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February2017
LegislativeUpdateRegarding
YellowCoatedStainlessSteelTubing(CSST)
AbillrecentlypassedboththeVirginiaHouseandSenate,VASB8122016.Thebillprovidesthatwheneverahomeinspectorobservesthepresenceofanyshadeofyellowshadedcorrugatedstainlesssteeltubingduringahomeinspection,hisobservationmustbeincludedintheinspectionreportalongwiththefollowingstatement:"Manufacturersbelievethatthisproductissaferifproperlybondedand
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groundedasrequiredbythemanufacturer'sinstallationinstructions.Properbondingandgroundingoftheproductcanonlybedeterminedbyalicensedelectricalcontractor."ThebillwasamendedonJanuary26,2017suchthatifahomeinspectorobservesthepresenceofanyshadeofyellowcorrugatedstainlesssteeltubingduringahomeinspectioninahomethatwasbuiltpriortotheadoptionofthe2006VirginiaConstructionCode,effectiveMay1,2008,heshallincludethatobservationinthereportalongwiththefollowingstatement:"Manufacturersbelievethatthisproductissaferifproperlybondedasrequiredbythemanufacturer'sinstallationinstructions.ProperbondingoftheproductshouldbedeterminedbyacontractorlicensedtoperformtheworkintheCommonwealthofVirginia."TheGovernor'sactiondeadlineismidnight,March27,2017inwhichtoenactthisbill....READMORE
DeadlineforsubmissionsisMarch15,
2017.
ClickheretodownloadaCallforPresentationsIW2018form.
InspectionWorldwillbeheldatCaribeRoyaleResortinOrlando,FL,January21-24,2018.
InspectionWorldprovidesaforumforattendeestolearntheprofession'sbestpracticesandtoexpandtheirknowledgetoimprovetheirprofessionalskillsandexploreemergingissuesrelevanttotheprofession.Weinviteskilledspeakers,experiencedprofessionalhomeinspectors,andindustryexpertstosubmitproposalsforconsideration.TheIWEducationCommitteewillreviewallapplicationsandwillselecttheprograminApril2017.
2017March
Reporter
TheASHI
MarketplaceforInsurance
Lately,we'vebeenseeingalotofforum
postsabouttheavailabilityofsupplementalinsuranceforcertainhomeinspectors.AsanASHImember,youshouldn'tfeellikeyou'vebeenleftoutinthecold.Wehaveworkeddiligentlyonyourbehalfandanofferyoueverythingfromhealthcaretoautocare,home,life,supplemental,vision,dental,discountprescriptiondrugs,E&Oandmore.Justvisitwww.ashimarketplace.comandgettheinsuranceyouneednowforyou,yourfamily,businessandpeaceofmind.
8REASONSYOURBUSINESSSHOULDSPONSORANEVENT
Ifyouwanttogetthe
most“bang”foryourmarketingbuck,youshouldconsidereventsponsorship.Tobeasponsormeanstosupportanevent,
product,charity,team,individual,organizationorvenueeitherfinanciallyorinkind.Hereareafewreasonswhyyoushoulduseyourmarketingbudgetonsponsorshipsratherthanrentingbillboardspace.
1.TheMediaExposureWorksIn2013,worldwidesponsorshipspendingwas$51billion,sobusinesseswhoavidlysupporteventssuchastheOlympics,TheWorldCupandevenNASCARknowthatsponsorshipworksbetterthantakingoutawholepageadonaglossymagazine.Youdon’thavetogothatbig,butthebiggertheeventis,thebiggeryourexposurewillbe.
2.IncreaseyourCompany’sperceivedImageIfyousponsorbigeventsthathaveawide
What'sgoingonwithyour
chapter?Gotaneventcomingup?Somethinginterestinghappenatyourlastmeeting?Whatdidyoulearnabout?Wewanttoknowandwe'[email protected]
Here'swhat'sgoingoninachapternearyou...
March4,2017CentralPAASHIEducationConference
enoughbase,publicperceptionofyourbrandwillbeasbigasyoursponsee.Yourtargetaudiencewillbeundertheimpressionthatifyourcompanycansponsorsuchabig,professionalandreputableevent,thenyourowncompanyisabig,professionalandreputableone.Bysharingthespotlight(withtheevent),youcangaintherespectandcredibilityofyourtargetmarket.
