We are excited to offer our Processing Solutions Campaign. The purpose of this campaign is to help you further penetrate the processing market customer base and become the electrical business solutions advisor for our customers. The goal is to increase year-over-year sales and market share for the profitable industrial product solutions to targeted end users within a T&B Sales District.

Feed Your Bottom Line Processing Solutions Campaign

The campaign includes T&B's leave-behind sample box to jointly present processing solutions. The sample box shipment includes literature on the product solutions as well as promotions to pull through sales. It also has a FREE gift component that leads the customer to a landing page specific to this campaign.

The pizza theme was created and incorporated into the materials, “Feed Your Bottom Line T&B Solutions for Processing” to gain customer interest, generate excitement and make this a fun and memorable program. Be sure to review the Ideas to Expand section on page 4 for some ideas on how to expand the success of this campaign.

Tracking and measuring this campaign is a critical part of its success. Therefore, this campaign requires administration to be done at the T&B District level, and the target distributor will be required to develop and provide sales growth reports monthly for three months during and three months after the campaign.

PROCESSING SOLUTIONS CAMPAIGN

How It Works

1. Distributora. Distributor needs to have a goal to grow

their processing market sales.b. Distributor needs to have the capability to

provide a target list of a minimum of 100 and maximum of 125 processing end-user locations for joint sales calls within the area selected.

c. Distributor needs to have the capability develop and provide sales growth reports monthly including Point of Sale sales vs. prior year for three months during and three months after the campaign.

d. All processing facility visits are to be joint sales calls with both the Distributor Partner and T&B.

The T&B Market Development Manager, MarComm Manager, and Sales Team need to have a mutual participating commitment prior to discussions with the distributor.

2. T&B Internal MeetingsT&B will conduct dedicated internal meetings to review program status. Included in the meetings will be T&B Sales Team, Market Development Manager, and MarComm Manager.

e. (60+) days prior to launch with distributor to confirm participation, discuss details, obtain high-resolution logo, phone number and target list and assign responsibility.

f. (30) days prior to launch to review status. g. One week prior to launch for final review, confirm

kits and product solution brochures are on hand, and kick off. We have found that it is better to over-communicate to maximize success.

h. Celebration Pizza Dinner ($150/branch for maximum of 8 branches) to be held after all targeted joint sales calls have been made.

3. Sample Box Details i. Determine the number of sample boxes needed (100-

125) and where they will ship. Communicate this to MarComm (30) days prior to kick-off date.

j. These sample boxes are intended as a leave-behind for the end user to install.

k. Sample boxes will ship directly to the T&B Sales Rep and have a campaign sticker on the master shipping box.

4. Establish Tracking and Communication Responsibilities and Processl. Marketing contact and tracking point

person from the Distributor Partner.m. Administrative person from the Region

to manage the reports.n. Send out tracking and status monthly to T&B Region Sales

Team, Distributor Partner, and Market Development Manager.

Ingredients Included with the Campaign:Ingredients Included with the Campaign:

a. Pizza Sample Box Ingredients

• T&B® Fittings Flexible High-Temperature Liquidtight Conduit (ATX050-TB)

• T&B® Fittings Type A Non-Metallic Flexible Conduit (TYPEA50-200)

• T&B® Fittings Non-Metallic Liquidtight Fitting for Type A Conduit (6302)

• T&B® Fittings Type 304 Stainless Steel Liquidtight Fitting for Type A Conduit (6302SST)

• T&B® Fittings Type 304 Stainless Steel Liquidtight Conduit Connector (5332-SST)

• T&B® Fittings High-Temperature Liquidtight Conduit Connector (5332-HT)

• T&B® Fittings Ranger® Type 304 Stainless Steel Liquidtight Cord Connector (2921SST)

• Magnet (to assist in Ty-Rap® Detectable Cable Tie demonstration)

• Ty-Rap® Detectable NylonCable Tie (TY525M-NDT)

• Ty-Rap® Type 316 StainlessSteel Ball-Lock Cable Tie(LS-4.6-200B)

• Ty-Rap® Detectable Nylon Cable Tie Mounting Base (TC5342A-NDT)

• Russellstoll® DuraGard®

Connector (9C34U4)

• Russellstoll® DuraGard®

Plug (9P34U4)

• Color Keyed® Motor Lead Disconnect (MD6F-2)

• Color Keyed® Motor Lead Disconnect (MD4M-2)

• Color Keyed® Motor Lead Disconnect Boot (MDBoot-2)

1. Sample Box: Pizza Theme

This Large (16" x 16") pizza box will be co-branded on the outside lid to include the distributor’s logo, branch locations, phone number and website. Information will be printed in blue on a white background. Distributor information needs to be communicated (60) days in advance of launch by the Sales Rep to Market Development Manager and MarComm.

locations, phone number and website. Information will be printed in blue on a white background. Distributor information

Processing Solutions Campaign

d. Boxes are easily identified with blue and white shipping label “Feed Your Bottom Line, Open Now Contains T&B Solutions for Processing!”

