The Network

Reach Your Target Market

Forum Communications Company digital network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. The FCC digital network reaches over 4 million unique users with 12 million visits

viewing 31 million pages of content each month.*

* Quantcast September 2015

We offer extensive audience targeting, ad sizes, creative services and

delivery options to capture your target market both on the FCC network and the rest of the internet.

Targeted display advertising has value at every step of the purchase process.

From surfing the web showing no purchase intentions...

to visiting a business’s website and then leaving without taking action...

Display can impact a buying decision.

• 48% of buyers spend 1-3 months researching before making their purchase.

• Research online is typically taking place on 15-30 websites

• Search Behaviors• Browsing History• Offline Purchases• Demographics• Interest/Intent

Email MarketingHow cohesive are you in your current approach?

Emailing existing customers repeatedly? Purchasing unqualified Lead Generation Lists?Inconsistent Social Media Postings? Are you Targeting IP addresses?

Can you Re-send to “opens” and “click-throughs?” Email Lists not growing?

EMAIL MARKETING - Ability to deliver to a customized list built to reach your exact audience

IP ADDRESS TARGETING - Proactively deliver ads targeted to people with matching IP addresses to the email send list.

RETARGETING - Strategically deliver ads to recipients who opened your email

RESENDS - Deliver a second message to those recipients who opened your email

LEAD GENERATION - Receive opens and click throughs of all recipients who took action. Includes

names, physical address and email address for you to build your database and prospect further/follow-up accordingly!

SOCIAL MEDIA - Connect your ad to those from the list who have a Facebook or LinkedIn account. This helps build likes and followers and increases your impact.

Video MarketingWORLD 1ST Largest Search Engine. WORLD 2ND Largest Search Engine.

70% of videos appear in top 100 search results

PARENT COMPANY

By 2016, online video will drive 55% of all consumer internet traffic worldwide

Every Day, 75 million internet users watch videos online83%

• Preroll on the FCC network

• Targeted video delivery on the internet

• Video embedded in ad units

• Video profile on your business

64% - 85% OF INTERNET USERS ARE MORE LIKELY

TO PURCHASE AFTER WATCHING A VIDEO

VIDEOS INCREASE PEOPLE’S

UNDERSTANDING OF YOUR PRODUCT OR

SERVICE BY 74%

4 out of 10 people watch

video from mobile devices

Video increases digital marketing results

Video connects your audience to you

Video makes learning easySource: Digital Sherpa

THE GROWING TREND OF VIDEO

Native Advertising

It has to serve a marketing purpose while still being interesting.

Self-promotion kills consumer trust in branded content.

BY THE NUMBERS• 70% of individuals want

to learn about products through content rather than through traditional advertising.

• People view native ads 53% more than online display ads

• Native advertising generates up to an 82% increase in brand lift.

Source http://www.dedicatedmedia.com/articles/ the-power-of-native-advertising

Native advertising is branded content: articles, infographics, videos, branded content.

The word “native” refers to the content’s integration with other media on the platform.

It’s a form of advertising that is crafted by experts and placed into an environment where it innately belongs.

Source www.dedicatedmedia.com

GEO-FENCINGA tactic that can be used to put targeted display ads in front of users based on a very specific geographical boundary or boundaries.

• Target your own location• Target locations where your customers are• Target your competitors’ locations

CUSTOM SHAPES• Unlimited geofences • Customizable• Targets users within the geofence

RetargetingSEARCH • SITE • CATEGORY/CONTEXTUAL • GEO-FENCING

SEARCH TARGETINGPeople searching for your products and services As users perform searches across the web, we collect data associated with those searches. Based on the keywords they have searched, we show your ad to those who have performed searches relevant to your products and services.

CONTEXTUAL TARGETINGPeople viewing content relevant to what you offer As users browse the web, consuming content, we collect data associated with that content. Based on the keywords and/or the categories of the content, we show your ad to those who are reading about topics relevant to your products and services.

SITE TARGETINGPeople who know you Users visit your website. Unfortunately 97% of site visitors will leave without taking action. We show them your ad as they browse the internet and remind them of your brand and to come back when they are ready to buy.

Digital Solutions

AUDIENCE TARGETING EMAIL MARKETING VIDEO

GEO FENCING CUSTOMIZED STRATEGIC PLAN SALES VOLUME INCREASES

Our Process is EASY...We Do the Work for You!

Why Work with Us?

Training, Support,

Partnership

We build & deliver strategic

marketing plans with customized

creative.

Targeted ReachCutting Edge Products

Sophisticated Technology

IAB Certified Digital Specialists

AnalysisOptimization

ReportingRESULTS!

Automotive Industry Expert &

a Marketing Team managing

campaigns to ensure ROI

YouSell

MORE VEHICLES!

Tom ClusiauFCC Automotive Marketing Manager

Phone: 701-451-5742 | Mobile: 218-301-9002Email: tclusiau@forumcomm.com