Feeding America Copydeck (Phase 1)5.25.2016

Colleen Callahan

Dan Michel edit 6/13

Table of Contents

0.0 Home Page....................................................................................................................... 3

1.0 Hunger in America........................................................................................................... 5

1.7 Impact of Hunger.............................................................................................................. 7

1.6 Real Stories of Hunger.................................................................................................... 9

2.0 Our Work.......................................................................................................................... 10

2.1 Our Approach.................................................................................................................. 12

2.1 Our Network.................................................................................................................... 14

3.0 Take Action...................................................................................................................... 16

0.0 Home Page

MetadataTitle: U.S. Hunger Relief Organization | Feeding America®Description:

1 in 7 people struggle with hunger in the US. Feeding America is the nation’s largest hunger organization with a nationwide network of food banks feeding 46 million hungry Americans. Get involved.keywords: hunger relief organizations, help the hungry, hunger relief, organizations that help people in need, food organizations

Page Copy<h1>Main MessageThe content in this zone (copy and imagery) should reflect your overall campaign messaging - it is primarily emotional. This will help orient someone who has come to the site from seeing your messages, or will reinforce the association with your campaign for others who have arrived from some other channel. You should also use this area to give people quick access to the donation form or other action desired for a campaign. Default banner is the main campaign, but rotating content can feature additional campaigns. May change frequently.CTA: Donate Now

<h2> Find your local food bank

<h2>No one can thrive on an empty stomach.48 million people face hunger in the U.S. today – including nearly 15 million children and more than five million seniors. Hunger knows no boundaries – it touches every single community in the U.S., including your own. Learn more about the facts, and the impact, of hunger in the U.S. <link to http://www.feedingamerica.org/hunger-in-america/>

<h2>Working together to end hunger

The Feeding America network is the nation’s largest domestic hunger-relief organization, working to connect people with food and end hunger. Donors, staff, and volunteers all play an important role in our efforts to end hunger in the United States. Learn more about our work <link to http://www.feedingamerica.org/our-work>

<h2> Help solve hunger today

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<h3> Give TodayMake a secure donation via credit card or PayPal. Donate now <link to https://secure.feedingamerica.org><h3>Give MonthlyProvide meals year-round to hungry families. Donate monthly <link to https://secure.feedingamerica.org><h3> Set the TableCreate a personal fundraising campaign. Learn more <link to http://www.feedingamerica.org/take-action/set-the-table><h3>VolunteerGive your time and serve your community. Pledge to volunteer <link to http://www.feedingamerica.org/take-action/volunteer/

<h2> Join us in the fight against hunger. Get the latest news, updates, and learn how to get involved. CTA: SubscribeGet time-sensitive news and action alerts via text and email. CTA: Alert me*SMS subscription services. Up to 4 msg/mo. Msg & Data rates may apply. Text STOP to 50555 to stop. Full terms: mGive.com/E

<h2>Our PartnersWith the support of our generous partners, the Feeding America network is meeting the needs of families across the country helping them build a brighter future. Learn more about our partners <link to http://www.feedingamerica.org/about-us/partners>

<h2> Our Blog<h3> Handling Bulk Donations: Repacking in Baton Rouge <link to post >

See how owning a bulk food repack machine has helped this food bank accept more donations

and rethink its business model.1.0 Hunger in America

MetadataTitle: Hunger in America | Feeding AmericaDescription:1 in 7 Americans struggles to get enough to eat. Discover how hunger exists in every community and learn more about solutions to hunger in America.keywords: facts about hunger, food waste in america, hunger in the us, hunger in america, malnutrition in america

<h1> Hunger in America<h2> The face of hunger is changing.The economy may be improving since the Great Recession, but the recovery is still leaving many of Americans who were hit the hardest behind. Millions of people are

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still struggling to get by because of underemployment, stagnant wages and rising costs of living. In fact, more than 46 million people still turn to the Feeding America network each year for extra support.

CTA: Watch the video to learn more <modal window autoplay http://www.feedingamerica.org/assets/video/video-hunger-in-america-2014.html>

<h2> Who goes hungry?Hunger can affect people from all walks of life. Many Americans are one job loss or medical crisis away from food insecurity – but some people, including children and seniors, may be at greater risk of hunger than others. Get the facts. Child Hunger <link to http://www.feedingamerica.org/hunger-in-america/who-goes-hungry/child-hunger-fact-sheet.html>Senior Hunger <link to http://www.feedingamerica.org/hunger-in-america/who-goes-hungry/senior-hunger-fact-sheet.html>Rural Hunger <link to http://www.feedingamerica.org/hunger-in-america/who-goes-hungry/rural-hunger-fact-sheet.html>African American hunger <link to http://www.feedingamerica.org/hunger-in-america/who-goes-hungry/african-american-hunger-fact-sheet.html>Latino hunger <link to http://www.feedingamerica.org/hunger-in-america/who-goes-hungry/latino-hunger-fact-sheet.html>Meet some of the people who have turned to the Feeding America network for help facing hunger. <link to http://www.feedingamerica.org/hunger-in-america/hunger-stories/

