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FINANCIAL AND TECHNICAL EXPERT OPINION ON OPERATION OF AN AGENCY TO MANAGE CYCLE ROUTES
First Elements Euroconsultants Ltd p. 1
EXECUTIVE SUMMARYEXECUTIVE SUMMARY
Feasibility Study concerning the System for the Sustainable Organisation and Management of the Cyprus Network of Cycle Routes
DEC. 2007
Cyprus Tourism Organisation
The project is co financed by the European Regional Development Fund and National Funds
FINANCIAL AND TECHNICAL EXPERT OPINION ON OPERATION OF AN AGENCY TO MANAGE CYCLE ROUTES
First Elements Euroconsultants Ltd p. 2
Table of Contents
Summary 3
Introduction 4
Details of commissioning of expert opinion 4
Objectives of the expert opinion 4
Preparation procedure 6
Methodological approach 6
Evaluation of existing situation 8
Existing administrative system for management of cycle routes 9
Weaknesses/flaws in the existing administrative management framework....................................................9
Potential of the existing administrative system for protection/management ...................................................9
Case Studies 11
Case 1: The case of the UK...........................................................................................................................11
Case 2: The case of France ...........................................................................................................................11
Case 3: The case of Belgium .........................................................................................................................12
Case 4: The case of Switzerland....................................................................................................................12
The feasibility of the Cycle Route Network.....................................................................................................13
Alternative Scenarios for Management of Cycle Routes 13
General - The need to formulate alternative scenarios and a methodological framework for comparative evaluation ........................................................................................................................................................13
Scenario Α: Incorporation of network in TDPC – with parallel expansion of TDPC activities ......................14
Scenario Β: Establishment of new special-purpose agency. ........................................................................15
Scenario C: (National) Operational Network of Local Cycling Networks. .....................................................16
Sensitivity analysis – Evaluation of alternative scenarios..............................................................................17
Selection of organisational structure 20
Proposed Action Plan .....................................................................................................................................20
Basic level of organisation of agency 24
Basic competences 24
Administrative Board and staffing of services 24
FINANCIAL AND TECHNICAL EXPERT OPINION ON OPERATION OF AN AGENCY TO MANAGE CYCLE ROUTES
First Elements Euroconsultants Ltd p. 3
Summary
SYNOPSIS
This paper is the deliverable product of the project “Provision of Consultancy Services for the
Preparation of a Feasibility Study concerning the System for the Sustainable Organisation and
Management of the Cyprus Network of Cycle Routes”. The study was commissioned by the Cyprus
Tourism Organisation from the consulting company First Elements Euroconsultants Ltd., which has
collaborated with Mr. Dimitris Bibikos, an expert in regional and tourism development issues.
The paper features an analysis of the current state of the cycle route network and the plans for its
expansion, as well as the role of the various agencies involved. It also offers an analysis of
advanced models of cycle route networks and their management, and evaluates the possibility of
transferring these management models to Cyprus.
There follows an analysis of possible scenarios for the undertaking of the network management,
each of which is assessed using the SWOT method, and a sensitivity analysis. Bearing in mind the
above, as well as the data concerning the appeal to network users, we propose a scenario in which
a management agency is established to undertake the role of coordinator of the local networks of
the regions where cycle routes are located, as the most suitable way of ensuring the viability of the
network. Finally, an analysis is presented of the proposed action plan of the agency, with a financial
analysis of the agency’s organisational and operational plan.
FINANCIAL AND TECHNICAL EXPERT OPINION ON OPERATION OF AN AGENCY TO MANAGE CYCLE ROUTES
First Elements Euroconsultants Ltd p. 4
Introduction
Details of commissioning of expert opinion
The Project “Preparation of a Feasibility Study for the implementation of a system of sustainable
organisation, operation and management of the Cyprus Network of Cycle Routes" was
commissioned from the company First Elements Euroconsultants Ltd. by the Cyprus Tourism
Organisation.
The team which prepared the expert opinion consisted of the following members:
• Panayiotis Pastos, Economist with postgraduate degree in business management
• Pantelis Dimitriou, Economist, candidate for postgraduate qualification in business
management
• Dimitris Bibikos, Economist (M.Sc.), Regional Studies Specialist (M.Ph.), currently
preparing doctoral dissertation on consolidation of tourist competitiveness through
introduction of new technologies (ICT).
• Marilena Ioannidou, Organisational Psychologist with postgraduate qualification in
business management
Objectives of the expert opinion
The objective of the study is to document the feasibility of the creation, management and operation
of a network of cycle routes on Cyprus. The creation of a network over time will require the
cooperation of central and local authorities, as well as the participation of the cycling community, to
develop a realistic system corresponding to the needs of the tourism industry in general.
The cycle route network is the infrastructure for a specific tourist product. It will attract both serious
cyclists and the general public – those members of the public which can be characterized as ‘cycle-
friendly’. The goal of this utilization of the tourist infrastructure is to attract more visitors and to
enrich the range of tourist services offered in Cyprus. In this respect the cycle routes form part of
formal and informal ‘tourist leisure networks’ in Cyprus (wine routes, archaeological itineraries,
hiking routes, routes taking visitors to different markets, and so on).
