Slide 1
PRODUCT BRAND MANAGEMENT
Presented by: Jogendra walvoikar Brand name : Fevicol.
Logo:
Mascot: Two elephants tugging at a piece of wood stuck with
Fevicol, and still struggling.
Fevicolis a brand of adhesives owned by
theIndiancompanyPidiliteThe firstgluewas introduced in India and
Bangladesh in 1959.adhesives were usually made from animal
fatIntroductionKey drivers that made fevicol a power
brandContinuous innovative approach to own bonding.Retaining the
indian flavour in the communication with a touch of humour.Humour
has always been the hallmark of fevicols advertising and has always
stood out from rest.
New Activities to Reinforce the Brand:Organizing a mega event at
National Level for colleges & schools.Organizing Events for the
Sculptors & Artists from all over the world.Tying up with major
timber manufacturer and Wholesalers to promote the brand with
attractive schemes, discounts and commissions.Product Line
ExtensionBrand ExtensionFevicol SpeedexFevicol MarineFevicol WRA
Fevicol SR X-Pres Fevicol Marble Glue Fevicol FoamfixFevikwik
Fevigum Fevistik Fevibond
Fevicol Products:
Success Factors:
Success Factors Marketing strategies - Connecting with the
Carpenters Direct Approach Justification of the products higher
price Initiatives for building strong Consumer Relationships
Publishing magazines Furniture book Fevicol champions club Fevicol
science project Pidilite award for excellence(PAFE)Key Success
factors for the Fevicol Brand :
Consistent quality Widespread distribution networks Excellent
customer relationships
TODAY WE DONT ASK FOR AN ADHESIVE BUT BHAIYA EK FEVICOL
DENAconclusionTHANK YOU
