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Contents1. Introduction .................................................................................................................................................. 12. Categories ................................................................................................................................................... 13. Criteria for categories .................................................................................................................................. 14. Entries/nominations ..................................................................................................................................... 25. Closing dates for entries .............................................................................................................................. 36. Provincial adjudication process ................................................................................................................... 37. National adjudication process ..................................................................................................................... 48. Video production ......................................................................................................................................... 49. Prizemoneys ................................................................................................................................................ 410. Provincial winners ....................................................................................................................................... 411. Rules of the awards ..................................................................................................................................... 412. National awards ceremony .......................................................................................................................... 413. Budgets ....................................................................................................................................................... 514. Sponsorships ............................................................................................................................................... 615. Publicity ....................................................................................................................................................... 616. Communication Plan ................................................................................................................................... 617. Financial accountability ............................................................................................................................... 618. List of Female Farmer 2009 Coordinators ................................................................................................... 719. Roles of structures ...................................................................................................................................... 720. Branding ...................................................................................................................................................... 821. Budget—categories ..................................................................................................................................... 822. Sponsorships ............................................................................................................................................... 923. Critical path/Milestones ............................................................................................................................... 9
2009Female Farmer of the Year Awards
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1. IntroductionThis project was initiated by the national Department of Agriculture in 1999. The objective of the awards is to empower women in agriculture by recognising their contributions and increasing their visibility.
It is also an instrument through which the contributions of women in the fight against poverty, hunger and joblessness can be recognised. This project is an annual event and receives private partnership support through sponsorships.
The national department together with the provincial departments are expected to have a budget put aside for this project.
The provincial departmental budgets cater for the events and the attendance of the final provincial winners at the national event. The sponsorship funds are all allocated to the prizemoneys for the winners in both provincial and national events. These funds will also be used for miscellaneous items.
Each year the awards will be aligned to the theme provided by the State of the Nation Address (SONA), to which the DoA will add its own by the end of February.
2. CategoriesThe following will be the categories for entries in the Female Farmer of the Year Awards:2.1 Top Producer for Export Markets2.2 Top Producer for National Markets2.3 Top Producer for Informal Markets2.4 Top Producer for Household Consumption – Backyard Garden/s2.5 Top Producer for Household Consumption – Communal Garden/s.
3. Criteria for categoriesNB: For the farmer/s to be eligible for the competition she/they need/s to own the
enterprise.
3.1 Top Producer for Export and National Markets
3.1.1 Be a farmer or a group in their own right.3.1.2 Demonstrate a degree of innovation and creativity in improving existing farming
systems.3.1.3 Produce for export markets (documentary proof must be attached).3.1.4 Produce for national markets – with products distributed across provincial
boundaries or traded at nationally recognised outlets.3.1.5 Show commitment to care for the natural resources and ensure sustainability of
these resources, as well as demonstrate responsible use of production inputs, e.g. pesticides, fertilisers, vaccines, etc.
3.1.6 Demonstrate good sense and innovation in financial management.3.1.7 Create and retain jobs in the enterprise and add value to the community.3.1.8 In the case of groups the project/s must be owned and managed by at least
90 % females.
3.2 Top Producer for Informal Markets (individuals or groups)
3.2.1 Sell to the stipulated market and have proof of the transactions.
3.2.2 Manage a fairly organised storage/cold storage facility for produce.
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3.2.3 The group should have defined membership and roles within a properly constituted entity.
3.2.4 The project/s should be owned and managed by at least 90 % females.
3.2.5 Demonstrate the ability to work as part of a cohesive team for at least 1 (one) year.
3.2.6 Deliver a product that is of high quality in order to be attractive to consumers.
3.2.7 Produce to sell to their local community (i.e. be economically productive).
3.2.8 Demonstrate a degree of innovation and creativity in improving farming methods.
3.2.9 Illustrate commitment to care for the natural resources and ensure sustainability of these re sources, as well as demonstrate responsible use of production inputs, e.g. pesticides, fertilisers, vaccines, etc.
3.2.10 Demonstrate good sense of record/bookkeeping.
3.3 Top Producer for Household Consumption—Backyard Garden/s
3.3.1 This category caters only for backyard garden/s.
3.3.2 Produce on a garden which is not more than 1 ha—enough to meet their immediate food security needs.
3.3.3 Demonstrate innovation and creativity in improving food production.
3.3.4 Have a commitment to care for the natural resources and ensure sustainability of these resources, as well as demonstrate responsible use of production inputs, e.g. pesticides, fertilisers, vaccines, etc.