The above factors will entail the organisation of the operation, administration, management,
promotion and marketing of the unified cycle route network – both as a whole and in its local parts.
It is thus necessary to provide for a ‘Management Agency’. The purpose of this expert opinion is to
FINANCIAL AND TECHNICAL EXPERT OPINION ON OPERATION OF AN AGENCY TO MANAGE CYCLE ROUTES
First Elements Euroconsultants Ltd p. 5
explore the legal and organisational form of such an agency, by examining and evaluating
alternative scenarios. The study in question responds to a number of central and more specific
categories of question; for example:
1. Technical and organisational issues Documentation of the cost and completion timetable of the Cyprus cycle routes, in
order that they acquire the form of a coherent and comprehensive ‘network’,
Feasibility, necessity, form and timetable for the creation and operation of the
Management Agency which will run the cycle routes,
Scenarios-Options in respect of the legal form and possible preparatory
measures,
Object of activity – Fields of intervention of the Agency,
Selection of potential partners (local authorities, agencies, institutions, businesses,
and so on),
Organisational operation and timetable for development of Agency activities,
2. Financial and funding issues: Assessment of the cost of maintaining and operating the network, over a period of
20 years,
Assessment of the direct and indirect impact of the operation of the network on the
Cypriot economy (analysis of social income flows).
Assessment of social benefits of network. Socio-economic analysis can be used to
document the benefit to the community in financial terms.
Potential for development and implementation of new business activities related to
the operation of the network (private sector capital leverage).
Direct costs of operating the Management Agency and assessment of its needs
and scope for funding, in order to operate independently until the infrastructures
required for the network are complete (2012),
Framework of economic activity and scope for performance of the Management
Agency
Risk and sensitivity analysis (conditions-prospects of success)
Necessary measures (statutory, funding etc.)
Collaboration (local-transnational)
The present expert opinion therefore concentrates on the following themes:
Examination of the alternative scenarios for organisation and management of the
network,
Documentation and presentation of the ‘ideal’ organisational structure of the
Management Agency,
Documenting the feasibility of the investment cost being borne by the state, on the
FINANCIAL AND TECHNICAL EXPERT OPINION ON OPERATION OF AN AGENCY TO MANAGE CYCLE ROUTES
First Elements Euroconsultants Ltd p. 6
one hand presenting the importance of the network, and on the other highlighting
its long-term value.
Examining the conditions for financial viability of the Management Agency.
Preparation procedure The data on the routes and the overall network were gathered from the Cyprus Tourism
Organisation, and through interviews with representatives of involved agencies. The interviews
conducted by the project team were essential to understanding the real picture in respect of the
degree of each party’s involvement to date in the existing network and, more particularly, their
intentions concerning future involvement:
• CTO,
• Public Works Department,
• Troodos Tourism Development Agency,
• Forest Department,
• Cyprus Cycling Federation (CCF),
Methodological approach Critical point 1 of the methodology of the expert opinion: ensuring proper links between the
overall cycle route network and the local social, economic and developmental level. Mobilization of
local social partners. This approach generates:
• Alternative scenarios as to the form and procedure for approach to the establishment of
the management agency
• Differentiation of the viability of the agency from the broader ‘socio-economic’ benefits of
the network.
Critical point 2 of the methodology of the expert opinion: documentation of the cost and time
scale for development of the cycle route network.
This approach generates:
• The cost of undertaking the investment plan across the whole range of routes (dirt track,
asphalt), and thus the state agencies involved – at least in construction of the necessary
infrastructures,
• The ‘breakdown’ of cost into infrastructure and superstructure/equipment, in order to
assess the respective depreciations and the individual costs of maintaining the network by
category.
The time scale of the construction of the network in the medium term (e.g. 5 years), and thus the
years of operation and benefit of the network in social and financial terms.
FINANCIAL AND TECHNICAL EXPERT OPINION ON OPERATION OF AN AGENCY TO MANAGE CYCLE ROUTES
First Elements Euroconsultants Ltd p. 7
Critical point 3 of the methodology of the expert opinion: the cost-benefit approach (socio-
economic evaluation) of the development of the network.
Specifically:
• The approach requires documentation and quantification of the social benefit flows. An
assumption is made of the average level of per capita spending by visitors/tourists in
Cyprus. A small percentage of marginal (additional) social income from use of the cycle
route tourist product is then calculated on this basis.
• These assumptions represent different scenarios (basic, pessimistic, optimistic) and are
‘tested’ by means of sensitivity analysis.
• The socio-economic evaluation is a ‘tool’ with a twofold use:
- On the one hand, for justification of the enterprise by the CTO, in terms of the direct
and indirect positive impact on the national economy,
- On the other hand, support for funding of the investment as a public works project in
the National Strategic Reference Framework 2007-2013.