3.BrandRecognitionBysponsoringahighprofileeventthathasmassappeal,thepeoplewhofrequenttheeventwillassociateyourbrandwiththeeventyou’responsoring.Frequencybreedsfamiliarity,andthemoreexposureyouget,themoreyourbrandwillbeliked.Lookforalocaleventthathasalargefollowingandbecomeasponsor.Yourlogowillbeseenonallflyers,billboards,posters,tickets,giveaways,theeventsignuppage,andmore.Ifyoudon’tyethaveabusinesslogo,tryusinganonlinelogomakertodesignone.
4.TheBestVenuetoHandOutFreebiesWhatbetterplacetodistributecompanyfreebiesthanataneventthatyousponsor?Yourbrandwillbeallovertheplaceandyou’llbegivingawaytangiblemarketingproductstoacrowdthatmoreorlessmakesupthebruntofwhoyouwanttomarketto,whichbringsustothenextpart…
5.TargetedMarketingBeforeyousponsoranevent,doyourresearchfirst.Whattypeofeventisit?Asktheorganizeraboutthemakeupofattendees.Iftheeventisinlinewithwhatyourbusinessdoesorifyoucanseeyourproductasafitforeventgoers,thenpullthetriggerandsponsorit.You’llhavetheopportunitytoreachoutdirectlytoyourtargetmarket,insteadoftraditionaladssuchasbillboardsandcommercialsthatcastawidenetandcanonlyrunforacertainperiodoftime.
ParkInnbyRadissonHarrisburgWest,PAContact:PatrickReilly8ASHICEs
March9-10,2017St.LouisSpringSeminar&NADRADeckClassSt.LouisAssociationofRealtorsConferenceCenterSt.Louis,MOContact:MarkGoodmanNADRAClass:4ASHICEs(Mar9)EducationSeminar:8ASHICEs(Mar10)
March10-12,2017OhioChapterofASHIMarchExpoQuestConferenceCenterColumbus,OHContact:GeorgeBasistaDownloadPDFRegistrationFormMarch11-12:14ASHICEsMarch10(optional):8ASHICEs
March18,2017WesternWashingtonChapterSpringSeminarLeMay-America'sCarMuseumTacoma,WAContact:BradAlbin7ASHICEs
March18,2017NOVAASHISpringSeminarWaterfordatFairOaksFairfax,VAContact:DavidRushton8ASHICEs
March25,2017PRO-ASHIPeerTeamReview2599BrandtSchoolRoadWexford,PAContact:[email protected]
April13,2017NorthCentralOhioASHIChapterSeminarIndependenceLibrary
6.AnOpportunityforLeadGenerationEventsareexcellentopportunitiesforyourbusinesstograbsomeleads.Findawaytogetattendeestosignupforachancetowinprizes,ormaybeyoucangettheirinformationinexchangeforsomeoftheitemsyou’regoingtogiveaway.Coordinatewiththeorganizer.Maybetheyhavesomethingonlinealreadysetupthatyoucantapinto.Fortipsonthebestgiveawaysforevents,checkout“WhattoBringtoYourNextConference“.
7.GetaChancetoKnowOtherBusinessesNetworkingisprobablyoneofthebestaspectsofeventsponsorship.Ifyou’renotthesolesponsor,you’llgettomeetotherdecisionmakersorfellowvendorsfromvariousindustriesthatyoucandobusinesswithinthefuture.
8.SponsorshipisAffordableRunninganadcampaigncanbeexpensive.TV,radioandprintadscancostthousandsofdollars.Whenpairedtogether,thesetraditionaladvertisingchannelsworkwell,butthecoststeepandthetimeframetorunthemisshort.Theshelflifeofanadisit’sbiggestflaw,andagain,you’llbecastingawidenet.Witheventsponsorships,yourtargetmarketisrightthereintheeventwithyou.Youdon’tneedtolookhighandlowforthem.
Sponsorshipisagreatwaytogetyourbusinessoutthereandbeseenbyalargeaudience.You’llbehittingalotofbirdswithonestonewhenyouchoosetosponsor,savingyoutimeandvaluableresources.
