Feel The Light

 

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Mission Statement

Feel the light allows users to receive therapy with accredited therapists in the comfort of their own home. By eliminating the difficulties involved in face to face interactions, users can express themselves freely with an alternative social networking approach. We strive to reach individuals of all lifestyles and backgrounds. Feel the light provides you with accessibility regardless of where you have been, where you are, or where you are going.

General Description

*Unique website

*Few other websites that do therapy

*Limited offerings (i.e. not well-known, no social networking component)

*95% of people with mental illnesses don't get help

*Face-to-face therapy can be difficult

*Meet different needs

*Time issues

*Comfort issues

*Money issues

*Other

Our Values*Value people

*Wanted to provide another option for therapy

*Serve people who don't get help otherwise

*Can we mix therapy and technology?

*Social networking component

*80% of people look up health-related info online

*Consequences of not seeking help

*Feelings of isolation and loneliness...

*Symptoms spiral out of control...

*Use of unhealthy coping mechanisms (i.e. alcohol and drug abuse)

*Death!

Who We Serve

*People who cannot benefit from traditional face-to-face therapy

*Those in rural communities

*Those from poor/working class backgrounds

*Those with physical disabilities

*Those who speak another language

*Serving those who would otherwise be suffering

*Help as many people as possible

*People with mental illnesses are increasing

Industry Background

*Mental health therapy is a 113 billion U.S. dollar industry

*1 out of 5 adults in the US has some form of mental illness.

- While 5% of people get help from a mental health professional, the other 95% do not.

*Mental health treatment usually involves more medication than it does psychological treatment

Trends in Mental Health Therapy*1. The governments role in mental health has been

growing

- In 2000, the federal government paid 20 billion dollars of benefits to those with mental disorders.

*2. Insurance plans: Out of pocket payments have decreased.

- Between 1987 and 1996, out-of-pocket rate has decreased from 26 percent to 23 percent.

*3. Prescription medicine has risen relative to therapy

- Mental health costs spent on medicine doubles every 10 years or even less

- Psychotherapy has declined from 71 to 60 percent

Competition & Comparison iCouch

*allows individuals to receive mental health counseling from certified professionals online via video chat

*It is an iphone app, that is available in the app store

*Video chat via skype is the main medium for therapy, but some therapists text and do phone sessions

*only form of payment is through paypal

*Don't except insurance

*Feel the Light

*Offers video chat but main focus is to avoid face to face contact, since that is the main issue we focus on.

*Our main focus is to ease the patient and therapist interaction by simply relying on chat, for now.

*Allow different payment methods including Paypal.

*Accept a broad range of insurance

Competition & ComparisonCopeToday

*online and telephonic counseling site

*dedicated solely to providing free counseling services to the dedicated men and women of the military

*Their specialty is in depression, anxiety, relationship issues, and more.

Feel the Light

*Feel the Light is available for anyone who is suffering from any mental issue, not just those who are devoted to the military

*Although we are not free, we have so much more to offer to our customers

*Accept anyone with any mental illnesses

Potential Market* 57 million individuals diagnosed with a mental

illness in the U.S

- only 2.8 million individuals receive proper therapy treatments

* Doctor-patient visits have decreased over the past few years

-9.7 to 7.9 annual visits per individual

* Speculated explanation?

Targeting Market* Target audience

-18 to 35 years of age

* Elite practicing therapists

-expand clientele

* Top of the class graduates

Therapeutic RevolutionFeel The Light Average Competitor

$20 lifelong membership No initial membership fee

Access to countless profiles of licensed therapists

Consultations must be scheduled for possible fitting

At home convenience, online therapy

Face-to-face sessions

Cash, check, credit, & various health insurances

Cash, check, credit only

Online social networksupport groups

No social networking available

Marketing 1. Health magazines

2. Newspaper advertisements

3. Business cards

4. Online advertisements

Startup Costs/Operating Expenses

Break Even Analysis *Average therapy session $90-$200

*10 therapists

*2.5 sessions a day

*337 days a year (four weeks vacation, sick, etc.)

*$189,562.00 the first year in business

*Plan to increase by 5 therapists per year

*By year six we will have 35 therapists

Break Even Analysis*Total amount of income in 6 years is

$2,559,091

*1 year of expenses for our company is approximately $412,410.00

*After 6 years our overall money spent will be $2,474,460.00

*This shows that it will take approximately 6 years to break even with our company and begin making profit.

Income Vs. Expenses

Key Personnel*Mirka Arellano, Co-Founder

*Chief of Marketing and Sales

*Will create and implement a sales strategy

*Will market our business to customers

*Andrea Drayton, Co-Founder

*Chief Human Resources Officer

*Will obtain reputable therapists for our company

*Arman Kaur, Co-Founder

*Chief of Public Relations

*Will use the media to promote our company

Key Personnel*Savannah Linhares, Co-Founder

*Chief Financial Officer

*Will provide our customers with quality service in the most cost-efficient manner possible

*Stephanie Page, Co-Founder

*Chief of Product Management and Operations

*Will identify and implement ideas that will benefit our customers

Board of Advisors*Susan Johnson, Psychologist

*PhD in Psychology

*Experienced in conducting psychological research

*Has over 10 years of experience as a licensed therapist for children

*James Stephens, Therapist

*PhD in Psychology

*Former director of the JD/PhD Program in Law

*director of the JD/PhD Program in Law Psychology at Drexel University

Missing Personnel*Chief Executive Officer

*Will create and maintain procedures for implementing plans approved by the co-founders

*Will create and implement an annual budget for the company to adhere to

*Website Monitor

*Will manage and monitor the Feel the Light website on a daily basis

*Lawyer

*Will produce policy contracts for therapists to adhere to

Feel The Light

 

When you lose sight log onto…