3.4 Top Producer for Household Consumption—Communal Garden/s
3.4.1 This category caters for communal garden/s.
3.4.2 The garden must be owned by a group of women.
3.4.3 These farmers should donate at least 10 % of their produce to the local community (social responsibility).
3.4.4 The operation can involve crop or livestock production.
4. Entries/nominations4.1 Provinces
4.1.1 The provinces have the right to make use of any method of inviting and receiving nominees and entries (apart from the postal services).
4.1.2 The provinces have the liberty to develop brochures based on this Guiding Document.
4.1.3 All material sent to the DoA will have to be in English, this will enable the National Panel of judges to speed up the judging process. If in any other language the Coordinator will make use of the subtitles.
4.2 National
4.2.1 The provinces will be expected to submit the five winners based on the categories mentioned under item 2 above.
4.2.2 The winners’ profiles and motivations as well as video footage on DVD will form part of the submissions.
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4.2.3 The following documents should accompany the profiles:
DoA supplier maintenance form (with official bank stamp) •
Bank statement •
Give names of runnersup and their bank details •
Copy of ID (in terms of groups, will be leader’s ID) •
4.2.4 The winners’ names should be accompanied by the following:
A 5minute video profiling (DVD with English translation/subtitles if done in •another language).
Each entry should have its own DVD. •
A written profile of the nominee (background of the project; financial •standing for the past 2 years; caring of the resources; future plans). A standard template must be used. (DoA will avail this document.)
5. Closing dates for entriesProvinces will close on 30 June 2009. The following will assist in mobilising WARD participation:
Province Ward Provincial Chairperson
Eastern Cape Ms Lumka Witbooi
Free State Ms Magadi Mopeli
Gauteng Ms Dellah Masilela
KwaZuluNatal Ms Zandile Sibiya
Limpopo Ms Lizzy Ledwaba
Mpumalanga Ms Nomvula Maya
Northern Cape Ms Mina Gill
North West Ms Boswa Ledwaba
Western Cape Ms Zodwa Moya
5.1 The provinces have to submit their winning entries (the top five entries) to the national Department of Agriculture by 19 August 2009.
5.2 The entries should be sent to: Director: Agricultural Information Services
Block UA, groundfloor, room 4 20 Beatrix Street, Arcadia, Pretoria 0001
5.3 The national Female Farmer of the Year Event will take place on Saturday, 29 August 2009 in the Free State.
6. Provincial adjudication process6.1 The Coordinators will have to obtain their MECs’ approval on the composition of the
Provincial Panel of Judges, and will arrange site tours for the adjudication process, if necessary.
6.2 It is recommended that the Judging Panel include all main stakeholders in the awards, including representatives from the agricultural unions, representatives of sponsors, WARD and YARD.
6.3 The judging of the entries should be completed within 14 (fourteen) working days after the closing date. Thereafter the names of the five winners should be forwarded to the national Department of Agriculture for the National event.
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7. National adjudication process7.1 All entries from all nine provinces will be consolidated for this process.
7.2 The judging process is expected to be concluded within 2 weeks after receiving all the winners/nominees from the provinces.
8. Video production8.1 The Coordinator has to brief the video production team to allign the video based on 4.2.4
on p. 3.
8.2 The provinces are encouraged to make use of the professional services when taking video footages.
8.3 This approach will enhance the quality of the entries to stand the deserving female farmers in good stead.
9. Prizemoneys9.1 The National Office will once again call for sponsorships for the prizemoneys for the
Female Farmer of the Year winners.
9.2 The provinces should ensure that all details of the winners are verified, especially with the banking institutions to ensure smooth processing of payments.
9.3 A Coordinator is expected to give a verification form (DoA supplier maintenance form) to all the winners (category winners, 1st runnerup and 2nd runnerup).
10. Provincial winners10.1 The provinces will decide on their own on their relations to the winners.
10.2 The winners must note that they should be available if there is a request for them to appear at some provincial events.
10.3 The provinces can also decide on the system they will follow in terms of monitoring, assisting and guiding winners in utilising the prizemoneys.
10.4 The provinces have the right to identify and award an overall winner on the day of the event. The prizemoney will not form part of the prizemoney allocated by the DoA.
11. Rules of the awards11.1 The finalists who did not win the national prizes in the five categories (including special
prizes) will be allowed to reenter in the same category after 2 years.
11.2 However, national winners will be allowed to enter into a higher category in the following year.
12. National awards ceremony12.1 On a rotational basis, the provinces will be given the opportunity to host the national
awards ceremony.
12.2 The national awards ceremony in terms of organising and setting up is a prerogative of the DoA, the host province will be involved in terms of providing support.
12.3 All the Provincial Coordinators will assume the overall responsibility in supporting their provincial winners. In addition the Coordinators are responsible for submitting their guest lists to the DoA not later than 26 August 2009.
