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FAST-FOOD : EUROPE VS USA
MARTIN PRIEUR DE LA COMBLE – ABEL DERDERIAN –
01/10/14
THE INDEX• A « QUICK » INTRODUCTION TO THE CONCEPT OF FAST-FOOD (YES, THAT’S
FUNNY).
• THE PLACE OF THE FAST-FOOT IN THE DIFFERENTS SOCIETY- UNITED STATES OF AMERCIA-EUROPE
• FACTS IN PICTURES
• SUMMARIES
A QUICK INTRODUCTION• WHAT’S A FAST-FOOD ?
MAC DONNALD
• A QUICK WAY TO EAT : SIMPLE, FAST (10 FGO), CHEAP.
• QUANTITY VERSUS QUALITY : LARGE AMOUNT OF FOOD IS PRODUCED EVERY MINUTES.
• BAD IMAGE IN THE PAST : HEALTH PROBLEM, HYGIENIC, DIRY, ETC…
THE PLACE OF THE FAST-FOOD IN SOCIETY :IN THE U.S.A
• EAT AT THE FAST-FOOD IS NORMAL : 60% = 1 TIME PER WEEK
• A CONVIVIAL PLACE, AS A PARK OR SCHOOL
• THE SUPPLY AND THE DEMAND : QUANTITY, SIZE, PRICE, ETC…
BUT…
• PROBLEMS HEALTHS
• 1/3 AMERICAN IS OBESE.
• THE DISTURBING PLACE OF THE FAST-FOOD IN THE CHILDHOOD
THE PLACE OF THE FAST-FOOD IN SOCIETY :EUROPE
• A MINOR IMPLANTATION, BUT WHICH GROWSFOR INSTANCE, THE COME BACK OF BURGER KING IN FRANCE
• A RECENT DEMOCRATISATION OF THE FAST-FOOD AS A « ACCEPTABLE » PLACE
• SMALL DEMAND = SMALL OFFERTTHE BIGGER EUROPEAN SIZE IS UNDER OR EGAL THE SMALLEST SIZE IN THE USA
• AN INCREASE IN OBESITY IN EUROPE : THE UK IN BAD SHAPE (20%)
FACTS IN PICTURES
FACTS IN PICTURES
SYNTHESIS
• THE WARNINGS OF THE FAST-FOOD RESTAURATION
• THE VERY IMPORTANT PART IN THE RESTORATION’S ECONOMY
• THE GROWING IMPLEMENTATION