2. Landing Page — Loaded with Details

e. PDFs of supporting literature

f. Links to the CAD Library, Specification Guide, PDF Catalog and videos.

g. T&B Mobile app details

h. FREE gift details: The end user enters their contact information, and we send them a FREE gift.

i. The contact information will be sent to the T&B Sales Reps as a lead for follow up call with the end user.

3. FREE Gift

• T&B customized 16 oz. Tervis® Tumbler and Lid, a $17.00 value.

• End user enters contact information, and we will send them their FREE Tervis® Tumbler.

• Limit (5) Tervis® tumblers and lids per targeted locations.

4. Celebrate Success

• If 100% of the Joint Sales Calls are completed during the (3) month campaign to the target locations within the participating branch, up to (8) $150 gift cards for celebration pizza parties will be be provided at the conclusion of the campaign.

• Gift cards will be mailed to T&B Sales Rep and will include a commitment form to be filled out by the T&B Sales Rep and returned to MarComm.

FREE Gift!

• GM-8306: Electrical Solutions for Food and Beverage Processing Facilities

• GM-8335: Electrical Solutions for Pulp and Paper Processing Facilities

• GM-8433: Continuous Operation & Sustainability

• GM-8340: Corrosion & Harsh Environment Protection

b. Guest Check — Attached to the outside of the box. Contains details on the landing page and FREE gift the end user can receive (customized 16 oz. Tervis® Tumbler).

c. Literature — (1) literature packet will be shipped with each sample kit. Be sure to check the packet prior to making Joint Sales Calls to be sure you have applicable literature for each call.

Tervis is a registered trademarkof the Tervis Tumbler Company.

Processing Solutions Campaign

Electrical Solutions for Food and BeverageProcessing Facilities

Electrical Solutions for Pulp and Paper Processing Facilities

A Global Leader in Innovative...

Wire & Cable Management • Cable Protection Systems • Power Connection & Control • Safety Technology

A Global Leader in Innovative...

Wire & Cable Management • Cable Protection Systems • Power Connection & Control • Safety Technology

Continuous Operation & Sustainability

A Global Leader in Innovative...

Wire & Cable Management • Cable Protection Systems • Power Connection & Control • Safety Technology

Corrosion & Harsh Environment Protection

Please ask your Thomas & Betts sales representative for a complete catalog of quality Thomas & Betts electrical products or visit us at www.tnb.com. For customer service, call 1-800-816-7809. For technical questions, call 1-888-862-3289.

© 2014 Thomas & Betts Corporation. All rights reserved. Printed in the U.S.A. 06/14/.5M GM7320

Thomas & Betts Corporation Electrical Division 8155 T&B Boulevard Memphis, TN 38125 901-252-5000 www.tnb.com

Timeline Example

Review all elements of

the campaign.

Team Conference

Calls

Team Conference

Calls

Team Conference

Calls

Team Conference

Calls

Team Conference

Calls

Team Conference

Calls

Confirm distributor

participation, discuss campaign

details, capturetarget list,

develop tracking report, assign

responsibilities.

Final Target List Due

Measure/Communicate

Success

High-resolution logo, branch

locations, phone number and website from participating distributor.

Sample Boxes Ship

Celebration Pizza Parties

Measure Track sales and incremental dollars per target customer

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9

Launch

Ideas to Expand• Order extra literature or samples based on the needs

of each joint sales call.

• Review all the elements of the campaign during the joint sales call. Pull up the landing page and show them the resources and free gift offer.

• Distributor inserts program details of activity and collateral they create for distribution prior to and during the campaign. This may include:

– On-hold messages

– Digital signage

– Internal calendar

– Monthly email blasts

– Statement stuffers

– Flyers at the distributor’s counter

• Distributor creates additional incentive elements to support activity.

• Deliver a 2-liter soft drink with the pizza sample boxes.

• Carry in an insulated pizza delivery bag.

• Schedule the joint sales call dinner lunch or dinner and bring in pizza

Processing Solutions Campaign