5B2BLeadGenerationTactics
UsedbyTopGrowthMarketersEverybusinessneedsleadstocreaterevenueandstayaheadofthecompetition.Gettingthoseleads,however,isnotso
Independence,OHContact:PaulWancata3ASHICEs
April20,2017NorthernNewEnglandASHISpringEventTheYardHouseRestaurantManchester,NHContact:NorthernNewEnglandChapter7ASHICEs
JoeFerry,LLC
TargetProfessional
Programs
GuardianFinancial
HomeOwnersNetwork
Quill.com
LegalShield
Porch.com
MoverThankYou.com
OneSourceSolutions
LibertyMutualInsurance
InspectionContracts.com
GEMMarketing
(ASHIstore.com)
BuildFax
ASHI@Home
MillionaireInspector
Community
easy.“Alotofgetting‘leads’hastodowithalifestyleofconsistentmarketingefforts,aconstantcultivationofindustryrelationships,andtheorganicmashupofallkindsofinteractions,activities,behaviors,and
efforts,”saysconversionconsultantJeremySmithofcrazyegg.com.Becauseleadsaresoimportanttoabusiness,findingnewwaystogeneratethemisoneoftheprimarygoalsofB2Bmarketers.Sometimes,however,itisbesttotakethetriedandtrueapproachandfollowinyoursuccessfulcompetitororpeer’sfootsteps.IfyouarelookingforawaytoimproveyourB2Bleadgeneration,considerimplementingoneormoreofthesetacticsusedbytopgrowthmarketers:
BeConsistentinyourMessage
Contentmarketinghastakenoffasawaytoengageyouraudienceandhammerhomeyourmessageinaformatthatwillholdtheirinterestlongenoughtobeeffective.Whenitcomestocontentmarketing,consistencyiskey.Chancesareyourmessagewon'treallystarttotakeholduntilyourtargetaudiencehasseenitmultipletimes,meaningthatyourblogposts,socialmediaposts,andnewslettersallneedtobeconsistentinwhattheyarecommunicatingtoyourcustomers.Thisdoesn'tmeanyouneedtoberepetitive.Itmeansthatyoumustconstantlyfindnewandinterestingwaystodrivehomethesamebasicpoints.Themoreingrainedyouraudiencebecomeswithyourbrand'skeymessage,themoreeffectiveallofyourleadgenerationtacticswillbe.
InstallLiveChatonyourWebsite
Havingalivechatsysteminplaceisequivalenttohavingasalesmanpresentforeverycustomerthatvisitsyoursite,24hoursaday.Bestofall,youcanprogramyourchatsystemtoautomaticallyengageacustomerafteracertainamountofinactivity,drawingthembackinandgeneratingleadsoutofalotofcustomerswhomighthaveotherwisebeenlost.AccordingtoHubspot,theconversionrateforsitesimplementinglivechatisdoublethosethatarenot.Whileinstallingachatsystemonyourwebsitemaysoundcomplex,programssuchasOlarkhavemadeitsimple,allowingsmallbusinessesto
GOLDAFFILIATES
Applica/HomeWizard
BusinessRiskPartners
CitadelInsurance
HomeInspectorPro
HomeGauge
HowToOperateYour
Home
InspectionCertification
Associates
KaplanHomeInspection
Education
LiftMaster
McKissock
OREP
Palm-Tech
Pro-Lab
Radalink,Inc.
SILVERAFFILIATES
CarsonDunlop
EMSLAnalytical-NEW
GeneralTools
HolmesApprovedHomes
InspectITReporting
Software
ZAITrust
BRONZEAFFILIATES
3DInspectionSystems
AccuStarLabs
ADT
AllenInsurance
America'sCallCenter
BNKInsurance
BostonEnvironmental
Brickkicker
BuyersProtectionGroup
CompleteAppliance
Protection
EBPHI
EliteMGA
HealthyHousing
Solutions
HomeInspectionReport
makeuseofasystemonceonlyavailabletolargecompanies.
IdentifyandAddressyourCustomer'sPainPoints
Fewthingsmotivateabuyermorethanhavingaproblemtheyneedaddressed.SomeofthebestB2Bmarketingstrategyrevolvesaroundidentifyingtheseneedsandaddressingthembothinthecontentyoupublishandintheproductitself.Ifyouwanttoensurethattheleadsyouaregeneratingwillbevaluableandlikelytoconvert,identifytheirpainpointsandluretheminwithcontentthataddressesthem.Promiseaproductthataddressestheirproblemsevenfurtherandyou'vegotasale...READMORE
Webinar:HowtoProfitwithGoogleAdWords
We'realwayslookingforvaluableinformationwecansharewithourmemberstohelpyourhomeinspectionbusinessesbecomemoresuccessful.
