Fashion marketing Bagri

7/29/2019 Fashion marketing Bagri

1/16

FASHION MARKETING

PRESENTED BY

AMAN DEEP

BBA-5TH SEM

PRESENTATION

ON


2/16

Fashion Marketing

Fashion Marketing Fashion marketers are notso subtle. It's their job to fashion. They want togenerate interest in new styles and products. Fashion

marketing involves advertising, but it's more thanthat. Fashion marketers have to be on the cuttingedgeendorsing the right thing at the right time.They connect the public with the world of fashion,

and they help set trends


3/16

Fashion Marketing

Marketing is a series of activities that fashionbusinesses undertake so that customers will buyproducts from them instead of their competitors.

Marketing Concept is the idea that businessesmust satisfy customer needs and wants in order tomake a profit


4/16

Fashion Marketing

Target Market the specific group of people that abusiness is trying to reach

Market Segmentation a way of analyzing amarket by categorizing specific characteristics

Demographic statistics that describe a populationin terms of personal characteristics such as age,gender, income, ethnic background, education,religion, occupation, and lifestyle

Psychographics studies of consumers based on

social and psychological characteristics such asattitude, interests, and opinions Geographic statistics about where people live Behavioristics statistics about consumers,

attitudes, use, or response to a product


5/16

Fashion Merchandising

Fashion Merchandising the planning, buying,and selling of fashion apparel and accessories to offerthe right merchandise blend to meet consumer

demand


6/16

4 Ps of Marketing

Product

Price

Place

Promotion


7/16

Channels of Distribution

Channel of Distribution the path a producttakes from the producer to the consumer

Adirect channel of distribution is a path of

distribution in which products are sold by theproducer directly to the consumer.

An indirect channel of distribution is a path of

distribution of products that involves one or moresteps, or intermediaries.


8/16

Functions of Marketing

Functions of Marketing : the activities thatinclude product/service management, distribution,financing, pricing, marketing-information

management, promotion, and selling


9/16

1.Product/Service Management Function

Fashion producers must look for new ways to useexisting items or produce new ones that will continueto interest the consumer.


10/16

2. Distribution Function

he distribution of goods includes themethods of physically moving and

storing goods.

istribution technology allows businesses

to track and monitor merchandise all theway from the manufacturer to the retailoutlet to the customer.


11/16

3. Financial Function

Financial planning can include many factors, such asproduction costs of the product, product pricing forthe customer, and everyday expenses such as rent,supplies, and payroll.


12/16

4. Pricing Function

Pricing includes determining how much to chargefor goods and services in order to maximize profits.


13/16

5. Marketing-Information Management Function

There are five main elements in a marketing-information system:

1. Input

2.Storage3.Analysis

4.Output

5. Decision making


14/16

6. Promotion Function

Promotion is the communication technique abusiness uses, such as advertising and otherpromotional methods, to interest customers in

buying the products.


15/16

7. Selling Function

he selling function involves the direct personalcontact that businesses have with their customers.

ales personnel must be able to communicatethe benefits and features of the items so that

customers are willing to pay higher prices.


16/16

HAVE A NICE DAY

THANK YOU.

Documents

Fashion marketing Bagri