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12.4 The Provincial Coordinators are responsible for liaising with the provincial winners in terms of securing transport (air or land). Also refer to Introduction on page 1.
12.5 Guests to the Female Farmer of the Year will be allocated as follows:
12.5.1 Provinces not hosting the National event (50 guests)
a) MEC’s entourage
b) Officials
c) Winners
d) Coordinator/s
e) WARD representative
f) YARD representative
12.5.2 Host province for the National event (100 guests)
a) MEC’s entourage
b) Officials
c) Winners
d) Coordinator/s
e) WARD representative
f) YARD representative
g) Business leaders and provincial stakeholders in the sector
12.5.3 Department of Agriculture (150)
a) Minister’s entourage
b) Minister’s special guests
c) Deputy Minister’s entourage
d) Officials
e) WARD provincial chairpersons (note distinction from 12.5.2 e), including President
f) YARD provincial chairpersons, including President
g) Sponsors, and
h) Business leaders (CEOs’ Forum)
12.5.4 Department of Land Affairs (50).
13. Budgets13.1 Provincial events will be run from provincial budgets.
13.2 Likewise, the national event will be run with funds from the DoA sponsors.
13.3 Provincial budgets will also transport their winners to the national event.
13.4 National will pay accommodation for the finalists.
13.5 Coordinating officials will manage the budgets accordingly and share experience of how they use their budgets with other Coordinators in the FFoY coordinators’ meetings.
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14. Sponsorships
14.1 Provincial
14.1.1 The provinces are at liberty to source sponsorship for their main event, including payment of venue, meals, transport and accommodation for provincial functions.
14.1.2 This also includes the initiative to get transport sponsorship for their winners who will be attending the national event.
14.2 National
14.2.1 Provinces will not approach the national sponsors (check with Directorate Agricultural Information Services) for this purpose.
14.2.2 To avoid contacting the same source for funding, provinces should solicit their sponsorships in consultation with the DoA.
14.2.3 All sponsorship moneys solicited by the national Department of Agriculture will be allocated to prizemoneys of all female farmer winners, in other words, they will cover prizes for first, second and third prize winners for both the provincial and national competition.
15. Publicity15.1 The publicity for the Female Farmer of the Year Awards will be rolledout at provincial
and at national level.
15.2 Provinces are encouraged to manage their own publicity for buildup and during the national Female Farmer of the Year event.
15.3 The Coordinators will ensure communication and media publicity to solicit nominations as well as media buildup for the coverage of the provincial events.
15.4 It would be advisable for the provinces to interact with the DoA’s Directorate: Agricultural Information Services if capacity is needed.
15.5 The provincial departments of agriculture are encouraged to have a cluster approach when developing an advert.
15.6 Your advert has to reflect that you are part of the national event. Just like at national level the procedure has to include the names of the sponsors.
15.7 It is encouraged that one media statement inclusive of the sponsors be issued by the respective provincial departments in their communication campaign.
15.8 No sponsor or the department can go alone in this regard.
15.9 This approach will also apply to the national event.
15.10 The DoA becomes the national spokesperson for the Awards.
16. Communication Plan16.1 This would be drafted towards the holding of events – provincial and national.
16.2 The plan will have timelines and datelines and will be the guiding manual for events.
17. Financial accountability17.1 The provinces, through their Coordinators, will shoulder the responsibility of all the
moneys allocated to them and shall report and feedback to their HoD.
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18. List of Female Farmer 2009 Coordinators
Name Postal address Telephone Fax E-mail
Ms Nozi GiwuDepartment of Agriculture:Eastern Cape
Private Bag X0040BISHO5608
040 639 1161082 780 9671
040 639 2245 [email protected]
Ms Thatho MokoenaDepartment of Agriculture:Free State
Private bag X02BLOEMFONTEIN9300
051 506 1517083 572 3538
051 448 1048 [email protected]
Ms Makaetea MakitaDepartment of Agriculture, Conservation and Environment: Gauteng
Private Bag X1099GERMISTON1499
011 821 7700 (X7729)
011 829 7759 [email protected]
Ms Mpumi MaqandoziDepartment of Agriculture, Conversation and Envirionment: Gauteng
Private Bag X1099GERMISTON1499
012 328 5144072 634 6489
012 328 4125 [email protected]
Ms Zandile MasukuKawZuluNatal agriculture and Environmtal Affairs
Private Bag X1244HILTON3245
033 343 8057076 505 6340
033 396 2565086 515 9392
Mt Thembani MakhubeleDepartment of Agriculture:Limpopo
Private X577GUYANI0826
015 294 4506082 803 5648
015 294 4506 [email protected]
Ms Fikile SkhosanaDepartment of Agriculture and Land administration:Mpumalanga
Private BagX4017KWAMHLANGA1022
082 653 8653082 559 1933
013 947 2809 –
Mr Elijah RamafokoDepartment of Agriculture and Land Reform: Northern Cape
Private Bag X5018KIMBERLEY8300
053 839 7808079 543 6516
053 839 7818 [email protected]
Ms Thandiwe MoripeThabetheDepartment of Agriculture, Conservation and Environment:North West
Private Bag X2039MMABATHO8300
018 389 5337/8083 454 6812
018 389 5434 [email protected]
Ms Gizelle van WykDepartment of Agriculture:Western Cape
Private BagX1ESLENBURG7607
021 808 5022 084 587 1701
021 808 7605 [email protected]
Provincial Adjudication Panel
This panel will be led by the Provincial Coordinator.