Andthat'swhywe'reinvitingyoutoattendourfreewebinarwithPhilFrostofMainStreetROIabouthowtogrowyourhomeinspectionbusinessusingonlineadvertising:"5SimpleStepstoProfitwithGoogleAdWords!"Thursday,March9,2016at12pmEasternClickthelinkbelowtosignupandregister:
HomeBinder.com
HomeTeam
ICHISoftware-NEW
InspectionSupport
Network
InspectorServicesGroup
KritterCaps
MonroeInfrared
PRISMAnalytical
RAdata,Inc.
ReportHost
RTCA
SunNuclear
S.W.A.T.Environmental
USInspect
VanguardEmergency
Management
WagnerMeters
Contactanyoftheabove
AffiliatesandEndorsed
providersandmention
thatyouareanASHI
memberforaspecial
discount.
Wehavemany
benefitsandmemberperksforourASHImembers,butaren'tvainenoughtolistthemallonebyone.Hereareafewlinksthatshowcasemanyofourbenefits:
-FindAnInspector-MembershipPerks-FreeEducation-BenefitPrograms-AffiliateSpecials
https://www.mainstreetroi.com/adwords-webinar-ashi/PhilisadigitalmarketingexpertbasedinNewYork,andduringthewebinar,he'llsharepracticalstrategiesyoucanusetoattractmorecustomersfromGoogle.Plus,he'llstayonthelinetoanswerallofyourquestions.Here'sthepageagainwhenyoucanregisterforfree:https://www.mainstreetroi.com/adwords-webinar-ashi/
QuickTip#25:TurnThat
GasOff!Ifyourhomehasnaturalgasorpropaneappliances,youshouldknowwherethegasvalvesarelocatedandhowtoturnthemoff.All
gasappliancesarerequiredtohaveaspecialvalvelocatedonthepipeneartheappliance.
Lookatyourgascookingrange–youshouldseeavalvejustbehindtheunitwheretheflexibleconnectorconnectstothepipe.Also,thereshouldbeavalveonthesideofagasfurnaceorgaswaterheater.
Theillustrationshowsatypicalgasvalvethatisoperatedwithasmallwrench.Thevalvemayhavealargerhandleyoucanoperatewithyourhand,andinsomenewerinstallationstheremaybeavalvewithalargehandle.Inessencetheyallworkthesame:whenthehandleisparalleltothepipe,thegasison;whenperpendicularto
-MarketingMaterials-FreeLogoDesign-ASHIReporter
Loginatwww.ashi.orgtoseeallthebenefitsofyourmembershiptoday!
ASHIHQConference
Schedule
Wherewillyoube?
EastCoastBuilders
Conference
May4-5,2017
Atlanta,GA
NEHA2017Annual
EducationConference&
Expo
July10-13,2017
GrandRapids,MI
thepipe,thegasisoff.Makesurethevalvesareoffandthepipeiscappedifyourhomehasagassupplylinewithnoapplianceconnectedtoit.
Ifyoueversmellgasinyourhome,leaveimmediately.Callforhelpfromoutsideyourhome–youcancallthelocalgasutilityorthefiredepartment.
ByTomFeiza,Mr.Fix-It
(c)Copyright2009byTomFeiza,Mr.Fix-It,Inc.|misterfix-
it.com|htoyh.comHelpingyouoperateandmaintainyour
home
We'reGearingUpfor
InspectionWorld2018inOrlando!
It'shardtobelievethatInspectionWorld2017endedbarelyoveramonthago.Especiallysincewearefieldingatonofcallsandemailsabouthomeinspectorswantingtosignupnowfornextyear'sconference.
Ifyouhaven'tseentheCaribeRoyale,ourdestinationforInspectionWorld2018,thenyoumustcheckitouthere!
Ifyouwanttoexhibit,thetimeisnowtogetinontheaction.Justfilloutthisformtogetinlinetoreserveyourbooth.
Whilethefloorplanisnotoutyet,you’llwanttobeoneofthefirsttomakeyourspaceselection.Takeadvantageofsponsorshipsasyournameisplastered
throughouttheconferenceandbeyond(gotanideayou'dliketoshareaboutsponsorships,[email protected]).