FINANCIAL AND TECHNICAL EXPERT OPINION ON OPERATION OF AN AGENCY TO MANAGE CYCLE ROUTES
First Elements Euroconsultants Ltd p. 8
Evaluation of existing situation
For a cycling network to succeed it must be embraced by the local population, becoming part of
their daily lives and being enhanced in quantitative and qualitative terms through simplified
procedures incorporated in the mechanisms of public administration, and also relying on the active
involvement of ordinary people. At the same time, there must be:
• A robust legislative framework.
• A central agency overseeing and responsible for the network.
• A strong agency managing and maintaining the routes.
• A mechanism for continual monitoring of the network operations – with systematic
recording and promotion of the structure of the network and its component
characteristics.
• Responsible and adequate mapping and frequent properly documented updating of
information literature and electronic forms of promotion.
• Integration with other compatible uses such as walking and riding, and enrichment with
activities making cycling even more attractive.
• Ongoing development and enhancement with support structures such as viewpoints,
forest leisure areas, campsites, etc.
• Encouraging cycle-friendly attitudes.
• Incorporation into the routes of traditional, historical and cultural aspects of the
locality.
• Ongoing updating of the signing system, which is the most important means of
creating safety for the foreign cyclist.
The development of a ‘unified’ network of cycle routes will require medium-term planning, given the
technical, funding and statutory issues involved. The routes will need to be planned, studied and
constructed as public works projects with the cooperation of at least three agencies (CTO, Ministry
of Transport and Public Works, Ministry of Agriculture, Natural Resources and the Environment).
To function as a single network the routes will need to incorporate the right access, signing, safety
provision, stops and, probably, functional links with the other informal and formal tourist leisure
networks.
FINANCIAL AND TECHNICAL EXPERT OPINION ON OPERATION OF AN AGENCY TO MANAGE CYCLE ROUTES
First Elements Euroconsultants Ltd p. 9
Existing administrative system for management of cycle routes
Weaknesses/flaws in the existing administrative management framework
The existing framework has significant flaws and weaknesses in terms of the continuing promotion
of cycling in Cyprus and the expansion and maintenance of the cycle route network. Hitherto the
CTO has been the agency responsible for planning and development of the existing network,
coordinating the various departments involved and the various local initiatives to ensure the project
runs smoothly. At the present stage there is no agency responsible for the expansion of the
network into the other regions, nor for its maintenance. Furthermore, there is no organisational
structure responsible for promotion of the network and provision of support for cyclists wishing to
use it. There is also no regulatory/statutory framework defining the role and relations of the possible
agencies involved in management and development of the network, such as:
• Central coordination of tasks involved in management, development and
maintenance of the network
• Powers and duties of agencies that may be involved
• Management of budget and development of network as well as cash flows to
involved agencies, depending on the services they supply to the network, and to
third parties providing products/services to the network.
• Risk management in respect of cyclists and the road network involved
• Promotion of the network and integration into general island strategy for
development of tourism, more specifically rural tourism
• Informing users/interested parties of the existence and operation of the network
• Legal framework determining the above
The above are some of the factors which need to be borne in mind in deciding the form of the
network management agency.
Potential of the existing administrative system for protection/management The above analysis of the agencies involved covers a wide range of bodies with similar objectives.
Although cooperation among them is still vague it is quite clear that there is an intention on the
various sides to promote cycling in general and the cycle routes in particular. The co-existence and
shared interest of so many public agencies and local authorities, as well as private organisations,
provide a sound basis for discussion and definition of the competences of each one. Initial
meetings have already been held involving the agencies which contributed to the development of
the existing network, in order to shape an organisational structure-agency for management and
FINANCIAL AND TECHNICAL EXPERT OPINION ON OPERATION OF AN AGENCY TO MANAGE CYCLE ROUTES
First Elements Euroconsultants Ltd p. 10
expansion of the network.
As the administrative arrangements stand at the moment, the CTO is the agency with direct
responsibility for marketing the island abroad, especially in major markets like northern Europe, and
can easily include the cycle route network in its strategy for the development of the island’s tourism.
The cycle routes can play a central role in attracting more tourists to the island.
Specifically, following meetings with the agencies above, the network has already been included as
the subject of an annex in the Highway Code; it therefore now has a basis in legislation. Also, the
Public Works Department and other involved agencies have met and expressed definite interest in
undertaking duties relating to the expansion and maintenance of the network. It now remains for the
CTO to coordinate and lay down guidelines for the specific responsibilities of each agency.
In general although there are serious structural and regulatory defects in the existing administrative
framework for management of the cycle routes, all the necessary conditions are in place for the
formation of an agency which can manage, develop and promote the network effectively. The
major obstacles to the creation of the agency would appear to lie in the coordination of the agencies
involved, definition of their individual responsibilities and the decision by each agency to accept
those particular duties. It is anticipated that productive meetings with representatives of the various
agencies and the introduction of the appropriate regulations will remove these obstacles and the
agency will be able to accept responsibility for the management and coordination of the
development of the network.
