Upload
sophie-clinch
View
47
Download
2
Tags:
Embed Size (px)
Citation preview
FUTURE TREND AND FASHION DIRECTION
* examples shown in this document are from past seasons
FASHION FORECASTING
• I provide design intelligence, I provide retailers with Fashion Forecasting and Design Direction from London.
• I am a creative, inspirational and strategic forecaster with over 25 years Fashion Design and Fashion Forecasting experience.
• 20 years as a Head of Design or Design Director for many global brands including Karen Millen, H&M, Miss Selfridge, Firetrap and CK Jeans.
• I partner design and buying teams acting as an extra design 'eye' adding to the strength of the product offer.
• Working from a London location and trend perspective, communicating with buyers and manufacturers on emerging trend.
• Design, source, product develop and deliver key items or ranges for Retailers and manufacturers across all product categories.
• Provide seasonal runway analysis presentations and identification of key items.
• Provide forward trend concepts;
• Provide forward trend colour direction;
• Provide forward trend fabric direction;
• Provide forward trend key item direction.
• Provide seasonal retail trend concept collections.
EXAMPLES OF WAYS OF WORKING
• Examples showing Design direction which includes a range plan.
• Direction given to all buying categories.
• Sent in advance and signed off by buying directors before sourcing samples from suppliers.
• The accessories team can start to source and buy product that works into the concepts.
EXAMPLES OF WAYS OF WORKING
• Partner buyers to design on trend and commercial styling with the UK manufacturers and suppliers that I have working relationships with and negotiate prices that work within the buying budget.
• If there is open to buy during any season - I can provide the designs and develop styles into the product category that needs to fill the stock gap.
• source new suppliers and manufacturers throughout the EU.
SOURCING, DESIGN AND PRODUCT DEVELOPMENT
* examples shown in this document are from past seasons
• Continually view the collections from all the globally renowned UK based print and swatch studios to gain valuable perspective on print and pattern trends for the upcoming seasons
• I have valuable 20+ year personal relationships with the most recognised studios and can source and develop key print, pattern and knitted swatches for your business.
PRINT STUDIO SOURCING
• Continual comp shop the UK high street and fashion vintage markets continually buying relevant samples for your consideration.
COMP SHOP AND VINTAGE
FORWARD TREND DIRECTION.
• Provide Trend Concept Forecasting;
• Provide colour direction;
• Provide Fabric direction;
• Provide key item direction.
• Provide 'hot look' design and product development plus monthly presentations.
• Provide seasonal runway analysis presentations and identification of key items.
• identify and deliver Fashion Trend Concepts.
• provide the ‘mood’ of the trend concept with colour levels, silhouette direction and print ideas.
• communicate these through file sharing and Skype meetings.
TREND CONCEPT FORECASTING
* examples shown in this document are from past seasons
'HOT LOOKS'
• Analyse trend and comp market and determine 'hot look' key items.
• Buy 'hot trend' key items from the trend led UK retail store base and send to your business.
• Design and give fabric direction for the 'hot looks'.
• Communicate with your buying and product development team on which product categories are ‘hot'.
• Develop ‘hot looks’ with the UK suppliers if required.
* examples shown in this document are from past seasons
FORWARD KEY ITEM DIRECTION
• Provide identification of forward trend key items.
• Help buying team by advising which trend styles should be bought into in volume and what styles should be small volume.
• Buy on trend samples from the innovative UK retails store base.
* examples shown in this document are from past seasons
FORWARD COLOUR DIRECTION
• Provide on trend direction ahead of the season.
• Match colour direction onto Pantone references.
• Help buying team by advising which colours should be bought into in volume and what products should be bought in the key trend colours.
* examples shown in this document are from past seasons
FABRIC & PRINT DIRECTION
• Provide forward trend on fabric direction and print direction.
• Source 'trend right' fabrics ahead of the season and product develop key fashion items in the key trend fabric.
• Source print and knit swatches to work into the forward trend direction from the directional London based print and knit swatch studios.
* examples shown in this document are from past seasons
SEASONAL RUNWAY ANALYSIS
• Provide an insight into 'must have' product for the up coming season.
• Provide key item analysis from the runways.
• Provide colour analysis for the upcoming season.
• Provide key fabric analysis for the upcoming season.
* examples shown in this document are from past seasons