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FEC: Benchmark Study —
The Big RevealMonday, November 12th
Moderator: Christine Buhr, Shakers Family Fun Center
Speaker: Melissa Teates, IAAPA
Report Topics &Breakouts
Facility Demographics
Admissions
Attractions Information
Guests
Parking
Financial Information
Human Resources
Facility
Type
1. Indoor
2. Outdoor
3. Combination of both
Guest
Attendance
1. 0-25,000
2. 25,001-50,000
3. 50,001-100,000
4. 100,001-250,000
5. More than 250,000
Region
1. Asia/Pacific
2. Latin America and the Caribbean
3. Europe
4. United States/Canada
Pay-as-You-Go ProminentAdmission Pricing Policy
1%
22%
38%
39%
Don’t know
Pay-one-price (pay once and the attractions are allincluded)
Pay-as-you-go (attractions priced individually)
Combination of pay-one-price and pay-as-you-go(includes pay-one-price FECs that have upcharges for
particular rides)
Most Tickets $7-$9 or $1-$3Single Ticket Costs
Single Ticket Cost (US$) Overall
$1-3 26%
$4-6 19%
$7-9 29%
$10-12 10%
$13-15 3%
$16-18 2%
$19-21 2%
$22-25 9%
Average (US$) $8.26
Majority Under US $30Pay-One-Price
Entry Charges for One-Day
General Admission (US$)Overall
$1-10 26%
$11-20 32%
$21-30 20%
$31-40 13%
$41-50 5%
$51-100 4%
Average (US$) $21.08
Group Sales Account for 1/3+ Admissions Type
54%
18%
6% 5% 6%2% 2% 2% 0%
5%
0%
10%
20%
30%
40%
50%
60%
Group sales = 37%
Guest Visits Average 2.6 HoursGuest Average Length of Stay per Visit
2%
2%
5%
42%
43%
6%
Don't know
7-8 hours
5-6 hours
3-4 hours
1-2 hours
Less than 1 hour
Season/Discount Pass Holders Do Visit More
Frequency of Guest Visits
48%
18%
11%
12%
10%
21%
10%
14%
20%
34%
Five or more times a year
Four times a year
Three times a year
Twice a year
Once a year
Typical guest
Season PassHolder
Average Frequency
2.7 Times (guests)
3.8 Times (season pass holders)
Ropes Course Most Expensive
Average Standard Charges
$8.62 $7.78 $7.69
$7.07 $6.77 $5.98
$-
$2.00
$4.00
$6.00
$8.00
$10.00
One hour of ropes course Single laser tag game One-hour of trampoline park One miniature golf game Single rock wall climb Single bumper boat ride
Ch
arge
in U
S d
olla
rs
Standard Attractions Generate Revenue
Most Lucrative Attractions
1. Arcade/Video Games
2. Physical Play Attractions (ball crawls, rope climbs, tubes)
3. Bowling
4. Laser Tag
5. Outdoor Go-Carts
6. Family Rides
7. Climbing Walls
8. Skill/competition Games
What reports are available from IAAPA?
Where do you find reports?
2018 Research Reports
• Global Theme and Amusement Park Outlook 2018 to 2022
• IAAPA Amusement Park Benchmark Report 2017-2018
• IAAPA Water Park Benchmark Report 2017-2018
• IAAPA FEC Benchmark Report 2017-2018
• Economic Impact Study of North America
New in 2019
Expansion of the Benchmark Reports with Three New Segments:
• IAAPA Zoos & Aquariums Benchmark Report 2018-2019
• IAAPA Museums & Science Centers Benchmark Report 2018-2019
• IAAPA Themed Attractions Report 2018-2019
www.IAAPA.org/Research
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https://www.linkedin.com/in/melissateates/