Concerning the development of the Management Agency, a significant factor to be taken into
account in the financial management of the agency and the network is the contribution of sources
of funding in addition to the CTO, such as European programmes, the Strategic Plan for Tourism
Development, the Rural Tourism Plan, the members and contractual partners of the Management
Agency, who have shown interest in collaborating.
FINANCIAL AND TECHNICAL EXPERT OPINION ON OPERATION OF AN AGENCY TO MANAGE CYCLE ROUTES
First Elements Euroconsultants Ltd p. 11
Case Studies A number of case studies were studied in order to examine the development conditions and identify
the critical success factors that have turned similar cycling routes and their management agencies
into successful cases. The transferability potential of these case studies to Cyprus was analysed.
Case 1: The case of the UK The model of a charitable organisation/ company can be transferred in Cyprus with certain
reservations on the development of its operations and activities. Cyprus is far behind the UK as
regards cycling culture and cycling routes. The purpose of the legal vehicle in Cyprus will ultimately
be similar to that of Sustrans however initial major development steps should be the main goal of
this new vehicle at the beginning of its lifetime. Such steps will comprise the assurance of the
sustainability of the existing cycling network of Cyprus and further developing it, to establish and
maintain a code of collaboration with regional and national authorities on creating and developing
the cycling network, and perhaps the most difficult one, to undertake the necessary activities to
create a cycling culture in Cyprus. Such activities will need to be developed after careful study and
be scheduled on a long term basis for creating momentum effectively shaping cycling culture.
Case 2: The case of France
Since there exists no national cycling policy in Cyprus, the situation is such that the existing cycling
network has just been created, and the roles and responsibilities of involved/ or potentially involved
public bodies, regional governments, and authorities have not been clarified. Through the creation
of the Association of Cycling Regions (ADC) in France which comprises representatives of regional
authorities dedicated to developing the cycling network, the problem of bureaucracy and
involvement of too many public bodies has been resolved. This association functions as the
mediator between the government and the regional authorities in the expansion, maintenance and
promotion of the national cycling network of the country. The financing comes from state-regions
contracts which solidify budgets from funds for regional development. Part of the contracts is
predetermined for the development of the cycling network. Because of its nature the ADC
maintains both the role of formal public body which participates and shapes the national policy on
cycling, develops the code of cycling conduct and mutual development with other means of
transport in the country, and provides enough flexibility to each regional authority to implement their
own cycling network according to the national policy, and also provides any type of support to
regional authorities. Regional authorities in turn become more efficient in are responsible for
developing the cycling network in their region and receive operational, technical and monitoring
support from the ADC.
Due to previously mentioned situation in Cyprus, the model of the ADC is considered as the most
suitable to be applied to Cyprus. The creation of a non-profit association of regional authorities
FINANCIAL AND TECHNICAL EXPERT OPINION ON OPERATION OF AN AGENCY TO MANAGE CYCLE ROUTES
First Elements Euroconsultants Ltd p. 12
responsible for the national cycling network seems to be a suitable case for Cyprus. That is
because, for the moment, one authority (similar to ADC) needs to be responsible for coordinating
the discussions between potentially involved stakeholders, and set up an operational frame
between government bodies (eg. Ministry of Public Works, Ministry of Commerce, Industry and
Tourism, Ministry of Finance, Ministry of Interior) semi-governmental organisations (Cyprus
Tourism Organisation) and regional authorities (Community Boards, Municipal Boards, Regional
Boards). It further needs to set up a framework for the sustainability and developing of the cycling
network in Cyprus and also undertake the role of mediator between state and regions.
Case 3: The case of Belgium
The model of the non profit association is similar to the UK model corresponding to both
GRACQ and Pro Velo (Cycling Associations). The basic element of these associations is that
they were founded by volunteers and active cyclists who are eager to develop the cycling
culture in Belgium. A prerequisite for their foundation was a critical mass of cyclists strong
enough to commence activity on promoting the bicycle in Belgium. Such culture is still not
developed in Cyprus where a big part of cyclists are tourists and non-customary bicycle
users. In light of the above, such an association could potentially be useful in legal terms but
with differentiated goals or on a later stage when the cycling culture is developed in Cyprus
and can accommodate a group of active cyclists to develop activities for the promotion of the
bicycle.
Case 4: The case of Switzerland Until 20081, and following the ‘cycling in Switzerland’ model, networks will be realised by the
cantons with the support of several federal agencies and tourist organisations. They are ‘hiking in
Switzerland’, ‘mountain-biking in Switzerland’ and ‘skating in Switzerland’. These networks are
closely coordinated with each other and with public transport. They will be publicised via an
innovative internet platform based on a geographical information system, which will closely
integrate information on routes, public transport and tourist offerings. An important basis for these
projects is our norm on signposting, which guarantees that the well-established and successful
‘look and feel’ of ‘cycling in Switzerland’ can be transferred to the new networks.
