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Fast and Effective RegistrationPoken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011
Meet Your Speaker
Stéphane Doutriaux
Founder & CEO, Poken
Launched in 2008
Team combines
• seasoned meeting planners, experts in the event & trade-show industry
• mobile & web developers, experts in NFC and iBeacon technology
Poken has established itself as a thought leader in the event space, building a unique set of tools that provide engagement, lead-generation, and that help eliminate paper waste with a digital, mobile solution.
Poken’s unique Web and mobile tools are regularly used by companies like IBM, Deloitte, Coca-Cola, HP, and partners in the event space, such as Amex and MaxVantage. Poken’s success stems from building brand experience “with a touch”, helping customers drive ROI from touch-based services.
Today’s Agenda: Fast and Effective Registration
• Registration Process
• On-Site Badge Printing
• Using Poken’s Event Management System
to Streamline your Event Preparation
Event Registration steps
Online Registration• Simple 1 to 3-step process• Embeddable in your website• Visitor prints his ticket
On-Site Registration• Walk-ins self-register• Full-service on-site registration
Badge Printing• Access credentials are issued on site• Self-serve or assisted
1
2
3
TEDx Event Hosted by JnJ, New Jersey, 2014
• Visitors Identify on Tablets• Badge is Printed
• 100 visitors to 20’000 visitors• Assisted or self-serve• Alone or in collaboration
Poken’s Event Context
TEDx Event Hosted by JnJ, New Jersey200 pax event
• Visitors Identify on Tablets• Badge is Printed Wirelessly
International Liver Congress, London, April 201411’000 doctors
• Assisted scanning of ticket barcode
• Badge is printed
• 11’000 doctors• 60 exhibitors• Incentives for engaging
Image: Trendy, Simple, Sleek Identify the Visitor
Identify the Visitor Print the Badge
Online Registration - Demo
• 1 to 3 steps• Embedded or stand-alone• Fully customizable• Configurable categories (visitor,
exhibitor, etc.)
Email Confirmation & Ticket
Email confirmation to print Print-at-home badge
Self-Adhesive Paper Badge Example
Peeled off and folded, it results in a nice firm dual-sided badge
CARTES 2013, Paris – Official Lead Generation & Content Distribution Supplier
• RFID / NFC Badges allow digital check-in• Content collecion: Visitors tap their
badge to a Poken Super Touchpoint
Poken is a full-featured event management platform
• Touch-to-collect flyers, catalogs• Check-In and Course Credits• Attendance Tracking• Mobile Apps• Email Tickets• Badge Printing• Gamification
• Meeting Scheduling• Match-making• Lead Generation• Hosted Buyer Tracking• Social Media Dashboard• Data to mine• Full-Service on-site Support
www.poken.com [email protected]
1. Poken is about networking
2. Poken is About Collecting Information
WTO, Geneva, 2012
1. In the event web portal 2. As a daily email
My Digital Business Card My digital Briefcase
&
I’ve collected all this great stuff, where do I view it?
International Liver Congress, Amsterdam, April 2013
Data Driving Behavior Going Green
Novartis Excellence, Montreux, October 2013
• Facilitating networking• “Breaking the ice”
Indaba, South Africa, May 2013
• Feedback, Metrics• Engagement data to mine
Exhibitor Examples: Displaying Product Information Made Easy
HONEYWELL EXAMPLE - SURVEY WALLS IN THEIR BOOTH
3 survey walls placed around the booth where visitors were encouraged to collect digital documents, and answer survey questions
Poken Caters to three main Stakeholders
All Key Event Stakeholders Benefit
Event Organizers• Successfully Execute an Event• Report Value of the Event (ROI) • Improve KPIs
Event Exhibitors or Sponsors• Increase Brand Awareness• Drive Sales• Lead-Generation
Event Attendees• Gain & Share Knowledge• Network• Optimizing Time
Over 1’600 Trade Shows and Events Have Used Poken
Scan this to get access to case studies:
Poken has gained solid experience providing:
• Networking through unique, patented devices• A paradigm shift for exhibitor lead generation• Equipping events to run in a paperless fashion• Automated and incentive-based Hosted Buyer
tracking• Etc.
Poken (Europe)Rue du Petit Chêne 22
CH-1003 Lausanne
Switzerland
Phone: +41 21 311 0678
Email: [email protected]
Poken Inc228 Hamilton Ave, 3rd Floor
Palo Alto, CA
94301, USA
Phone: (888) 612-8352
Email: [email protected] www.poken.com
Contact us
Stéphane Doutriaux, Founder & CEO
Additional Information:
www.poken.com/magazine
www.poken.com/videos
www.poken.com/contact
Poken is
My Digital Business Card My digital Briefcase
&
The history of G&D
• Driving attendees to walk onto booths and interact with staff
• Measuring engagement, tracking who attends a demo
EMBEDDED “WHITE LABEL” EXPERIENCE EXAMPLE: IBC
• Check out http://www.ibcce.org/
• The “touch & connect” platform is Poken, white labeled and embedded into IBC’s trade show tools
• Touch-to-collect flyers, catalogs• Check-In and Course Credits• Attendance Tracking• Mobile Apps• Email Tickets• Badge Printing• Gamification
• Meeting Scheduling• Match-making• Lead Generation• Hosted Buyer Tracking• Social Media Dashboard• Data to mine• Full-Service on-site Support