<h2> Hunger is closer than you think.Children and adults who face hunger in every community across the country . Your neighbor, child’s classmate or even coworker may be struggling to get enough oeat. Explore our Map the Meal Gap interactive tool to learn more about hunger in your community <link to map.feedingamerica.org>Learn more about hunger in your state.<h2> Hunger threatens our nation’s future.When families struggle to get enough to eat, they are often struggling to meet other basic needs as well. Many people facing hunger are forced to make tough choices between buying food and medical bills, food and rent and/or food and transportation. This struggle goes beyond harming an individual family’s future, it can harm us all. Learn more about the consequences of hunger <link to http://www.feedingamerica.org/hunger-in-america/impact-of-hunger/>

<h2> What is food insecurity?Food security is a federal measure of a household’s ability to provide enough food for every person in the household to have an active, healthy life. Food insecurity is one way we can measure the risk of hunger. Learn more about food insecurity <link

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to http://www.feedingamerica.org/hunger-in-america/what-are-hunger-and-food-insecurity/>

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1.7 Impact of Hunger

MetadataTitle: Hunger & Food Insecurity in America | Feeding AmericaDescription: 1 in 7 Americans struggle with food insecurity. Get facts on hunger and poverty in America and learn how hunger impacts children, minorities, seniors and families.keywords:

<h1>Impact of Hunger<h2> Tough choices. Devastating consequences.Imagine that you had just enough money to buy food for the week, with nothing left over to pay your utility bills or to purchase bus fare to get to work. What would you do? Many people who struggle with hunger face these tough choices every day. The decisions they make can have serious and lasting consequences.CTA: See how tough choices can lead to a cycle of food insecurity <modal window autoplay recut Intersection video>

<h2>Compromises and coping strategiesThe median annual income for households served by the Feeding America network is $9,175. In our 2014 Hunger in America study, the people we serve told us about the choices they face due to limited resources:

They also told us about the many ways they stretch their food budget or work to supplement it:

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<h2>The impact of hunger on healthHunger and health are deeply connected. People who are food insecure are disproportionally affected by diet-sensitive chronic diseases such as diabetes and high blood pressure, and according to research, food insecurity is also linked to many adverse effects to overall health. Learn more about the intersection of nutrition, hunger and health. <link to http://www.feedingamerica.org/hunger-in-america/impact-of-hunger/hunger-and-nutrition-in-america

<h3>Hunger and child developmentFor children, food insecurity is particularly devastating. Proper nutrition is critical to a child’s development. Not having enough of the right kinds of food can have serious implications for a child’s physical and mental health, academic achievement and future economic prosperity. Research shows an association between food insecurity and delayed development in young children; risk of chronic illnesses like asthma and anemia; and behavioral problems like hyperactivity, anxiety and aggression in school-age children.

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1.6 Real Stories of Hunger

MetadataTitle: Real Stories of Hunger in America | Feeding AmericaDescription: Learn more about Americans facing hunger and how Feeding America network food banks are making a difference in their lives.Keywords:

<h1> Real Stories of HungerAn illness, a job loss, a move to care for aging family members - these are just some of the reasons Americans have turned to their local food banks for help in a time of need.

Sidebar: Do you have a personal story about hunger? By sharing your story of volunteering or donating or advocating or receiving assistance – you are putting a face on this important issue and giving it a voice.CTA: Share your story <link to http://www.feedingamerica.org/hunger-in-america/hunger-stories/share-your-story/>

<h3> First name, Town, State> <modal window with story or video and description>Introduce the main characters in the story and lead with a bit of insight into why they are facing hunger. Use this as an opportunity to build empathy for the clients featured in the story or make their situation relatable. Then, give a nod to how a Feeding America network food bank has helped them. The aim of these mini descriptions is to have site visitors see the range of people helped and the various reasons their fellow Americans face hunger, even if they don’t watch a single video or read a detailed story.

Pull quote: Use a direct quote from text or video that reflects the client’s feeling about hunger (whether surprise at needing help or gratitude for FA support or an awareness of the issues and desire to give back.) Try to vary the topics of the quotes so they don’t all sound too similar.

Example: Deb and her husband began raising their four granddaughters after her son passed away. They weren’t financially prepared to raise children in their senior years, but Feeding America has helped them keep food on the table.

“My family might not always need help, but I’m sure there will be someone else here who will.”