1 Cycling Policy in Switzerland - Dr. Rudolf Dieterle, Director of the Federal Roads Office Velocity München,
June 12, 2007
FINANCIAL AND TECHNICAL EXPERT OPINION ON OPERATION OF AN AGENCY TO MANAGE CYCLE ROUTES
First Elements Euroconsultants Ltd p. 13
The feasibility of the Cycle Route Network In defining and selecting the alternative scenarios for the management and viable functioning of the
network, we must take into account:
• Cleaning the roads • Maintenance of road markings • Maintenance of the signing system • Provision of information through printed and electronic material
Alternative Scenarios for Management of Cycle Routes
General - The need to formulate alternative scenarios and a methodological framework for comparative evaluation
The strategy of incorporation of cycling into broader leisure activities, the simultaneous recognition
of its special operational identity as a networked net, and the factoring in of the country’s overall
strategy for development of tourism, all lead to the formulation of a series of potential alternative
scenarios, such as:
Table : Scenarios
SCENARIOS
STRATEGY-CONTENT
Scenario Α Incorporation of the network in the (Regional) Tourism Development
and Promotion Companies (TDPC), with parallel expansion of their
activities
Scenario Β Founding of new special-purpose agency
Scenario C National Operational Network of Local Cycling Networks
Scenario D Undertaking of central management of the network by the CTO
Evaluation of the scenarios was based on a standard methodological approach, so that the
evaluation is objective and uses genuinely comparable data. The result of the SWOT analysis
yielded the framework in which to formulate the specific strategic plan, in combination with the
corresponding organisational and management framework.
In practical terms, the process of selection of a combination of strategy and organisational structure
involved grouping the four segments of the familiar SWOT analysis, as shown in the diagram
below. More specifically, the diagram presents – in schematic terms – the method of utilizing the
SWOT analysis to form core strategic choices for the organisation and management of the cycle
route network, through combined SWOT ‘reading’ of the four quartile segments for each pair
(strengths with opportunities, weaknesses with opportunities, strengths with threats, weaknesses
with threats).
FINANCIAL AND TECHNICAL EXPERT OPINION ON OPERATION OF AN AGENCY TO MANAGE CYCLE ROUTES
First Elements Euroconsultants Ltd p. 14
Table – Use of SWOT method to generate policy strategies for organisation and management of cycle routes
Strengths Weaknesses
Opportunities
Strategy of ‘acceleration’, rapid
establishment of cycling as discrete
and significant tourist product
(maintenance-expansion of
competitive advantage / growth-
accelerating expansionary strategy)
Strategy of restructuring, gradual
incorporation into leisure activities
taking steady steps forward (capacity
for maintenance-viability of investment
and management enterprise,
structural strategy)
Threats
Strategy of stability, emphasis on
rational planning of management of
network
(targeted policies which neutralize or
counterbalance specific negative
developments or trends, stabilisation
strategy)
Preventive strategies, emphasis on
avoiding mistakes and de-construction
of network partners
(selective policies which anticipate and
alleviate certain possible negative
effects, preventive / discretionary
strategy)
Scenario Α: Incorporation of network in TDPC – with parallel expansion of TDPC activities
The CTO has opted to create eight tourism development and promotion companies (TDPC) to
handle the promotion of tourism in their respective Regions, in the context of the strategy set out in
the country’s Strategic Plan for Tourism. The remit of these companies is described as ‘single’ – in
other words no allowance is made for activities/initiatives for the development, exploitation and
management of tourist resources of a regional character.
Consequently the TDPC are not viewed as general purpose ‘development enterprises’ but seek to
promote the spatial entity they represent. It follows that the ‘addition’ of the new activity of cycling
must be seen in relation to the more general strategy of the TDPC, and that new legislative
provision is required.
The TDPC include potential members of the so-called ‘local social capital’ (see section 2.4.1), since
apart from the CTO other agencies might participate, such as the association of communes and the
communes of the Region, the Local Action Groups, the associations for the production and
management of the country’s tourist product, the Cypriot Rural Tourism Company, other local
development enterprises, as well as other agencies and legal entities, provided their activities are
FINANCIAL AND TECHNICAL EXPERT OPINION ON OPERATION OF AN AGENCY TO MANAGE CYCLE ROUTES
First Elements Euroconsultants Ltd p. 15
consonant with the objectives of the TDPC.
Membership involves the payment of an annual subscription. The need for all the local agencies to
be represented has led to the provision where appropriate for multi-member governing boards (e.g.
17 members on the board of the Troodos regional TDPC).
The working hypothesis in respect of the inclusion of the cycle routes within the activities overseen
by the TDPC encounters significant difficulties, namely:
• Cycling, as a leisure activity, is part of the tourist market and one not seen before
in Cyprus. Its inclusion in the remit of the TDPC would mean the inclusion of all
similar alternative forms of tourist activity, and thus the agency would acquire the
character of the ‘manager’ of the regional tourist product, instead of the instrument
of a strategic nature which it has been to date.
• The TDPC are still being organized, they have not yet operated fully, have
generated no results, and have acquired no experience to draw on.
On the other hand, positive added value can be anticipated, mainly owing to the stability of
resources and funding and the minimization of administrative costs entailed by the setting up of a
new agency.
Scenario Β: Establishment of new special-purpose agency.