National Adjudication Panel
This panel will be led by the Chief Director Communications and Information or any other delegated member.
19. Roles of structures19.1 The National Steering Committee
19.1.1 Coordinate the Awards
19.1.2 Set up the national adjudication panel
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19.1.3 Draft the programme for the gala dinner
1.2.3.4.5.6.7.8.9.
10.
Ms P. Tsotso Sehoole Mr Steve Galane Mr Mzwandile GovuzaDeputy Director: Internal and Public CommunicationMs Portia Mabuse Mr Tumi TaunyaneMr Joe LekgatleMinistryDG’s OfficeHoD of the host province
19.2 The Core Team
19.2.1 Provide secretarial support and other logistical arrangements
19.2.2 Events management
19.2.3 Communications management
1.2.3.4.5.
Mr Steve Galane Deputy Director: Internal and Public CommunicationMs Portia Mabuse and her teamMr Tumi Taunyane and his teamProvincial Coordinator of the host province
19.3 The Provincial Steering Committee
19.3.1 Provincial events management
19.3.2 Nomination process
19.3.3 Facilitate transportation of finalists
19.3.4 Provide aftercare to winners
19.3.5 Develop and maintain a provincial database of all the winners
19.3.6 Set up the provincial adjudication process
20. Branding20.1 Branding for the Awards is consistent at provincial and national events. This applies to
adverts and other publicity material. The DoA will supply guidance in this regard.
20.2 The DoA will provide the posters to be distributed at the provinces.
21. Budget—categories
Category Prizes
Provincial prizes: winners R40 000 per category
Provincial prizes: runnersup R20 000 for 1st runnerup
R10 000 for 2nd runnerup
Provincial events Province to provide its own budget
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Category Prizes
National prizes: winners R100 000 per category x 5 (R500 000)
2009 Female Farmer of the Year R50 000
Special category (if any) R30 000
• TheprovincialCoordinatorsareurgedtoadheretotheabovetable.• Amendmentstotheprizesonlycreateproblems. • Theprizesshouldnotbetamperedwith.
22. Sponsorships22.1 Platinum (Main Sponsor/s): Excess of R1 000 000,00
Benefits:
– Attendance of gala event—two tables of ten seats each
– Company logo printed in colour on menu/invitations/media statements
– Mention by Minister in welcoming address
– Positioning of 4 pullup banners at event
– 5minute speech at gala event
– Handover of certificate/s and prize/s (Export Markets and Overall Winner/s)
22.2 Gold (Sponsor/s): R500 000,00 – R999 999,00
Benefits:
– Attendance of gala event—one table of ten seats
– Company logo printed in colour on menu/invitations/media statements
– Mention by Minister in welcoming address
– Positioning of 2 pullup banners at event
– Handover of certificates and prizes (Informal and National Markets)
22.3 Silver (Sponsor/s): R350 000,00 – R499 999,00
Benefits:
– Attendance of gala event by 2 members plus partners (total 4)
– Company logo printed in colour on menu/invitations/media statements
– Mention by Minister in the speech
– Handover of certificates and prizes (Household Consumption—Backyard and Communal Gardens)
23. Critical path/Milestones
23.1 Awards launch (1st quarter of the calendar year)
23.1.1 Media announcements and interviews
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2009
Directorate Agricultural Information Services, Department of Agriculture Private Bag X144, Pretoria 0001, South Africa
23.1.2 Poster campaigns
23.1.3 Nomination invitations
23.2 Nomination profiling (May – June)
23.2.1 Complete file of nominees
23.2.2 Biography of enterprises and visuals
23.2.3 Personal details, including banking details
23.3 Provincial adjudication process (July)
23.3.1 Composition of Adjudication Panel
23.1.2 Workshops
23.1.3 Adjudication process
23.4 National adjudication (Third week of August)
