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Feel Good drinks competition
Citation preview
Problems
Nobody knows who we are
We need more customers
We’re not appealing to our target audience
The Brief
Make Feel Good drinks famous.
Create a unique and fun way to promote
our drinks. The campaign should com-
municate three simple things: our brand
name, what our drinks look like and that
the drinks are full of natural, tasty, fruiti-
ness.
Concept
What makes you feel good?
Audience
16-34 year old energetic adults who are
aware of healthy living.
Tone of Voice
Bright, colourful and engergetic. Make
people smile and generally feel good.
Ideas
HugsThe seaA smileFootballSunshineChocolate
Lillies
StrawberriesHolidaysSummerComedyJumping
BeerDancing
Nice textsShopping
CompletmentsMusic
FriendsGreenBabies
Feelings, objects and general things that make people feel good taken from pri-mary research. These will form the basis of our designs.
Direction/Inspiration
Our designs will be created in 3D models, and then photographed to create a 2D image.
Colour Creating a poster per drink. Taking the fruit ingerdients from that drink and cre-ating pantone swatches to use as a colour palette for that poster.