The founding of a new agency to manage a new product or develop a new activity is a common
objective of all similar projects. The option usually adopted is that of the ‘administrative’ solution,
with the relatively rapid establishment of a special-purpose agency - in this case to manage the
cycle network – with an initial amount of capital from the state allowing the agency to take the
necessary measures to implement its strategic objectives, as set out in its remit.
This option combines both positive and negative aspects, all of which must be assessed.
International experience has shown – not only in the area of cycling – that solutions imposed ‘from
above’ (even if they involve the partial – and perhaps ‘representative’ – participation of the parties
involved) are not always successful, but can fail in their true purpose or focus on mistaken options,
especially when the activities are associated with local characteristics and local communities. In
general terms, this option displays characteristics of ‘introversion’ and failure in practice to realize
the true concept of the ‘networked network’.
It usually takes nearly two years for the new agency to ‘mature’. This means there is a gap in the
management, maintenance and development of activities related to the network, which can mean a
corruption of the original objective and a wasting of resources intended for administration and
maintenance. Close monitoring of the network becomes difficult and ineffective.
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Of course the solution in question does present some notable positive aspects, such as the
strategic alignment, after two years have passed, with specific targets, the flexibility of dialogue and
cooperation with central authorities, the strengthening of the agency in relation to the share of
promotion taken by the TDPC, and so on.
Scenario C: (National) Operational Network of Local Cycling Networks. In practical terms Scenario C seeks the foundation of a new special-purpose agency to manage the
cycling network, but this is an agency which will evolve through two specific phases:
• The phase of ‘networking’ of the interested parties on the local and national level,
• The phase of ‘partnership’ i.e. the composition and operation of the agency.
In essence Scenario C adopts the solution of networking of the local networks on the national level, through a bottom-up approach in which potential interested parties and partners of the
network (stakeholders) ‘commit’ to mutually agreed objectives, both strategic and operational.
The solution proposed in Scenario C is seen, in the light of international experience, as realistic and
viable, engaging those parties directly involved, but presupposing the phase of networking, i.e. the
‘maturing’ of the network, which as a process requires external support, both political and
operational. The process would begin with the creation of an ‘organisational committee’ with
local representation, which would be expected within a specific time frame to proceed to
consultation on the founding of an agency, and to propose its operating regulations, with ‘local
operational circles’ which even before the founding of the agency would proceed to provide a
management framework for the cycle route network. Thus the period intervening before the
founding of the agency can be used productively in transferring negative and positive experiences.
Finally, the founding of the agency is not an end in itself, but is indicated as the best tool for the
creation of an ‘Operational Network of Local Cycle Route Networks’ on the national level.
This scenario presents many positive aspects, although the phase of ‘partnership’ harbours high
risks of failure, with the likelihood of there appearing different and incompatible views, as well as
initiatives in contrary directions, e.g. on the regional level, which would inevitably lead to the
breaking up of the network.
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Sensitivity analysis – Evaluation of alternative scenarios The sensitivity analysis of the above factors usually involves assessment of the descending risk
likely to be presented by the formulated scenarios. In Scenario B in particular, owing to the negative
values, we also examine the ascending risk (appearance of more positive findings). A
characteristic, also, of Scenario C is the ‘scoring’ on the hypothesis of high risk in all possible cases,
in which case the descending risk appears reduced. Thus in this scenario there are assumptions of
combination of risks with interaction of various factors.
To define the risk (ascending or descending) we select ‘critical variables’, which shape for each
scenario the socio-economic aspects of the management of the network, with a specific hypothesis
concerning administration and organisation. We thus approach its ‘limits of endurance’ in terms of
adverse changes in the critical variables. Thus different criteria are selected for each Scenario.
Scenario C achieved the highest score and it is proposed that it be chosen for the further
investigation of the organisation, administration and management of the network.
From the sensitivity analysis of the various scenarios for establishment of the Management
Agency, and taking into account the critical methodological points, as well as the data extracted
from the study are as follows:
• The three scenarios under examination present relatively high levels of tolerance, i.e.
they are not regarded as particularly sensitive to changes in the individual
variables/parameters which define them.
• The incorporation of the Management Agency in the TDPC being established may be
a ‘logical’ scenario and lead to minimization of the risks of multidimensional activities,
but it is subject to uncertainty concerning the strategy, composition and operation of
the new agencies. If the TDPC had, say, 3-4 years operational experience, then the
parameters of this scenario would be less shifting and therefore the selection (or
otherwise) of the specific scenario closer to reality.
• The opportunities/strengths of Scenario C far outweigh the weaknesses with the
result that in the final analysis, despite the fluctuations in scoring, the general/final
picture of Scenario C appears positive.
• Scenario C is characterized – in its initial assessment – by a ‘balance’ of threats and
weaknesses. In the sensitivity analysis the weaknesses outweigh the threats, but in a
controlled manner.
• Scenario C serves the strategy of acceleration, the rapid establishment of cycling as a
distinct and important tourist product, in order to maintain and expand the competitive
advantage of Cypriot tourism (growth-accelerating expansionary strategy), insofar as
it is based on the enrichment of the tourist product with special-alternative forms of
tourism.
