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Facebook’s New Groups
How to Create an Open World Without Privacy and Identity
Page 2© 2010 Hibe Incblog. .com
Hi everyone,
Following the recent introduction to Facebook’s new Groups feature, I will use Debbie to discuss why these groups do not address the “biggest problem in social networking”, but actually create an even bigger one.
All comments are welcome.
Jean Dobey
/jeandobey
/jeandobey
@hibecom
blog.hibe.com
Hibe founder Jean Dobey advocates the use of technology to enhance our life based on our natural behavior. His previous presentations discuss the way social networks should work to truly extend how we socialize in real life.
http://www.slideshare.net/jdobey/welcome-to-social-web-30
http://www.slideshare.net/jdobey/social-networking-after-facebook
Page 3© 2010 Hibe Incblog. .com
Hi, I’m Debbie.
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Recently, Facebook introduced its new Groups feature to solve the “biggest social networking problem.”
“The biggest problem in social networking is helping you
easily interact with your friends and share information in
lots of different contexts.”
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My friends!
Private space!
“[Groups] is a simple way to stay up to date with small groups
of your friends and to share things with only them in a
private space.”
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“For example, you might want to share photos from a family
vacation with just your family…”
Perfect timing!
I just came back from vacation with my parents, my brother and my sister.
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Using Facebook’s Groups, I created my Family group where I added my brother, my sister and my parentsin order to share our vacation photos.
Family
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My brother decided to share my sunbathing photos by adding his friends in the group…
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… who then added school friends from where I teach.
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This morning, I found out that my Family group is now filled with strangers and that my photos are all over school.
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“[Groups] is a simple way to stay up to date with small groups
of your friends and to share things with only them in a
private space.”
My friends?
Private space? Yeah right!
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What is wrong with
Facebook’s Groups?
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Let’s consider some of my real life social circles.
LA
friends
San Diego
friendsFamily
members
Swimming
kids
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Following Facebook’s instructions, I create a group for each of my social circles in order to share with my contacts.
LA
friends
San Diego
friendsFamily
members
Swimming
kids
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Now my contacts add each other in my circles because many of them are “friends”.
LA
friends
San Diego
friendsFamily
members
Swimming
kids
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As a consequence, my audiences mix up. I lose control over my privacy and my image.
LA
friends
San Diego
friendsFamily
members
Swimming
kids
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In turn, my contacts add their contacts into my groups.
LA
friends
San Diego
friendsFamily
members
Swimming
kids
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Strangers or people I do not want to be associated with suddenly appear in “my” social circles overnight. All this without my consent!
LA
friends
San Diego
friendsFamily
members
Swimming
kids
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To make things even worse, everybody can view my content before I can take any actions.
LA
friends
San Diego
friendsFamily
members
Swimming
kids
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As my group mates keep adding their friends into mysocial circles,…
LA
friends
San Diego
friends
Family
members
Swimming
kids
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… my circles become one big group with no privacy.
LA
friends
San Diego
friends
Family
members
Swimming
kids
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I have no choice but to revert to wearing a distilled and politically correct image for everyone. My circles are simply gone.
LA
friends
San Diego
friends
Family
members
Swimming
kids
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Family members
Co-workers
Swimming
kids
Dentist
Competition
winners
Surfers
Wine lovers
Movie lovers
Boyfriend
Volunteers
Business
contacts
While we struggle to keep boundaries between our social circles to separate our various types of contacts and the various levels of trust in our relationships…
LA
friends
San Diego
friends
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… Facebook’s Groups strive to break these boundaries down, forcing us to share with our contacts with the same level of trust and to adopt a bland personality.
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Simply put, with New Groups, Facebook is merging everyone’s social circles to create a fully open world, with no privacy nor real identity.
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Isn’t it Facebook’s vision?
“… to make the world more open
and connected.”
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I need more. Much more.
My social life is much more
complex and diverse than what
Facebook offers me.
Page 28© 2010 Hibe Incblog. .com
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