INTRODUCTION

The Philippines has a tropical maritime climate and is usually hot and humid. There are

three seasons: tag-init or tag-araw, the hot dry season or summer from March to May; tag-ulan, the

rainy season from June to November; and tag-lamig, the cool dry season from December to

February. Since the Philippines has a hot climate to begin with, we decided to grab the

opportunity to build a business that will cater to this kind of weather and to start a new trend

regarding food service and food trucks here in the Philippines. Food trucks are a culinary trend in

America, And by this reckoning, we might treat food trucks as the latest food fad in the

Philippines. Our economy is growing, every people are on the go we need speed, motion, and

transport, and we dwell on this as our latest take on "fast-food”.

So why ice cream? Ice cream doesn’t have a specific market; it can cater to everyone, kids, teens

and adults. Since our location has a big market for adults, we decided to add coffee in our menu.

Because coffee is the trend nowadays, we take this opportunity to accommodate to this coffee

lover people and add coffee ice cream flavors and a special espresso mud pie just for them.

Another part of our market is the kids and teens; we cater them by adding colorful ice creams,

different kinds of toppings and encourage testing their creativity by letting them self service in

what toppings to put in their ice cream. With all this perks, the Fuzione is starting a trend

regarding food service and food trucks

.

I. BACKGROUND

Fuzione is a feasibility study revolving around the concept of food trucks in a fast food

service. The idea behind this novelty concept of bringing food trucks as a new trend here in the

Philippines came from six undergraduate hotel and restaurant management students from the

Cavite State University – Imus Campus. This is in partial fulfillment of the course requirements in

facilities and planning design. The group believes that a mobile food truck business will set a new

trend in the food service industry.

A. LOGO

You can also see the map of the whole world at the background which represents the

different country were our flavors of ice cream came from. The style of the map is classic which

represents that our establishment offers classic flavors; it is also represented by the font style we

choose which is a classic style. And lastly, the green glow behind the word “Fuzione” represent

that our establishment is environmental friendly.

NAME OF THE ESTABLISHMENT

The word “Fuzione” is an altered spelling of “fusion” which means “merging of diverse,

distinct, or separate elements into a unified whole”. We have chosen this name because the menu

of our establishment is a fusion of different flavors and colors.

B. CONCEPT

The Fuzione is a travelling retail outlet for ice cream; it uses a customized commercial

vehicle that travels around parks, schools and other areas where people congregate in Imus,

Dasmariñas and Bacoor Cavite; it is created to people who loves ice cream, kids and even kids at

heart. The ice cream van serves 10 flavors of ice cream, popsicles, ice cream bars and an espresso

mud pie for coffee lover customers. During a hot weather Fuzione serves cold desserts but on

rainy or cold weather we serve hot chocolate and coffee, also Fuzione serves ice cream in different

shape cones and even in a coconut shell. Customers can also design their ice cream with sprinkles,

chocolate chips and other different types of toppings.

C. VISION

To be the leading ice cream innovator based on consistent quality and unique ice cream

products with exceptional customer focused services and for the people to enjoy life through our

delightful ice cream flavors.

MISSION

To provide imaginative and unique ice cream flavors to our customers and give them the

best ice cream experience by using only the best ingredients that are fresh, sustainable and sourced

locally as possible. To innovate continuously the most flavorful and delicious ice cream products.

D. OBJECTIVES OF THE STUDY

The objectives of the feasibility study are:

a) to gather information regarding the chosen site for the project,

b) to find out if there are resources in the local are available for the projects use,

c) to find out if there is the market for the concept and how to target this market, and

d) to find out if the project is going to provide the owners a lucrative and fulfilling

business in the future.

E. ASSUMPTION

We assumed that in the next 2 or 3 years, we start to operate our business and it is

assumed that the unfortunate present situation of the nation economy will be not only

stabilized, but thriving as well.

The amount of capital needed to our business mobile ice cream, P 2,000, 000 of which

are loan from Banco De Oro and the remaining P 2,000,000 million will be provided by the

owners.