8/8/2019 Festivals Edinburgh Case Study

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MMM Festivals Edinburgh Case Study

RELEASE

Leadership/Initiative Phase

REORGANISATIONExploration Phase

GROWTH/EXPLOITATIONIdentify capacity restrictions and

barriers

CONSOLIDATION/

CONSERVATIONMaturing

Process using the adaptive cycle Associated milestones

Festivals working together informally

Thundering Hooves Report and Steering Group set-up and identified need for strategicbody. [read Thundering Hooves]

Festivals Edinburgh set-up by Directors of Edinburghs 12 largest Festivals (1.5

employees, 30,000 turnover)[read list of 12 festivals]

Identified areas of collaboration and formed six collaborative working groups across the

Festivals to meet every six weeks and identify projects and areas of mutual interest.[read about working groups]

Implementation of first major joint Festival project: Marketing Strategy and Plan; inc

launch of first joint Festival website. [read more about key projects]

Identified and sought on-going commitment to funding. [read list of funders]

Business Plan drawn up; based on Thundering Hooves recommendations

Pre 1999

2005

Festival Strategy Implementation (CEC)1999

2007

Realisation and adaptation to limitations of resources, time and capacity across

Festivals and FE. External resources brought in where internal expertise was limitedor capacity restricted

.

First Major Funding; 6 million from Scottish Government over three years fordevelopment and promotion of Scottish made work. [read more about Expo fund]

Advocate support of 2012-2014 ambitions

Joint projects moving from incubation to market place

8 FT, 5PT staff, 900,000 turnover.[see organogram

]

2007-2008

2008

2007-2010

Innovation | Setup of Innovation Lab. [find out more about Innovation Lab]Environment | Green Venue Initiative and partnership building. [more about GVI]Development | new FT role created to execute joint sponsorship approach

Marketing | Execution/launch of international & digital campaigns & travel tradeproduct

Programming | collaborative approach for 2012-2014.[read description]Professional Development | Execution of year-round training series and keynote talks

2008

2009 Collaborative Groups begin to drive the business plan through the development ofcohesive strategies and action plans across each area.[read collaborative strategies]

2009-2010

Advocate for continued support in light of current economic climate