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Factoring in the (realistic) timetable of construction of the cycling infrastructures (by 2012), the
maturing phases of the management agency also serve in this respect the logic of Scenario C.
However, this progression in time will not in future exclude a re-examination of Scenario A in combination with Scenario C, i.e. the idea of preparing the phase of networking of the networks,
for example, for the years 2008-2009, and the incorporation of the local cycling activities in the
PDTC. In this case the question of strategic management of the cycling network would need to be
resolved on the national level, e.g. through a ‘national management committee’.
As a general conclusion, the choice of Scenario C is an ideal option, despite the conditions it
entails, while there can be examination in the immediate future of the operational inclusion of the
cycle routes in the competence of the TDPC (combination of A and C).
TABLE: Selected scenarios for cycle route management network
SELECTED SCENARIOS
MEASURES-STRATEGY-CONTENT
1ST STAGE 2008-2009: Scenario C: bottom-up approach, identification of local social capital and levering of business initiatives
National Operational Network of Local Cycling Networks: • Networking Phase of social and business partners on
the local level, • Undertaking of maintenance • Gradual promotion of memoranda of cooperation on
departmental (maintenance of network) and national level (management-promotion of network),
• Establishment of national organisational committee for cycling network,
• Organisation of pilot events, attracting interest of private sector complementary activities (accommodation, tourist agencies, catering/restaurants etc. on local-national level),
• Pilot management of Troodos network. • Support-animation by CTO, possible use of external
advisor on organisation of networking of agencies. 2ND STAGE 2010: Combined Scenarios C-Α: Decision on ‘type’ of management agency
• Scenario C-Α: Incorporation of management of promotion of network in responsibilities of TDPC, with parallel expansion of their activities and additional funding, in accordance with the viability analysis of the management agency, or alternatively,
• Scenario C-C, Partnership Phase: creation of ‘autonomous’ management agency on national level with ‘regional representation’ through memoranda of cooperation
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SCENARIO C:
CTO
RegionalTourism
Developmentand Promotion
Companies (TDPC)
Coordination of Cycle Route Management on the National Level:
Phase1: Memorandum of Cooperation of individual Agencies and Partners
Phase 2: Non-Profit Company (collective agency)
Local Tourist Leisure
Network (LTLN)
Regional Cycle Route Network
TDPCΕ1
TDPC2
TDPC3
TDPC4
TDPC5
TDPC6
Local government
Local cycling association
Regional Cycle Route Network
Local government
Local cycling association
National Cycle Route Network
CTOCTO
RegionalTourism
Developmentand Promotion
Companies (TDPC)
Coordination of Cycle Route Management on the National Level:
Phase1: Memorandum of Cooperation of individual Agencies and Partners
Phase 2: Non-Profit Company (collective agency)
Local Tourist Leisure
Network (LTLN)
Regional Cycle Route Network
TDPCΕ1
TDPC2
TDPC3
TDPC4
TDPC5
TDPC6
Local government
Local cycling association
Regional Cycle Route Network
Local government
Local cycling association
National Cycle Route Network
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Selection of organisational structure
Proposed Action Plan It is recommended that the agency be activated on the basis of a specific plan with specific activity
axes, defined in the following table:
Table: Proposed Axes of Action
Axis Years Description
1
2008 • Establishment of ‘Organisational Committee’ (national level).
• Preparation of Axis 2
2
2008-2009 • Activation of Networking Phase
• Local Operational Circles of Partners (local committees or working
groups)
• Awareness raising and information of local agencies and public
• Mobilization of agencies, establishment of local strategic alliances
• Animation-support by CTO (possible contribution of external advisor)
• Promotion of memoranda of cooperation (networking, local partnership
cooperation pacts)
• Establishment of ‘national committee for organisation and
management of cycle route network’.
• Pilot operation of Troodos network
• Undertaking of initiatives to publicize and promote the cycle route
network (ready and future networks).
3
2010 • Activation of Networking Phase
• Choice of scenarios C-C or A-C
• Evaluation of launching and activity of TDPC.
• Preparation of management agency (Scenario C-C). Funding and
commencement of operations of agency.
• Strategic Action Plan for Promotion-Marketing of Cycle Route Network
4 2008-2012 • Completion of cycling infrastructures – signing of cycle routes
Further analysis of the content of each Axis is offered below:
Axis 1: Organisational Committee (Ο.C.)
Provision is made for the required measures to prepare the networking phase of the local agencies
in order for consultation to begin on the local level. The ‘organisational committee’ undertakes all
measures to prepare an inventory of agencies, promote the idea, organize informational
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conferences, etc.
The ‘organisational committee’ is intended to remain in place for a year and then be replaced by a
‘national committee for organisation and management of the cycle routes network’ which
will be set up at the initiative of the local partners.
The Organisational Committee has local representation and must, within a specific period, proceed
to inform, raise awareness and enlist the active involvement of local partners, in respect of the
issues raised by the organisation and management of the cycle routes, the founding of a
management agency (or the entrusting of the management to the TDPC), as well as proposing
operating platforms to the ‘local operational circles’ (local committees or working groups).