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2.0 Our Work

MetadataTitle: Working to End Hunger in the US | How Feeding America WorksDescription: Feeding America is a nationwide network of 200 food banks We work to secure fresh food and provide services to people facing hunger. Learn more about how we are working to fight hunger in the U.S.Keywords: fight hunger

<h1>Our Work<h2>Working together to end hunger.The Feeding America network is the nation’s largest domestic hunger-relief organization. Together with individuals, charities, businesses and government we can solve hunger.

<h2>Food today. Food security tomorrow. In a country that wastes billions of pounds of food each year, it's almost shocking that anyone in America goes hungry. Yet every day, there are millions of children and adults who do not get the meals they need to thrive. We work to get nourishing food –from farmers, manufacturers, and retailers – to people in need. At the same time, we also seek to help the people we serve build a path to a brighter, food-secure future. Learn more about our approach <link to http://www.feedingamerica.org/our-work/our-approach>

Food Recovery <link to http://www.feedingamerica.org/our-work/our-approach/reduce-food-waste>Foods That Nourish <link to http://www.feedingamerica.org/our-work/our-approach/meet-nutritional-needs>Food Safety <link to http://www.feedingamerica.org/our-work/our-approach/ensure-food-safety>Food Security <link to http://www.feedingamerica.org/our-work/our-approach/prevent-food-insecurity>

<h2>The Feeding America Network<h3>200 food Banks and 60,000 food pantries and meal programs strong

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Learn more about how Feeding America network food banks fight hunger in communities across America <link to http://www.feedingamerica.org/our-work/food-bank-network/

<h2>3.6 billion meals, one act of kindness at a timeWhen you support Feeding America, you are helping our nationwide network of food banks deliver programs at the front line of hunger. Programs like school-based food pantries, emergency disaster relief, and Kids’ Cafe. Learn more about Feeding America programs <link to http://www.feedingamerica.org/our-work/hunger-relief-programs

<h2>Why Feeding America?Find out why Feeding America is highly rated by Charity Navigator and the Better Business Bureau. Learn what sets Feeding America apart as one of the best charities to donate  <link to http://www.feedingamerica.org/our-work/why-feeding-america/>

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2.1 Our Approach

MetadataTitle: How We Work to End Hunger | Feeding AmericaDescription: Feeding America helps provide meals to people in need through a nationwide network of food banks and helps address root causes of food insecurity.Keywords:

<h1>Our Approach<h2> Food. Hope. Stability.When families struggle to get enough to eat, they are often struggling to meet other basic needs as well—including housing, employment healthcare and more. Feeding America helps provide meals to people in need through a network of food banks and helps address root causes of food insecurity.

<h3> Food recovery: saving good food from going to wasteIn America, we have enough food to feed every man, woman and child, yet 70 billion pounds of safe, edible food goes to waste each year.  In fact, an estimated 25 – 40 percent of food grown, processed and transported in the U.S. will never be consumed. And, more food reaches landfills and incinerators than any other single material in municipal solid waste.

We work with manufacturers, distributors, retailers, food service companies, and farmers to gather food before it goes to waste. Learn how we help prevent food waste <link to http://www.feedingamerica.org/our-work/our-approach/reduce-food-waste>

<h3> Foods that nourish: healthful, high in protein and nutrient richThe long-term effects of hunger and poor nutrition can be devastating. That’s why it’s not enough to provide families with food. They need a healthy variety of foods, such as fresh fruits and vegetables, whole grains, low-fat dairy and lean protein. Every year, we do more to secure these foods for our nationwide network of food banks. Learn more about the variety of healthy foods we provide to food banks <link to http://www.feedingamerica.org/our-work/our-approach/meet-nutritional-needs>

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<h3> Food safety: ensuring families receive good, safe foodIn the past food banks and food pantries often focused on storing non-perishable items like canned and packaged goods. As we work to make sure hungry Americans get a wider variety of healthy foods they need, we also work to keep these foods – including highly perishable items like fresh produce and lean protein – safe. Learn what we do to ensure food safety <link to http://www.feedingamerica.org/our-work/our-approach/ensure-food-safety>

<h3> Food security: breaking the cycle of hunger and povertyThrough the assistance of local and national food assistance programs, Feeding America is able to offer a variety of services to people struggling with hunger. We provide safe and nurturing places for children to have a meal; food that helps seniors meet their specific nutritional needs; emergency assistance for disaster victims; and a chance at stability for adults trying to break the cycle of poverty and hunger. Learn how we are working to end poverty and hunger <link to http://www.feedingamerica.org/our-work/our-approach/prevent-food-insecurity>

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2.1 Our Network

MetadataTitle: How Do Food Banks Work? | Feeding America Description: We are a nationwide network of 200 food banks and 60,000 food pantries and meal programs that provides food and services to more than 46 million people each year.Keywords: how do food banks work

<h1>Our Network<h2> Delivering food and servicesFeeding America is a nationwide network of 200 food banks and 60,000 food pantries and meal programs that provides food and services to people each year. Together, we are the nation’s largest domestic hunger-relief organization. When you contribute to Feeding America, you are joining our efforts in nearly every community in all 50 states, Washington D.C., and Puerto Rico.

