above. Both are acceptable as body fonts, but typically they are used in the body of web and e-mail applications.

Font Readability – Some General Guidelines:The appropriate typeface for a publication depends on several factors, but consider the following when making a font selection for your next publication:

This is Frutiger LightThis is Frutiger Light ItalicThis is Frutiger RomanThis is Frutiger Roman ItalicThis is Frutiger BoldThis is Frutiger Bold ItalicThis is Frutiger Extra BlackThis is Frutiger Extra Black Italic

This is TahomaThis is Tahoma ItalicThis is Tahoma Bold

This is Utopia

This is Utopia Italic

This is Utopia Bold

This is PalatinoThis is Palatino ItalicThis is Palatino Bold

Font Size: • Choose a font size that is easy to read.The

younger or older your target audience, the larger the type size should be. For readers who are 65 and older, or for a visual-impaired audience, body text should be between 14 and18 points.

• For most audiences, 10 to 11 points is your best choice. For most general audiences, body copy type size at 10 or 11 points is effective. Start with this size when your target audience is unknown or covers a large range of adult readers.

• Use larger fonts for children.

• Use larger font sizes for headlines.



Templates

Title of report

Subtitle

Department/Program/Initiative

Author(s)

Date

Title of report

Subtitle

Department/Program/Initiative

Author(s)

Date

Electronic Templates Available to All Fraser Health

Report

Letter size, multi-pageThe following templates are located on the Intranet under Programs and Services (see Strategic Services and Communications) http://fhaweb/Programs+and+Services/Support+Services/Communications/default.htm

www.fraserhealth.ca respect· caring· trust 2/2

second page example



Templates

respect · caring · trust




Letter size

Letter size

Legal size

Legal size

Ads

Quarter page newspaper size. Actual size of quarter page varies with each publication. Ask your newspaper to scale to fi t their size needs.

Title text Tahoma or Frutiger Body text Tahoma or Frutiger



Templates

Brochure title

Photo (optional)

Subtitle Additional info

Department/SiteDepartment/Site Address

© Month Year

Subtitle content

Brochures, Booklets and Fact SheetsBrochures can be printed in colour or black/white. We have a few variations for you. Here are some samples. Please visit the Intranet to see the options.

For information about patient education brochures, please call Professional Practice at 604-953-5112.

Booklet• letter size, folded to

5.25”x 8.5”

Brochure title

Photo (optional)

Subtitle Additional info

Department/Site Department/Site

Address

© Month Year

Subtitlecontent

Subtitle content

Subtitlecontent

Rack size brochures• letter size, roll folded to

3 panels

• legal size, accordion fold to 4 panels



Templates

Booklet• 11x17, folded to letter size

• letter size, folded to 5.25”x8.5” Tahoma 36 Tahoma 20


3 panels


Fact sheet• letter size

Tahoma 28 Tahoma 10

Tahoma 14 Tahoma 10

Tahoma 24 Tahoma 18

Tahoma 18 Tahoma 11

Tahoma 18 Tahoma 11



Templates

Booklet• letter size, folded to 5.25”x 8.5”


3 panels



CARING FOR YOUR

CHILDRENSubheadline (Tahoma 14)

Street Address Abbotsford, BC V1V 2V2

(604) 555-0132 (800) 555-0132 (604) 555-0133 fax www.fraserhealth.ca

CARING FOR YOUR


Street AddressAbbotsford, BC V1V 2V2

(604) 555-0132 (800) 555-0132(604) 555-0133 fax www.fraserhealth.ca

Topic 4 (Tahoma 14) Content (Tahoma 12)

Topic 5 Content

CARING FOR YOUR


Headline (Tahoma 14) Content (Tahoma 12)


Phone Number Fax Number www.fraserhealth.ca



Templates

Booklet• letter size, folded to 5.25”x 8.5”


3 panels



Brochure

NAMESubheading (Tahoma 14)



Brochure

NAMESubheading (Tahoma 14)



Topic 4 Content

Topic 3 (Tahoma 14) Content (Tahoma 12)

Fact SheetSubheading (Tahoma 14)

Headline (Tahoma 14) Content (Tahoma 12)



Additional Facts



Templates

Fraser Health Authority #000-000 Street Address Tel (604) 000-0000 Unit or Department Goes Here City Name BC Fax (604) 000-0000 V0V 0A0 Canada www.fraserhealth.ca

LetterheadPre-printed envelopes are on page 42.