Axis 2: Phase of Networking of Local Partners - Consultation Axis 2 is initiated in order to establish a network of local partners and its anticipated results are the
framing of a joint strategy for the organisation and management of the network. Specifically, the
following measures are taken:
• Activation of local agencies in committees or working groups. Formation of ‘Local
Operational Circles of Partners’.
• Awareness-raising of local agencies and the public (funding necessary from CTO).
• Mobilization of agencies, establishment of local strategic alliances.
• Animation-support from CTO (possible contribution of external advisor).
• Promotion of memoranda of cooperation (organisation of networking).
• Establishment of ‘national committee for organisation and management of cycle route
network’.
• Pilot operation of Troodos network
• Undertaking of initiatives to publicize-promote the cycle route network (ready-future
networks).
It should be noted that the ‘Local Operational Circles of Partners’ can be organized under the
umbrella of an existing agency (e.g. Troodos Development Enterprise).
Axis 3: Phase of Partnership – Selection of Scenario – Activation of Management Agency.
This is the critical phase in which one of the scenarios C-C or C-A is selected. Specifically:
• Scenario C-Α: Incorporation of management and promotion of network within the
competence of TDPC, with parallel expansion of their activities and additional funding, in
accordance with the viability study of the management agency, or alternatively,
• Scenario C-C, Partnership Phase: creation of an autonomous management agency at
the national level with ‘regional representation’ through memoranda of cooperation
• In choosing one of the above, account must be taken of the launching and activity of the
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TDPC.
• In the event of scenario C-C being chosen, measures must be taken immediately to create
the agency, provide initial funding and commence operations (completion of hiring-staffing
of agency, procurement of necessary equipment, etc.).
When the agency commences operations a strategic plan will need to be drawn up for raising the
awareness of the public and promoting the network and the sport of cycling in general. The
operations of the agency will include educating and informing the public through programmes,
conferences or visits by tourists to the regions where the cycle routes are located.
The agency will also monitor and gather data concerning the use of the network and the prospects
for further exploitation. These data may form the object of studies and reports which may be
prepared either using the agency’s own resources or by employing external associates.
Publicising facilities Cycling facilities need to be publicised and cycling promoted to maximise cycle use. These
activities can include:
• media releases to announce complete routes or facilities
• providing a cycle network map showing cycle routes, cycle-friendly routes
and cycle parking facilities
• providing network signage to indicate recommended cyclist routes.
Axis 4: Completion of cycling infrastructures – highlighting of cycle routes
At the same time work will proceed on the cycle route infrastructures, a spur to successful
completion of the networking and partnership phases.
The construction of the cycle route infrastructures will be associated with broader initiatives to
promote the regions of the networks (Local Tourist Leisure Networks). The management agency
may contribute to promotion of the region by programmes showcasing its natural beauty, while
through improvement of the existing infrastructure visitors will be able to enjoy without impediment
what the region has to offer.
Likewise the process of improving the infrastructure must take into account visitors’ needs and
interests so that any intervention reflects and responds to them.
The active engagement of the management agency in the preparation and organisation of events
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on the regional and national level will prove a significant field of its activity. To this end it must
actively enlist the decentralized network of partners, the local authorities and the private sector.
Another significant field of activity will be the operation of a special website, from which electronic
services can gradually be provided.
.
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Basic level of organisation of agency
Basic competences
The basic activities developed subsequently are directly associated with the four action axes
proposed, which meet the needs faced by the network.
Competences:
• Briefing, active engagement and animation of the local partners in respect of the
organisation and management of the cycle routes.
• Framing of a joint strategy for organisation and management of the network.
• Development of strategic plan to raise public awareness and promote the
network and cycling more generally, featuring briefing, raising the awareness of
and educating the public through programmes, conferences or tourists’ visits to
the regions of the cycle networks.
• Monitoring and gathering of data concerning the use of the network and its
prospects for further exploitation. These data may form the object of studies and
reports which may be prepared by the agency itself or by employing external
associates.
• Coordination and harmonization of the cycle route network with national
strategies for tourist development, bearing in mind the needs, potential and
special features of each area of the network.
• Monitoring of developments in respect of possible funding for development and
promotion of the network and taking measures to render the network eligible for
such funding.
Administrative Board and staffing of services
The role of the Board is to lay down the guidelines and course of action of the Agency and operate
as a guide in the implementation of all the activities it undertakes.
The Board will consist primarily of representatives of the agencies involved with the network. It is
important that these representatives have a real interest in and benefit from the operation of the
network and bring together a wide range of knowledge extending from the use of the network in
Cyprus to the local characteristics, in order to bring to the Board, and vice versa, the views of the
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agency represented. The members of the Board must also have the communication skills to be
able to play the role of mediator between the organisation they represent and the Management
Agency, and convey effectively views, decisions, problems and needs from one to the other. The
role of each member of the Board is to facilitate the process (Facilitator) of coordination between
Agency and local networks.