Feasibility, Bidding & Proposals

8/7/2019 Feasibility, Bidding & Proposals

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CHAPTER 5


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Event initiator

Suggestevent for approval by senior management of

the division or corporation. Event partner

Each participating organizationssend itseventmanager or a coreteam to become part oftheevent.

Event assessor Whentheevent managementis completely

outsourced, the organizationhasto assesstheviability oftheevent and monitor its progress.


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A formal feasibility study isgenerally done for

largeevents

The major purpose- isto provide a choice ofvarious models for theevent and to present

to cost and benefits ofeach

The outcomeis a decision-making documenton whichthe pros and cons oftheevent canbe assessed.


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Importantsectionis- the comparison ofthe

event models.

The comparison mustusethesame aspectsoftheevent.

Visualizingtheeventis animportant part of a

feasibility study and any graphs, photo,videos and chart canhelp.


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SWOT analysis

Strengths

Weaknesses

Opportunities

Threats

Gap analysis

Risk managementtoolsthat looks for gapsinthefeasibility study and event best practice

Carried out by using checklists or by comparing

elementsto previousevents.


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Cost-benefits analysis

Event manager should prepare a rough cost-

benefit analysis on whether to conduct afeasibility study.

Depend onthesize and uniqueness oftheevent;FS may take a week or longer to complete.


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In marketing, anevent proposal is far more

than a documentselling a service.

It may be a one-page proposal, a detailedfolder or a presentation.

Most cases, event proposal is presented inperson.


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Checklist for event proposal: Cover page Title page Proprietary notice caution aboutunauthorized

disclosure Table of content List of abbreviations

Executivesummary Body of proposal

Profile ofevent company

Mission, background, credentials

Specific-including previoussimilar events


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Project partners and their profiles

Eventspecific information

Objective

Scope of work

Stakeholders

Themes, designs and ideas

Site/venue assessment Budget

Schedules

Appendices


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Few hints:

Clarity must be clearly written

Requirementsmust beinthe point ratingsystem with

the requirement rate from 1-10 Alternativesupport-multimedia presentationsuch as

video, CD-ROM, special web page or computerpresentation will assistthe acceptance of proposal

Cultural differences-should besensitiveto various cultures

Informal help-itis wiseto have aninformalcommunication channel withthe decision makingorganization


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Theevent officehasto decide whether to bid

for theevent.

This may be aninternal company bid. Competitive biddingincreasingly beingused

to ensurethatinternal department areefficientin practices.


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The factorsinvolved inthis decisionincludes:

1) Isthis a real request, a requirement ofthe

organization or just a feeler?2) How muchtheenergy and time will bespent on

the bid?

3) Can you deliver to win?What will you lose-otheraccounts?

4) Who is likely the competition?

5) Whatsinit for me?


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THANK YOU

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Feasibility, Bidding & Proposals