<h3>What is a food bank?A food bank is a non-profit organization that collects and distributes food to hunger-relief charities. Food banks act as food storage and distribution depots for smaller front line agencies; and usually do not themselves give out food directly to people struggling with hunger.

Food banks in the U.S. are very diverse – from small operations serving people spread out across large rural areas to very large facilities that store and distribute many millions of pounds of food each year, and everything in between. A variety of factors impact how food banks work, from the size of the facility to the number of staff members.  But, one thing all food banks have in common is that they rely on donors and volunteers to carry out their day-to-day operations. Watch this video to see how the Feeding America network can turn a small act of kindness into nourishing meals for people facing hunger. <autoplay modal video http://www.feedingamerica.org/assets/video/how-we-work.html>

<h3>Food bank vs. food pantryA food bank is the storehouse for millions of pounds of food and other products that go out to the community. A food pantry functions as the arms that reach out to that community directly. Some use mobile food pantries, which reach people in areas of high need.

<h3>How does the Feeding America network of food banks work?How do food banks work? Getting nourishing, safe food to people facing hunger requires a robust infrastructure and a high degree of coordination.

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<h4>Securing foodFeeding America secures donations from national food and grocery manufacturers, retailers, shippers, packers and growers and from government agencies and other organizations. We have staff that work closely with the partners to match excess food with the food banks that most need it.

<h4>Shipping and storageThe Feeding America network of food banks receive and safely stores donated food and grocery products. Feeding America supports member food banks with training, oversight and equipment grants to ensure perishable and non-perishable food is handled and stored properly.

<h4>Distributing foodThe food banks distribute food and grocery items through food pantries and meal programs that serve families, children, seniors and individuals at risk of hunger. Last year alone, the Feeding America network distributed more than 3.6 billion meals to people in need.

<h4>Supporting the people we serveThe Feeding America nationwide network of food banks also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger.

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3.0 Take Action

MetadataTitle: Join the Fight Against Hunger | Feeding AmericaDescription: Ending hunger in America is no simple task. Learn about the many ways you can get involved in the fight against hunger Keywords: feed the needy, donate canned food

<h1>Take action<h2>Make an impact today.When you give to Feeding America, you are joining us in the fight against hunger. For every $1 donated, the Feeding America network of food banks secures and distributes 11 meals to people facing hunger.CTA: DONATE NOW <link to secure.feedingamerica.org>

<h2>Give monthly to help kids and families in need.When you join the Feeding America Hunger Council as a monthly donor, you become someone we can count on to help families facing hunger. You also receive exclusive information and updates on critical hunger issues such as reducing food waste and improving summer meal programs for children. It’s easy to start your monthly donation to Feeding America <link to secure.feedingamerica.org>

<h2>Advocate to end hunger.Together we can solve hunger, but it’s going to require an active partnership between individuals like you, charity, the private sector and the government.  It’s the only way we’ll end hunger in America. Just like food banks, federal hunger-relief programs <link to http://www.feedingamerica.org/take-action/federal-hunger-relief-programs/> help people in need put food on the table. That’s why Feeding America advocates for policies that will ensure aid <link to http://www.feedingamerica.org/take-action/advocate/hunger-issues/> to hungry families. Let Congress know that you support programs and policies that help solve hunger. <link to http://www.feedingamerica.org/ take-action/advocate/ action >

<h2>Volunteer your time and talents.It doesn’t take a big commitment to make a big impact. Together, with millions of other food bank volunteers, your time makes a difference in the lives of your neighbors struggling with hunger. Help the Feeding America nationwide network get food in the hands of those who need it most. Find local volunteer opportunities near you <link to http://www.feedingamerica.org/take-action/volunteer/>

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<play Thank You Volunteers video>

Join the conversation. <link to http://www.feedingamerica.org/take-action/raise-your-voice/>Have something to say about hunger? So do we. Follow Feeding America on social media or sign up for email to stay informed and help us spread the word.

Start a fundraiser. <link to http://www.feedingamerica.org/take-action/set-the-table>Invite friends and family to join in the fight against hunger. Set the Table™ gives you tools to create and promote your personal fundraising efforts.

Learn more about giving to Feeding America, including food donations, memorial gifts, and FAQs. <link to http://www.feedingamerica.org/ways-to-give/>

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