Fraser Health Authority #300 – 10334 – 152A Street Tel (604) 587-4600 Communications Department Surrey BC Fax (604) 587-4623 V3R 7P8 Canada www.fraserhealth.ca

FAX

Urgent Confidential

To:

Fax:

Date:

Pages: (Including cover)

From

Re:

If there is any problem with this transmission, please contact the sender. This message and attachment are intended only for the use of the addressee and may contain confidential and privileged information. If you are not the intended recipient, you are hereby notified that any dissemination, distribution or copying of the message is prohibited. If you have received this message in error, please notify us at the phone number below and destroy this communication.

Fraser Health Authority Unit or Department Goes Here Tel (604) 000-0000 Insert Site Here #000-000 Street Address Fax (604) 000-0000 City Name BC www.fraserhealth.ca V0V 1A1 Canada

Fax

MEMO

To:

From:

CC:

Date:

Re:



MEMO

To:

From:

CC:

Date:

Re:



Memo



Templates

Other TemplatesTemplates for agenda, minutes, briefi ng notes, and retirement (or other announcement) posters are also available on the Fraser Health intranet for anyone who wishes to use them. (Poster not shown.)

Agenda

Minutes

Briefi ng Notes

M I N U T E S

Committee/Meeting name

DateTimePlace

Participants:

1.0 Meeting called to order

2.0 Welcome/Introductions

3.0 Approval of Agenda

3.1 There were no changes to the agenda.

4.0 Approval of Previous Minutes

4.1 The minutes of the (insert date) meeting were approved as circulate.

6.0 Business Arising/Follow-up

6.1

7.0 New Business

7.1

8.0 Next Meeting; Date:Time:Place:

9.0 Adjournment

A G E N D ACommittee/Meeting name

DateTimePlace

Participants:

Presenters

Guests:

1.0 Introductions:

2.0 Presentations:

2.1

3.0 Agenda

3.1 Changes/additions to the agenda

4.0 Minutes:

4.1 Approval of the minutes (date)

5.0 Business Arising/Follow-up from last meeting:

5.15.2

6.0 New Business:

7.0 Next Meeting

The next meeting will be held:

Date:Time:Place:

(NAME OF COMMITTEE) BRIEFING NOTE Date:

Meeting

Action / Pending

Purpose

Decision

Discussion

Review

Information

Issue / Question: [start body text here – Tahoma font – 11 point] Background[start body text here – Tahoma font – 11 point] Recommendation: [start body text here – Tahoma font – 11 point]



Templates

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0




























































Mailing Labels

Corporate and FacilityMailing labels come in two sizes. For 2.63” x 1”, use Avery address labels #5160. For the 3.33” x 4” size, use Avery #5164.

Insert Facility or Department Here

000-000 Street City Name, BC V0V 0A0











Insert Facility or Department Here 000-000 Street

City Name, BC V0V 0A0













Templates

1

Title of the Presentation

Sub text

2

Slide Title

This is a bullet pointThis is another bullet point

This is a secondary bullet point

PowerPointPowerPoint is a visual presentation aid. It should complement what you have to say, not overshadow it. Stick to two or three bullet points per slide and only a few words per line. Include graphs, maps, photos and other visual elements that help explain the points you are trying to make.

Option 1

3

Section Break



Templates

Option 2

1


Sub text

2

2

Slide Title



3

Section Break



Templates

Option 3

1


Sub text

22

Slide Title



3

Section Break



Templates

Option 4

1


Sub text

22

Slide Title



3

Section Break



Templates

Option 5

11


Sub text

2

Slide Title



33

Section Break



Templates

Option 6

11


Sub text

2

Slide Title



33

Section Break



Templates

Option 7

11


Sub text

2

Slide Title



33

Section Break



Templates

Option 8

1

Title of the P

resentationSub text

Slide Title



3

Section Break



Templates

Option 9

Title of the P

resentationSub text

Slide Title



Section Break



Preprinted Materials

www.fraserhealth.ca

Note card /invitation - general

Preprinted MaterialsThis section provides examples of Fraser Health’s standard suite of stationery and business papers available for use across the health authority. They are available in preprinted format and can be ordered through the Fraser Health Print Shop. They are not available in electronic format.

The Graphics Files Folder contains print-ready fi les of all the printed pieces illustrated (name tags, folders and report covers), ready for printing by your print supplier. These fi les require InDesign™ or other specialized software to open and are for use by professional designers and printers only. For security reasons, ID badge graphics fi les are not provided.

7.75”

5.88”

OOOOfffffice fice fice fice of of of of the the the the President President President President and and and and Chief Chief Chief Chief Executive Executive Executive Executive OOOOfffffice fice fice ficerrrrSuite Suite Suite Suite 300 300 300 300 10334 10334 10334 10334 152A 152A 152A 152A Street Street Street Street Surrey Surrey Surrey Surrey BCBCBCBC V3R V3R V3R V3R 7P8 7P8 7P8 7P8 Canad Canad Canad Canadaaaa

wwwwwwwwwwww.fraserhealth.ca .fraserhealth.ca .fraserhealth.ca .fraserhealth.ca

Note card - executive




www.fraserhealth.ca

Bobby Doe, MMM

TITLE LINE ONETITLE LINE TWO

Fraser HealthDepartment or Unit0000-000A Street, Suite 000City BC V0X 0X0 CanadaTel (604) 000-0000Fax (604) [email protected]

www.fraserhealth.ca

Bobby Doe, MMM


Fraser HealthDepartment or Unit0000-000A Street, Suite 000City BC V0X 0X0 Canada

Tel (604) 000-0000Fax (604) [email protected]

www.fraserhealth.ca

Bobby Doe, MMM


Fraser HealthDepartment or Unit0000-000A Street, Suite 000City BC V0X 0X0 CanadaTel (604) 000-0000 Cel (604) 000-0000Fax (604) 000-0000 Pgr (604) [email protected]

www.fraserhealth.ca

Bobby Doe, MMM


Fraser HealthDepartment or Unit0000-000A Street, Suite 000City BC V0X 0X0 CanadaTel (604) 000-0000 Cel (604) 000-0000Fax (604) 000-0000 Pgr (604) [email protected]

Standard A Large Print A

Standard B Large Print B

www.fraserhealth.ca

Bobby Doe, MMM


Fraser HealthDepartment or Unit0000-000A Street, Suite 000City BC V0X 0X0 CanadaTel (604) 000-0000 Ext 000Fax (604) 000-0000Cel (604) [email protected]

www.fraserhealth.ca

Bobby Doe, MMM


Fraser HealthDepartment or Unit0000-000A Street, Suite 000City BC V0X 0X0 Canada

Tel (604) 000-0000 Ext 000Fax (604) 000-0000Cel (604) [email protected]

Standard C Large Print C

Business Cards




Jane DoeVice President

People and Organization Development

Photo here

NAME GOES HERE

ID Badge

Event/seminar name tagsOption 1

Option 2 - Avery label 5383

actual size

actual size

actual size 3.5”x 2.17”

NAME GOES HERE




www.fraserhealth.ca

Folder

12”

9”

4”

Front coverBack cover

inside pocket




Fraser HealthUnit or Department Goes Here#000 - 000 Street Address City BC V0V 0A0 Canada

Fraser HealthUnit or Department Goes Here#000 - 000 Street Address City BC V0V 0A0 Canada

Envelope - CorporateLetterhead can be found on page 26.

Hospital Name Goes HereUnit or Department Goes Here#000 - 000 Street Address City BC V0V 0A0 Canada

Hospital Name Goes HereUnit or Department Goes Here#000 - 000 Street Address City BC V0V 0A0 Canada

Envelope - Facility




Report covers

8.5”x11”



Templates

KEEPING YOU

INFORMED

Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.

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14 May 2007

Keeping You Informed

Templates used by the Communications and Public Affairs Department For more information, contact the Communications and Public Affairs Department at (604) 587-4622.

Most templates availabe in colour or black/white versions.

Bulletins

CEO Message

Leadership Team Message



Templates

Title

• Achievement

• Achievement

• Achievement

• Achievement

• Achievement

• Achievement

• Achievement

• Achievement

• Achievement

• Achievement

• Achievement

CELEBRATINGourSUCCESSES

xxx Health Services

Thank Youfor contributing to our successes

Posters

Resizable.

Celebrating success



Templates

NEWS RELEASE


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14 May 2007

Media Relations and Internal CommunicationsMost templates are available in both colour and black/white versions.

MEDIA ADVISORY


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14 May 2007

Media Advisory

Joint News Release(Fraser Health and the provincial government)

NEWS RELEASE


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Q&A


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Q&A

News Release



Templates

BACKGROUNDER


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Backgrounder

PUBLIC SERVICE ANNOUNCEMENT


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Public Service Announcement

HEALTHFUL

INFORMATION


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Healthful Information

Talking Points T A L K I N G P O I N T S

29 January 2008

Talking Points are produced by the Communications and Public Affairs department to provide Fraser Health leaders with key messages for timely topics and issues along with answers to questions from employees or special interest groups. Talking Points are not intended for print distribution. Talking Points are posted to FHA web under Tools and Resources, Leader Communication Resources.

Documents

FH graphic standards long 2010 - Fraser Health 2010.pdf · Memo ... similarities between these creative products and any other ... Health, please use plain letterhead (not the Fraser